SlideShare a Scribd company logo
What I Learnt In 30 Years About
     Enterprise Sales Mgt In 5 Slides

It is all about:


People
Process
Technology
Let's start with   People
     Ok Once Maturity Of               Need This To Eliminate
     Process & Traction                    Start Up Risk



      Big Ticket                       Massive domain
      Deal Closers                     expertise &
      At Fortune                       great rolodex in
      100 CXO                          our market
      Level


Hens don't have teeth and these heroes don't exist
 (or you cannot hire them without pledging your unborn kids)
Add   Process suitable to your company lifecycle stage
1. Prioritize Targets By Analyzing Leverage
Likely sources of Pain & Gain?
What is our Unfair Advantage?
2. Don't buy dinner 'till you hear excitement
Listen, Listen, Listen – two ears, one mouth
Pain Analysis & Gain Analysis
3. Don't buy wedding ring 'till she says yes
Get a commitment fee – to qualify the deal and pay for the next stage
4. Get Engaged
Define Pain & Gain
Create An Executable Plan to Eliminate Pain & Realize Gain
5. Proposal
Get X, Pay Y, Delta Will Make Your Shareholders Happy
6. Haggle
Wait 'till screams are loud, make them sweat a bit
7. Contract negotiations
“Why does NY have all the lawyers & NJ have all the toxic waste?”
8. Contract Signing
Go there to hold their sweaty hands while they sign
Add   Technology - don't get A bunch of loose canons with Rolexes
30 Years Ago: Gimme Color Brochure & BMW

Today gimme:
- Great automated demos so I can get a lot of cubicle
dwellers up to speed quickly
- Partially automated demos so I can still listen & look them
in the eye
- Click here to play with our stuff, so that prospect can build
confidence cheaply
- Insider market intelligence layered on top of commodity
market intelligence
       Gimme all that plus salary & commish and
       I will buy my Bentley with my own money
Report Up – everybody on same page
●   Fortnightly All Key Hands Call/Meet
    ●   Mandatory attendance: same time blocked
    ●   Spreadsheet jockey to do updates
    ●   KISS & Short: selling time is paramount
    ●   Only do 3 things
1. Move accounts around the funnel based on
what happened in last 2 weeks
2. Put In Internal Forecast when it moves from
Proposal To Contract Stage
3. Put in External Forecast when all internal sign-
offs & both parties have signed

More Related Content

Similar to Enterprise salesmgt5slides

Project Management experiences, do's and don'ts
Project Management experiences, do's and don'tsProject Management experiences, do's and don'ts
Project Management experiences, do's and don'ts
Tapio Järvenpää
 
How internalional comany works
How internalional comany worksHow internalional comany works
How internalional comany works
Majed Badghesh
 
CIO Agenda_Booklet John Funnell (2)
CIO Agenda_Booklet John Funnell (2)CIO Agenda_Booklet John Funnell (2)
CIO Agenda_Booklet John Funnell (2)
Global Business Events - the Heart of your Network.
 
Fintech Innovation - Sw7 Innotribe Webber Wentzel
Fintech Innovation - Sw7 Innotribe Webber WentzelFintech Innovation - Sw7 Innotribe Webber Wentzel
Fintech Innovation - Sw7 Innotribe Webber Wentzel
Keith Jones
 
SaaStr Workshop Wednesdays - 10 Things Founders Should Know About Getting Acq...
SaaStr Workshop Wednesdays - 10 Things Founders Should Know About Getting Acq...SaaStr Workshop Wednesdays - 10 Things Founders Should Know About Getting Acq...
SaaStr Workshop Wednesdays - 10 Things Founders Should Know About Getting Acq...
saastr
 
50 Sales Lessons from 3 Years in B2B SaaS
50 Sales Lessons from 3 Years in B2B SaaS50 Sales Lessons from 3 Years in B2B SaaS
50 Sales Lessons from 3 Years in B2B SaaS
Evan Lewis
 
Nick Bilogorskiy. How to exit BIG
Nick Bilogorskiy. How to exit BIGNick Bilogorskiy. How to exit BIG
Nick Bilogorskiy. How to exit BIG
IT Arena
 
Osmosis - Who we are and what do we stand for?
Osmosis - Who we are and what do we stand for?Osmosis - Who we are and what do we stand for?
Osmosis - Who we are and what do we stand for?
Geert Van Kerckhoven
 
How emerging growth tech companies should prepare for M&A
How emerging growth tech companies should prepare for M&AHow emerging growth tech companies should prepare for M&A
How emerging growth tech companies should prepare for M&A
George Abraham
 
[Philippines] Learn About Setting Up a Company
[Philippines] Learn About Setting Up a Company[Philippines] Learn About Setting Up a Company
[Philippines] Learn About Setting Up a Company
Fleire Castro
 
Aalto vg mickos_20110401
Aalto vg mickos_20110401Aalto vg mickos_20110401
Aalto vg mickos_20110401
Aalto Entrepreneurship Society
 
5 Steps to Sourcing High Returning Properties
5 Steps to Sourcing High Returning Properties5 Steps to Sourcing High Returning Properties
5 Steps to Sourcing High Returning Properties
Luke Skelton
 
Becoming the most profitable company in your market
Becoming the most profitable company in your marketBecoming the most profitable company in your market
Becoming the most profitable company in your market
PagePath
 
The 10 best franchise to buy in 2020
The 10 best franchise to buy in 2020The 10 best franchise to buy in 2020
The 10 best franchise to buy in 2020
Insights success media and technology pvt ltd
 
Kellogg SaaStock C-Suite and Ground Truth^LLLLJ r1.5.pdf
Kellogg SaaStock C-Suite and Ground Truth^LLLLJ r1.5.pdfKellogg SaaStock C-Suite and Ground Truth^LLLLJ r1.5.pdf
Kellogg SaaStock C-Suite and Ground Truth^LLLLJ r1.5.pdf
Dave Kellogg
 
Slides from StartupTalk #5 - Mikkel Sørensen, CEO of Omnio
Slides from StartupTalk #5 - Mikkel Sørensen, CEO of OmnioSlides from StartupTalk #5 - Mikkel Sørensen, CEO of Omnio
Slides from StartupTalk #5 - Mikkel Sørensen, CEO of Omnio
PreSeed Ventures
 
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...
Debbie Gee
 
Rich Knudsen Dynamic Booking Results How I Work In 60 Selling Minutes
Rich Knudsen Dynamic Booking Results How I Work In 60 Selling MinutesRich Knudsen Dynamic Booking Results How I Work In 60 Selling Minutes
Rich Knudsen Dynamic Booking Results How I Work In 60 Selling Minutes
Rich Knudsen
 
Your CEO's Most Stressful Sales
Your CEO's Most Stressful SalesYour CEO's Most Stressful Sales
Your CEO's Most Stressful Sales
Joseph Fung
 
My Most Stressful Sales
My Most Stressful SalesMy Most Stressful Sales
My Most Stressful Sales
Kiite Inc
 

Similar to Enterprise salesmgt5slides (20)

Project Management experiences, do's and don'ts
Project Management experiences, do's and don'tsProject Management experiences, do's and don'ts
Project Management experiences, do's and don'ts
 
How internalional comany works
How internalional comany worksHow internalional comany works
How internalional comany works
 
CIO Agenda_Booklet John Funnell (2)
CIO Agenda_Booklet John Funnell (2)CIO Agenda_Booklet John Funnell (2)
CIO Agenda_Booklet John Funnell (2)
 
Fintech Innovation - Sw7 Innotribe Webber Wentzel
Fintech Innovation - Sw7 Innotribe Webber WentzelFintech Innovation - Sw7 Innotribe Webber Wentzel
Fintech Innovation - Sw7 Innotribe Webber Wentzel
 
SaaStr Workshop Wednesdays - 10 Things Founders Should Know About Getting Acq...
SaaStr Workshop Wednesdays - 10 Things Founders Should Know About Getting Acq...SaaStr Workshop Wednesdays - 10 Things Founders Should Know About Getting Acq...
SaaStr Workshop Wednesdays - 10 Things Founders Should Know About Getting Acq...
 
50 Sales Lessons from 3 Years in B2B SaaS
50 Sales Lessons from 3 Years in B2B SaaS50 Sales Lessons from 3 Years in B2B SaaS
50 Sales Lessons from 3 Years in B2B SaaS
 
Nick Bilogorskiy. How to exit BIG
Nick Bilogorskiy. How to exit BIGNick Bilogorskiy. How to exit BIG
Nick Bilogorskiy. How to exit BIG
 
Osmosis - Who we are and what do we stand for?
Osmosis - Who we are and what do we stand for?Osmosis - Who we are and what do we stand for?
Osmosis - Who we are and what do we stand for?
 
How emerging growth tech companies should prepare for M&A
How emerging growth tech companies should prepare for M&AHow emerging growth tech companies should prepare for M&A
How emerging growth tech companies should prepare for M&A
 
[Philippines] Learn About Setting Up a Company
[Philippines] Learn About Setting Up a Company[Philippines] Learn About Setting Up a Company
[Philippines] Learn About Setting Up a Company
 
Aalto vg mickos_20110401
Aalto vg mickos_20110401Aalto vg mickos_20110401
Aalto vg mickos_20110401
 
5 Steps to Sourcing High Returning Properties
5 Steps to Sourcing High Returning Properties5 Steps to Sourcing High Returning Properties
5 Steps to Sourcing High Returning Properties
 
Becoming the most profitable company in your market
Becoming the most profitable company in your marketBecoming the most profitable company in your market
Becoming the most profitable company in your market
 
The 10 best franchise to buy in 2020
The 10 best franchise to buy in 2020The 10 best franchise to buy in 2020
The 10 best franchise to buy in 2020
 
Kellogg SaaStock C-Suite and Ground Truth^LLLLJ r1.5.pdf
Kellogg SaaStock C-Suite and Ground Truth^LLLLJ r1.5.pdfKellogg SaaStock C-Suite and Ground Truth^LLLLJ r1.5.pdf
Kellogg SaaStock C-Suite and Ground Truth^LLLLJ r1.5.pdf
 
Slides from StartupTalk #5 - Mikkel Sørensen, CEO of Omnio
Slides from StartupTalk #5 - Mikkel Sørensen, CEO of OmnioSlides from StartupTalk #5 - Mikkel Sørensen, CEO of Omnio
Slides from StartupTalk #5 - Mikkel Sørensen, CEO of Omnio
 
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...
 
Rich Knudsen Dynamic Booking Results How I Work In 60 Selling Minutes
Rich Knudsen Dynamic Booking Results How I Work In 60 Selling MinutesRich Knudsen Dynamic Booking Results How I Work In 60 Selling Minutes
Rich Knudsen Dynamic Booking Results How I Work In 60 Selling Minutes
 
Your CEO's Most Stressful Sales
Your CEO's Most Stressful SalesYour CEO's Most Stressful Sales
Your CEO's Most Stressful Sales
 
My Most Stressful Sales
My Most Stressful SalesMy Most Stressful Sales
My Most Stressful Sales
 

Recently uploaded

Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
marufrahmanstratejm
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
Data Hops
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Alex Pruden
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
dbms calicut university B. sc Cs 4th sem.pdf
dbms  calicut university B. sc Cs 4th sem.pdfdbms  calicut university B. sc Cs 4th sem.pdf
dbms calicut university B. sc Cs 4th sem.pdf
Shinana2
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Precisely
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Jeffrey Haguewood
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
Zilliz
 
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process MiningTrusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
LucaBarbaro3
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
saastr
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
ScyllaDB
 
SAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloudSAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloud
maazsz111
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
Intelisync
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Brandon Minnick, MBA
 

Recently uploaded (20)

Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
dbms calicut university B. sc Cs 4th sem.pdf
dbms  calicut university B. sc Cs 4th sem.pdfdbms  calicut university B. sc Cs 4th sem.pdf
dbms calicut university B. sc Cs 4th sem.pdf
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
 
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process MiningTrusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
 
SAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloudSAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloud
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
 

Enterprise salesmgt5slides

  • 1. What I Learnt In 30 Years About Enterprise Sales Mgt In 5 Slides It is all about: People Process Technology
  • 2. Let's start with People Ok Once Maturity Of Need This To Eliminate Process & Traction Start Up Risk Big Ticket Massive domain Deal Closers expertise & At Fortune great rolodex in 100 CXO our market Level Hens don't have teeth and these heroes don't exist (or you cannot hire them without pledging your unborn kids)
  • 3. Add Process suitable to your company lifecycle stage 1. Prioritize Targets By Analyzing Leverage Likely sources of Pain & Gain? What is our Unfair Advantage? 2. Don't buy dinner 'till you hear excitement Listen, Listen, Listen – two ears, one mouth Pain Analysis & Gain Analysis 3. Don't buy wedding ring 'till she says yes Get a commitment fee – to qualify the deal and pay for the next stage 4. Get Engaged Define Pain & Gain Create An Executable Plan to Eliminate Pain & Realize Gain 5. Proposal Get X, Pay Y, Delta Will Make Your Shareholders Happy 6. Haggle Wait 'till screams are loud, make them sweat a bit 7. Contract negotiations “Why does NY have all the lawyers & NJ have all the toxic waste?” 8. Contract Signing Go there to hold their sweaty hands while they sign
  • 4. Add Technology - don't get A bunch of loose canons with Rolexes 30 Years Ago: Gimme Color Brochure & BMW Today gimme: - Great automated demos so I can get a lot of cubicle dwellers up to speed quickly - Partially automated demos so I can still listen & look them in the eye - Click here to play with our stuff, so that prospect can build confidence cheaply - Insider market intelligence layered on top of commodity market intelligence Gimme all that plus salary & commish and I will buy my Bentley with my own money
  • 5. Report Up – everybody on same page ● Fortnightly All Key Hands Call/Meet ● Mandatory attendance: same time blocked ● Spreadsheet jockey to do updates ● KISS & Short: selling time is paramount ● Only do 3 things 1. Move accounts around the funnel based on what happened in last 2 weeks 2. Put In Internal Forecast when it moves from Proposal To Contract Stage 3. Put in External Forecast when all internal sign- offs & both parties have signed