Adventure Works is a company that sells outdoor equipment. The document discusses Adventure Works' current products and profits, proposed new products, costs and investment projections, sales and marketing strategy. It reviews Adventure Works' product lines, sales and profits from 2002-2004, proposed new products, and projected costs and returns on investment for new products. The document also outlines Adventure Works' sales and marketing needs and proposed tactics to address closing sales faster, presenting concepts clearly, and leveraging customer database information.