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Adventure Works: The ultimate source for outdoor equipment
Enterprise Resource
Planning
(ERP)
Indomas
September 22, 2012
What is ERP?
Enterprise resource planning (ERP) systems integrate
internal and external management information across an
entire organization, embracing finance/accounting,
manufacturing, sales and service, customer relationship
management, etc.
Executive Summary
• The Concept
 Just-in-time retail inventory
• The Opportunity
 Reduced overhead costs
 Increased customer satisfaction
• The Potential
What We’ll Cover Today
• A review of our current products and profits
• 2005 sales research
• Proposed new products
• Costs on return and investment projections
• Terms and conditions
• Strategy and schedule
• Sales and marketing needs
• Questions and answers
Our Current Products
• Camping
 Duffel Bags
 Daypacks
 Family camping tents
 Foam sleep pads
 Internal frame packs
 Cookware
 Dehydrated food
packs
• Climbing
 Harnesses
 Climbing shoes
 Helmets
 Rappel gloves
 Rope bags
 Carabineers
 Gaiters
Previous Year Profits
(in millions)
2002 2003 2004
Revenue 10.1 27.7 50.0
Cost of Goods 1.8 3.1 4.6
Gross Profit 8.3 24.6 45.4
Total Expenses 3.03 8.1 15.3
Pre-Tax Profit 5.27 16.5 30.1
Pre-Tax Profit as
Percent of Revenues
64.6% 59.6% 60.2%
2005 Sales Research
• Customers
 2005 is projected to attract 920,700 new
customers
 27% of first-time customers have become
repeat customers
• Transactions
 Average sale transaction = $52.17
 75% of customers have bought at least 1 non-
sale item in addition to a sale item
Proposed New Products
• Survival gear
• Sportswear
• Outerwear
• Off-road bicycles
• Fishing equipment and tackle
• Canoes and personal rowing shells
Costs of Return on Investment
Projections
• Costs
• ROI
0
20
40
60
80
'06 '07 '08 '09
Costs
ROI
Costs
ROI
Terms and Conditions
• Terms and conditions #1
• Terms and conditions #2
• Terms and conditions #3
• Terms and conditions #4
• Terms and conditions #5
Strategy and Schedule
• Strategy
 Tactic #1
 Tactic #2
 Tactic #3
• Schedule
Adopt plan
3Q05
Implement
4Q05
Evaluate
3Q06
Adjust
4Q06
Sales and Marketing Needs
• Close sales faster
• Present complex concepts quickly and clearly
• Leverage database information (sales
numbers, customer locations, etc.)
Close Sales Faster
• Need and solution #1
• Need and solution #2
• Need and solution #3
• Need and solution #4
• Need and solution #5
Present Complex Concepts
Quickly and Clearly
• Need and solution #1
• Need and solution #2
• Need and solution #3
• Need and solution #4
• Need and solution #5
Leverage Database Information
• Need and solution #1
• Need and solution #2
• Need and solution #3
• Need and solution #4
• Need and solution #5
Questions and Answers
Adventure Works: The ultimate source for outdoor equipment

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Enterprise resource planning indomas

  • 1. Adventure Works: The ultimate source for outdoor equipment Enterprise Resource Planning (ERP) Indomas September 22, 2012
  • 2. What is ERP? Enterprise resource planning (ERP) systems integrate internal and external management information across an entire organization, embracing finance/accounting, manufacturing, sales and service, customer relationship management, etc.
  • 3.
  • 4.
  • 5. Executive Summary • The Concept  Just-in-time retail inventory • The Opportunity  Reduced overhead costs  Increased customer satisfaction • The Potential
  • 6. What We’ll Cover Today • A review of our current products and profits • 2005 sales research • Proposed new products • Costs on return and investment projections • Terms and conditions • Strategy and schedule • Sales and marketing needs • Questions and answers
  • 7. Our Current Products • Camping  Duffel Bags  Daypacks  Family camping tents  Foam sleep pads  Internal frame packs  Cookware  Dehydrated food packs • Climbing  Harnesses  Climbing shoes  Helmets  Rappel gloves  Rope bags  Carabineers  Gaiters
  • 8. Previous Year Profits (in millions) 2002 2003 2004 Revenue 10.1 27.7 50.0 Cost of Goods 1.8 3.1 4.6 Gross Profit 8.3 24.6 45.4 Total Expenses 3.03 8.1 15.3 Pre-Tax Profit 5.27 16.5 30.1 Pre-Tax Profit as Percent of Revenues 64.6% 59.6% 60.2%
  • 9. 2005 Sales Research • Customers  2005 is projected to attract 920,700 new customers  27% of first-time customers have become repeat customers • Transactions  Average sale transaction = $52.17  75% of customers have bought at least 1 non- sale item in addition to a sale item
  • 10. Proposed New Products • Survival gear • Sportswear • Outerwear • Off-road bicycles • Fishing equipment and tackle • Canoes and personal rowing shells
  • 11. Costs of Return on Investment Projections • Costs • ROI 0 20 40 60 80 '06 '07 '08 '09 Costs ROI Costs ROI
  • 12. Terms and Conditions • Terms and conditions #1 • Terms and conditions #2 • Terms and conditions #3 • Terms and conditions #4 • Terms and conditions #5
  • 13. Strategy and Schedule • Strategy  Tactic #1  Tactic #2  Tactic #3 • Schedule Adopt plan 3Q05 Implement 4Q05 Evaluate 3Q06 Adjust 4Q06
  • 14. Sales and Marketing Needs • Close sales faster • Present complex concepts quickly and clearly • Leverage database information (sales numbers, customer locations, etc.)
  • 15. Close Sales Faster • Need and solution #1 • Need and solution #2 • Need and solution #3 • Need and solution #4 • Need and solution #5
  • 16. Present Complex Concepts Quickly and Clearly • Need and solution #1 • Need and solution #2 • Need and solution #3 • Need and solution #4 • Need and solution #5
  • 17. Leverage Database Information • Need and solution #1 • Need and solution #2 • Need and solution #3 • Need and solution #4 • Need and solution #5
  • 19. Adventure Works: The ultimate source for outdoor equipment

Editor's Notes

  1. ERP systems automate this activity with an integrated software application. The purpose of ERP is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders.