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Adventure Works: The ultimate source for outdoor equipment
Linda Martin
Senior Vice President
Worldwide Sales
Date
Adventure Works [Year] Sales Proposal
• The Concept
▫ Just-in-time retail inventory.
• The Opportunity
▫ Reduced overhead costs.
▫ Increased customer satisfaction.
• The Potential
Executive Summary
• A review of our current products and profits.
• [Year] sales research.
• Proposed new products.
• Costs on return and investment projections.
• Terms and conditions.
• Strategy and schedule.
• Sales and marketing needs.
• Questions and answers.
What We’ll Cover Today
• Climbing
▫ Harnesses
▫ Climbing shoes
▫ Helmets
▫ Rappel gloves
▫ Rope bags
▫ Carabineers
▫ Gaiters
• Camping
▫ Duffel Bags
▫ Daypacks
▫ Family camping tents
▫ Foam sleep pads
▫ Internal frame packs
▫ Cookware
▫ Dehydrated food packs
Our Current Products
[Year] [Year] [Year]
Revenue 10.1 27.7 50.0
Cost of Goods 1.8 3.1 4.6
Gross Profit 8.3 24.6 45.4
Total Expenses 3.03 8.1 15.3
Pre-Tax Profit 5.27 16.5 30.1
Pre-Tax Profit as
Percent of Revenues
64.6% 59.6% 60.2%
Previous Year Profits (in millions)
• Customers
▫ [Year] is projected to attract 920,700 new customers.
▫ 27% of first-time customers have become repeat customers.
• Transactions
▫ Average sale transaction = $52.17.
▫ 75% of customers have bought at least 1 non-sale item in addition to a sale
item.
[Year] Sales Research
• Survival gear
• Sportswear
• Outerwear
• Off-road bicycles
• Fishing equipment and tackle
• Canoes and personal rowing shells
Proposed New Products
Costs
ROI0
10
20
30
40
50
60
70
80
2012
2013
2014
2015
Costs ROI
• Costs
• ROI
Costs of Return on Investment Projections
• Terms and conditions #1
• Terms and conditions #2
• Terms and conditions #3
• Terms and conditions #4
• Terms and conditions #5
Terms and Conditions
Adopt plan
• 3Q [Year]
Implement
• 4Q [Year]
Evaluate
• 3Q [Year]
Adjust
• 4Q [Year]
• Strategy
▫ Tactic #1
▫ Tactic #2
▫ Tactic #3
• Schedule
Strategy and Schedule
• Close sales faster.
• Present complex concepts quickly and clearly.
• Leverage database information (sales numbers, customer
locations, etc.).
Sales and Marketing Needs
• Need and solution #1
• Need and solution #2
• Need and solution #3
• Need and solution #4
• Need and solution #5
Close Sales Faster
• Need and solution #1
• Need and solution #2
• Need and solution #3
• Need and solution #4
• Need and solution #5
Present Complex Concepts Quickly and Clearly
• Need and solution #1
• Need and solution #2
• Need and solution #3
• Need and solution #4
• Need and solution #5
Leverage Database Information
Adventure Works: The ultimate source for outdoor equipment

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Adventure works [year] sales proposal

  • 1. Adventure Works: The ultimate source for outdoor equipment Linda Martin Senior Vice President Worldwide Sales Date Adventure Works [Year] Sales Proposal
  • 2. • The Concept ▫ Just-in-time retail inventory. • The Opportunity ▫ Reduced overhead costs. ▫ Increased customer satisfaction. • The Potential Executive Summary
  • 3. • A review of our current products and profits. • [Year] sales research. • Proposed new products. • Costs on return and investment projections. • Terms and conditions. • Strategy and schedule. • Sales and marketing needs. • Questions and answers. What We’ll Cover Today
  • 4. • Climbing ▫ Harnesses ▫ Climbing shoes ▫ Helmets ▫ Rappel gloves ▫ Rope bags ▫ Carabineers ▫ Gaiters • Camping ▫ Duffel Bags ▫ Daypacks ▫ Family camping tents ▫ Foam sleep pads ▫ Internal frame packs ▫ Cookware ▫ Dehydrated food packs Our Current Products
  • 5. [Year] [Year] [Year] Revenue 10.1 27.7 50.0 Cost of Goods 1.8 3.1 4.6 Gross Profit 8.3 24.6 45.4 Total Expenses 3.03 8.1 15.3 Pre-Tax Profit 5.27 16.5 30.1 Pre-Tax Profit as Percent of Revenues 64.6% 59.6% 60.2% Previous Year Profits (in millions)
  • 6. • Customers ▫ [Year] is projected to attract 920,700 new customers. ▫ 27% of first-time customers have become repeat customers. • Transactions ▫ Average sale transaction = $52.17. ▫ 75% of customers have bought at least 1 non-sale item in addition to a sale item. [Year] Sales Research
  • 7. • Survival gear • Sportswear • Outerwear • Off-road bicycles • Fishing equipment and tackle • Canoes and personal rowing shells Proposed New Products
  • 9. • Terms and conditions #1 • Terms and conditions #2 • Terms and conditions #3 • Terms and conditions #4 • Terms and conditions #5 Terms and Conditions
  • 10. Adopt plan • 3Q [Year] Implement • 4Q [Year] Evaluate • 3Q [Year] Adjust • 4Q [Year] • Strategy ▫ Tactic #1 ▫ Tactic #2 ▫ Tactic #3 • Schedule Strategy and Schedule
  • 11. • Close sales faster. • Present complex concepts quickly and clearly. • Leverage database information (sales numbers, customer locations, etc.). Sales and Marketing Needs
  • 12. • Need and solution #1 • Need and solution #2 • Need and solution #3 • Need and solution #4 • Need and solution #5 Close Sales Faster
  • 13. • Need and solution #1 • Need and solution #2 • Need and solution #3 • Need and solution #4 • Need and solution #5 Present Complex Concepts Quickly and Clearly
  • 14. • Need and solution #1 • Need and solution #2 • Need and solution #3 • Need and solution #4 • Need and solution #5 Leverage Database Information
  • 15.
  • 16. Adventure Works: The ultimate source for outdoor equipment