Meaning, Nature and Importance of Management, Differences between Management and
Administration, Management Approaches; Management Functions-Principles of
Management- Fayol’s and Taylor’s Principles; Managerial Skills; Task and Responsibilities
of Professional Manager
This is a presentation on Principles of Business Management. This presentation is based on syllabus of Pt. Ravi Shankar University,Raipur and Durg University, Durg. It is a brief presentation of all the aspects, functions and basic principles of business managaement.
## Approaches to Management: Unlocking Organizational Success
**Dive into the diverse worlds of management styles and philosophies!** This presentation explores various approaches to management, each offering unique strategies to lead and guide your organization.
**Explore key frameworks:**
* **Classical Approach:** Optimize efficiency with Taylorism and Bureaucracy.
* **Behavioral Approach:** Unlock human potential through motivation and communication.
* **Quantitative Approach:** Leverage data and analytics for informed decision-making.
* **Systems Approach:** View your organization as a holistic ecosystem in action.
* **Contingency Approach:** Adapt your style to suit specific situations and needs.
**Gain valuable insights:**
* **Understand the strengths and weaknesses of each approach.**
* **Discover which methodologies align best with your organizational goals.**
* **Learn how to combine approaches for a customized management strategy.**
**Bonus:**
* **Real-world examples and case studies.**
* **Tips for implementing different approaches effectively.**
* **Engaging visuals and clear explanations.**
**Take your leadership skills to the next level!** Download this presentation now and embark on your journey to mastering different approaches to management.
**#management #leadership #organization #strategy #effectiveness #efficiency**
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5. Characteristics of Management
• Continuous and never ending process
• Getting things done through people
• Result oriented science and art
• Multidisciplinary
• A group and not an individual activity
• Follows established principles or roles
• Aided but not replaced by computers
• Situational in nature
• Need not be an ownership
• Management is all pervasive
7. Difference between Administration and Management
Features Administration Management
Nature Determinative or thinking function Executive or doing function
Type of Work Decision on Objective & Policies Implementation of policies
Levels of Authority Top level Middle and lower level
Influence Public opinion & Outside Sources
Objectives & Policies of
concern
Direction of human efforts Not directly concerned Actively Concerned
Main Functions Planning & Control Directing & Organizing
Skills required Conceptual and Human skills Technical and Human skills
Usage Used in govt & Public sector Business organization
9. Human Behavior Approach
In the human resources approach, the role of managers changes from
structuring and controlling to supporting
10. Social System Approach
• Understanding the behavior of groups & individuals.
• Features
• Social System, a system of cultural relationship
• Relationship exist between external and internal environment of the
organization.
• Formal Organization - Cultural relationships of social groups working within
the organization.
• Co-operation necessary
• Efforts directed - harmony between goals of organization & goals of groups.
11. The socio-technical systems approach
The socio-technical systems approach of management views an
organization as a combination of 2 systems – a social system and a
technical system.
12. Decision Theory Approach
• Decision Theory represents a general approach to decision making
which is suitable for a wide range of management decisions,
including:
• Product and service design
• Equipment selection
• Location planning
• Capacity planning
• Product –mix
• Credit policies
13. Management Science Approach
Management is regarded as the problem-solving mechanism with the
help of mathematical tools and techniques.
Management problems can be described in terms of mathematical
symbols and data. Thus every managerial activity can be quantified.
14. System Approach
• A system is basically a combination of parts, subsystems. Each part
may have various sub-parts.
• An organization is a system of mutually dependent parts, each of
which may include many subsystems.
15. Contingency or Situational Approach
• Management action is contingent on certain action outside the
system or subsystem as the case may be.
• Organizational action should be based on the behaviour of action
outside the system so that organization should be integrated with the
environment.
• It varies from situation to situation
16. Operational Approach
The conceptual framework of management can be constructed on the
basis of the analysis of management process and identification of
management principles.
20. Managerial Responsibilities
• Social responsibility
• Corporate Social Responsibility
• Social responsiveness
• Social responsibility models
• Classical model
• Socio – economic model
21.
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24.
25.
26. Scope of Management
• Subject Matter of Management
• Functional Areas of Management
• Financial Management:
• Marketing Management
• Production Management
• Interdisciplinary Approach
• Universal Phenomenon Management
28. Management as a Science
• Universally accepted principles
• Experimentation & Observation
• Cause & Effect Relationship
• Test of Validity & Predictability
29. Management as an Art
• Practical Knowledge
• Personal Skill
• Creativity
• Perfection through practice
• Goal-Oriented
30. Management as a Profession
• Specialized Body of Knowledge and Skill
• Formal Training
• Social Responsibility
• Code of Conduct
32. PLANNING
Planning is the process of setting objectives and determining what
should be done to accomplish them
33. ORGANIZING
• Organizing is the process of assigning tasks, allocating resources, and
coordinating the work activities of individuals and groups to
implement the plans.
34. Staffing
“Managerial function of staffing involves manning the organization
structure through proper and effective selection, appraisal &
development of personnel to fill the roles designed under the
structure”.
35. Directing
Directing is that inert-personnel aspect of management which deals
directly with influencing, guiding, supervising, motivating the sub-
ordinates for the achievement of organizational goals.
Supervising
Motivation
Leadership
Communication
37. Reporting
Reporting is providing information about serious wrongdoing that you
have become aware of at your workplace/ place of study.
38. Budgeting
A budget is a financial plan for a defined period, often one year. It may
also include planned sales volumes and revenues, resource quantities,
costs and expenses, assets, liabilities and cash flows.
43. TASK AND RESPONSIBLITIES OF PROFESSIONAL
MANAGER
• Envisioning Goals
• Managing Growth
• Improving and Maintaining Efficiency
• Innovation
• Looking out for the competition
• Leadership
• Change Management
• Choosing correct Information Technology