Enterprise client in travel industry increased participation rate in loyalty program by 400%
•
0 likes•163 views
The campaign initially launched with the goal of incentivizing customer referrals through loyalty points, which resulted in a below average sharing rate of 6% since most customers were not members of the loyalty program. Analysis found that loyalty points were not an effective broad incentive. A new strategy was developed to focus on generating new loyalty program subscriptions through segmented incentives, using points to motivate existing members but highlighting program benefits and savings for non-members. This led to a 42% decrease in customer acquisition costs and 400% increase in new loyalty program members.
