Various firms producing the milk and milk products, the consumers have greater options to select the product according to their taste and preferences. Therefore, a study on consumer behavior to understand the buying behavior of milk products was important. The organizations consider the taste and preference of the consumer to frame the strategies according to their tastes and preferences.

1. ENTERPRENEURSHIP

2. Definition of Entrepreneurship
Entrepreneurship refers to an individual’s ability to turn ideas into action
It includes
• creativity,
• innovation and
• risk taking,
• as well as the ability to plan and manage projects in order to achieve objectives.
Objectives.
• supports everyone in day-to-day life at home and in society,
• makes employees more aware of the context of their work and better able to
seize opportunities, and
• provides a foundation for entrepreneurs establishing a social or commercial
activity

3. Education
• The education system has therefore an important role to play in
stimulating attitudes and behaviour which promote creativity, self
confidence and an understanding of risk.
• It is also important to portray the running of one’s own business as a
possible career option
• This must take place through long term work in both primary and
secondary levels.
• It is therefore necessary to continue to develop the capability and the
tools to meet these goals .

4. The Scheme
The Ministry of Finance, the Economy and Investment is launching a
scheme whereby it will be making available funds which can be availed
of by education institutions to finance the development or
procurement of projects / programmes as well as their implementation
with the aim of promoting entrepreneurial qualities and delivering
entrepreneurial experiences at the primary and secondary level.

5. IMPORTANCE
• Raising students’ awareness of self- employment and
entrepreneurship as possible career options
• Work on practical enterprise projects and activities (e.g. students
running mini- companies)
• Providing specific business skills and knowledge of how to start and
successfully run a company.

6. High Level Reflection Panels on Entrepreneurship
Education Two key needs:
• Increase co-operation between government administrations –
especially those responsible for education and enterprise - and with
stakeholders on entrepreneurship education;
• Develop more systematic strategies for entrepreneurship education.

7. NEED OF ENTERPRENEURSHIP AND
EDUCATION
• Raising students’ awareness of self-employment and
entrepreneurship as possible career options
• Work on practical enterprise projects and activities (e.g. students
running mini-companies)
• Providing specific business skills and knowledge of how to start and
successfully run a company.
• Establish support networks
• There is a need for more contact between educational institutions
and various players in society

8. Elements of a strategy
• Agreed definition of entrepreneurship
• Cross-ministry cooperation
• Stakeholder consultation
• Embed core competences into the national curriculum
• Develop strategic aims and objectives

9. Elements of a strategy
• Integrate identified good practices (what works) into the strategy
• Train the teachers
• Develop a logic chain of indicators, outputs, outcomes and expected
impact
• Design and embed coherent progression from primary to higher
education
• Make resources available for the strategy

10. CONCLUSION
• Final report of the Expert group on Entrepreneurship in Vocational
Education and training concluded that for activities to qualify as
education for entrepreneurship .
• Developing those personal attributes and horizontal skills that form
the basis of an entrepreneurial mindset and behaviour

11. THANK YOU