Whatever the definition given to the metaverse, emphasizing the technical, social, business or marketing aspects, the metaverse remains a technological evolution and the continuity of what is today’s internet and social media.

1. ENTER THE B2B METAVERSE
How to take the first step?
Whatever the definition given to the metaverse, emphasizing the
technical, social, business or marketing aspects, the metaverse remains
a technological evolution and the continuity of what is today’s internet and
social media. It is an extension and evolution of current internet and social
media tools to a new generation of internet bridging the physical world and
digital world and creating new experiences thanks to virtual reality and
artificial intelligence! This movement is reinforced by the arrival of the
generation z in the world of work and by the increase of its influence over
time! This generation z was born with internet and has developed their
knowledge and decision process using internet!
This move to metaverse means a lot for B2B because the B2B metaverse
will bring exciting new business development tools, new sales channels
and new customers experiences inspired by gaming but more than that
utilizing hybrid and digital to enhance those customer experiences and to
collect data to improve products, services and deliver better
customization. In addition, the generation z is very sensitive to ecology
and greener world, thus B2B Metaverse is by far the most sustainable vs
the current tools (Travelling, Physical Expo, ..) to develop B2B business.

2. Therefore, this makes the B2B metaverse key for companies to grow and
even survive in the future! This move will not stop, similar to what
happened at early 2000 when companies started building websites and
having a website became a must.
Now the questions are “what are the challenges for company to enter the
B2B Metaverse? from where to start? Buy a place in an existing B2B
Metaverse? create own B2B metaverse for its ecosystem? Both?”
The B2B Marketers are facing too many questions today on how to
address, adopt, build a strategy and roadmap around the B2B Metaverse!
Let’s have a discovery tour on the existing solutions. We already have
seen several announcements about big brands buying lands at Sandbox
: HSBC, Carrefour , Adidas, Samsung,… and many others! Several
brands even invested both in Sandbox and other metaverses as
Decentraland! The metaverse adoption is gaining a real traction. Of
course, we are more in B2C and shopping mall behavior than a B2B and
professional tradeshow behavior, but this is clearly showing the trend on
how the metaverse will work!
When it is B2B Metaverse we are more about buying booths & dedicated
spaces to showcase products, matchmake/network to find partners and
collaborate, organize business & entrainments events! B2B companies
are more looking to interact with professionals and companies matching
with their profile and business than interacting with consumers!
What exists on the market as offer for the B2B Metaverse?
Microsoft already made announcements about its B2B Metaverse and
presented it as an extension to Teams, and it is part of their strategy to
grow in the Enterprise Software market. They are focusing on virtual work
and advanced industrial projects using digital twins to collaborate. Engage
XR is VR company, has already its business campus for meetings and
events, also proposes to companies to build their individual MetaWorld
and announced, Engage Oasis, a Metaverse designed for professionals

3. where MetaWorlds are linked together via a series of portals and bridges
in 3 publicly accessible plazas: Enterprise, Education and Creative. Must
B2B Metaverse platform proposes an all-in-one Metaverse platform to
manage an ecosystem and offer new customer experiences. Must
platform is AI powered, enabling participants to connect, matchmake,
network, collaborate, exhibit & show case products, organize events,
transact, achieve profitable deals and learn from interactions. It offers
companies to select their B2B Metaverse, from entry model with a booth
in Must B2B Metaverse to create their own B2B Metaverse. The platform
makes sure that it is easy of use and affordable for any company to start
their journey in the Metaverse. Other event companies like Mootup, Vfairs
started offering events in 3D where you can have avatars, but they are
mainly designed for events and do not meet the persistent and interactive
mode of the Metaverse.
How to start?
The worst thing is to do nothing, especially since there are several
solutions on the market to start and to try for few euros a month, such as
having a customizable booth in a B2B Metaverse (Must B2B Metaverse)
where you can also organize events and meetings. It will be a good way
for B2B Marketers to learn and fine-tune their B2B Metaverse strategy and
roadmap. This first experience will allow them to learn about the
Metaverse behavior, requirements to showcase products, resources
needed, the impact on their organization, the level of customization they
will need and how to use the B2B Metaverse to collaborate with other
companies etc.…
It will be the first step to initiate their organization to the B2B Metaverse
world and to start to build their B2B Metaverse strategy.
The B2B Metaverse is creating a strong movement and new ways to
interact, to find partners and to enjoy new appealing customer
experiences and journeys. It is progressing very fast, and companies will

4. need to participate early, to learn and to understand it, to be part of the
story and to influence it!