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Feasibility study and action plan for the digitalisation of caribbean music

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Digitalisation of Caribbean Music workshop, Feasibility study and action plan for the digitalisation of caribbean music

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Feasibility study and action plan for the digitalisation of caribbean music

  1. 1. Barbados Beach Club February 21 & 22, 2018 Alison Winham © 2018 Policy Networks International Inc.. E: conceptualisation@consultant.com and Capacity Building Initiative DIGITALISATION OF CARIBBEAN MUSIC FEASIBILITY STUDY & ACTION PLAN for the Framework for the Digital & Live Music Accelerator/Workshop
  2. 2. Independent Trade Organisations • WIN – The Worldwide independent Network • Representing over 30 independent TAs • Leading independent music associations in approx. 30 countries • Australasia, Asia, Europe, North & South America • Co-respondents in countries with no TA e.g. Poland • Together they have many thousands of independent company members
  3. 3. What does WIN do? - WIN supports the interests of independent music producers and creators - Knowledge/capacity buildng programmes - Research and development - Market monitoring to ensure fair access - Key Projects….
  4. 4. Key Projects (1) - Market research - ‘WINTEL’ - Financial insight & market share by copyright ownership - Independents as investors in local culture - As creators of ‘new’.. - www.winformusic.org
  5. 5. Average A&R spend as % revenue 14% Average years in operation 16 Average number of employees 9 Average revenue (millions USD) 3 Share of revenue that is overseas 48% Share of revenue that is domestic 52% Average number of artists per label 160 Average A&R spend (USD) $378,56 WINTEL…
  6. 6. Key Projects (2) - “Value gap” lobbying - Market dominance, addressing industry exploitation issues: - Supporting artists: WIN Fair Digital Deals Declaration - Reliance on third parties; skills gap
  7. 7. Key Projects (3) - Industry representation for independents - Building/strengthening associative structures for independents (eg IMIChile) - Technical development & standards (DDEX, ISRC) - Working with wider industry, eg IFPI - Supporting licensing…
  8. 8. Licensing - Phonogram rights: direct and collective licensing - Direct: ‘making available’ rights - Merlin - Collective: communication to the public rights (& others)
  9. 9. Collective Licensing - Independent producers are especially reliant on collective licensing. - Hard to navigate entities & options, especially internationally. - Very complex data issues - Collaborative approach essential
  10. 10. What do WIN’s member indie trade associations do? (1) - Commercial: training, support, advice, resources, guides, discounts etc. - In-house resource to assist with questions and queries. - Anti-piracy software free to members - Merlin admin fee 1.5% to members (3% to non-members)
  11. 11. What do WIN’s member indie trade associations do (2) - Member assistance programmes in partnership with eg collecting societies, YouTube, iTunes etc. - Events, training sessions, ‘friends’ – digital, sync, marketing
  12. 12. • Access the global knowledge network • Access valuable assets such as anti-piracy software/Merlin discount • Learn how to leverage government grants – export, digitisation • Unlock support for live showcases – Canada/Sweden good examples • Access capacity building funds from WIN What could WIN’s Caribbean Associations do?
  13. 13. Barbados Beach Club February 21 & 22, 2018 Alison Winham © 2018 Policy Networks International Inc.. E: conceptualisation@consultant.com and Capacity Building Initiative DIGITALISATION OF CARIBBEAN MUSIC FEASIBILITY STUDY & ACTION PLAN for the Framework for the Digital & Live Music Accelerator/Workshop

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