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English 201
Final Project Essay
#itsokay ( No body Shaming)
The issue I am trying to overcome is body shaming in men
and women, but particularly in women. Throughout the years
body image has always been in issue in women and men.
Women face being shamed for being overweight, too Curvy,
having too much cellulite or stretch marks, while men face
being very weight, too skinny, or having stretch marks which
could come across as feminine. Since body image is such a
high focus point in the entertainment industry , younger
generations began to become self conscious of how they look
and how much they weigh. The needs that are not being met is
that women and men are tearing one another down based on
their looks and destroying one another self esteem or
confidence. No one is taking notice of this and it can impact a
person's mental and physical health.
The root cause of this is that society has made an image
for what women should look like and what they shouldn’t look
like. Again , through the years technology has advanced for
women to get fat reduction to get rid of unnecessary fat or to
help get rid of cellulite and creams that supposable help get rid
of cellulite or stretch marks. There are thousands of women
who are trying to look like this image society created and are
not embracing themselves. The thought bubbles goes blogger
Hollie Broadhead talked about why being fat is an insult ,
because society is become more associated with how a women
may look and they will then from their opinion on her looks.
Broadhead had then stated that society is basically surveil of the
fittest. Broadhead had stayed later in the paragraph that there
are five measures of economic status, and how it affects you, “
5 measures of socio-economic status' were assessed: 1) age
completing full time education, 2) degree level education, 3) job
class, 4) annual household income and 5) Townsend deprivation
index (social deprivation scores). The results demonstrated that
most overweight women and shorter men were less successful
opposed to taller and thinner individuals, particularly in more
developed countries such as the USA and UK.” . This shows
that your looks and appearance does affect you socially and
economically. Health and beauty has become on of the top
standard not only in America but also across the world. A
healthy lifestyle” or more drive throughout the day are more
outgoing, and are aware of their surroundings when it comes to
work, communication, and their status. However, for people
who are not like an individual that I listed in the sentence prior
, they are more likely to be sluggish, eat constantly throughout
the day because of stress and are more likely to be depressed
and not social. Everybody is different and they can not afford
to live like other people if not they simply are going through
things that they are not able to take care of themselves.
Because of how society such a strong hold on body image
younger generations are starting to worry about their body
image. Many women may look in the mirror and talk aloud or
look at themselves in dissapoint , which may allow their
daughters to see it and try not to gain weight or look like their
mother in the fat future. This gives them a constant stress and
they may develop an eating disorder. The body image therapy
center gives shocking statistics that prove soi=society and the
entertainment center are giving idea to younger views how
women should look and what they should or may do in order too
look good. The body image center states that 81% of ten year
olds are afraid to gain weight and 9% of nine year olds vomit
to lose weight. There is also 15% of young women who have an
eating disorder. Lyla allen who had written an article titled,
The “ perfect woman's society’s ugliest issue , she talks about
the lunch food and its extreme change in food choices, how
industries photoshop their pictures and etc. However, she made
a clear point that society tries to get celebrities to show how
unhealthy this generation and tries to politely yet blunty to get
people to be active and eat healthier and calling parents horrible
because their kids are unhealthy. Allen stated “ Even Michelle
Obama, though well-intentioned, works to make us feel fat and
unhealthy in her ridiculously easy advice to kids eating healthy
and staying in shape. We feel stupid so we diet. We feel tired so
we eat. And between those two extremes, we get the idea that
body image is always the most important pursuit in life.”This
quote from the article proves that even good intentions can have
bad responses. Michelle Obama was an activist from healthy
eating and being active, however many individuals believed that
it was because of “ bad parenting” and that we aren’t doing
what is right for children. Because of all the media for healthy
eating we tend to watch other people and compare our habits.
Once we realize the differences, we try to eat healthier, workout
, do yoga, and try to be productive. It is a silly thing to do to try
and be like others and not ourselves.
Parents are being shamed for the habits they are setting for
their kids, children are getting eating disorders for wanting to
be skinny, and men and women downgrade and body shame one
another based on their looks and are minimizing the others
confidence, self esteem, and their mental and physical health.
If society didn't have this image for how women and men should
look there wouldn't be major eating disorders, or having women
and men turn their backs on one another just to feel better. I
want women and men to know that it is okay for themselves to
be accepting of their body and to love themselves. How can you
be expected to love someone else if you don't love yourself?
Self love always come first. No matter what anybody says you
are perfect the way you are and it is okay to be yourself and to
have stretch marks, curves, and cellulite. The message that I
want to get out is that its okay to be curvey or chunky. Its okay
to have cellulite. Its okay to have stretch marks. Everyone is
perfect in their own and unique way. There is no such thing as
perfect. I want my audience to know that with girls or men who
are not accepting of their body and simply saying that it is okay
to be happy with the skin you're in. There is no need for all this
expensive technology or cream to help you perfect yourself. I
would be focusing more on social media. I would be using
picture of celebrities , myself, or others if it is okay with them.
If I wanted to go out into the world I would happen to use
instagram. Instagram is a place to show numerous of pictures
and videos of oneself. I want women to know it is okay to have
flaws and to embrace it. Leading. It is leading because I am
trying to make a change for self acceptance like many other
leaders in social media.I would use it to try and get woman of
different colors shapes and sizes to join and use their personal
stories to help spread the world. I would use media as my
biggest source starting with instagram and then going on to
youtube. Trying to expand my story and the hashtag. I would
not know the cost, but a simple camera to help record with the
right equipment and people can go a long way .
Works cited
Allen, Lyla. “The 'Perfect Woman' Is Society's Ugliest Issue.”
The Greenville News, The Greenville News, 24 May
2014,www.greenvilleonline.com/story/opinion/readers/2014/05/
24/perfect-woman-societys-ugliest-issue/9507699/.
Society and Cellulite: Why Is 'Fat' Such An Insult?” Thought
Bubbles | Psychology
Blog,www.thoughtbubblesblog.co.uk/single-
post/2016/11/24/Society-and-Cellulite-Why-is-
%E2%80%98fat%E2%80%99-such-an-insult.
Founder, Becky Henry, et al. “Statistics | Eating Disorders |
Body Image Therapy Center | Maryland.” The Body Image
Center, 19 Aug. 2015, thebodyimagecenter.com/education-
awareness/eating-disorder-statistics/.
“6 Surprising Facts about Body Shaming, According to This
New Study.” HelloGiggles, HelloGiggles,
hellogiggles.com/lifestyle/health-fitness/6-surprising-facts-
about-body-shaming-according-to-this-new-study/. ( powerpoint
info)
Your name: Yuqi Liu Date of submission: May 22, 2020
ENG201 Milestone 4: #MyWordsChangeLives Project Outline
ENG201 Milestone 4: #MyWordsChangeLives Project Outline
#wordschangelives
PART 1: PERSONAL REFLECTION
TOPIC: Alcoholism as a social menace
PERSONAL CONNECTION: Some years ago, we lost our
grandfather, an elderly man at the age of seventy-nine who
could have lived longer, were it not for his drinking habits.
Even though he had survived through throat cancer, a
consequence of his intensive drinking, his health had led his
peers to almost accurately predict his demise. Barely a decade
on, his colleagues at the drinking den followed him, leaving
behind their destitute children and grandchildren, who were
portraits of broken families, and poverty-stricken individuals
whose riches had been gleefully gobbled down. They dropped
like flies to the extent that their demise provoked the feeling of
foul play. My native community has since time memorial battled
against alcoholism, a vice that has engulfed individuals of every
age and gender. People are oblivious of the dangers of
alcoholism, which has dragged the society into severe poverty,
as breadwinners are unable to provide basic needs, and children
are left to fend for themselves, often opting to take up small
jobs which can only facilitate them to live from hand to mouth.
ROOT CAUSE HYPOTHESIS: Negligence, misinformation,
depression, and partial illiteracy is what propels individuals to
seek solace in alcoholism. Some individuals dowse their
sorrows by guzzling pints of alcohol whereas others simply
imitate the actions of their elders to satisfy their
inquisitiveness, both of which lead to addiction. Others believe
that their predecessors lived long lives with the same drinking
habits, oblivious to the fact that alcoholic drinks served to
previous generations were subtle, in crude form, and free of
toxic substances. Others pick the habit from their friends when
they flock in entertainment joints, fearing reprisal for taking
soft drinks. Once alcoholism progresses from a weekend-based
routine to an every-day occurrence, there is no taming the habit.
AUDIENCE HYPOTHESIS: My target audience is primarily my
community members, and secondarily, individuals who are
predisposed to incidences that may incite them to engage in
alcoholism. Even though it is served as “beverage” is bars,
restaurants, and drinking dens, those who are within the initial
stages of alcoholism are within my targeted audience. Addicts
are inclusive of the audience, but the essence of my research is
to caution those who are yet to dive head-first into the habit of
excessive drinking, by educating them on the consequences to
be derived.
RESEARCH QUESTIONS: What are the influences that
promote alcoholism? Who are those predisposed to alcoholism?
When do you know that alcoholism has become a problem?
PART 2: RESEARCH SUMMARY
SOURCE #1: Chassin, L., Haller, M., Lee, M. R., Handley, E.,
Bountress, K., & Beltran, I. (2016). Familial factors influencing
offspring substance use and dependence.
This is a journal article sourced from www.indianjournals.com
and is considered as intellectual property of Chassin, Haller,
Lee, Handley, Bountress, and Beltran. It answers the research
question, who are those predisposed to alcoholism?
· Psychosocial problems are prevalent where parental
alcoholism is an issue.
· Behavioral disorders are also significant consequences of
parental alcoholism.
· Girls are particularly affected where their breadwinners are
pinned down by parental alcoholism.
By knowing how alcoholism affects children within family units
where parental alcoholism is a problem, it is easier to identify
how best to help them, or which professional is most relevant in
assisting the victims of these circumstances.
By knowing why or how girls are the most affected where there
is parental alcoholism, aid is preliminarily provided to those
who are mostly affected.
This source projects behavioral disorders and psychosocial
problems are the outcomes of parental alcoholism. Girls are
mostly affected, as compared to boys. This is important as it
identifies who and how are others affected by alcoholism.
SOURCE #2: Wall, T. L., Luczak, S. E., & Hiller-Sturmhöfel,
S. (2016). Biology, genetics, and environment: underlying
factors influencing alcohol metabolism. Alcohol research:
current reviews, 38(1), 59.
This is an article published in the National Center for
Biotechnology Information site, which has a .gov extension, and
thus, it seems sufficient to be branded as a reliable source.
· Gene variants such as alcohol dehydrogenase and aldehyde
dehydrogenase elevate risks of dependence on alcohol.
· Environmental factors such as childhood adversity, individual
characteristics such as behavioral undercontrol, influence the
level at which the gene variants and alleles contribute to alcohol
involvement.
These facts are important in understanding what causes
prevalence in dependency to alcohol for individuals who engage
in alcoholism, or what predisposes them to addiction.
Biological influences heavily contribute to alcohol dependence
and underlying factors, such as environmental factors only
boost the effect of these influences over alcoholism. It answers
the research question, what are the influences that promote
alcoholism?
SOURCE #3: Rapsey, C. M., Wells, J. E., Bharat, M. C., Glantz,
M., Kessler, R. C., & Scott, K. M. (2019). Transitions Through
Stages of Alcohol Use, Use Disorder, and Remission: Findings
from Te Rau Hinengaro, The New Zealand Mental Health
Survey. Alcohol and Alcoholism, 54(1), 87-96.
This is an article published on the https://academic.oup.com
website and is characterized as the intellectual property of
Rapsey, Wells, Bharat, Glants, Kessler, and Scott.
· Alcohol use starts at an early age of approximately sixteen
years of age.
· By the age of twenty-five years, dependence disorders are
already developed.
· Men are at a greater risk of remitting these disorders as
compared to women.
These facts are significant in identifying which age-group to
target when campaigning against alcoholism since dependence
disorders emerge within nine years when an individual starts
consuming alcohol.
This source answered the research question, when does alcohol
abuse become a problem. It sheds light on why it is essential to
target young people who are on the brink of emulating alcohol
abuse.
PART 3: PROJECT PLANNING OUTLINE
CREATE YOUR OWN TEXT-BASED CAMPAIGN!
Start outlining the components of your final project here.
You will explain each choice in greater detail and polished
prose for your final project.
Headline: The headline of my campaign is that alcoholism is a
social menace. My hashtag is alcohol the social disease. I
selected these words because alcoholism has been proven to be
elevated by environmental and biological factors that predispose
individuals to addiction.
Message: Alcoholism affects all genders, the males directly
because they are predisposed to dependence on alcohol and
females, especially girls who are the most affected where
parental alcoholism infiltrates the family unit. It is never too
early to combat this menace.
Audience: My campaign targets young people as it intends on
cautioning them on the impending consequences should they
indulge in alcoholism. This would eradicate the menace before
it starts, as it is a preventative initiative.
Approach: Social media, on platforms such as Instagram, and
Facebook is where I would build my campaign. These platforms
have large numbers of subscribers, and the media to be used is a
picture file, since people are more likely to interact with a
picture than a video. It becomes inexpensive and more people
are bound to interact with the flyer projecting my campaign.
Theme of Civic Engagement: This campaign is associative. It
establishes consequences of dependence on alcohol to what
causes it, or how individuals are predisposed to it.
Materials and Cost: I would use the full amount to organize a
social event where participants are directed by the flyer to
congregate and explore the issue of alcoholism. It would
account for all associated costs in ensuring its success.
Associated costs include sourcing the skills of a graphics
designer to develop an attractive flyer and giving a tip to
individuals who help convey the message.
English 201Final Project Essay#itsokay ( No body Shaming).docx

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English 201Final Project Essay#itsokay ( No body Shaming).docx

  • 1. English 201 Final Project Essay #itsokay ( No body Shaming) The issue I am trying to overcome is body shaming in men and women, but particularly in women. Throughout the years body image has always been in issue in women and men. Women face being shamed for being overweight, too Curvy, having too much cellulite or stretch marks, while men face being very weight, too skinny, or having stretch marks which could come across as feminine. Since body image is such a high focus point in the entertainment industry , younger generations began to become self conscious of how they look and how much they weigh. The needs that are not being met is that women and men are tearing one another down based on their looks and destroying one another self esteem or confidence. No one is taking notice of this and it can impact a person's mental and physical health. The root cause of this is that society has made an image for what women should look like and what they shouldn’t look like. Again , through the years technology has advanced for women to get fat reduction to get rid of unnecessary fat or to help get rid of cellulite and creams that supposable help get rid of cellulite or stretch marks. There are thousands of women who are trying to look like this image society created and are not embracing themselves. The thought bubbles goes blogger Hollie Broadhead talked about why being fat is an insult , because society is become more associated with how a women may look and they will then from their opinion on her looks. Broadhead had then stated that society is basically surveil of the fittest. Broadhead had stayed later in the paragraph that there are five measures of economic status, and how it affects you, “ 5 measures of socio-economic status' were assessed: 1) age
  • 2. completing full time education, 2) degree level education, 3) job class, 4) annual household income and 5) Townsend deprivation index (social deprivation scores). The results demonstrated that most overweight women and shorter men were less successful opposed to taller and thinner individuals, particularly in more developed countries such as the USA and UK.” . This shows that your looks and appearance does affect you socially and economically. Health and beauty has become on of the top standard not only in America but also across the world. A healthy lifestyle” or more drive throughout the day are more outgoing, and are aware of their surroundings when it comes to work, communication, and their status. However, for people who are not like an individual that I listed in the sentence prior , they are more likely to be sluggish, eat constantly throughout the day because of stress and are more likely to be depressed and not social. Everybody is different and they can not afford to live like other people if not they simply are going through things that they are not able to take care of themselves. Because of how society such a strong hold on body image younger generations are starting to worry about their body image. Many women may look in the mirror and talk aloud or look at themselves in dissapoint , which may allow their daughters to see it and try not to gain weight or look like their mother in the fat future. This gives them a constant stress and they may develop an eating disorder. The body image therapy center gives shocking statistics that prove soi=society and the entertainment center are giving idea to younger views how women should look and what they should or may do in order too look good. The body image center states that 81% of ten year olds are afraid to gain weight and 9% of nine year olds vomit to lose weight. There is also 15% of young women who have an eating disorder. Lyla allen who had written an article titled, The “ perfect woman's society’s ugliest issue , she talks about the lunch food and its extreme change in food choices, how industries photoshop their pictures and etc. However, she made a clear point that society tries to get celebrities to show how
  • 3. unhealthy this generation and tries to politely yet blunty to get people to be active and eat healthier and calling parents horrible because their kids are unhealthy. Allen stated “ Even Michelle Obama, though well-intentioned, works to make us feel fat and unhealthy in her ridiculously easy advice to kids eating healthy and staying in shape. We feel stupid so we diet. We feel tired so we eat. And between those two extremes, we get the idea that body image is always the most important pursuit in life.”This quote from the article proves that even good intentions can have bad responses. Michelle Obama was an activist from healthy eating and being active, however many individuals believed that it was because of “ bad parenting” and that we aren’t doing what is right for children. Because of all the media for healthy eating we tend to watch other people and compare our habits. Once we realize the differences, we try to eat healthier, workout , do yoga, and try to be productive. It is a silly thing to do to try and be like others and not ourselves. Parents are being shamed for the habits they are setting for their kids, children are getting eating disorders for wanting to be skinny, and men and women downgrade and body shame one another based on their looks and are minimizing the others confidence, self esteem, and their mental and physical health. If society didn't have this image for how women and men should look there wouldn't be major eating disorders, or having women and men turn their backs on one another just to feel better. I want women and men to know that it is okay for themselves to be accepting of their body and to love themselves. How can you be expected to love someone else if you don't love yourself? Self love always come first. No matter what anybody says you are perfect the way you are and it is okay to be yourself and to have stretch marks, curves, and cellulite. The message that I want to get out is that its okay to be curvey or chunky. Its okay to have cellulite. Its okay to have stretch marks. Everyone is perfect in their own and unique way. There is no such thing as perfect. I want my audience to know that with girls or men who are not accepting of their body and simply saying that it is okay
  • 4. to be happy with the skin you're in. There is no need for all this expensive technology or cream to help you perfect yourself. I would be focusing more on social media. I would be using picture of celebrities , myself, or others if it is okay with them. If I wanted to go out into the world I would happen to use instagram. Instagram is a place to show numerous of pictures and videos of oneself. I want women to know it is okay to have flaws and to embrace it. Leading. It is leading because I am trying to make a change for self acceptance like many other leaders in social media.I would use it to try and get woman of different colors shapes and sizes to join and use their personal stories to help spread the world. I would use media as my biggest source starting with instagram and then going on to youtube. Trying to expand my story and the hashtag. I would not know the cost, but a simple camera to help record with the right equipment and people can go a long way . Works cited Allen, Lyla. “The 'Perfect Woman' Is Society's Ugliest Issue.”
  • 5. The Greenville News, The Greenville News, 24 May 2014,www.greenvilleonline.com/story/opinion/readers/2014/05/ 24/perfect-woman-societys-ugliest-issue/9507699/. Society and Cellulite: Why Is 'Fat' Such An Insult?” Thought Bubbles | Psychology Blog,www.thoughtbubblesblog.co.uk/single- post/2016/11/24/Society-and-Cellulite-Why-is- %E2%80%98fat%E2%80%99-such-an-insult. Founder, Becky Henry, et al. “Statistics | Eating Disorders | Body Image Therapy Center | Maryland.” The Body Image Center, 19 Aug. 2015, thebodyimagecenter.com/education- awareness/eating-disorder-statistics/. “6 Surprising Facts about Body Shaming, According to This New Study.” HelloGiggles, HelloGiggles, hellogiggles.com/lifestyle/health-fitness/6-surprising-facts- about-body-shaming-according-to-this-new-study/. ( powerpoint info) Your name: Yuqi Liu Date of submission: May 22, 2020 ENG201 Milestone 4: #MyWordsChangeLives Project Outline ENG201 Milestone 4: #MyWordsChangeLives Project Outline
  • 6. #wordschangelives PART 1: PERSONAL REFLECTION TOPIC: Alcoholism as a social menace PERSONAL CONNECTION: Some years ago, we lost our grandfather, an elderly man at the age of seventy-nine who could have lived longer, were it not for his drinking habits. Even though he had survived through throat cancer, a consequence of his intensive drinking, his health had led his peers to almost accurately predict his demise. Barely a decade on, his colleagues at the drinking den followed him, leaving behind their destitute children and grandchildren, who were portraits of broken families, and poverty-stricken individuals whose riches had been gleefully gobbled down. They dropped like flies to the extent that their demise provoked the feeling of foul play. My native community has since time memorial battled against alcoholism, a vice that has engulfed individuals of every age and gender. People are oblivious of the dangers of alcoholism, which has dragged the society into severe poverty, as breadwinners are unable to provide basic needs, and children are left to fend for themselves, often opting to take up small jobs which can only facilitate them to live from hand to mouth. ROOT CAUSE HYPOTHESIS: Negligence, misinformation, depression, and partial illiteracy is what propels individuals to seek solace in alcoholism. Some individuals dowse their sorrows by guzzling pints of alcohol whereas others simply imitate the actions of their elders to satisfy their
  • 7. inquisitiveness, both of which lead to addiction. Others believe that their predecessors lived long lives with the same drinking habits, oblivious to the fact that alcoholic drinks served to previous generations were subtle, in crude form, and free of toxic substances. Others pick the habit from their friends when they flock in entertainment joints, fearing reprisal for taking soft drinks. Once alcoholism progresses from a weekend-based routine to an every-day occurrence, there is no taming the habit. AUDIENCE HYPOTHESIS: My target audience is primarily my community members, and secondarily, individuals who are predisposed to incidences that may incite them to engage in alcoholism. Even though it is served as “beverage” is bars, restaurants, and drinking dens, those who are within the initial stages of alcoholism are within my targeted audience. Addicts are inclusive of the audience, but the essence of my research is to caution those who are yet to dive head-first into the habit of excessive drinking, by educating them on the consequences to be derived. RESEARCH QUESTIONS: What are the influences that promote alcoholism? Who are those predisposed to alcoholism? When do you know that alcoholism has become a problem? PART 2: RESEARCH SUMMARY SOURCE #1: Chassin, L., Haller, M., Lee, M. R., Handley, E., Bountress, K., & Beltran, I. (2016). Familial factors influencing offspring substance use and dependence.
  • 8. This is a journal article sourced from www.indianjournals.com and is considered as intellectual property of Chassin, Haller, Lee, Handley, Bountress, and Beltran. It answers the research question, who are those predisposed to alcoholism? · Psychosocial problems are prevalent where parental alcoholism is an issue. · Behavioral disorders are also significant consequences of parental alcoholism. · Girls are particularly affected where their breadwinners are pinned down by parental alcoholism. By knowing how alcoholism affects children within family units where parental alcoholism is a problem, it is easier to identify how best to help them, or which professional is most relevant in assisting the victims of these circumstances. By knowing why or how girls are the most affected where there is parental alcoholism, aid is preliminarily provided to those who are mostly affected. This source projects behavioral disorders and psychosocial problems are the outcomes of parental alcoholism. Girls are mostly affected, as compared to boys. This is important as it identifies who and how are others affected by alcoholism. SOURCE #2: Wall, T. L., Luczak, S. E., & Hiller-Sturmhöfel, S. (2016). Biology, genetics, and environment: underlying factors influencing alcohol metabolism. Alcohol research: current reviews, 38(1), 59. This is an article published in the National Center for Biotechnology Information site, which has a .gov extension, and
  • 9. thus, it seems sufficient to be branded as a reliable source. · Gene variants such as alcohol dehydrogenase and aldehyde dehydrogenase elevate risks of dependence on alcohol. · Environmental factors such as childhood adversity, individual characteristics such as behavioral undercontrol, influence the level at which the gene variants and alleles contribute to alcohol involvement. These facts are important in understanding what causes prevalence in dependency to alcohol for individuals who engage in alcoholism, or what predisposes them to addiction. Biological influences heavily contribute to alcohol dependence and underlying factors, such as environmental factors only boost the effect of these influences over alcoholism. It answers the research question, what are the influences that promote alcoholism? SOURCE #3: Rapsey, C. M., Wells, J. E., Bharat, M. C., Glantz, M., Kessler, R. C., & Scott, K. M. (2019). Transitions Through Stages of Alcohol Use, Use Disorder, and Remission: Findings from Te Rau Hinengaro, The New Zealand Mental Health Survey. Alcohol and Alcoholism, 54(1), 87-96. This is an article published on the https://academic.oup.com website and is characterized as the intellectual property of Rapsey, Wells, Bharat, Glants, Kessler, and Scott. · Alcohol use starts at an early age of approximately sixteen years of age.
  • 10. · By the age of twenty-five years, dependence disorders are already developed. · Men are at a greater risk of remitting these disorders as compared to women. These facts are significant in identifying which age-group to target when campaigning against alcoholism since dependence disorders emerge within nine years when an individual starts consuming alcohol. This source answered the research question, when does alcohol abuse become a problem. It sheds light on why it is essential to target young people who are on the brink of emulating alcohol abuse. PART 3: PROJECT PLANNING OUTLINE CREATE YOUR OWN TEXT-BASED CAMPAIGN! Start outlining the components of your final project here. You will explain each choice in greater detail and polished prose for your final project. Headline: The headline of my campaign is that alcoholism is a social menace. My hashtag is alcohol the social disease. I selected these words because alcoholism has been proven to be elevated by environmental and biological factors that predispose individuals to addiction.
  • 11. Message: Alcoholism affects all genders, the males directly because they are predisposed to dependence on alcohol and females, especially girls who are the most affected where parental alcoholism infiltrates the family unit. It is never too early to combat this menace. Audience: My campaign targets young people as it intends on cautioning them on the impending consequences should they indulge in alcoholism. This would eradicate the menace before it starts, as it is a preventative initiative. Approach: Social media, on platforms such as Instagram, and Facebook is where I would build my campaign. These platforms have large numbers of subscribers, and the media to be used is a picture file, since people are more likely to interact with a picture than a video. It becomes inexpensive and more people are bound to interact with the flyer projecting my campaign. Theme of Civic Engagement: This campaign is associative. It establishes consequences of dependence on alcohol to what causes it, or how individuals are predisposed to it. Materials and Cost: I would use the full amount to organize a social event where participants are directed by the flyer to congregate and explore the issue of alcoholism. It would account for all associated costs in ensuring its success. Associated costs include sourcing the skills of a graphics designer to develop an attractive flyer and giving a tip to individuals who help convey the message.