5. DISCOVER WHAT SOCIAL MEDIA OUTLET
FITS
AGE
ALL
YOUNGER
OLDER
TIME FRAMES
WEEK DAY EVENING
MID MORNING
EARLY MORNING WEENENDS
GAIN FOLLOWERS
MAXIUM EXPOSURE
REPOST
SHARING
6. Importance of interaction
Increase engagement
Visibility
Rank higher in Google search (Keyword search is very important. Great tools Spy
Fu and Ask the people)
Hash tags
Always link webpage to social media and vice versa
Spy on competitors