The document discusses how to engage mobile audiences through building and deploying high quality mobile apps using Amazon Web Services. It promotes AWS Mobile Hub for quickly developing apps, Amazon Pinpoint for effective user engagement across channels, and AWS Device Farm for testing apps on real devices to ensure quality. Examples of pricing models are also provided.

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Engage your audience through mobile
DANIEL GESKE | 9 MAY 2018

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Topics
Build Measure Engage Improve

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Survey
Who has published a mobile app?

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Survey
Who plans to publish a new mobile app this year?

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Build

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AWS Mobile Hub

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Create a new project

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Starter kits and tutorials

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Platforms

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Web (JS)/React Native: AWS Amplify
> npm install -g awsmobile-cli

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Set up your backend: Connect your Mobile Hub
project to your app
> cd <project-folder>
> awsmobile init 7e03026e-afa6-4061-9a74-3c8631daa928

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Enable backend features
Messaging and analytics User sign-in NoSQL database Cloud logic
User file storage Conversational bots Hosting and streaming

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Enable backend features
Messaging and analytics User sign-in NoSQL database Cloud logic
User file storage Conversational bots Hosting and streaming

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Enable backend features
Messaging and analytics User sign-in NoSQL database Cloud logic
User file storage Conversational bots Hosting and streaming

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Enable backend features
Messaging and analytics User sign-in NoSQL database Cloud logic
User file storage Conversational bots Hosting and streaming

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Enable backend features
Messaging and analytics User sign-in NoSQL database Cloud logic
User file storage Conversational bots Hosting and streaming

17. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Enable backend features
Messaging and analytics User sign-in NoSQL database Cloud logic
User file storage Conversational bots Hosting and streaming

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Enable backend features
Messaging and analytics User sign-in NoSQL database Cloud logic
User file storage Conversational bots Hosting and streaming

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Show of hands
Who is a mobile developer?
iOS?
Android?
Web?
React Native?
Other?

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AWS Mobile Hub Demo

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Multi channel user engagement

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Amazon Pinpoint

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Understand user behavior and engage your users
effectively over multiple channels
Understand Users

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Understand user behavior and engage your users
effectively over multiple channels
Understand Users Target Audience

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Understand user behavior and engage your users
effectively over multiple channels
Understand Users Target Audience Message & Engage

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The Amazon Pinpoint Flywheel
Capture
Events
Understand
User
Behavior
Segment &
Target
Message &
Engage
Measure
Engagement

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Direct and targeted mobile push,
email and SMS messages
Scheduled and recurring
campaigns
Campaign, app analytics, usage,
monetization, deliveries, opens
A/B testing and holdout testing
Quiet time and message caps
Templating, rich (media), data,
and silent notifications
Custom events and custom
attributes
Event streams to Amazon Kinesis
for custom analysis
Segment and funnel analytics
User based segmentation
Pinpoint capabilities

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Amazon Pinpoint Demo

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Ensure app quality

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AWS Device Farm

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Automated Testing
Usage modes
Remote Access

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Continuously deliver quality applications

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Key Takeaways
Don’t Re-invent the Wheel
Build differentiating features
Add cloud services fast (AWS Mobile Hub)
Engage your audience (Amazon Pinpoint)
Deliver quality apps (AWS Device Farm)

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Go build.
Daniel Geske <gesked@amazon.de>

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Pricing (Example)
AWS Mobile: You pay only for the underlying AWS services you use. Each
service has a free tier available.
Amazon Pinpoint: Mobile Push—Direct Message: You pay $0 for the first
million notifications, and $1.00 per million notifications after that.
AWS Device Farm comes with a one-time free trial of 1000 device minutes.*
After that you are charged $0.17 per device minute.
* For a limited time, get a one-time trial of 1000 free device minutes instead of the standard 250 device minutes.