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ENG 360 01 American Poetry
Spring 2019
Tuesday/Friday 8:00 – 9:15 St. Mary’s B1
Brandon Clay
Course Description:
ENG 360 is a survey of a selection of American poetry and
poetics from the Puritan era to the present, showing the effects
of the Romantic revolution on an American Puritan tradition
and the making of a national vernacular for poetry. Students
will study poetic technique and read authors such as Bradstreet,
Taylor, Freneau, Emerson, Longfellow, Poe, Thoreau, Whitman,
Dickinson, Robinson, Dunbar, Crane, Stein, Sandburg, Stevens,
Williams, Pound, H.D., Moore, Eliot, Millay, Hughes, Cullen,
Zukofsky, Auden, Roethke, Bishop, Berryman, Brooks, Lowell,
Plath, Glück, Levertov, Ginsberg, Merrill, Kinnell, Rich,
Pinsky, and Collins. This is a writing intensive course and it
meets literature requirements for graduation.
Course Learning Outcomes:
· To become familiar with the history of and different styles of
American poetry
· To develop an understanding of the historical and social
frameworks in which poems are written
· To understand different critical approaches to the
interpretation of poetry
· To refine the critical and analytical skills used in verbal and
written discussions of poetry
· To develop an enjoyment of and appreciation for poetry
Prerequisite:
ENG 142, earning a “C” or better.
Required Text(s):
Lehman, David, ed. The Oxford Book of American Poetry.
Oxford: Oxford UP, 2006.
Expected Student Behavior in Class:
All students are expected to behave in a professional and
courteous manner to both the professor and other students in
class, and to follow the procedures as outlined in this syllabus
for this course. If the professor deems that a student has failed
to adhere to this standard, the professor shall make a report to
both the Dean of the School of Arts & Sciences, and the Dean of
Students. Please follow all policies as written in the 2018-2019
Student Handbook.
Preparation and Active Class Participation:
Students are required to read all works for the course.
Assignments must be read prior to the class in which the
particular work(s) will be discussed. Papers must be written in
MLA format, using and citing quotations from primary and/or
secondary sources. Written work is due at the beginning of
class on the due date specified on the schedule below. Major
writing assignments will be submitted electronically using
Moodle and Turnitin.com. Some written work may also be
turned in as a hard copy. Use white paper and 12 point, Times
New Roman font with one-inch margins. All papers must be
stapled and (per MLA format) include name, class title,
instructor name, and due date in upper left hand corner.
Note that Student Performance counts for 15% of the final grade
(complete grading system described below). This is defined as
how a student conducts him/herself in the class, and refers
specifically to attendance, lateness, manners, and respect
towards professor and fellow students. A student can expect to
receive a full 15% in this category if he/she attends all classes
on time, hands in all assignments on time, consistently
contributes to class discussions, completes in-class exercises,
and shows respect towards professor and fellow students
throughout the semester. Bad manners are not tolerated, and
will result in a reduced Student Performance grade. Examples
of bad manners are forgetting to silence cell phones, dozing or
not paying attention, leaving class early, speaking out of turn,
or speaking rudely to professor or fellow students.
Academic Honesty Statement:
Academic honesty is expected at all times. Cheating and/or
plagiarism may include, but is not limited to, using the work of
someone else and claiming it as your own without
acknowledgment of the original source, using unauthorized
assistance on in-class or take-home examinations, projects,
papers, tests, quizzes, etc., and/or submitting the identical
academic work on more than one occasion for credit without
consent from the relevant parties.
If you have questions about how to cite a source from a
reference or other data, please refer to the appropriate citation
guide (in this course use the MLA guide) first, then you can
contact me for any additional assistance. Any violation of
academic honesty will instantly result in a zero for the
assignment as well as other possible sanctions by me and/or TU.
Please refer to the Student Handbook for more detailed
information.
Plagiarism is the act of using another person's work - either
word for word or paraphrased - without giving credit using the
proper format. Plagiarism is a serious offense and will result in
failure. Plagiarism is defined in the MLA Handbook as the use
of another's ideas or expressions without proper
acknowledgment. It is not limited to word for word copying; it
includes any false assumption of authorship, including
paraphrasing lines of reasoning from a printed or digital source
and copying or stealing from an unpublished writer. Plagiarism
includes any of the following:
- Buying a paper from a public source (such as a "paper mill"
website).
- Copying material from a printed or digital source.
- Soliciting or allowing someone to write material for you.
- Submitting previously written material (material for another
course)
without the consent of the faculty members involved.
- Cutting and pasting a collection of ideas from other sources
without giving credit to your sources and providing your own
ideas and text.
- Following the wording of a source too closely.
- Failing to cite/document source material adequately or
properly, thereby
failing to acknowledge the author or authors whose ideas and
work
are being used.
The lightest penalty will be automatic failure for the assignment
in question, but serious offenses will result in automatic failure
for the course. Penalties for plagiarism can also apply to
students who voluntarily provide work of their own to be
plagiarized or who provide plagiarized work for others. All
incidents of plagiarism shall be reported to the Academic Dean,
the student's advisor, and, if applicable, athletic coaches.
All complaints of sexual harassment/misconduct, domestic
violence, dating violence, bullying, cyber-bullying, stalking, or
discrimination should be reported to Dr. Perry-Fantini,
Assistant Vice President for Diversity & Equity Officer/Title IX
Coordinator, [email protected] or 419-448-3504. You can report
incidents or complaints
at http://www.tiffin.edu/institutionaldiversity/titleix/Incident_R
eporting.pdf.
FERPA:
The Family Educational Rights and Privacy Act (FERPA)
protects student information. Other than directory information,
such as name, address, phone number, etc., students must give
consent for individuals to gain access to a student’s educational
record, including grades, transcripts, and behavior reports
(unless the student is under the age of 18). Students also have
the right to review their educational records. For a more
detailed explanation, please see the Student Handbook.
Grading Criteria, Late Work, Gradebook:
Students are expected to read all assigned material and to
contribute to all class discussions. Avoid turning in work late.
For each calendar day (including weekends) an assignment is
past due, one full letter grade will be deducted. Instructions and
grading criteria for individual assignments will be developed
and discussed in detail in class. The modified WIC and Lit
rubrics (available on Moodle) will be used to assess major
writing assignments. There is absolutely no extra credit in this
course. Do not ask for extra credit projects to be created.
Grades are non-negotiable. The online gradebook for this course
will be kept in Moodle.
In the final expect quistions like,
· what centry this author lived in,
· When he was born
· His famous pome
· Authors affected by jazz, the founder of jazz music.
· Kind of a tone in a certain line
· What is the tone of the poem / does it ever shift.
· Similarity between a certain line and another poem
· What allusion in this song
·
·
·
Total Points for the Course:
There are 850 total points available in this course. Note that
grades are weighted (specific scale below).
Quizzes100 pts. (10 @ 10 pts. ea.)
Lyric analysis essay (1-2 pgs.)100 pts.
Compare and contrast essay (2-3 pgs.)100 pts.
Dylan essay (2-3 pgs.)100 pts.
Research essay (5-6 pgs.)100 pts.
Midterm exam100 pts.
Final exam100 pts.
Student performance150 pts.
TOTAL850 pts.
Grading Scale: (Based on 100%)
Quizzes (10)10%
Lyric analysis essay (1-2 pgs.)5%
Compare and contrast essay (2-3 pgs.)15%
Dylan essay (2-3 pgs.)15%
Research essay (5-6 pgs.)20%
Midterm Exam10%
Final Exam10%
Student Performance15%
TOTAL100%
98-100 = A+77-79 = C+Below 60 = F
93-97 = A73-76 = C
90-92 = A-70-72 = C-
87-89 = B+67-69 = D+
83-86 = B63-66 = D
80-82 = B-60-62 = D-
Class Assignments:
This course features frequent quizzes. Most quizzes cover
assigned reading. Quizzes are short (approximately 10 minutes
long) and typically consist of five (5) items, each of which is
worth two (2) points. Major assignments are listed above.
Specific instructions and grading criteria for each assignment
will be discussed in class and outlined in separate handouts. It
is imperative that students read the original reading selections
carefully. Do not rely on online summaries/analyses or
summaries/analyses by classmates.
Exams:
For the midterm and final exams, bring lined paper and
pens/pencils. Close all notes and books, and place these items in
a bag or under your chair. Silence your phone, and do not touch
it during the exam. Use the restroom before an exam so that you
do not have to leave during the exam.
Tentative Course Calendar:
(Subject to change at Professor or Tiffin University discretion)
DateTopics/Assignments Due Assigned Reading
Week 1
T 1/15Introduction to the course
F 1/18Introduction to poeticssyllabus and course docs
Reading poetryFurniss and Bath 1-23
Writing about poetry(Moodle)
Formatting a paper in MLA style
Dylan, “A Hard Rain’s a-Gonna Fall”(Moodle)
(1963)
Week 2
T 1/22Introduction to American poetryLehman vii-xxi; 1-4
Beginnings: Puritan and Revolutionary
Bradstreet, “The Prologue”; “The Author to
Her Book”; “Before the Birth of One of Her
Children”; “To My Dear and Loving
Husband” (1650-1678)
F 1/25Beginnings: Puritan and RevolutionaryBaym and Levine
Bradstreet, “The Flesh and the Spirit”207; 222-224 (Moodle)
(1678)
Dylan, “Girl From the North Country”(Moodle)
(1963)
Week 3
T 1/29Beginnings: Puritan and RevolutionaryLehman 5-9
Taylor, “Meditation III (Canticles I:3: Thy
Good Ointment)”; “Meditation VI
(Canticles II:1: I am…the lily of the
valleys.)”; “The Preface”; “Upon a Spider
Catching a Fly”; “Huswifery” (1682-1939)
F 2/1Lyric analysis essay dueSubmit to Moodle
Beginnings: Puritan and RevolutionaryLehman 9-13
Freneau, “On the Emigration to America
and Peopling the Western Country”; “The
Wild Honey Suckle”; “The Indian Burying
Ground” (1785-1788)
Dylan, “The Lonesome Death of Hattie(Moodle)
Carroll” (1964)
Week 4
T 2/5Beginnings: Puritan and RevolutionaryGates, Jr. 1-22
(Moodle)
The Trials of Phillis WheatleyLehman 13-14
Wheatley, “On Being Brought from Africa
to America”; “To The Right Honorable
William, Earl of Dartmouth” (1773)
F 2/8Beginnings: Puritan and RevolutionaryBaym and Levine
762-764;
Wheatley, “To the University of766-768; 771-773 (Moodle)
Cambridge, in New England”; “On the
Death of the Rev. Mr. George Whitefield,
1770”; “To S. M., a Young African Painter,
on Seeing His Works”; “To His Excellency
General Washington” (1770-1776)
Dylan, “Masters of War” (1963)(Moodle)
Week 5
T 2/12Nineteenth CenturyLehman 41; 44-45; 47-52;
Longfellow, “The Jewish Cemetery at54-57
Newport”; “Paul Revere’s Ride” (1858-
1860)
Whittier, “For Righteousness’ Sake”;
“Barbara Frietchie”; “What the Birds Said”
(1855-1864)
F 2/15 Nineteenth CenturyLehman 61; 67-73
Poe, “The Raven”; “Ulalume—A Ballad”;
“Annabel Lee” (1845-1849)
Dylan, “Mr. Tambourine Man” (1964)(Moodle)
Week 6
T 2/19Nineteenth CenturyLehman 84-131
Free verse
Whitman, “Song of Myself” (1855)
F 2/22Compare and contrast essay dueSubmit to Moodle
Nineteenth CenturyLehman 145-151
Whitman, “When Lilacs Last in the
Dooryard Bloom’d” (1865)
Dylan, “The Times They Are a-Changin’”(Moodle)
(1963)
Week 7
T 2/26Nineteenth Century
Exam reviewLehman 163-167; 169-170;
Dickinson, 67; 185; 216; 249; 254; 258;175; 177-183
280; 288; 448; 465; 613; 650; 657; 1072;
709; 712; 754; 986; 1129; 1263; 1732; 1763
(1859-1898)
F 3/1Midterm exam
Week 8
T 3/5No class—Spring Break
F 3/8 No class—Spring Break
Week 9
T 3/12Harlem Renaissance and ModernismHuggins 1-11
(Moodle)
Introduction to the Harlem RenaissanceLehman 206-207; 210-
211
Johnson, “O Black and Unknown Bards”
(1908)
Dunbar, “We Wear the Mask” (1895)
F 3/15Harlem Renaissance and ModernismLehman 382-384;
962-965
McKay, “If We Must Die”; “America”;
“The White City”; “The Harlem Dancer”;
“The Tropics in New York” (1922)
Dylan, “Desolation Row” (1965)
Week 10
T 3/19Harlem Renaissance and ModernismLehman 272-273;
408-410
Grimké, “The Black Finger”; “Tenebris”;
“Fragment” (1925-1930)
Toomer, “November Cotton Flower”;
“Beehive”; “Reapers”; “Georgia Dusk”
(1923)
F 3/22Harlem Renaissance and ModernismLehman 477-479;
468-469;
Cullen, “Colored Blues Singer”; “To John472-473; 475
Keats, Poet at Spring Time” (1925)
Hughes, “The Weary Blues”; “Harlem”;
“Dream Variations” (1926-1951)
Dylan, “It’s Alright, Ma (I’m Only(Moodle)
Bleeding)” (1965)
Week 11
T 3/26Harlem Renaissance and ModernismBaym and Levine 13-
18
Introduction to Modernism(Moodle)
Eliot, “The Love Song of J. AlfredLehman 342-346; 351-365
Prufrock”; “The Waste Land” (1917-1922)
F 3/29Harlem Renaissance and ModernismLehman 322-325;
341-342
Moore, “Poetry”; “The Fish”; “What Are
Years?” (1921-1941)
Dylan, “Just Like Tom Thumb’s Blues” (Moodle)
(1965)
Week 12
T 4/2Harlem Renaissance and ModernismLehman 393-398; 400-
401;
Cummings, “Buffalo Bill’s”; “ ‘next to of 314-316
course god america i’ ”; “may i feel said
he”; “anyone lived in a pretty how town”;
“poem” (1923-1958)
H.D., “The Helmsman”; “Oread”; “Helen”
(1916-1924)
F 4/5Harlem Renaissance and ModernismLehman 249; 255-257;
Stevens, “Thirteen Ways of Looking at a276-277; 285-286; 388-
390
Blackbird” (1917)
Williams, “The Red Wheelbarrow” (1923)
Millay, “First Fig”; “Pity me not because
the light of day”; “What lips my lips have
kissed, and where, and why”; “Love is not
all: it is not meat nor drink” (1920-1931)
Dylan, “Visions of Johanna” (1966)(Moodle)
Week 13
T 4/9PostwarLehman 750-762; 886-890;
Ginsberg, “A Supermarket in California”;892-894
“Kaddish”; “America”; “City Midnight Junk
Strains” (1955-1966)
Plath, “Mirror”; “Lady Lazarus”; “Daddy”
(1961-1962)
F 4/12PostwarLehman 867-869; 872-874;
Rich, “Living in Sin”; “Diving into the623-627
Wreck” (1955-1973)
Brooks, “a song in the front yard”; “the
mother”; “still do I keep my look, my
identity…”; “We Real Cool” (1945-1960)
Dylan, “Tangled Up in Blue”; “Hurricane”(Moodle)
(1974-1975)
Week 14
T 4/16Dylan essay dueSubmit to Moodle
PostwarLehman 853; 855-856; 915-
Sexton, “Wanting to Die”; “The Fury of918; 945; 951
Cocks” (1964-1974)
Oliver, “Rain” (1992)
Pinsky, “Samurai Song” (2000)
F 4/19No class—Good Friday
Week 15
T 4/23PostwarLehman 953-954; 959-961;
Collins, “Another Reason Why I Don’t982-985
Keep a Gun in the House”; “Dharma”; “No
Time” (1988-2002)
Olds, “Satan Says”; “The Pope’s Penis”
(1980-1987)
F 4/26Research essay dueSubmit to Moodle
Exam review
Finals Week
4/24 – 4/28Final exam (Tuesday, April 25, 8:00-10:00)
3
1
Organization Development: An Introduction to
the Field, Its History, and Practices
©SallyElford/IkonImages/Corbis
LearningObjectives
After reading this chapter, you should be able to:
Describe the �ield of organization development in terms of its
purpose, philosophy, and de�initions.
Summarize the history of organization development, including
the key practices of each period.
Explore the roles, values, competencies, professional
associations, and ethics of an organization
development practitioner.
Morethan2,500yearsago,theGreekphilosopherHeraclitusobserved
,“Changeistheonlyconstant”(Mark,2010).This
sentimentisstilltruetoday.From�luctuationsinweatherandseasons
tothegrowth and aging of your own body,
changeisnotanoption—it is a fundamental principle of existence.
What changes have you experienced recently?
Perhapsyoubecameillorrecoveredfromanillness,enrolledinordrop
pedoutofaclass,werepromotedatworkor
changedjobs,endedarelationshiporgotmarried,orsimplychangedy
ourmindaboutsomething.
Astheseexamplessuggest,sometimeschangeisintended,butjustasof
tenitisunanticipatedorevenunwanted.For
example, few of us welcomed the recent global economic
downturn, which required us to adjust our budgets and
behaviorstocope.Werethesechangesplannedorunplanned?
Unplannedchangereferstochangesthatwereunexpected,liketheloss
ofajob,surprisesuccesses,thesuddendeathof
alovedone,afailedrelationship,naturaldisasters,ornewopportuniti
es.Whatunplannedchangeshavebeenthemost
signi�icantinyourlife?
Assessment:ChangeReadiness
Most people think they are open to change. But are they? When
change comes, do you �ind yourself curious
and even exhilarated, or are you angry, frustrated, and worried
that you are unprepared? Take a few
minutes to assess your readiness for change.
http://www.ecfvp.org/�iles/uploads/2_-
change_readiness_assessment_0426111.pdf
(http://www.ecfvp.org/�iles/uploads/2_-
change_readiness_assessment_0426111.pdf)
Plannedchangereferstoshiftsthatareintendedandpreparedfor,such
asgettinganeducation,learningnewskills,
movingtoanewcity,startinganewhobby,or�indinganewjob.Overth
epastfewyears,whatsigni�icantchangeshave
youplanned?Haveyoubeensuccessfulatimplementingthesechange
s?
TipsandWisdom
Bebop was about change, about evolution. It wasn’t about
standing still and becoming safe. If anybody
wants to keep creating they have to be about change.
—Miles Davis (1926–1991), U.S. jazz musician and composer
Embracing change is not always easy, but it rewards us with
new experiences, new insights, and new
creations.
http://www.ecfvp.org/files/uploads/2_-
change_readiness_assessment_0426111.pdf
©ImageZoo/Corbis
Organizationdevelopment(OD)helps
organizationscopewithchangeonaglobal
scale.
1.1WhatIsOrganizationDevelopment?
Like individuals, organizations are continually required to adapt
to
a dizzying number, variety, and pace of change if they are to
thrive.
These unplanned changes include globalizing markets,
emergence
of the knowledge economy, advancing technology, growing
customer diversity, shif-ting customer preferences, economic
upturns or downturns, natural disasters, unanticipated
competition, and abrupt reorganizations or changes in
management. To navigate such shifts, organizations engage in
plannedchange, an intentional process in which they take action
to solve problems or overcome challenges. Examples of planned
change in organizations include intentional shifts in products or
markets, mergers and acquisitions (at least for the controlling
company), prearranged reorganizations, expansion into new
regions or countries, and new product development.
Although individuals often manage planned change
independently,
organizations frequently seek help so that the planned change is
systematic, effective, and lasting. This assistance is known as
organizationdevelopment(OD). On its simplest
level, OD is a process of helping individuals, groups, and
organizations become more effective through planned
change.
De�iningOD
Among the many de�initions of OD, no single one is
universally accepted. Beckhard (1969) offers an early
de�inition
that is now considered classic: “Organization development is an
effort (1) planned, (2) organization-wide, and (3)
managedfrom the top, to (4) increase organizationeffectiveness
and healththrough (5) plannedinterventionsin the
organization’s ‘processes,’ using behavioral-scienceknowledge”
(p. 9).
Beckhard’s (1969) de�inition points to several key aspects of
OD:
1. It is a planned, intentional process to address a problem or
issue that needs to change.
2. It is organizationwide, based on an understanding that the
organization is an integrated system and that a
change made in one place may have rami�ications in others.
3. Topmanagement provides buy-in and support of the OD
effort.
4. OD activities address both the effectivenessandthehealth of
the organization by boosting its performance
while making it a more humane place to work.
5. It is an intentional process, grounded in evidence derived
fromthebehavioralsciences.
You can see Beckhard’s points in other popular de�initions of
OD, such as this one from Cummings and Worley
(2009): “Organization development is a system wide application
of behavioral science knowledge to the planned
development, improvement, and reinforcement of the strategies,
structures, and processes that leadtoorganization
effectiveness[emphasis added]” (pp. 1–2).
Similarly, Anderson (2012) advocated: “Organization
development is the process of increasing organizational change
through the use of interventions driven by
socialandbehavioralsciencesknowledge[emphasis added]” (p. 3).
In other words, OD is an intentional change process that
involves the total system. It takes an evidence-based
approach to planning change that improves the effectiveness and
health of the organization. Moreover, management
is personally invested in making the organization more effective
and healthy. Consultants who work with
organizations to identify and implement appropriate
interventions practice OD.
ODConsultantsandClients
Many organizations rely on professionals to steer them through
complex and changing environments with planned
responses to problems and challenges. These professionals are
known as organizationdevelopmentconsultants.
Also known as OD practitioners, human resource developers,
human resource managers, or learning and
development professionals, OD consultants are skilled at
assessing problems, providing direct feedback to the
organization, and in�luencing change. OD consultants lead
organizations through interventions that are based on
careful study and preparation and are grounded in the
behavioral sciences.
The key stakeholder in the OD process is known as the client.
Sometimes there is more than one type of client. For
instance, the person who initially contacts the OD consultant
may provide introductory information about the
problem but not be the owner of the problem or the person
paying for the services. It is important for OD
consultants to correctly identify the client—an issue we will
cover in Chapter 3.
WhenIsODWarranted?
Beckhard (2006) notes there are certain conditions that warrant
an organization engaging in an OD effort. These
include when a client or organization wants to
1. change a managerial strategy;
2. develop an organization that better meets the needs of
employees, the organization, and the environment in
which the organization works (markets, community, and so
forth);
3. change cultural norms;
4. change structure and roles;
5. build intergroup collaboration;
6. improve communications;
7. improve planning;
8. tackle issues related to mergers;
9. address motivation issues among the workforce; and
10. better adapt to a changed environment.
Have you experienced an OD effort at an organization you have
worked for? If so, what motivated it?
Interventions
When someone decides to make a change, they usually do
something speci�ic. For instance, if you decided to rein in
your spending, you might establish a budget, create a
spreadsheet to track it, switch to electronic banking, visit a
�inancial planner, or change your saving habits. Actions like
these that are taken to improve a situation are known as
interventions. What are some problems you have experienced
and interventions you have made?
In OD an intervention is a corrective action made to resolve
problems or address challenges. Interventions in OD
focus on tackling organization challenges such as low morale,
quality defects, shifting markets, new management,
leadership problems, strategic planning, and so forth.
PhilosophyofOD
Most of us want to do meaningful work in an organization that
has pleasant working conditions, with colleagues
who are respectful, and where our work is recognized and
rewarded. OD seeks to honor the individual and advance
organization goals. This commitment to bene�it all
organizational stakeholders is grounded in the philosophy of
humanism.
Humanism is the belief in the inherent good of human beings,
their capacity to reach full potential in life, and their
right to be treated fairly and humanely. “The OD value is not
about change but about change that makes people
better—humanistic values” (Marshak in Wheatley, Tannenbaum,
Yardley Grif�in & Quade, 2003, p. 4). OD experts
herald OD’s humanistic values as the �ield’s distinguishing
feature (Greiner & Cummings, 2004; Porras & Bradford,
2004; Wirtenberg, Abrams, & Ott, 2004), embracing the notion
that “the individual has to gain in the long-term for
the organization to gain in the long-term” (Porras & Bradford,
2004, p. 401).
Wirtenberg, Abrams, and Ott (2004) capture this sentiment:
The need in organizations to manifest socially responsible
values and create win–win business results has never
been greater. OD is in an excellent position to seize the
opportunity to build bridges, �ind common ground, and
address organizational and cultural divides. (p. 479)
If you are fortunate enough to work in an organization with a
highly functioning OD process, you should observe an
operation engaged in continual improvement for individuals,
teams, and the organization itself. As you read the case
study on Sparklite, ask yourself if this company is engaging in
humanistic practices.
CaseStudy:IsSparkliteaCandidateforOD?
Sparklite, a spark plug manufacturing plant, underwent a
management change 6 months ago when John
Stevenson became the plant manager. Stevenson replaced Al
Smith, who was a beloved manager and had
run the plant for 20 years. Smith was a hands-on manager. He
was always willing to roll up his sleeves and
work on a problem, whether it involved a machine in the plant
or a con�lict with a customer. He was not a
micromanager; rather, he would work closely with the team to
solve problems. He listened to input,
whether from the janitor or the vice president. He expected all
management personnel to behave similarly.
People who worked in the plant respected Smith and felt
respected by him. Over time a true community
atmosphere evolved, and the plant was one of the highest
performing in the company.
Stevenson, on the other hand, spends a lot of time in his of�ice,
reading over production numbers, talking
on the phone, and holding meetings with his management team.
Rarely does he go out onto the
manufacturing �loor and talk with employees or listen to their
ideas. When one of his managers suggests,
“It might be helpful if you spent more time getting to know our
workers,” Stevenson barks, “That is what I
pay the supervisors to do. My time is better spent on �inding
ways to cut costs and improve our margin.”
Stevenson is very driven by numbers: When they are not good,
he slams his �ist on the table and demands
that the next shift “pick up the slack.”
It does not take long for the supervisors to become afraid of
Stevenson and to quit coming to him with
problems. The convivial atmosphere the plant had enjoyed for
so many years quickly erodes into an
atmosphere of fear. Soon the plant’s performance begins to
suffer. Morale sinks. Members of the
management team begin applying for transfers to other
locations. Longtime workers are exploring other
employment options. This only makes Stevenson more
frustrated, agitated, and frightening to the workers.
One day a corporate vice president comes for a plant tour and
visit. It is immediately clear to her that the
plant has taken a turn for the worse. She talks with several
employees and can see that something has to
change.
CriticalThinkingQuestions
1. How might planned change play a role in turning things
around at Sparklite?
2. How aligned with humanism is the organization emerging
under Stevenson’s leadership?
CharacteristicsofOD
As we have already learned, OD is a planned change process
that is grounded in a humanistic philosophy. It also has
the following key characteristics (Beckhard, 2006, p. 9).
ODIsSystemsBased
OD interventions are planned with consideration for the whole
organization as a system. Like medicine, OD intends
to “�irst, do no harm.” Recall that the tenets of humanism
require that OD bene�it all stakeholders. This means, for
example, that before implementing a change to work �low, the
OD consultant would check to make sure the
adjustments do not have a negative impact elsewhere in the
organization. For instance, a work-�low change might
expose employees to repetitive-motion injuries or make the
work �low in another area unmanageable.
TopManagementIsCommitted
Effective OD secures management’s awareness of and
commitment to the chosen intervention and its management
from the very beginning. Employees look to management for
approval and example, and it is imperative for
organization leadership to visibly support any change effort. OD
consultants play a key role in holding management
accountable for demonstrating sustained and visible
commitment to the OD change process.
TheInterventionIsTiedtotheOrganization’sMission
A key aspect of securing management commitment is helping
leaders see how the OD initiative helps actualize the
organization’s mission. It is also important for employees to
understand this connection. For example, in the
Sparklite case study, the organization’s mission to produce
quality products on a timely basis was facilitated by a
collegial, collaborative atmosphere that was being eroded by
Stevenson’s behavior. If an intervention were made to
help Stevenson and other managers change their managerial
style to a more participative one, everyone would have
to understand and buy in to how the new behaviors would help
the organization meet its mission.
ThereIsLong-TermCommitmenttoImplementingtheIntervention
Although OD interventions can sometimes be relatively simple
and quick to implement, they often require a long-
term commitment, sometimes 2 to 3 years or more.
Interventions that change work practices, beliefs, or standards
do not succeed overnight. Making lasting organization change
needs long-term commitment and action from all
levels of the organization.
Consider a large change made by your organization—perhaps a
shift to a new database, marketing plan, or
procedure. How long did it take? Make a list of a few changes
you can recall and estimate how long they took.
Chances are, the more complex changes required more time and
resources.
ODHasa“BiasforAction”
Management guru Tom Peters, coauthor of
InSearchofExcellence,one of
the best-selling business books of all time, became famous for
saying that
ShannonFagan/Taxi/GettyImages
ThegoalofODistotaketimely,
meaningfulactiontoaddress
problems,challenges,and
opportunitieswithinthe
organization.
effective organizations have a “bias for action” (1982;
2004).Thismeans
that an organization engages in active decision making and
moves
quickly to action, rather than being caught in an incessant cycle
of
planning without action. Although OD implementation can take
a long
time, it is based on taking action, analyzing how the action is
working,
tweaking it, and repeating the process for as long as necessary.
ODFocusesonChangingAttitudesorBehavior
Lasting change occurs when people alter their ways of thinking
and
doing. This is why OD can be powerful and can also take a long
time to
implement. For example, when leaders experience opportunities
for
leadership development and receive feedback that indicates they
are not
as effective as they think they are, they usually engage in
introspection
and change. Becoming less autocratic may not happen
overnight, but real,
lasting change occurs as leaders experiment with new ways of
thinking
about their role as leaders and when they implement new
behaviors,
such as listening or including others in decision making.
ODTendstoIncorporateExperientialLearning
We will learn throughout this book that when people change,
they learn
new ways of thinking and doing. OD favors action; thus,
interventions
often create opportunities for employees to experience new
ways to
think and act. Can you recall a time when you participated in a
change
that prompted new learning? For example, when I participated
in a leadership development initiative, I learned how
to coach employees in a way that focused on helping them solve
problems on their own, rather than me giving them
the answer. Although there was a chance to learn about
coaching from books, I did not internalize it until there was
an employee in front of me with a problem and I made a
conscious effort to behave differently.
ODIsLargelyaGroupProcess
Most OD is not done in isolation. Even when consultants make
individual interventions such as providing training or
coaching, the goal is usually to help the person function better
with others. Similarly, changes in processes require
that groups understand and collectively implement the changes.
As we will discover, the �ield of group dynamics and
facilitation grew out of OD.
RealitiesandMisconceptionsAboutOD
To better understand what OD is, it is useful to explore what it
is not. Table 1.1 compares some common realities and
misconceptions about OD.
Table1.1:ODRealitiesandMisconceptions
ODrealities ODmisconceptions
OD is a systematic process of planned change to
address organization problems or issues. It follows the
action research model (introduced later in this
chapter).
OD is not management consulting or performance
improvement activities that focus on making speci�ic
expert, functional interventions that are disconnected
from the organization system.
ODrealities ODmisconceptions
OD is humanistic in that it seeks to improve
organizations through performance enhancements and
improvements to people that make an organization a
better place for all stakeholders.
OD is not oriented toward processes that only bene�it
the organization and economic values of performance
and productivity.
OD is strategic, and its interventions include a range of
activities.
OD is not simply training and development initiatives,
although often these interventions are erroneously
prescribed to address problems.
OD is a long-term commitment to change that requires
buy-in at multiple levels.
OD is not a short-term, quick �ix for problems.
OD interventions are customized to address needs
speci�ic to the organization and its goals.
OD does not come with a one-size-�its-all set of
interventions. Matching the right consultant with the
problem is important for effective OD.
The next section of this chapter examines OD’s origins and the
interventions that have developed over the past 70
years.
TakeAway1.1:WhatIsOrganizationDevelopment?
People constantly experience both planned and unplanned
change in the course of their personal
and work lives.
OD is a planned change effort that is supported by management
and applied system-wide to
increase organization effectiveness and health through
interventions targeted at organization
challenges or problems.
OD is practiced by individuals who help the organization cope
with and respond to change, also
known as OD consultants. They work with the key
organizational stakeholders or clients to resolve
problems.
OD is grounded in the philosophy of humanism that assumes
human goodness and seeks to do no
harm to the individuals or their organizations when making
changes.
Key characteristics of OD include: it is systems-based, top
management is committed, the
intervention is tied to the organization’s mission, there is a
long-term commitment to
implementing the intervention, there is a bias for action, it
focuses on changing attitudes or
behavior, it tends to incorporate experiential learning, and it is
largely a group process.
1.2TheHistoryofOD
If you work at a company, belong to a nonpro�it board,
participate in a professional organization, or are a member of
a church, it is likely you have engaged in team-building
exercises, �illed out climate surveys, collected data about the
organization, solved problems, developed talent, devised
strategy, or sought to change the organization. These
activities emerged during the historical evolution of OD,
beginning in the 1940s. These interventions are discussed
in chronological order in this section, which also introduces you
to some key terminology used in the �ield. (Refer to
the Key interventions in the history of OD interactive timeline
for a summary of OD’s historical development.)
KeyinterventionsinthehistoryofOD
T-GroupsandtheEmergenceofOD(1940s)
Kurt Lewin (1898–1947) is widely regarded as the father of OD
for his innovations in group dynamics and action
research, although he died before the term
organizationdevelopment came into use in the mid-1950s. It is
dif�icult to
overstate Lewin’s contributions to the �ield. As Burke (2006)
notes, “His thinking has had a more pervasive impact
on organization development, both directly and indirectly, than
any other person’s” (p. 25).
AssociatedPress
KurtLewincontributedtoODwith
innovationsingroupdynamicsand
actionresearch.Forthisreasonheis
oftenreferredtoasthefatherofOD.
Author of the well-known saying “If you want truly to
understand
something, try to change it” (as cited in Neill, 2004), Lewin
applied his
logic by working in organizations to facilitate change. His
practice and
research led to some of the most important discoveries about
group
dynamics and factors that help organizations make effective
change.
Lewin founded the Research Center for Group Dynamics at the
Massachusetts Institute of Technology (MIT) in 1944. His key
contributions include understanding group facilitation,
inventing action
research, and demonstrating that social interactions could be
studied
with controlled experiments. Lewin developed many of the
classic OD
interventions still in use today. These are discussed further in
this
chapter and throughout this book.
Can you recall a time when you discussed a process with a
group you
belong to? Or a situation in which it would have been helpful to
re�lect on
issues such as “What were your assumptions when you
disagreed with
the decision?” “What did you really want to say?” “What just
happened
here?” or “How did our behaviors impact the meeting?” When a
group
engages in such conversations, it is known as a training group,
or T-
group. This is a small group in which participants receive input
about
their own behaviors and discuss how they affect the group
dynamics.
Lewin accidentally discovered the process used in T-groups,
known as
laboratory training or sensitivity training. This “accident”
represented
the founding of OD.
The �irst T-group occurred in 1946 when Lewin, then a faculty
member at
MIT and director of the Research Center for Group Dynamics,
conducted
a training program aimed at improving community leadership
and interracial relationships for the American Jewish
Congress of New York’s Commission on Community
Interrelations. The T-group evolved when program participants
were invited to observe the daily posttraining debrie�ing
between community leaders and program facilitators.
The observers did not remain in that role for long; instead, they
jumped into the discussion to clarify, build on, or
dispute the observations raised by the trainers and researchers.
Lewin’s “aha moment” during these interactions
was the power of this act of re�lecting on the day’s experience
and questioning the assumptions and behaviors of the
individuals in the training program. These re�lections, in other
words, were more powerful than the training itself,
particularly in enabling participants to transfer their new
insights about group process back to relationships in their
workplace.
You may have unknowingly experienced an informal T-group if
you have ever met with coworkers to debrief a
meeting in which you spoke frankly and tried to make meaning
of your own and others’ actions during the meeting.
Sometimes this is known as “the meeting after the meeting.”
These exchanges are often much more enlightening and
educational than the formal meetings themselves.
WhoInventedThat?TheFlipChart
Ronald Lippitt and Lee Bradford are among those who helped
popularize the use of the �lip chart, a �ixture
in most meeting rooms today. They used the �lip chart to
record group insights and issues raised during the
1946 T-group sessions (French & Bell, 1999).
Although T-groups are still used today, their popularity has
waned because it is challenging to transfer insights from
the experience back to the workplace. Moreover, T-groups tend
to focus on individual behaviors and therefore are
not always effective at moving the group or organization to the
next level. Eventually, these limitations led to the
emergence of team building, representing OD’s �irst shift from
the individual to the group unit of analysis.
SociotechnicalSystems(1940s)
During the post–World War II era of rapid industrialization in
which T-groups emerged in the United States, changes
were also afoot in the United Kingdom, where Eric Trist and
Ken Bamforth of the Tavistock Institute
(http://www.tavinstitute.org/) encountered problems in their
consultancy with a coal mining company. The mining
teams were cohesive work groups that were responsible for
managing their work and received pay based on group
effort. However, they experienced problems when management
improved their equipment and technology in ways
that fractured their previously cohesive working arrangements.
Trist and Bamforth (1951) worked with the company to
reestablish the social elements that worked so well before
the technology changed. This was the �irst time that a
relationship between social and technical systems was
recognized. Both aspects had to be considered when
implementing change because they affected each other. In
short, organizations were now understood as
sociotechnicalsystems in which social and technical systems are
interrelated and interdependent.
Consider your own experience in school or at work. What are
the social and technical systems? How do they impact
each other? How has one affected the other?
ActionResearchandSurveyFeedback(1940s–1950s)
Lewin is known for saying, “There is nothing so practical as a
good theory” (as cited in Smith, 2001). He believed
that organizations should only enact interventions that are based
on sound data. Just as it is good practice for a
doctor to run tests to diagnose illness before prescribing
treatment, so too should organizations make data-based
diagnoses before prescribing treatments for organization
challenges. Kurt Lewin, John Collier, and William Whyte
believed that research and action had to be connected to help
organizations make and manage change. Based on this
belief, they developed a process of diagnosing organizational
ills in the 1940s known as action research.
ActionResearch
Actionresearch is a recurring, collaborative effort between
organization members and OD consultants to use data
to resolve problems. It is essentially a cycle of action and
research, followed by more action and research. For
example, Yvette might use a new meeting format with her team
(action) and decide to interview team members
about its effectiveness (research). What she learns is then
shared with the team, the meeting format gets modi�ied
(action), and so on. The action research process helps the
organization collect, analyze, and apply data to make
informed decisions and not waste time and money on
inappropriate interventions.
The steps of action research include
1. collecting data about organizational problems or functioning,
2. analyzing data to understand the issue,
3. devising and implementing interventions to solve the issue or
problem,
4. collecting additional data to evaluate the results, and
5. repeating the cycle (back to step 1).
For example, suppose an organization is experiencing high
turnover. Rather than just guessing about the cause and
trying a program to address it, such as providing training, the
action research process would investigate the
http://www.tavinstitute.org/
turnover issue �irst by collectingdata. Data might be collected
by conducting exit interviews with former employees,
surveying current employees about their intentions to leave,
conducting a climate survey, or talking with managers.
The second step, analyzingdata, involves interpreting the
�indings of the data collected in the previous step. The
action research process is iterative; that is, the cycle of data
collection and action are often repeated, and they inform
future action. So in the case of turnover, exit interviews with
former employees might reveal that the issue is related
to pay, which the organization may want to investigate further
by collecting industry data.
Once enough data are collected and analyzed, the organization
is ready to move on to the third step, devisingan
intervention. The best solution in this case might be to adjust
the pay scale.
Finally, the organization is ready for step 4, evaluatingresults.
This often involves additional data collection and
analysis, such as monitoring the turnover rate to see if the
intervention worked. If it did not, then the action research
cycle repeats (step 5).
We will return to this action research model throughout this
book. Together, the humanistic philosophy and the
action research process distinguish OD from other organization
problem-solving pro-cesses. Action research is a
valuable model to memorize and follow, whether or not you
intend to work in the OD �ield.
TipsandWisdom
A knee-jerk reaction to organization problems is often to
prescribe training. Yet training is one of the
costliest interventions to implement. When training is an
inappropriate intervention, not only have time
and money been wasted designing and delivering it, but the root
cause of the original problem has gone
unaddressed. This outcome can lead to further problems,
frustrated employees, and lower organizational
performance.
SurveyFeedback
Organizations often collect data on employee satisfaction. Have
you ever received a survey asking you to rate
organization variables related to management, innovation, and
satisfaction along a continuum from strongly
disagree to strongly agree? If so, you have completed a
Likertscale (Likert, 1932) for an OD intervention known as
surveyfeedback.
Survey feedback is usually shared in meetings by providing a
consolidated analysis of the results to work groups and
their supervisors. During the feedback meetings, the data are
discussed and next steps determined. Survey feedback
is widely used in all types of organizations today and can be
especially useful for monitoring change. Likert became
a leading proponent of participative management, probably as a
consequence of his immersion in data about
management practices through his work in developing survey
feedback.
WhoInventedThat?TheLikertScale
Rensis Likert (1903–1981), a colleague of Kurt Lewin, is best
known for creating organization attitude
surveys and the commonly used 5-point Likert scale. Likert
developed these scales for organizations to
measure employee satisfaction on a range of issues. They yield
more sensitive results than a simple yes or
no. Today it is easy to create Likert scales with the help of web-
based programs such as SurveyMonkey®.
You can also purchase surveys from various vendors or work
with a consultant to create a customized one
for your organization. Likert was a founder of the University of
Michigan Institute for Social Research. You
can learn about its history and his involvement at the institute’s
website:
http://home.isr.umich.edu/about/history/timeline(http://home.isr
.umich.edu/about/history/timeline).
ParticipativeManagement(1960s)
Take a moment to recall managers you have known or worked
with. They might have been teachers, pastors, bosses,
coaches, board presidents, and so forth. Whom did you really
like and respect? Why? Whom did you despise? Why?
Chances are that you admired the managers who earned your
respect and trust through behaviors such as listening,
seeking your input, respecting you as a person, valuing your
contributions, and admitting their own mistakes. These
behaviors are typical of participative managers or participative
management. The rise of participative
management emerged as OD consultants sought to apply OD’s
humane and democratic principles to management.
Likert (1977) developed a categorization of management types
and styles that helped popularize participative
management. These include:
Exploitative–authoritative: characterized by decision making
from the top with little teamwork or
communication (other than threats).
Benevolent–authoritative: characterized by a master–servant
relationship between management and
employees, in which rewards are used to motivate, with minimal
teamwork and communication.
Consultative: characterized by a relationship of trust among
management and subordinates, in which both
rewards and involvement are used to motivate and there is a
higher level of shared responsibility for
meeting goals with moderate amounts of teamwork and
communication.
Participative: characterized by managerial trust and con�idence
in employees such that goals are collectively
determined and rewarded, the responsibility for meeting
organization objectives is shared, work is
collaborative, and communication is open.
Which management de�inition typi�ies the organization(s) you
belong to? Now that you have guessed, take this
management-style quiz to �ind out.
Assessment:Management-StyleQuiz
Participative management differs from traditional authoritative
management styles that seek minimal
input from workers in running the organization and are built on
top-down management, decision making,
and communication with little lateral interaction or teamwork.
Participative managers, in contrast, engage
all levels of employees in decision making, problem solving,
and strategic planning. Participative
management techniques have been found to increase
productivity, quality, and satisfaction. OD consultants
are trained to help managers become more participative in their
managerial practice through activities
such as management development and executive coaching.
Use this Leadership Style Survey to assess your management
style:
http://www.nwlink.com/~donclark/leader/survstyl.html
(http://www.nwlink.com/~donclark/leader/survstyl.html). How
would you classify it? Are you happy with it,
or do you have some work to do?
http://home.isr.umich.edu/about/history/timeline
http://www.nwlink.com/~donclark/leader/survstyl.html
QualityofWorkLife(QWL)(1950s–1970s)
The quality-of-work-life (QWL) movement emerged in the
1950s and 1960s. It focused on enhancing
organizations’ sociotechnical systems by incorporating union–
management cooperation, emplo-yee involvement,
and self-directed work teams. QWL was grounded in the idea
that organizations should promote individual well-
being, team functioning, and overall organization health. The
in�lation and escalating energy costs characteristic of
the 1970s shifted QWL’s focus to global competitiveness,
productivity, and employee satisfaction and became known
as totalqualitymanagement(TQM). W. Edwards Deming is
credited with being one of TQM’s founders, although
his ideas did not develop traction in the United States until the
1980s. He was embraced in Japan much earlier.
Typical QWL–TQM activities include quality circles (groups of
employees that meet and identify process-
improvement projects), employee involvement, employee
empowerment, process improvement, team decision
making, and self-directed work teams.
TipsandWisdom
The TQM movement is alive and well today. Certi�ication in
TQM is offered by organizations such as the
American Society for Quality (http://asq.org/learn-about-
quality/total-quality-
management/overview/overview.html(http://asq.org/learn-about-
quality/total-quality-
management/overview/overview.html)) and iSix Sigma
(http://www.isixsigma.com/methodology/total-
quality-management-tqm/eight-elements-
tqm(http://www.isixsigma.com/methodology/total-quality-
management-tqm/eight-elements-tqm)). Many organizations also
apply for the Malcolm Baldrige Award,
which recognizes outstanding quality performance
(http://www.nist.gov/baldrige
(http://www.nist.gov/baldrige)). The International Organization
for Standardization provides international
standards for quality management (ISO 9000)
(http://www.iso.org/iso/home
/standards/management-standards/iso_9000.htm
(http://www.iso.org/iso/home/standards/management-
standards/iso_9000.htm)), with which many
organizations also seek to comply.
WhoInventedThat?Kaizen
Kaizen (Imai, 1986) means “improvement” or “change for the
best” in Japanese. The Kaizen principle
captures the notion of continuous improvement that became a
dominant in�luence in post–World War II
Japan and a key idea in the TQM movement. The Kaizen
principle applies to work processes, individuals,
groups, and all levels of the organization. Deming originated
the quality improvement principles that
helped Japan develop into a manufacturing powerhouse in the
United States, although they did not receive
traction in the United States until it became a competitive
necessity to improve quality in manufacturing.
OrganizationCulture(1980s)
http://asq.org/learn-about-quality/total-quality-
management/overview/overview.html
http://www.isixsigma.com/methodology/total-quality-
management-tqm/eight-elements-tqm
http://www.nist.gov/baldrige
http://www.iso.org/iso/home/standards/management-
standards/iso_9000.htm
As OD practice shifted from individuals to groups, the natural
progression was to expand that focus to the
organization itself and how it could be more effective and
ef�icient. With this shift, OD looked to the unique rules,
values, and rituals that governed the beliefs and behaviors of
organization members; that is, to the study of
organizationculture. Jacques (1951) de�ines organization
culture as
the customary or traditional ways of thinking and doing things,
which are shared to a greater or lesser extent by
all members of the organization and which new members must
learn and at least partially accept in order to be
accepted into the service of the �irm. (p. 251)
Schein (1991), a prominent culture scholar, de�ined culture as
a pattern of basic assumptions that are invented,
discovered, or developed by a given group as it learns to cope
with its problems of adaptation to the external
environment. He suggested that when we understand culture, we
can understand how it impacts its members’
thoughts, feelings, and actions. Think of a culture you belong to
and identify some of its beliefs, activities, and
customs.
Although the issue of culture was addressed in the study of
organizations as early as the 1950s, organizational
values and culture were rarely studied systematically until the
early 1980s (Peters & Waterman, 1982). The notion
driving this shift was that organization culture needed to align
with strategy. Consider high tech as an example.
Today the culture of these companies values creativity,
innovation, and speed. Companies such as Google or Apple
demand innovation on what is often referred to as “Internet
time”—intense hours and quick turnarounds on
projects. In return for the high expectations and long hours, the
work environments are casual and cater to every
need employees might have, including grooming, eating, health
care, child care, and even pet care. This type of
culture supports these companies’ strategy of being �irst with
the most innovative products and services. In
contrast, companies focused on �inance or manufacturing have
a very different organization culture.
Every organization has a culture governed by spoken or
unspoken rules. For example, some organizations are highly
hierarchical, and it would be culturally taboo to skip rank to
raise issues with upper management. Although this
cultural rule may not be written anywhere, violating it would
result in quick correction by the culture’s members.
Culture also has artifacts that express its values and rules. The
Apple corporation’s icon represents its mantra of
“think different” and has become an iconic representation of a
culture of innovation and design. Major university
sports teams have logos and mascots that carry meaning. For
example, the mascot of the University of Georgia is the
English bulldog. This symbol holds many meanings, and people
often refer to the university as “the Bulldawg
Nation” and have a ritual of barking during kickoff at football
games.
PlannedandStrategicChange(1980s–1990s)
When you set a goal for yourself and intend to be successful,
you typically have a plan. Consider your pursuit of a
college degree. You have probably plotted your course work,
determined your time line, and sought out people and
other supports to help you succeed. Without some sort of
strategy, your chances of success are slimmer. Similarly,
organizations make plans to help achieve their goals. In OD
these steps are known as planned and strategic change.
The movement toward planned and strategic change emerged as
OD consultants recognized the importance of
linking organization change initiatives to the broader strategy
and goals of the organization.
Earlier in the chapter, OD was described as planned change. OD
interventions such as updating software, shuf�ling
managers, or introducing new procedures typically �low from
decisions to make changes that are associated with a
higher performing organization. In contrast, strategicchange
involves aligning the organization’s strategy with its
mission while accounting for technical, cultural, environmental,
social, and political systems (Beckhard & Harris,
1977). For example, the organization might reach out to its
local community regarding recycling or pollution
reduction (environmental and political strategy), adopt a new
social networking marketing campaign (technical
strategy), or make deliberate efforts to shift the organization
culture through leadership development, management
reorganization, or mergers and acquisitions (cultural strategy).
Strategic change usually follows some type of
upheaval that may be unplanned, such as a change in
government regulations, competition, new technology, or a
new leader. Such strategic disruptions have occurred on a
national scale in the United States—for example, with
health care legislation, the rapid and broad adoption of
smartphones, and the election of President Barack Obama.
OrganizationLearningandtheLearningOrganization(1990s)
OD’s concentration on culture and strategic change fueled the
interest in learning as a key lever in creating high-
performing organizations in the 1990s. The shift to learning
also parallels the rise of the knowledgesociety, the
cultural and social shift away from industrialization to an
economy based on service and intellectual work.
How an organization acquires and uses knowledge is known as
organization learning. It involves ongoing,
collaborative learning among the employees. Song, Joo, and
Chermack (2009) describe organization learning “as the
collaborative learning process of individuals . . . [the] learning
processes that transform local or individual
knowledge into collective knowledge” (p. 47). A key bene�it of
organization learning is that it can help organizations
be more competitive when they enhance their capacity to create,
share, and preserve knowledge.
When organizations attempt to use learning as a strategic
advantage and create infrastructure and interventions to
do so, they are striving to become a learningorganization. This
concept was popularized by Peter Senge’s 1990
book The Fifth Discipline: The Art and Practice of the Learning
Organization. Senge (1990) de�ined learning
organizations as “organizations where people continually
expand their capacity to create the results they truly
desire, where new and expansive patterns of thinking are
nurtured, where collective aspiration is set free and where
people are continually learning how to learn together” (p. 56).
Watkins and Marsick (1993) suggested “a learning
organization is one that learns continuously and can transform
itself ” (p. 8). They developed the Dimensions of the
Learning Organization Questionnaire (DLOQ), which measures
learning organization capacity in seven areas:
1. Continuous learning: Opportunities for ongoing education
and growth are available, and learning is built
into the work itself to promote on-the-job learning.
2. Inquiry and dialogue: The organization culture is built around
developing the capacity to listen and inquire
into the assumptions and perspectives of others. Questioning
and feedback are welcome behaviors.
3. Team learning: Teams are expected to learn and create new
knowledge together.
4. Embedded system: Systems to capture and share learning
exist and are integrated with work and available
for employees to access.
5. Empowerment: Organization members are involved in
creating and implementing a shared vision and share
responsibility for attaining it.
6. System connection: The organization is connected to its
broader communities.
7. Strategic leadership: The leaders are committed to using
learning as a business strategy and support
learning efforts.
You can take the assessment below to evaluate your
organization’s readiness to become a learning organization.
Assessment:DimensionsoftheLearningOrganizationQuestionnair
e
Take the DLOQ to see if your organization is a learning
organization at this site:
http://www.partnersforlearning.com/instructions.html
(http://www.partnersforlearning.com/instructions.html).
A simple way to think about the difference between
organization learning and a learning organization is
that organization learning describes how an organization learns.
A learning organization is what an
organization does to strategically leverage organization learning
to improve performance and outcomes.
http://www.partnersforlearning.com/instructions.html
ContemporaryTrends(2000s)
“Organization effectiveness” and “employee engagement” are
the newest buzzwords on the OD scene. Both terms
have gained prominence only in the last decade.
Anderson (2012) explains that the idea of
organizationeffectiveness is not notably different from
organization
development and that it was part of Beckhard’s (1969) classic
de�inition. However, the shift may be away from
development, which some viewed as a “soft” term, and more
toward more practical efforts to quantify OD activities
and outcomes. Nevertheless, former PepsiCo chair Roger Enrico
is noted for saying, “The soft stuff is always harder
than the hard stuff ” (as cited in LeadershipNow, n.d.), meaning
that working on “soft” human relations issues such
as communication, leadership, team cohesion, con�lict
resolution, and the like are much more challenging than
repairing “hard” problems related to machinery, correcting
defects, and analyzing organizations’ �inancial waste.
To learn about the essentials of an effective organization and
how they relate to productivity, Haid, Schroeder-
Saulnier, Sims, and Wang (2010) conducted a global study of
nearly 29,000 employees from 10 major industry
sectors in 15 countries in the Americas, Europe, and
AsiaPaci�ic. Review the report “Organization Effectiveness:
Discovering How to Make it Happen” at
http://www.right.com/thought-
leadership/research/organizational-
effectiveness -discovering-how-to-make-it-happen.pdf
(http://www.right.com/thought-
leadership/research/organizational-effectiveness-discovering-
how-to-make-it-happen.pdf).
Interventions that promote employee involvement and
satisfaction are collectively known as employee
engagement. This trend may harken back to the employee
involvement and empowerment initiatives that were
characteristic of QWL/TQM programs in the 1980s. Anderson
(2012) noted that this return to individual concerns
may be a measure to counteract the emergence of organization
effectiveness. Noting that organization effectiveness
and employee engagement may be too young to gauge as true
OD trends, Anderson (2012) observed that they are
receiving attention in practice, if not research.
The interventions pro�iled in this section have traced OD from
its beginnings in the 1940s with T-groups focusing on
individual behavior and accountability, to strategic
interventions focusing on the organizational system’s
effectiveness and health. OD is both change oriented and
learning oriented, and each of these innovations has
advanced organization practices and policies.
Now that you have a better sense of what OD involves, you may
be wondering who implements it. The next section
explores the values, competencies, and ethics of the OD
consultant.
TakeAway1.2:HistoryofOD
Historically, OD evolved from T-groups that focused on
individual interventions to more systemic
and strategic interventions that target overall organization
health and functioning.
OD has helped us understand organizations as sociotechnical
entities in which the social and
technical systems affect and are affected by each other.
OD has been instrumental in making the workplace more
humane with its advocacy of
participative management, quality of work life, and total quality
management.
OD contributed some key tools to organizations during the 20th
century, including the �lip chart,
Likert scale, action research model, and survey feedback.
Contemporary OD seeks to be more strategic and to foster
learning, organization effectiveness,
and employee engagement.
http://www.right.com/thought-
leadership/research/organizational-effectiveness-discovering-
how-to-make-it-happen.pdf
GreatStock/Corbis
ODpractitionerscollaboratewithclientsto
planandimplementchange.Theycanbe
eitherinternalorexternaltothe
organization.
1.3BecominganODConsultant
If you are excited about what you are reading or perhaps are
already involved in change efforts at work, you might
be interested in pursuing a career in OD. Even if this is not the
�ield for you, awareness of OD can help you
participate more effectively in an organizational intervention or
prompt you to decide to talk to an OD consultant to
facilitate organization change. This section describes OD
consultants and identi�ies the values, ethics, and
competencies needed for effective practice as well as
professional communities.
TipsandWisdom
Advanced graduate training is recommended for those interested
in pursuing a career as an OD consultant.
There are several outstanding graduate programs in OD and
human resource development that can
provide this specialized training. The Academy of Resource
Development maintains a comprehensive
listing of graduate programs in this area. See http://www.hrd-
directory.org(http://www.hrd-
directory.org).
WhoIstheODConsultant?
There are at least three types of OD consultants (Cummings &
Worley, 2009):
The �irst type includes internal or external consultants.
Internal consultants are employed by the organization as
permanent employees. External consultants are not
members of the organization and are hired on a temporary
basis. OD consultants typically have advanced training in
the �ield, ascribe to humanistic values, and have expertise
in group dynamics, facilitation, decision making, coaching,
leadership, and other social process areas.
The second type are often management consultants
working in content-oriented �ields related to OD, such as
total quality, organization design, reward systems,
information technology, or business strategy (Cummings &
Worley). They work in conjunction with OD consultants to
implement interventions.
The third type includes managers who apply OD to their
own functional areas. Although they may not be formally
trained in OD, their organizations provide training, and
they gain experience from interventions they are
responsible for managing. This manager-as-OD-
practitioner is on the rise as organizations attempt to
rapidly implement change. Managers often build this
expertise by working with OD consultants in ongoing
change programs in their organizations.
http://www.hrd-directory.org/
Cummings and Worley (2009) note that the distinctions between
these three types of OD consultants are blurring.
See the Tips and Wisdom in this section for advice on pursuing
an OD career.
ODValuesandEthics
Humanism has already been introduced as an underlying
philosophy of OD. People who embrace humanism seek to
trust and respect others and help them develop and grow. They
also value democracy, equity, and fair treatment. In
OD this translates into creating healthy, equitable, af�irming
organizations for all members.
Anderson (2012) translated OD’s history of humanism into
modern-day values that include
1. participation, involvement, and empowerment;
2. groups and teams;
3. growth, development, and learning;
4. valuing the whole person;
5. dialogue and collaboration; and
6. authenticity, openness, and trust.
Each will be discussed in the following sections.
Participation,Involvement,andEmpowerment
OD is not about consultants prescribing change in isolation.
Rather, it is a collaborative, democratic partnership in
which organization members have input throughout the process
and co-own the change. This value re�lects an
understanding that changes only endure when system members
have involvement and say in the changes chosen
(Schein, 1990). That is why interventions that promote
organization members’ participation, involvement, and
empowerment are so highly valued in OD. Examples of these
types of interventions include participative
management, T-groups, survey feedback, quality of work life,
and learning organizations.
GroupsandTeams
An organization relies on groups and teams to do its work.
Groups and teams are often the focus of OD
interventions. Beckhard (1969) emphasized that “the basic
building blocks of an organization are groups (teams)”
(p. 26). A key competency for OD practitioners is to understand
group dynamics and strategies for facilitating group
process. High-performing groups and teams are built on
productive relationships among members, high levels of
communication, clearly de�ined roles, speci�ic goals, the
ability to resolve con�lict, and recognition for goal
attainment. When groups and teams are high performing, they
create great results for the organization.
Growth,Development,andLearning
“Perhaps the value that differentiates organization development
from most other management and consulting work
is its emphasis on growth, development, and learning”
(Anderson, 2012, p. 42). This value is also in sync with the
reality that adults are continually learning, developing, and
changing throughout their lives (Merriam & Bierema,
2014). A signi�icant amount of adult learning happens in the
workplace, whether it is formal education in a �ield
such as accounting, formal training on how to use computer
software, informal learning where workers observe or
ask coworkers how something is done, or incidental learning
that is a byproduct of something else (for instance, one
might observe interpersonal dynamics between colleagues
during a meeting and conclude they do not like each
other). Valuing growth, development, and learning also �its
with OD’s humanistic philosophy that through learning
and development we can turn around nonperforming individuals
and teams; learn what is preventing optimal
performance; and create organizations that promote, rather than
impede, learning.
ValuingtheWholePerson
Consider yourself. You probably have a job title, but this is not
the totality of who you are. In addition to that, you
have roles, hobbies, interests, and relationships outside work.
Sometimes in organization life we typecast people
based on their positions and fail to consider their input or
interest in issues beyond the scope of their job. For
example, a secretary might be heavily involved in community
service, serving on nonpro�it boards, holding key
leadership roles, facilitating meetings, and leading strategic
planning. These experiences could provide valuable
insights to her organization, yet when it comes to setting
organization strategy, no one thinks to engage her because
she is a secretary. Valuing the whole person means seeing
organization members as people, not positions. It involves
treating people with respect and inviting their participation. It
also incorporates creating an environment that
values diversity and inclusion—one where people feel welcome
and valued regardless of age, race, gender, class,
national origin, sexual orientation, ethnicity, religion, physical
ability, and so forth.
DialogueandCollaboration
“A key value in organization development is the creation of
healthy environments that promote collaboration rather
than competition, with the assumption that a win–win solution
is both possible and more desirable than con�lict”
(Anderson, 2012, p. 44). How individuals and groups
communicate with each other has a signi�icant impact on
whether collaboration is possible. Our cultural communication
pattern in the United States is debate centered. That
is, people often take a win–lose stance in conversations. The
exchange is not about creating meaning or
understanding, but rather about swaying the other person to
your way of thinking. This type of advocacy-based
conversation is known as discussion (Ellinor & Gerard, 1998;
Senge, 1990). Discussion is not necessarily bad, since
advocating ideas is necessary for us to make decisions. Where it
breaks down is when an advocacy stance is the only
mode of discourse used. All you need to do is turn on talk radio
or television to see daily—if not hourly—examples
of this highly confrontational, negative, nonproductive form of
discourse at its extreme. Sadly, it has become the
default way of communicating in many social settings,
including organizations.
An alternative form of discourse is one in which you do not
seek to prove your views as right or superior, but rather
to understand differing, perhaps contradictory viewpoints. This
is known as dialogue, or inquiry-based
communication. To effectively dialogue, you must suspend
judgment of various viewpoints, identify your
assumptions, truly listen to others, and practice inquiry and
re�lection (Ellinor & Gerard, 1998). When we dialogue,
rather than trying to determine who has the right answer, we
usually generate new meanings and ways of thinking
no one had thought of previously. OD practitioners must
become experts at dialogue because it effectively invites the
client into the conversation. Rarely should an OD practitioner
give clients the answer or tell them what to do.
Instead, the consultant might say: “What is not working?”
“What is one thing we could do today to begin addressing
the problem?” “What I hear you saying is . . .” “Would you say
more about that?”
Learning how to dialogue is important for implementing
effective philosophy and practicing OD because it helps
build collaborative relationships and bridge understanding. It
also builds knowledge and tolerance since it is based
on inquiry rather than advocacy and explores new ideas.
Discussion is useful when the group is ready to make a
decision—ideally after the group or organization has done its
best thinking and meaning making—through
dialogue. The key is to �ind ways to better balance the use of
discussion and dialogue.
Authenticity,Openness,andTrust
Authentic behavior with a client means you put into words what
you are experiencing with the client as you
work. Thisisthemostpowerfulthingyoucandotohavetheleverage
you are looking for and to build client
commitment.(Block, 1999, p. 37)
Authenticity as an OD practitioner involves candidly sharing
observations or asking questions of clients without
alienating them. Being authentic means sharing honest feedback
with the client in a way that saves face. Valuing
authenticity, openness, and trust enables OD practitioners to
identify the “elephant in the room” in a tactful and
respectful manner.
A consultant once worked with a very command-and-control
president whom most employees feared. She found
herself greatly affected by his mood. In one of their meetings,
he shared that he was perplexed about how to better
motivate his workforce. She looked at him and said, “You
know, I think you should just try smiling for a change and
see what kind of results you get.” The president was furious at
the “frivolous” suggestion and threw her out of his
of�ice. Nonetheless, after about 3 weeks, he called the
consultant back and admitted, “You were right.” He could not
believe the effect a visible change in his demeanor had on his
employees. The consultant in this story risked being
authentic with the client and in the end was able to have a
profound in�luence on him when he realized his effect on
the organization. When OD practitioners are successful with
authenticity, clients become more open and trust the
relationship. See the Tips and Wisdom in this section to see
how other OD consultants use smiling as an
intervention.
TipsandWisdom
5 Reasons to Smile More as a Leader
1. It helps others relax.
2. It draws people to you.
3. It enables you to connect.
4. It creates positive culture.
5. It elevates your mood.
For more on these reasons, visit http://us2.campaign-
archive1.com/?
u=52d5c7778a3adfda535c3b349&id=da7bef9cf2&e=6302681a5f
(http://us2.campaign-archive1.com/?
u=52d5c7778a3adfda535c3b349&id=da7bef9cf2&e=6302681a5f
).
ODCodeofEthics
OD practitioners abide by the International Society for
Organization Development and Change’s code of ethics. They
are available at: http://www.isodc.org/resources/Pictures
/CodeofEthics.pdf
(http://www.isodc.org/resources/Pictures/CodeofEthics.pdf).
OD’s humanistic orientation is evident throughout this code, in
its emphasis on quality of life, health, justice, dignity,
win–win outcomes, holistic perspectives, and participative
decision making. What aspects of the OD code of ethics
resonate with you? How well are you living up to this code?
How well is your organization living up to this code?
CompetenciesofODPractitioners
“A consultant is one who provides help, counsel, advice, and
support, which implies that such a person is wiser than
most people” (Burke, 1992, p. 173). According to Cummings
and Worley (2009), OD consultants need the following
foundational competencies to be effective at OD. Foundational
competencies represent the theoretical knowledge
that is helpful when doing OD work. This theoretical knowledge
includes an understanding of the following:
organizational behavior,
individual psychology,
http://us2.campaign-
archive1.com/?u=52d5c7778a3adfda535c3b349&id=da7bef9cf2
&e=6302681a5f
http://www.isodc.org/resources/Pictures/CodeofEthics.pdf
group dynamics,
management and organization theory,
research methods and statistics,
comparative cultural perspectives, and
functional knowledge of business.
Beyond this theoretical knowledge is a host of competencies
related to facilitating an OD process and engaging with
your client interpersonally. The Organization Development
Network has provided a comprehensive list of OD
competencies on its website
(http://www.odnetwork.org/?page=ODCompetencies(http://www
.odnetwork.org/?
page=ODCompetencies) ). You can download a PDF of the list
here:
http://c.ymcdn.com/sites/www.odnetwork.org/resource/resmgr/d
ocs/od_competencies.pdf
(http://c.ymcdn.com/sites/www.odnetwork.org/resource/resmgr/
docs/od_competencies.pdf).
The list includes 16 areas with 141 competencies that make OD
practitioners effective. The 16 areas include the
following:
1. Marketing services as an OD practitioner or consultant.
2. Enrolling the client by building trust.
3. Contracting with the client to establish the boundaries of the
consulting relationship.
4. Conducting a mini-assessment to clarify issues, pinpoint
biases, and identify power relations.
5. Diagnosing the root problem using a process of data
collection and analysis.
6. Sharing feedback of the data analysis with the client.
7. Planning the appropriate intervention based on data analysis
and feedback.
8. Facilitating participation of key stakeholders in the decision
making and implementation of the intervention.
9. Implementing the intervention to address the root problem.
10. Conducting evaluation to assess whether the intervention
effectively solved the problem.
11. Followingup with the organization to monitor and adjust the
changes made as a result of the intervention.
12. Monitoring the client’s adoption of the changes.
13. Facilitating the separation of the consultant from the
organization (promoting client independence).
14. Developing and enhancing self-awareness to ensure you are
functioning at a high level of mental, physical,
spiritual, and intellectual health.
15. Honing your interpersonalskills in a way that makes you a
role model to the client due to building trust with,
listening to, and respecting others.
16. Managing other areas of OD competency that build cultural
sensitivity, technical competence, and ongoing
learning to stay current and relevant as an OD practitioner.
You may be thinking that this is a formidable list! The array of
technical, diagnostic, and interpersonal skills is
somewhat daunting and requires those who practice OD to
engage in continuous learning, growth, and
development. This ongoing self-improvement helps us develop
into leaders and role models our clients want to
listen to and emulate. These core competencies will be examine
in more detail later in this book.
Burke (1992) states that having foundational and core
competency is necessary but not suf�icient to do OD. He adds
important interpersonal competencies for effective practice.
These include:
Tolerating ambiguity. There are no recipes for OD because
every organization and problem is unique and
requires a customized solution.
In�luencing the client. Consultants rarely have formal
organizational power to implement interventions,
making persuasive skills imperative. Block (1999) eloquently
summed up the life of a consultant as having
in�luence without power.
Being direct. As discussed in the authenticity section, this
requires confronting dif�icult issues that no one
wants to raise.
Providing support. Clients need support as they encounter
challenges related to change, such as con�lict,
resistance, or stress.
http://www.odnetwork.org/?page=ODCompetencies
http://c.ymcdn.com/sites/www.odnetwork.org/resource/resmgr/d
ocs/od_competencies.pdf
Controlling your own emotions. Your presence, behaviors, and
comments signi�icantly impact the client and
organization. Remember to behave calmly and respectfully.
Recognizing and using teachable moments. OD is a learning
process for the client, so it is important to
recognize and use teachable moments as they arise.
Maintaining a sense of humor. Consulting work can be
challenging and stressful, so humor is a good tension
breaker.
Executive presence. This means exuding self-con�idence,
interpersonal savvy, and a sense of mission about
your work.
ProfessionalCommunities
Now that we have reviewed the types of OD practitioners and
their values, ethics, and competencies, let us examine
the professional community of OD. Organizations where OD
professionals can network with each other include:
International Society for Organization Development and Change
http://www.isodc.org(http://www.isodc.org)
Organization Development Network
http://www.odnetwork.org(http://www.odnetwork.org)
These organizations have conferences, training, journals and
newsletters, and other resources to support OD
practitioners.
Journals dedicated to advancing both research and practice of
OD include:
HumanResourceDevelopmentInternational
http://www.tandfonline.com/toc/rhrd20/current#.UemsUGkS75h
(http://www.tandfonline.com/toc/rhrd20/current#.UemsUGkS75
h)
HumanResourceDevelopmentQuarterly
http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1532–
1096
(http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1532-
1096)
Leadership&OrganizationDevelopmentJournal
http://www.emeraldinsight.com/products/journals/journals.htm?
id=lodj
(http://www.emeraldinsight.com/products/journals/journals.htm
?id=lodj)
OrganizationalDynamics
http://www.journals.elsevier.com/organizational-
dynamics(http://www.journals.elsevier.com/organizational-
dynamics)
Being an OD practitioner demands the best of you—to be a role
model of change, behave humanistically, collaborate,
and be versed in OD’s content and process. We will go into
more depth about this dynamic and exciting �ield in the
next chapters.
TakeAway1.3:BecominganODConsultant
http://www.isodc.org/
http://www.odnetwork.org/
http://www.tandfonline.com/toc/rhrd20/current#.UemsUGkS75h
http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1532-
1096
http://www.emeraldinsight.com/products/journals/journals.htm?
id=lodj
http://www.journals.elsevier.com/organizational-dynamics
OD can be practiced on multiple levels, including participating
in a process in the course of your
work life, managing a function in which OD is applied,
assisting an OD process with specialized
knowledge, or working as an OD consultant.
OD’s values and ethics are grounded in its humanistic
philosophy and include participative
management, teamwork, continuous learning, collaboration, and
a spirit of authenticity and
openness.
Being an OD practitioner or consultant involves developing
book knowledge of OD foundations and
theory, as well as process knowledge that will help the
practitioner be a high-functioning role
model for leadership and organization innovation.
SummaryandResources
ChapterSummary
People constantly experience both planned and unplanned
change in the course of their personal and work
lives.
OD is a planned change effort that is supported by management
and applied system-wide to increase
organization effectiveness and health. It uses interventions
targeted at organization challenges or problems.
OD is practiced by individuals known as OD consultants. They
help the organization cope with and respond
to change and work with the key organizational stakeholder or
client to resolve problems.
OD is grounded in the philosophy of humanism that assumes
human goodness and seeks to do no harm to
the individuals or their organizations when making changes.
Key characteristics of OD include: it is systems-based, top
management is committed, the intervention is tied
to the organization’s mission, there is a long-term commitment
to implementing the intervention, there is a
bias for action, it focuses on changing attitudes or behavior, it
tends to incorporate experiential learning, and
it is largely a group process.
Historically, OD evolved from T-groups that focused on
individual interventions to more systemic and
strategic interventions that target overall organization health
and functioning.
OD regarded organizations as sociotechnical entities in which
the social and technical systems affect and are
affected by each other.
OD has been instrumental in making the workplace more
humane with its advocacy of participative
management, quality of work life, and total quality
management.
OD contributed some key tools to organizations during the 20th
century, including the �lip chart, Likert
scale, action research, and survey feedback.
Contemporary OD seeks to be more strategic and foster
learning, organization effectiveness, and employee
engagement.
OD can be practiced on multiple levels, from participating in a
process in the course of your work life,
managing a function where OD is applied, assisting an OD
process with specialized knowledge, or working
as an OD consultant.
OD’s values and ethics are grounded in its humanistic
philosophy and include participative management,
teamwork, continuous learning, collaboration, and a spirit of
authenticity and openness.
Being an OD practitioner or consultant involves developing
book knowledge of OD foundations and theory,
as well as process knowledge that will help the practitioner be a
high-functioning role model for leadership
and organization innovation.
ThinkAboutIt!Re�lectiveExercisestoEnhanceYourLearning
1. Describe your own work setting. How humanistic is it?
2. Lewin was famous for saying, “If you want truly to
understand something, try to change it” (as cited in Neill,
2004). What does this statement mean to you? How does it
relate to a change you have attempted to make?
3. What situations in your current work experience would be
enhanced by an OD process, or what has been
your experience with OD?
4. Where have you observed a humanistic philosophy in action?
How would you rate your organization in
terms of humanism?
5. What OD interventions pro�iled in this chapter have you
experienced?
6. How will knowledge of OD help you in your current or future
career?
ApplyYourLearning:ActivitiesandExperiencestoBringODtoLife
1. Identify your educational philosophy by taking the
Philosophy of Adult Education Inventory located at
http://ctl810.wikispaces.com/�ile/view/paei.tex.pdf(http://ctl81
0.wikispaces.com/�ile/view/paei.tex.pdf).
What is your dominant orientation? (Note: You might have
more than one dominant philosophy.)
2. Conduct a web search of the historical �igures of OD noted
in this chapter, such as Kurt Lewin, Richard
Beckhard, Rensis Likert, Peter Senge, or Karen Watkins.
a. Identify their key philosophy.
b. Note their key contributions to OD.
3. Return to the Sparklite case study and revisit your answers to
the questions.
a. How are they different now that you have completed the
chapter?
b. If you were an OD consultant hired to help the employees,
what would be your �irst steps? (You may want
to return to your answers after you have �inished reading the
entire book.)
c. Think of questions you would like to ask the employees.
4. Visit a website like Monster or Indeed and conduct a search
on OD jobs. This will be valuable information if
you plan to seek a career in OD. Scan the job descriptions and
note:
a. job titles
b. key training, skills, and competencies that regularly pop up
in the postings
c. salaries
d. types of organizations
e. other interests you may have
5. Identify two OD practitioners in two different organizations
and interview them about their role. Ask them
to describe:
a. their training and preparation
b. their career history
c. OD interventions they are proud of and what characterized
them
d. mistakes they have made
e. advice they would give new entrants to the �ield
6. Attend a local OD professional meeting. The Organization
Development Network has local chapters in major
metropolitan areas.
a. What did you learn about the �ield? Its practitioners?
b. Follow up with someone you met at the meeting and conduct
an informational interview.
7. Attend a national meeting of an OD organization.
a. What key trends did you notice?
b. What did you learn from the attendees (insights,
introductions, and so forth)?
8. Write a review of an article from one of the OD journals
listed in this chapter.
a. Consider how you might apply the ideas listed in the article.
b. Identify your critiques of the article.
9. Identify and evaluate OD interventions you have experienced
in your organization.
10. Review the list of competencies for OD practice. Which
ones do you have experience with? Which ones do
you want to develop?
AdditionalResources
Media
FiveWaystoBuildaResilientOrganization
http://youtu.be/DMEodKZCNmg(http://youtu.be/DMEodKZCN
mg)
IndustryAtlas:ThePursuitofHappiness
http://youtu.be/N4WMoegOuHY(http://youtu.be/N4WMoegOuH
Y)
WebLinks
http://ctl810.wikispaces.com/file/view/paei.tex.pdf
http://youtu.be/DMEodKZCNmg
http://youtu.be/N4WMoegOuHY
Philosophical Re�lections on Change Inspired by Heraclitus
http://www.thedailyphilosopher.org/daily/000011.php(http://ww
w.thedailyphilosopher.org/daily/000011.php)
International Organization Development Association, an
international network of OD professionals, consultants,
practitioners and social scientists.
http://www.iodanet.org/(http://www.iodanet.org/)
Organization Development, consultant Don Clark’s site
containing information and knowledge on performance,
learning, training, and leadership.
http://www.nwlink.com/~donclark/history_management/od.html
(http://www.nwlink.com/~donclark/history_management/od.htm
l)
Action Research and Action Learning, by Australian consultant
Bob Dick.
http://www.aral.com.au(http://www.aral.com.au)
ActionResearchInternational, a refereed online journal of action
research.
http://www.aral.com.au/ari/arihome.html(http://www.aral.com.a
u/ari/arihome.html)
Canadian Journal of Action Research, a freely accessible, full-
text, peer-reviewed electronic journal intended for
elementary, secondary, and university teachers who are
concerned with exploring the unity between educational
research and practice.
http://cjar.nipissingu.ca/index.php/cjar(http://cjar.nipissingu.ca/
index.php/cjar)
Organisation Development: The Ultimate Practitioners Guide
for All Things OD, by consultant Carrie Foster.
http://organisationdevelopment.org(http://organisationdevelopm
ent.org)
Learn more about Kurt Lewin, Rensis Likert, and action
research at these links:
http://infed.org/mobi/kurt-lewin-groups-experiential-learning-
and-action-research
(http://infed.org/mobi/kurt-lewin-groups-experiential-learning-
and-action-research)
http://infed.org/mobi/action-
research(http://infed.org/mobi/action-research)
To learn about employee motivation and survey research, see:
http://www.businessballs.com/employeemotivation.htm(http://w
ww.businessballs.com/employeemotivation.htm)
To learn more about organization culture, see the Free
Management Library’s resources on the topic:
http://managementhelp.org/organizations/culture.htm(http://man
agementhelp.org/organizations/culture.htm)
The Tavistock Institute of Human Relations (TIHR), which
applies social science to contemporary issues and
problems. The Institute is engaged with evaluation and action
research, organizational development and change
consultancy, executive coaching and professional development,
with the goal of supporting sustainable change and
ongoing learning.
http://www.tavinstitute.org(http://www.tavinstitute.org)
Refer to Infed for a good overview of organization learning:
http://www.thedailyphilosopher.org/daily/000011.php
http://www.iodanet.org/
http://www.nwlink.com/~donclark/history_management/od.html
http://www.aral.com.au/
http://www.aral.com.au/ari/arihome.html
http://cjar.nipissingu.ca/index.php/cjar
http://organisationdevelopment.org/
http://infed.org/mobi/kurt-lewin-groups-experiential-learning-
and-action-research
http://infed.org/mobi/action-research
http://www.businessballs.com/employeemotivation.htm
http://managementhelp.org/organizations/culture.htm
http://www.tavinstitute.org/
http://infed.org/mobi/learning-in-organizations-theory-and-
practice (http://infed.org/mobi/learning-in-
organizations-theory-and-practice)
KeyTerms
actionresearch
authenticity
client
dialogue
discussion
employeeengagement
humanism
intervention
knowledgesociety
learningorganization
Likertscale
organizationculture
organizationdevelopment(OD)
organizationdevelopmentconsultant
organizationeffectiveness
organizationlearning
participativemanagement
plannedchange
qualityofworklife(QWL)
sociotechnicalsystem
strategicchange
surveyfeedback
T-group
totalqualitymanagement(TQM)
http://infed.org/mobi/learning-in-organizations-theory-and-
practice
2 Organization Change
LornaWilson/Taxi/GettyImages
LearningObjectives
After reading this chapter, you should be able to:
Categorize change according to rate of occurrence, how it
comes about, and scale.
Provide examples of personal and organizational interventions
that represent developmental,
transitional, and transformational change; �irst- and second-
order change; and operational and
strategic change.
Discuss the systems approach to change.
Describe three levels of change, including individual, group or
team, and organization or system.
Compare and contrast �ive models of organization change.
ScottAnderson/TheJournalTimes/AP
BlockbusterVideofailedtoanticipate
changeandcouldnotcompetewith
Net�lixandotherdigitalmovie
sources.
Writedownthenamesof�ivehighlysuccessfulcompaniestodaythat
werejustasdominant25yearsago.Areyouable
tothinkof�ive?Companies,likelivingorganisms,tendtohavealimit
edlifespan.Veryfewremaincompetitiveformore
thanadecadeortwo.Instead,asNewman(2010)pointedout,companie
stendtolosetheiredgebecausetheyfailto
innovateandchange.Asheputit,theybecomeobsessedwithcompetin
ginthepresentandlosesightofthefuture.
Newmanlisted10examples:Blockbuster,Dell,EastmanKodak,
Motorola, Microsoft, Sears, Sony, Sun Microsystems,
Toys“R”Us,andYahoo.Youcanprobablythinkofothers.Letuslooka
tacoupleoftheseexamples.
BlockbustereasilytransitionedfromVHStoDVDformatsbutfailedt
oanticipatethatcontentwouldbecomeavailable
viamail,vendingmachinerentals,videoondemand,andvideostreami
ng.CompaniessuchasNet�lixandRedboxdid
anticipateandadapttothistrend,however.Blockbusterbecameobsol
ete,closinghundredsof stores, accumulating
debt,andstrugglingtoregainitscompetitiveedge.
EastmanKodakdominatedthecommercializedcameraindustryforne
arly
a century, with innovations such as the Brownie camera in 1900,
Kodachrome color �ilm, the handheld movie camera, and the
easy-load
Instamaticcamera.Inspiteofsuchinnovation,Kodakfailedtoanticip
ate
theadventofdigital photography. Today most of us use our cell
phone,
iPad,digitalcamera,andavarietyofappsandwebsitestotake,store,alt
er,
print,andsharephotos.LikeBlockbuster,Kodakstruggledtoinnovat
ewith
foraysintopharmaceuticals,memorychips,healthcareimaging,docu
ment
management,andmanyother�ields.Unfortunately,theseventuresdi
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ENG 360 01 American PoetrySpring 2019TuesdayFriday 800 –.docx

  • 1. ENG 360 01 American Poetry Spring 2019 Tuesday/Friday 8:00 – 9:15 St. Mary’s B1 Brandon Clay Course Description: ENG 360 is a survey of a selection of American poetry and poetics from the Puritan era to the present, showing the effects of the Romantic revolution on an American Puritan tradition and the making of a national vernacular for poetry. Students will study poetic technique and read authors such as Bradstreet, Taylor, Freneau, Emerson, Longfellow, Poe, Thoreau, Whitman, Dickinson, Robinson, Dunbar, Crane, Stein, Sandburg, Stevens, Williams, Pound, H.D., Moore, Eliot, Millay, Hughes, Cullen, Zukofsky, Auden, Roethke, Bishop, Berryman, Brooks, Lowell, Plath, Glück, Levertov, Ginsberg, Merrill, Kinnell, Rich, Pinsky, and Collins. This is a writing intensive course and it meets literature requirements for graduation. Course Learning Outcomes: · To become familiar with the history of and different styles of American poetry · To develop an understanding of the historical and social frameworks in which poems are written · To understand different critical approaches to the interpretation of poetry · To refine the critical and analytical skills used in verbal and written discussions of poetry · To develop an enjoyment of and appreciation for poetry
  • 2. Prerequisite: ENG 142, earning a “C” or better. Required Text(s): Lehman, David, ed. The Oxford Book of American Poetry. Oxford: Oxford UP, 2006. Expected Student Behavior in Class: All students are expected to behave in a professional and courteous manner to both the professor and other students in class, and to follow the procedures as outlined in this syllabus for this course. If the professor deems that a student has failed to adhere to this standard, the professor shall make a report to both the Dean of the School of Arts & Sciences, and the Dean of Students. Please follow all policies as written in the 2018-2019 Student Handbook. Preparation and Active Class Participation: Students are required to read all works for the course. Assignments must be read prior to the class in which the particular work(s) will be discussed. Papers must be written in MLA format, using and citing quotations from primary and/or secondary sources. Written work is due at the beginning of class on the due date specified on the schedule below. Major writing assignments will be submitted electronically using Moodle and Turnitin.com. Some written work may also be turned in as a hard copy. Use white paper and 12 point, Times New Roman font with one-inch margins. All papers must be stapled and (per MLA format) include name, class title, instructor name, and due date in upper left hand corner. Note that Student Performance counts for 15% of the final grade (complete grading system described below). This is defined as how a student conducts him/herself in the class, and refers specifically to attendance, lateness, manners, and respect
  • 3. towards professor and fellow students. A student can expect to receive a full 15% in this category if he/she attends all classes on time, hands in all assignments on time, consistently contributes to class discussions, completes in-class exercises, and shows respect towards professor and fellow students throughout the semester. Bad manners are not tolerated, and will result in a reduced Student Performance grade. Examples of bad manners are forgetting to silence cell phones, dozing or not paying attention, leaving class early, speaking out of turn, or speaking rudely to professor or fellow students. Academic Honesty Statement: Academic honesty is expected at all times. Cheating and/or plagiarism may include, but is not limited to, using the work of someone else and claiming it as your own without acknowledgment of the original source, using unauthorized assistance on in-class or take-home examinations, projects, papers, tests, quizzes, etc., and/or submitting the identical academic work on more than one occasion for credit without consent from the relevant parties. If you have questions about how to cite a source from a reference or other data, please refer to the appropriate citation guide (in this course use the MLA guide) first, then you can contact me for any additional assistance. Any violation of academic honesty will instantly result in a zero for the assignment as well as other possible sanctions by me and/or TU. Please refer to the Student Handbook for more detailed information. Plagiarism is the act of using another person's work - either word for word or paraphrased - without giving credit using the proper format. Plagiarism is a serious offense and will result in failure. Plagiarism is defined in the MLA Handbook as the use of another's ideas or expressions without proper acknowledgment. It is not limited to word for word copying; it
  • 4. includes any false assumption of authorship, including paraphrasing lines of reasoning from a printed or digital source and copying or stealing from an unpublished writer. Plagiarism includes any of the following: - Buying a paper from a public source (such as a "paper mill" website). - Copying material from a printed or digital source. - Soliciting or allowing someone to write material for you. - Submitting previously written material (material for another course) without the consent of the faculty members involved. - Cutting and pasting a collection of ideas from other sources without giving credit to your sources and providing your own ideas and text. - Following the wording of a source too closely. - Failing to cite/document source material adequately or properly, thereby failing to acknowledge the author or authors whose ideas and work are being used. The lightest penalty will be automatic failure for the assignment in question, but serious offenses will result in automatic failure for the course. Penalties for plagiarism can also apply to students who voluntarily provide work of their own to be plagiarized or who provide plagiarized work for others. All incidents of plagiarism shall be reported to the Academic Dean, the student's advisor, and, if applicable, athletic coaches. All complaints of sexual harassment/misconduct, domestic violence, dating violence, bullying, cyber-bullying, stalking, or discrimination should be reported to Dr. Perry-Fantini, Assistant Vice President for Diversity & Equity Officer/Title IX Coordinator, [email protected] or 419-448-3504. You can report incidents or complaints at http://www.tiffin.edu/institutionaldiversity/titleix/Incident_R eporting.pdf.
  • 5. FERPA: The Family Educational Rights and Privacy Act (FERPA) protects student information. Other than directory information, such as name, address, phone number, etc., students must give consent for individuals to gain access to a student’s educational record, including grades, transcripts, and behavior reports (unless the student is under the age of 18). Students also have the right to review their educational records. For a more detailed explanation, please see the Student Handbook. Grading Criteria, Late Work, Gradebook: Students are expected to read all assigned material and to contribute to all class discussions. Avoid turning in work late. For each calendar day (including weekends) an assignment is past due, one full letter grade will be deducted. Instructions and grading criteria for individual assignments will be developed and discussed in detail in class. The modified WIC and Lit rubrics (available on Moodle) will be used to assess major writing assignments. There is absolutely no extra credit in this course. Do not ask for extra credit projects to be created. Grades are non-negotiable. The online gradebook for this course will be kept in Moodle. In the final expect quistions like, · what centry this author lived in, · When he was born · His famous pome · Authors affected by jazz, the founder of jazz music. · Kind of a tone in a certain line · What is the tone of the poem / does it ever shift. · Similarity between a certain line and another poem · What allusion in this song · · ·
  • 6. Total Points for the Course: There are 850 total points available in this course. Note that grades are weighted (specific scale below). Quizzes100 pts. (10 @ 10 pts. ea.) Lyric analysis essay (1-2 pgs.)100 pts. Compare and contrast essay (2-3 pgs.)100 pts. Dylan essay (2-3 pgs.)100 pts. Research essay (5-6 pgs.)100 pts. Midterm exam100 pts. Final exam100 pts. Student performance150 pts. TOTAL850 pts. Grading Scale: (Based on 100%) Quizzes (10)10% Lyric analysis essay (1-2 pgs.)5% Compare and contrast essay (2-3 pgs.)15% Dylan essay (2-3 pgs.)15% Research essay (5-6 pgs.)20% Midterm Exam10% Final Exam10% Student Performance15% TOTAL100% 98-100 = A+77-79 = C+Below 60 = F 93-97 = A73-76 = C 90-92 = A-70-72 = C- 87-89 = B+67-69 = D+ 83-86 = B63-66 = D
  • 7. 80-82 = B-60-62 = D- Class Assignments: This course features frequent quizzes. Most quizzes cover assigned reading. Quizzes are short (approximately 10 minutes long) and typically consist of five (5) items, each of which is worth two (2) points. Major assignments are listed above. Specific instructions and grading criteria for each assignment will be discussed in class and outlined in separate handouts. It is imperative that students read the original reading selections carefully. Do not rely on online summaries/analyses or summaries/analyses by classmates. Exams: For the midterm and final exams, bring lined paper and pens/pencils. Close all notes and books, and place these items in a bag or under your chair. Silence your phone, and do not touch it during the exam. Use the restroom before an exam so that you do not have to leave during the exam. Tentative Course Calendar: (Subject to change at Professor or Tiffin University discretion) DateTopics/Assignments Due Assigned Reading Week 1 T 1/15Introduction to the course F 1/18Introduction to poeticssyllabus and course docs Reading poetryFurniss and Bath 1-23 Writing about poetry(Moodle) Formatting a paper in MLA style Dylan, “A Hard Rain’s a-Gonna Fall”(Moodle) (1963) Week 2
  • 8. T 1/22Introduction to American poetryLehman vii-xxi; 1-4 Beginnings: Puritan and Revolutionary Bradstreet, “The Prologue”; “The Author to Her Book”; “Before the Birth of One of Her Children”; “To My Dear and Loving Husband” (1650-1678) F 1/25Beginnings: Puritan and RevolutionaryBaym and Levine Bradstreet, “The Flesh and the Spirit”207; 222-224 (Moodle) (1678) Dylan, “Girl From the North Country”(Moodle) (1963) Week 3 T 1/29Beginnings: Puritan and RevolutionaryLehman 5-9 Taylor, “Meditation III (Canticles I:3: Thy Good Ointment)”; “Meditation VI (Canticles II:1: I am…the lily of the valleys.)”; “The Preface”; “Upon a Spider Catching a Fly”; “Huswifery” (1682-1939) F 2/1Lyric analysis essay dueSubmit to Moodle Beginnings: Puritan and RevolutionaryLehman 9-13 Freneau, “On the Emigration to America and Peopling the Western Country”; “The Wild Honey Suckle”; “The Indian Burying Ground” (1785-1788) Dylan, “The Lonesome Death of Hattie(Moodle) Carroll” (1964) Week 4 T 2/5Beginnings: Puritan and RevolutionaryGates, Jr. 1-22 (Moodle) The Trials of Phillis WheatleyLehman 13-14 Wheatley, “On Being Brought from Africa to America”; “To The Right Honorable
  • 9. William, Earl of Dartmouth” (1773) F 2/8Beginnings: Puritan and RevolutionaryBaym and Levine 762-764; Wheatley, “To the University of766-768; 771-773 (Moodle) Cambridge, in New England”; “On the Death of the Rev. Mr. George Whitefield, 1770”; “To S. M., a Young African Painter, on Seeing His Works”; “To His Excellency General Washington” (1770-1776) Dylan, “Masters of War” (1963)(Moodle) Week 5 T 2/12Nineteenth CenturyLehman 41; 44-45; 47-52; Longfellow, “The Jewish Cemetery at54-57 Newport”; “Paul Revere’s Ride” (1858- 1860) Whittier, “For Righteousness’ Sake”; “Barbara Frietchie”; “What the Birds Said” (1855-1864) F 2/15 Nineteenth CenturyLehman 61; 67-73 Poe, “The Raven”; “Ulalume—A Ballad”; “Annabel Lee” (1845-1849) Dylan, “Mr. Tambourine Man” (1964)(Moodle) Week 6 T 2/19Nineteenth CenturyLehman 84-131 Free verse Whitman, “Song of Myself” (1855) F 2/22Compare and contrast essay dueSubmit to Moodle Nineteenth CenturyLehman 145-151 Whitman, “When Lilacs Last in the Dooryard Bloom’d” (1865) Dylan, “The Times They Are a-Changin’”(Moodle)
  • 10. (1963) Week 7 T 2/26Nineteenth Century Exam reviewLehman 163-167; 169-170; Dickinson, 67; 185; 216; 249; 254; 258;175; 177-183 280; 288; 448; 465; 613; 650; 657; 1072; 709; 712; 754; 986; 1129; 1263; 1732; 1763 (1859-1898) F 3/1Midterm exam Week 8 T 3/5No class—Spring Break F 3/8 No class—Spring Break Week 9 T 3/12Harlem Renaissance and ModernismHuggins 1-11 (Moodle) Introduction to the Harlem RenaissanceLehman 206-207; 210- 211 Johnson, “O Black and Unknown Bards” (1908) Dunbar, “We Wear the Mask” (1895) F 3/15Harlem Renaissance and ModernismLehman 382-384; 962-965 McKay, “If We Must Die”; “America”; “The White City”; “The Harlem Dancer”; “The Tropics in New York” (1922) Dylan, “Desolation Row” (1965)
  • 11. Week 10 T 3/19Harlem Renaissance and ModernismLehman 272-273; 408-410 Grimké, “The Black Finger”; “Tenebris”; “Fragment” (1925-1930) Toomer, “November Cotton Flower”; “Beehive”; “Reapers”; “Georgia Dusk” (1923) F 3/22Harlem Renaissance and ModernismLehman 477-479; 468-469; Cullen, “Colored Blues Singer”; “To John472-473; 475 Keats, Poet at Spring Time” (1925) Hughes, “The Weary Blues”; “Harlem”; “Dream Variations” (1926-1951) Dylan, “It’s Alright, Ma (I’m Only(Moodle) Bleeding)” (1965) Week 11 T 3/26Harlem Renaissance and ModernismBaym and Levine 13- 18 Introduction to Modernism(Moodle) Eliot, “The Love Song of J. AlfredLehman 342-346; 351-365 Prufrock”; “The Waste Land” (1917-1922) F 3/29Harlem Renaissance and ModernismLehman 322-325; 341-342 Moore, “Poetry”; “The Fish”; “What Are Years?” (1921-1941) Dylan, “Just Like Tom Thumb’s Blues” (Moodle) (1965)
  • 12. Week 12 T 4/2Harlem Renaissance and ModernismLehman 393-398; 400- 401; Cummings, “Buffalo Bill’s”; “ ‘next to of 314-316 course god america i’ ”; “may i feel said he”; “anyone lived in a pretty how town”; “poem” (1923-1958) H.D., “The Helmsman”; “Oread”; “Helen” (1916-1924) F 4/5Harlem Renaissance and ModernismLehman 249; 255-257; Stevens, “Thirteen Ways of Looking at a276-277; 285-286; 388- 390 Blackbird” (1917) Williams, “The Red Wheelbarrow” (1923) Millay, “First Fig”; “Pity me not because the light of day”; “What lips my lips have kissed, and where, and why”; “Love is not all: it is not meat nor drink” (1920-1931) Dylan, “Visions of Johanna” (1966)(Moodle) Week 13 T 4/9PostwarLehman 750-762; 886-890; Ginsberg, “A Supermarket in California”;892-894 “Kaddish”; “America”; “City Midnight Junk Strains” (1955-1966) Plath, “Mirror”; “Lady Lazarus”; “Daddy” (1961-1962) F 4/12PostwarLehman 867-869; 872-874; Rich, “Living in Sin”; “Diving into the623-627 Wreck” (1955-1973) Brooks, “a song in the front yard”; “the mother”; “still do I keep my look, my
  • 13. identity…”; “We Real Cool” (1945-1960) Dylan, “Tangled Up in Blue”; “Hurricane”(Moodle) (1974-1975) Week 14 T 4/16Dylan essay dueSubmit to Moodle PostwarLehman 853; 855-856; 915- Sexton, “Wanting to Die”; “The Fury of918; 945; 951 Cocks” (1964-1974) Oliver, “Rain” (1992) Pinsky, “Samurai Song” (2000) F 4/19No class—Good Friday Week 15 T 4/23PostwarLehman 953-954; 959-961; Collins, “Another Reason Why I Don’t982-985 Keep a Gun in the House”; “Dharma”; “No Time” (1988-2002) Olds, “Satan Says”; “The Pope’s Penis” (1980-1987) F 4/26Research essay dueSubmit to Moodle Exam review Finals Week 4/24 – 4/28Final exam (Tuesday, April 25, 8:00-10:00) 3
  • 14. 1 Organization Development: An Introduction to the Field, Its History, and Practices ©SallyElford/IkonImages/Corbis LearningObjectives After reading this chapter, you should be able to: Describe the �ield of organization development in terms of its purpose, philosophy, and de�initions. Summarize the history of organization development, including the key practices of each period. Explore the roles, values, competencies, professional associations, and ethics of an organization development practitioner. Morethan2,500yearsago,theGreekphilosopherHeraclitusobserved ,“Changeistheonlyconstant”(Mark,2010).This sentimentisstilltruetoday.From�luctuationsinweatherandseasons tothegrowth and aging of your own body, changeisnotanoption—it is a fundamental principle of existence. What changes have you experienced recently? Perhapsyoubecameillorrecoveredfromanillness,enrolledinordrop pedoutofaclass,werepromotedatworkor changedjobs,endedarelationshiporgotmarried,orsimplychangedy ourmindaboutsomething. Astheseexamplessuggest,sometimeschangeisintended,butjustasof tenitisunanticipatedorevenunwanted.For example, few of us welcomed the recent global economic
  • 15. downturn, which required us to adjust our budgets and behaviorstocope.Werethesechangesplannedorunplanned? Unplannedchangereferstochangesthatwereunexpected,liketheloss ofajob,surprisesuccesses,thesuddendeathof alovedone,afailedrelationship,naturaldisasters,ornewopportuniti es.Whatunplannedchangeshavebeenthemost signi�icantinyourlife? Assessment:ChangeReadiness Most people think they are open to change. But are they? When change comes, do you �ind yourself curious and even exhilarated, or are you angry, frustrated, and worried that you are unprepared? Take a few minutes to assess your readiness for change. http://www.ecfvp.org/�iles/uploads/2_- change_readiness_assessment_0426111.pdf (http://www.ecfvp.org/�iles/uploads/2_- change_readiness_assessment_0426111.pdf) Plannedchangereferstoshiftsthatareintendedandpreparedfor,such asgettinganeducation,learningnewskills, movingtoanewcity,startinganewhobby,or�indinganewjob.Overth epastfewyears,whatsigni�icantchangeshave youplanned?Haveyoubeensuccessfulatimplementingthesechange s? TipsandWisdom Bebop was about change, about evolution. It wasn’t about standing still and becoming safe. If anybody wants to keep creating they have to be about change. —Miles Davis (1926–1991), U.S. jazz musician and composer
  • 16. Embracing change is not always easy, but it rewards us with new experiences, new insights, and new creations. http://www.ecfvp.org/files/uploads/2_- change_readiness_assessment_0426111.pdf ©ImageZoo/Corbis Organizationdevelopment(OD)helps organizationscopewithchangeonaglobal scale. 1.1WhatIsOrganizationDevelopment? Like individuals, organizations are continually required to adapt to a dizzying number, variety, and pace of change if they are to thrive. These unplanned changes include globalizing markets, emergence of the knowledge economy, advancing technology, growing customer diversity, shif-ting customer preferences, economic upturns or downturns, natural disasters, unanticipated competition, and abrupt reorganizations or changes in management. To navigate such shifts, organizations engage in plannedchange, an intentional process in which they take action to solve problems or overcome challenges. Examples of planned change in organizations include intentional shifts in products or markets, mergers and acquisitions (at least for the controlling company), prearranged reorganizations, expansion into new regions or countries, and new product development. Although individuals often manage planned change independently,
  • 17. organizations frequently seek help so that the planned change is systematic, effective, and lasting. This assistance is known as organizationdevelopment(OD). On its simplest level, OD is a process of helping individuals, groups, and organizations become more effective through planned change. De�iningOD Among the many de�initions of OD, no single one is universally accepted. Beckhard (1969) offers an early de�inition that is now considered classic: “Organization development is an effort (1) planned, (2) organization-wide, and (3) managedfrom the top, to (4) increase organizationeffectiveness and healththrough (5) plannedinterventionsin the organization’s ‘processes,’ using behavioral-scienceknowledge” (p. 9). Beckhard’s (1969) de�inition points to several key aspects of OD: 1. It is a planned, intentional process to address a problem or issue that needs to change. 2. It is organizationwide, based on an understanding that the organization is an integrated system and that a change made in one place may have rami�ications in others. 3. Topmanagement provides buy-in and support of the OD effort. 4. OD activities address both the effectivenessandthehealth of the organization by boosting its performance while making it a more humane place to work. 5. It is an intentional process, grounded in evidence derived fromthebehavioralsciences.
  • 18. You can see Beckhard’s points in other popular de�initions of OD, such as this one from Cummings and Worley (2009): “Organization development is a system wide application of behavioral science knowledge to the planned development, improvement, and reinforcement of the strategies, structures, and processes that leadtoorganization effectiveness[emphasis added]” (pp. 1–2). Similarly, Anderson (2012) advocated: “Organization development is the process of increasing organizational change through the use of interventions driven by socialandbehavioralsciencesknowledge[emphasis added]” (p. 3). In other words, OD is an intentional change process that involves the total system. It takes an evidence-based approach to planning change that improves the effectiveness and health of the organization. Moreover, management is personally invested in making the organization more effective and healthy. Consultants who work with organizations to identify and implement appropriate interventions practice OD. ODConsultantsandClients Many organizations rely on professionals to steer them through complex and changing environments with planned responses to problems and challenges. These professionals are known as organizationdevelopmentconsultants. Also known as OD practitioners, human resource developers, human resource managers, or learning and development professionals, OD consultants are skilled at assessing problems, providing direct feedback to the
  • 19. organization, and in�luencing change. OD consultants lead organizations through interventions that are based on careful study and preparation and are grounded in the behavioral sciences. The key stakeholder in the OD process is known as the client. Sometimes there is more than one type of client. For instance, the person who initially contacts the OD consultant may provide introductory information about the problem but not be the owner of the problem or the person paying for the services. It is important for OD consultants to correctly identify the client—an issue we will cover in Chapter 3. WhenIsODWarranted? Beckhard (2006) notes there are certain conditions that warrant an organization engaging in an OD effort. These include when a client or organization wants to 1. change a managerial strategy; 2. develop an organization that better meets the needs of employees, the organization, and the environment in which the organization works (markets, community, and so forth); 3. change cultural norms; 4. change structure and roles; 5. build intergroup collaboration; 6. improve communications; 7. improve planning; 8. tackle issues related to mergers; 9. address motivation issues among the workforce; and 10. better adapt to a changed environment.
  • 20. Have you experienced an OD effort at an organization you have worked for? If so, what motivated it? Interventions When someone decides to make a change, they usually do something speci�ic. For instance, if you decided to rein in your spending, you might establish a budget, create a spreadsheet to track it, switch to electronic banking, visit a �inancial planner, or change your saving habits. Actions like these that are taken to improve a situation are known as interventions. What are some problems you have experienced and interventions you have made? In OD an intervention is a corrective action made to resolve problems or address challenges. Interventions in OD focus on tackling organization challenges such as low morale, quality defects, shifting markets, new management, leadership problems, strategic planning, and so forth. PhilosophyofOD Most of us want to do meaningful work in an organization that has pleasant working conditions, with colleagues who are respectful, and where our work is recognized and rewarded. OD seeks to honor the individual and advance organization goals. This commitment to bene�it all organizational stakeholders is grounded in the philosophy of humanism. Humanism is the belief in the inherent good of human beings, their capacity to reach full potential in life, and their right to be treated fairly and humanely. “The OD value is not
  • 21. about change but about change that makes people better—humanistic values” (Marshak in Wheatley, Tannenbaum, Yardley Grif�in & Quade, 2003, p. 4). OD experts herald OD’s humanistic values as the �ield’s distinguishing feature (Greiner & Cummings, 2004; Porras & Bradford, 2004; Wirtenberg, Abrams, & Ott, 2004), embracing the notion that “the individual has to gain in the long-term for the organization to gain in the long-term” (Porras & Bradford, 2004, p. 401). Wirtenberg, Abrams, and Ott (2004) capture this sentiment: The need in organizations to manifest socially responsible values and create win–win business results has never been greater. OD is in an excellent position to seize the opportunity to build bridges, �ind common ground, and address organizational and cultural divides. (p. 479) If you are fortunate enough to work in an organization with a highly functioning OD process, you should observe an operation engaged in continual improvement for individuals, teams, and the organization itself. As you read the case study on Sparklite, ask yourself if this company is engaging in humanistic practices. CaseStudy:IsSparkliteaCandidateforOD? Sparklite, a spark plug manufacturing plant, underwent a management change 6 months ago when John Stevenson became the plant manager. Stevenson replaced Al Smith, who was a beloved manager and had run the plant for 20 years. Smith was a hands-on manager. He was always willing to roll up his sleeves and work on a problem, whether it involved a machine in the plant or a con�lict with a customer. He was not a micromanager; rather, he would work closely with the team to
  • 22. solve problems. He listened to input, whether from the janitor or the vice president. He expected all management personnel to behave similarly. People who worked in the plant respected Smith and felt respected by him. Over time a true community atmosphere evolved, and the plant was one of the highest performing in the company. Stevenson, on the other hand, spends a lot of time in his of�ice, reading over production numbers, talking on the phone, and holding meetings with his management team. Rarely does he go out onto the manufacturing �loor and talk with employees or listen to their ideas. When one of his managers suggests, “It might be helpful if you spent more time getting to know our workers,” Stevenson barks, “That is what I pay the supervisors to do. My time is better spent on �inding ways to cut costs and improve our margin.” Stevenson is very driven by numbers: When they are not good, he slams his �ist on the table and demands that the next shift “pick up the slack.” It does not take long for the supervisors to become afraid of Stevenson and to quit coming to him with problems. The convivial atmosphere the plant had enjoyed for so many years quickly erodes into an atmosphere of fear. Soon the plant’s performance begins to suffer. Morale sinks. Members of the management team begin applying for transfers to other locations. Longtime workers are exploring other employment options. This only makes Stevenson more frustrated, agitated, and frightening to the workers. One day a corporate vice president comes for a plant tour and visit. It is immediately clear to her that the plant has taken a turn for the worse. She talks with several
  • 23. employees and can see that something has to change. CriticalThinkingQuestions 1. How might planned change play a role in turning things around at Sparklite? 2. How aligned with humanism is the organization emerging under Stevenson’s leadership? CharacteristicsofOD As we have already learned, OD is a planned change process that is grounded in a humanistic philosophy. It also has the following key characteristics (Beckhard, 2006, p. 9). ODIsSystemsBased OD interventions are planned with consideration for the whole organization as a system. Like medicine, OD intends to “�irst, do no harm.” Recall that the tenets of humanism require that OD bene�it all stakeholders. This means, for example, that before implementing a change to work �low, the OD consultant would check to make sure the adjustments do not have a negative impact elsewhere in the organization. For instance, a work-�low change might expose employees to repetitive-motion injuries or make the work �low in another area unmanageable. TopManagementIsCommitted Effective OD secures management’s awareness of and commitment to the chosen intervention and its management from the very beginning. Employees look to management for
  • 24. approval and example, and it is imperative for organization leadership to visibly support any change effort. OD consultants play a key role in holding management accountable for demonstrating sustained and visible commitment to the OD change process. TheInterventionIsTiedtotheOrganization’sMission A key aspect of securing management commitment is helping leaders see how the OD initiative helps actualize the organization’s mission. It is also important for employees to understand this connection. For example, in the Sparklite case study, the organization’s mission to produce quality products on a timely basis was facilitated by a collegial, collaborative atmosphere that was being eroded by Stevenson’s behavior. If an intervention were made to help Stevenson and other managers change their managerial style to a more participative one, everyone would have to understand and buy in to how the new behaviors would help the organization meet its mission. ThereIsLong-TermCommitmenttoImplementingtheIntervention Although OD interventions can sometimes be relatively simple and quick to implement, they often require a long- term commitment, sometimes 2 to 3 years or more. Interventions that change work practices, beliefs, or standards do not succeed overnight. Making lasting organization change needs long-term commitment and action from all levels of the organization. Consider a large change made by your organization—perhaps a shift to a new database, marketing plan, or procedure. How long did it take? Make a list of a few changes you can recall and estimate how long they took. Chances are, the more complex changes required more time and
  • 25. resources. ODHasa“BiasforAction” Management guru Tom Peters, coauthor of InSearchofExcellence,one of the best-selling business books of all time, became famous for saying that ShannonFagan/Taxi/GettyImages ThegoalofODistotaketimely, meaningfulactiontoaddress problems,challenges,and opportunitieswithinthe organization. effective organizations have a “bias for action” (1982; 2004).Thismeans that an organization engages in active decision making and moves quickly to action, rather than being caught in an incessant cycle of planning without action. Although OD implementation can take a long time, it is based on taking action, analyzing how the action is working, tweaking it, and repeating the process for as long as necessary. ODFocusesonChangingAttitudesorBehavior Lasting change occurs when people alter their ways of thinking and doing. This is why OD can be powerful and can also take a long time to
  • 26. implement. For example, when leaders experience opportunities for leadership development and receive feedback that indicates they are not as effective as they think they are, they usually engage in introspection and change. Becoming less autocratic may not happen overnight, but real, lasting change occurs as leaders experiment with new ways of thinking about their role as leaders and when they implement new behaviors, such as listening or including others in decision making. ODTendstoIncorporateExperientialLearning We will learn throughout this book that when people change, they learn new ways of thinking and doing. OD favors action; thus, interventions often create opportunities for employees to experience new ways to think and act. Can you recall a time when you participated in a change that prompted new learning? For example, when I participated in a leadership development initiative, I learned how to coach employees in a way that focused on helping them solve problems on their own, rather than me giving them the answer. Although there was a chance to learn about coaching from books, I did not internalize it until there was an employee in front of me with a problem and I made a conscious effort to behave differently. ODIsLargelyaGroupProcess Most OD is not done in isolation. Even when consultants make
  • 27. individual interventions such as providing training or coaching, the goal is usually to help the person function better with others. Similarly, changes in processes require that groups understand and collectively implement the changes. As we will discover, the �ield of group dynamics and facilitation grew out of OD. RealitiesandMisconceptionsAboutOD To better understand what OD is, it is useful to explore what it is not. Table 1.1 compares some common realities and misconceptions about OD. Table1.1:ODRealitiesandMisconceptions ODrealities ODmisconceptions OD is a systematic process of planned change to address organization problems or issues. It follows the action research model (introduced later in this chapter). OD is not management consulting or performance improvement activities that focus on making speci�ic expert, functional interventions that are disconnected from the organization system. ODrealities ODmisconceptions OD is humanistic in that it seeks to improve organizations through performance enhancements and improvements to people that make an organization a better place for all stakeholders.
  • 28. OD is not oriented toward processes that only bene�it the organization and economic values of performance and productivity. OD is strategic, and its interventions include a range of activities. OD is not simply training and development initiatives, although often these interventions are erroneously prescribed to address problems. OD is a long-term commitment to change that requires buy-in at multiple levels. OD is not a short-term, quick �ix for problems. OD interventions are customized to address needs speci�ic to the organization and its goals. OD does not come with a one-size-�its-all set of interventions. Matching the right consultant with the problem is important for effective OD. The next section of this chapter examines OD’s origins and the interventions that have developed over the past 70 years. TakeAway1.1:WhatIsOrganizationDevelopment? People constantly experience both planned and unplanned change in the course of their personal and work lives. OD is a planned change effort that is supported by management and applied system-wide to increase organization effectiveness and health through interventions targeted at organization
  • 29. challenges or problems. OD is practiced by individuals who help the organization cope with and respond to change, also known as OD consultants. They work with the key organizational stakeholders or clients to resolve problems. OD is grounded in the philosophy of humanism that assumes human goodness and seeks to do no harm to the individuals or their organizations when making changes. Key characteristics of OD include: it is systems-based, top management is committed, the intervention is tied to the organization’s mission, there is a long-term commitment to implementing the intervention, there is a bias for action, it focuses on changing attitudes or behavior, it tends to incorporate experiential learning, and it is largely a group process. 1.2TheHistoryofOD If you work at a company, belong to a nonpro�it board, participate in a professional organization, or are a member of a church, it is likely you have engaged in team-building exercises, �illed out climate surveys, collected data about the organization, solved problems, developed talent, devised strategy, or sought to change the organization. These activities emerged during the historical evolution of OD, beginning in the 1940s. These interventions are discussed in chronological order in this section, which also introduces you to some key terminology used in the �ield. (Refer to the Key interventions in the history of OD interactive timeline for a summary of OD’s historical development.)
  • 30. KeyinterventionsinthehistoryofOD T-GroupsandtheEmergenceofOD(1940s) Kurt Lewin (1898–1947) is widely regarded as the father of OD for his innovations in group dynamics and action research, although he died before the term organizationdevelopment came into use in the mid-1950s. It is dif�icult to overstate Lewin’s contributions to the �ield. As Burke (2006) notes, “His thinking has had a more pervasive impact on organization development, both directly and indirectly, than any other person’s” (p. 25). AssociatedPress KurtLewincontributedtoODwith innovationsingroupdynamicsand actionresearch.Forthisreasonheis oftenreferredtoasthefatherofOD. Author of the well-known saying “If you want truly to understand something, try to change it” (as cited in Neill, 2004), Lewin applied his logic by working in organizations to facilitate change. His practice and research led to some of the most important discoveries about group dynamics and factors that help organizations make effective change. Lewin founded the Research Center for Group Dynamics at the Massachusetts Institute of Technology (MIT) in 1944. His key contributions include understanding group facilitation, inventing action
  • 31. research, and demonstrating that social interactions could be studied with controlled experiments. Lewin developed many of the classic OD interventions still in use today. These are discussed further in this chapter and throughout this book. Can you recall a time when you discussed a process with a group you belong to? Or a situation in which it would have been helpful to re�lect on issues such as “What were your assumptions when you disagreed with the decision?” “What did you really want to say?” “What just happened here?” or “How did our behaviors impact the meeting?” When a group engages in such conversations, it is known as a training group, or T- group. This is a small group in which participants receive input about their own behaviors and discuss how they affect the group dynamics. Lewin accidentally discovered the process used in T-groups, known as laboratory training or sensitivity training. This “accident” represented the founding of OD. The �irst T-group occurred in 1946 when Lewin, then a faculty member at MIT and director of the Research Center for Group Dynamics, conducted a training program aimed at improving community leadership
  • 32. and interracial relationships for the American Jewish Congress of New York’s Commission on Community Interrelations. The T-group evolved when program participants were invited to observe the daily posttraining debrie�ing between community leaders and program facilitators. The observers did not remain in that role for long; instead, they jumped into the discussion to clarify, build on, or dispute the observations raised by the trainers and researchers. Lewin’s “aha moment” during these interactions was the power of this act of re�lecting on the day’s experience and questioning the assumptions and behaviors of the individuals in the training program. These re�lections, in other words, were more powerful than the training itself, particularly in enabling participants to transfer their new insights about group process back to relationships in their workplace. You may have unknowingly experienced an informal T-group if you have ever met with coworkers to debrief a meeting in which you spoke frankly and tried to make meaning of your own and others’ actions during the meeting. Sometimes this is known as “the meeting after the meeting.” These exchanges are often much more enlightening and educational than the formal meetings themselves. WhoInventedThat?TheFlipChart Ronald Lippitt and Lee Bradford are among those who helped popularize the use of the �lip chart, a �ixture in most meeting rooms today. They used the �lip chart to record group insights and issues raised during the 1946 T-group sessions (French & Bell, 1999).
  • 33. Although T-groups are still used today, their popularity has waned because it is challenging to transfer insights from the experience back to the workplace. Moreover, T-groups tend to focus on individual behaviors and therefore are not always effective at moving the group or organization to the next level. Eventually, these limitations led to the emergence of team building, representing OD’s �irst shift from the individual to the group unit of analysis. SociotechnicalSystems(1940s) During the post–World War II era of rapid industrialization in which T-groups emerged in the United States, changes were also afoot in the United Kingdom, where Eric Trist and Ken Bamforth of the Tavistock Institute (http://www.tavinstitute.org/) encountered problems in their consultancy with a coal mining company. The mining teams were cohesive work groups that were responsible for managing their work and received pay based on group effort. However, they experienced problems when management improved their equipment and technology in ways that fractured their previously cohesive working arrangements. Trist and Bamforth (1951) worked with the company to reestablish the social elements that worked so well before the technology changed. This was the �irst time that a relationship between social and technical systems was recognized. Both aspects had to be considered when implementing change because they affected each other. In short, organizations were now understood as sociotechnicalsystems in which social and technical systems are interrelated and interdependent. Consider your own experience in school or at work. What are the social and technical systems? How do they impact each other? How has one affected the other?
  • 34. ActionResearchandSurveyFeedback(1940s–1950s) Lewin is known for saying, “There is nothing so practical as a good theory” (as cited in Smith, 2001). He believed that organizations should only enact interventions that are based on sound data. Just as it is good practice for a doctor to run tests to diagnose illness before prescribing treatment, so too should organizations make data-based diagnoses before prescribing treatments for organization challenges. Kurt Lewin, John Collier, and William Whyte believed that research and action had to be connected to help organizations make and manage change. Based on this belief, they developed a process of diagnosing organizational ills in the 1940s known as action research. ActionResearch Actionresearch is a recurring, collaborative effort between organization members and OD consultants to use data to resolve problems. It is essentially a cycle of action and research, followed by more action and research. For example, Yvette might use a new meeting format with her team (action) and decide to interview team members about its effectiveness (research). What she learns is then shared with the team, the meeting format gets modi�ied (action), and so on. The action research process helps the organization collect, analyze, and apply data to make informed decisions and not waste time and money on inappropriate interventions. The steps of action research include 1. collecting data about organizational problems or functioning, 2. analyzing data to understand the issue, 3. devising and implementing interventions to solve the issue or
  • 35. problem, 4. collecting additional data to evaluate the results, and 5. repeating the cycle (back to step 1). For example, suppose an organization is experiencing high turnover. Rather than just guessing about the cause and trying a program to address it, such as providing training, the action research process would investigate the http://www.tavinstitute.org/ turnover issue �irst by collectingdata. Data might be collected by conducting exit interviews with former employees, surveying current employees about their intentions to leave, conducting a climate survey, or talking with managers. The second step, analyzingdata, involves interpreting the �indings of the data collected in the previous step. The action research process is iterative; that is, the cycle of data collection and action are often repeated, and they inform future action. So in the case of turnover, exit interviews with former employees might reveal that the issue is related to pay, which the organization may want to investigate further by collecting industry data. Once enough data are collected and analyzed, the organization is ready to move on to the third step, devisingan intervention. The best solution in this case might be to adjust the pay scale. Finally, the organization is ready for step 4, evaluatingresults. This often involves additional data collection and analysis, such as monitoring the turnover rate to see if the intervention worked. If it did not, then the action research cycle repeats (step 5).
  • 36. We will return to this action research model throughout this book. Together, the humanistic philosophy and the action research process distinguish OD from other organization problem-solving pro-cesses. Action research is a valuable model to memorize and follow, whether or not you intend to work in the OD �ield. TipsandWisdom A knee-jerk reaction to organization problems is often to prescribe training. Yet training is one of the costliest interventions to implement. When training is an inappropriate intervention, not only have time and money been wasted designing and delivering it, but the root cause of the original problem has gone unaddressed. This outcome can lead to further problems, frustrated employees, and lower organizational performance. SurveyFeedback Organizations often collect data on employee satisfaction. Have you ever received a survey asking you to rate organization variables related to management, innovation, and satisfaction along a continuum from strongly disagree to strongly agree? If so, you have completed a Likertscale (Likert, 1932) for an OD intervention known as surveyfeedback. Survey feedback is usually shared in meetings by providing a consolidated analysis of the results to work groups and their supervisors. During the feedback meetings, the data are discussed and next steps determined. Survey feedback is widely used in all types of organizations today and can be especially useful for monitoring change. Likert became
  • 37. a leading proponent of participative management, probably as a consequence of his immersion in data about management practices through his work in developing survey feedback. WhoInventedThat?TheLikertScale Rensis Likert (1903–1981), a colleague of Kurt Lewin, is best known for creating organization attitude surveys and the commonly used 5-point Likert scale. Likert developed these scales for organizations to measure employee satisfaction on a range of issues. They yield more sensitive results than a simple yes or no. Today it is easy to create Likert scales with the help of web- based programs such as SurveyMonkey®. You can also purchase surveys from various vendors or work with a consultant to create a customized one for your organization. Likert was a founder of the University of Michigan Institute for Social Research. You can learn about its history and his involvement at the institute’s website: http://home.isr.umich.edu/about/history/timeline(http://home.isr .umich.edu/about/history/timeline). ParticipativeManagement(1960s) Take a moment to recall managers you have known or worked with. They might have been teachers, pastors, bosses, coaches, board presidents, and so forth. Whom did you really like and respect? Why? Whom did you despise? Why? Chances are that you admired the managers who earned your respect and trust through behaviors such as listening, seeking your input, respecting you as a person, valuing your
  • 38. contributions, and admitting their own mistakes. These behaviors are typical of participative managers or participative management. The rise of participative management emerged as OD consultants sought to apply OD’s humane and democratic principles to management. Likert (1977) developed a categorization of management types and styles that helped popularize participative management. These include: Exploitative–authoritative: characterized by decision making from the top with little teamwork or communication (other than threats). Benevolent–authoritative: characterized by a master–servant relationship between management and employees, in which rewards are used to motivate, with minimal teamwork and communication. Consultative: characterized by a relationship of trust among management and subordinates, in which both rewards and involvement are used to motivate and there is a higher level of shared responsibility for meeting goals with moderate amounts of teamwork and communication. Participative: characterized by managerial trust and con�idence in employees such that goals are collectively determined and rewarded, the responsibility for meeting organization objectives is shared, work is collaborative, and communication is open. Which management de�inition typi�ies the organization(s) you belong to? Now that you have guessed, take this management-style quiz to �ind out. Assessment:Management-StyleQuiz Participative management differs from traditional authoritative management styles that seek minimal
  • 39. input from workers in running the organization and are built on top-down management, decision making, and communication with little lateral interaction or teamwork. Participative managers, in contrast, engage all levels of employees in decision making, problem solving, and strategic planning. Participative management techniques have been found to increase productivity, quality, and satisfaction. OD consultants are trained to help managers become more participative in their managerial practice through activities such as management development and executive coaching. Use this Leadership Style Survey to assess your management style: http://www.nwlink.com/~donclark/leader/survstyl.html (http://www.nwlink.com/~donclark/leader/survstyl.html). How would you classify it? Are you happy with it, or do you have some work to do? http://home.isr.umich.edu/about/history/timeline http://www.nwlink.com/~donclark/leader/survstyl.html QualityofWorkLife(QWL)(1950s–1970s) The quality-of-work-life (QWL) movement emerged in the 1950s and 1960s. It focused on enhancing organizations’ sociotechnical systems by incorporating union– management cooperation, emplo-yee involvement, and self-directed work teams. QWL was grounded in the idea that organizations should promote individual well- being, team functioning, and overall organization health. The in�lation and escalating energy costs characteristic of the 1970s shifted QWL’s focus to global competitiveness, productivity, and employee satisfaction and became known as totalqualitymanagement(TQM). W. Edwards Deming is
  • 40. credited with being one of TQM’s founders, although his ideas did not develop traction in the United States until the 1980s. He was embraced in Japan much earlier. Typical QWL–TQM activities include quality circles (groups of employees that meet and identify process- improvement projects), employee involvement, employee empowerment, process improvement, team decision making, and self-directed work teams. TipsandWisdom The TQM movement is alive and well today. Certi�ication in TQM is offered by organizations such as the American Society for Quality (http://asq.org/learn-about- quality/total-quality- management/overview/overview.html(http://asq.org/learn-about- quality/total-quality- management/overview/overview.html)) and iSix Sigma (http://www.isixsigma.com/methodology/total- quality-management-tqm/eight-elements- tqm(http://www.isixsigma.com/methodology/total-quality- management-tqm/eight-elements-tqm)). Many organizations also apply for the Malcolm Baldrige Award, which recognizes outstanding quality performance (http://www.nist.gov/baldrige (http://www.nist.gov/baldrige)). The International Organization for Standardization provides international standards for quality management (ISO 9000) (http://www.iso.org/iso/home /standards/management-standards/iso_9000.htm (http://www.iso.org/iso/home/standards/management- standards/iso_9000.htm)), with which many organizations also seek to comply. WhoInventedThat?Kaizen
  • 41. Kaizen (Imai, 1986) means “improvement” or “change for the best” in Japanese. The Kaizen principle captures the notion of continuous improvement that became a dominant in�luence in post–World War II Japan and a key idea in the TQM movement. The Kaizen principle applies to work processes, individuals, groups, and all levels of the organization. Deming originated the quality improvement principles that helped Japan develop into a manufacturing powerhouse in the United States, although they did not receive traction in the United States until it became a competitive necessity to improve quality in manufacturing. OrganizationCulture(1980s) http://asq.org/learn-about-quality/total-quality- management/overview/overview.html http://www.isixsigma.com/methodology/total-quality- management-tqm/eight-elements-tqm http://www.nist.gov/baldrige http://www.iso.org/iso/home/standards/management- standards/iso_9000.htm As OD practice shifted from individuals to groups, the natural progression was to expand that focus to the organization itself and how it could be more effective and ef�icient. With this shift, OD looked to the unique rules, values, and rituals that governed the beliefs and behaviors of organization members; that is, to the study of organizationculture. Jacques (1951) de�ines organization culture as the customary or traditional ways of thinking and doing things, which are shared to a greater or lesser extent by all members of the organization and which new members must
  • 42. learn and at least partially accept in order to be accepted into the service of the �irm. (p. 251) Schein (1991), a prominent culture scholar, de�ined culture as a pattern of basic assumptions that are invented, discovered, or developed by a given group as it learns to cope with its problems of adaptation to the external environment. He suggested that when we understand culture, we can understand how it impacts its members’ thoughts, feelings, and actions. Think of a culture you belong to and identify some of its beliefs, activities, and customs. Although the issue of culture was addressed in the study of organizations as early as the 1950s, organizational values and culture were rarely studied systematically until the early 1980s (Peters & Waterman, 1982). The notion driving this shift was that organization culture needed to align with strategy. Consider high tech as an example. Today the culture of these companies values creativity, innovation, and speed. Companies such as Google or Apple demand innovation on what is often referred to as “Internet time”—intense hours and quick turnarounds on projects. In return for the high expectations and long hours, the work environments are casual and cater to every need employees might have, including grooming, eating, health care, child care, and even pet care. This type of culture supports these companies’ strategy of being �irst with the most innovative products and services. In contrast, companies focused on �inance or manufacturing have a very different organization culture. Every organization has a culture governed by spoken or unspoken rules. For example, some organizations are highly hierarchical, and it would be culturally taboo to skip rank to raise issues with upper management. Although this
  • 43. cultural rule may not be written anywhere, violating it would result in quick correction by the culture’s members. Culture also has artifacts that express its values and rules. The Apple corporation’s icon represents its mantra of “think different” and has become an iconic representation of a culture of innovation and design. Major university sports teams have logos and mascots that carry meaning. For example, the mascot of the University of Georgia is the English bulldog. This symbol holds many meanings, and people often refer to the university as “the Bulldawg Nation” and have a ritual of barking during kickoff at football games. PlannedandStrategicChange(1980s–1990s) When you set a goal for yourself and intend to be successful, you typically have a plan. Consider your pursuit of a college degree. You have probably plotted your course work, determined your time line, and sought out people and other supports to help you succeed. Without some sort of strategy, your chances of success are slimmer. Similarly, organizations make plans to help achieve their goals. In OD these steps are known as planned and strategic change. The movement toward planned and strategic change emerged as OD consultants recognized the importance of linking organization change initiatives to the broader strategy and goals of the organization. Earlier in the chapter, OD was described as planned change. OD interventions such as updating software, shuf�ling managers, or introducing new procedures typically �low from decisions to make changes that are associated with a higher performing organization. In contrast, strategicchange involves aligning the organization’s strategy with its mission while accounting for technical, cultural, environmental, social, and political systems (Beckhard & Harris,
  • 44. 1977). For example, the organization might reach out to its local community regarding recycling or pollution reduction (environmental and political strategy), adopt a new social networking marketing campaign (technical strategy), or make deliberate efforts to shift the organization culture through leadership development, management reorganization, or mergers and acquisitions (cultural strategy). Strategic change usually follows some type of upheaval that may be unplanned, such as a change in government regulations, competition, new technology, or a new leader. Such strategic disruptions have occurred on a national scale in the United States—for example, with health care legislation, the rapid and broad adoption of smartphones, and the election of President Barack Obama. OrganizationLearningandtheLearningOrganization(1990s) OD’s concentration on culture and strategic change fueled the interest in learning as a key lever in creating high- performing organizations in the 1990s. The shift to learning also parallels the rise of the knowledgesociety, the cultural and social shift away from industrialization to an economy based on service and intellectual work. How an organization acquires and uses knowledge is known as organization learning. It involves ongoing, collaborative learning among the employees. Song, Joo, and Chermack (2009) describe organization learning “as the collaborative learning process of individuals . . . [the] learning processes that transform local or individual knowledge into collective knowledge” (p. 47). A key bene�it of organization learning is that it can help organizations be more competitive when they enhance their capacity to create,
  • 45. share, and preserve knowledge. When organizations attempt to use learning as a strategic advantage and create infrastructure and interventions to do so, they are striving to become a learningorganization. This concept was popularized by Peter Senge’s 1990 book The Fifth Discipline: The Art and Practice of the Learning Organization. Senge (1990) de�ined learning organizations as “organizations where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free and where people are continually learning how to learn together” (p. 56). Watkins and Marsick (1993) suggested “a learning organization is one that learns continuously and can transform itself ” (p. 8). They developed the Dimensions of the Learning Organization Questionnaire (DLOQ), which measures learning organization capacity in seven areas: 1. Continuous learning: Opportunities for ongoing education and growth are available, and learning is built into the work itself to promote on-the-job learning. 2. Inquiry and dialogue: The organization culture is built around developing the capacity to listen and inquire into the assumptions and perspectives of others. Questioning and feedback are welcome behaviors. 3. Team learning: Teams are expected to learn and create new knowledge together. 4. Embedded system: Systems to capture and share learning exist and are integrated with work and available for employees to access. 5. Empowerment: Organization members are involved in creating and implementing a shared vision and share
  • 46. responsibility for attaining it. 6. System connection: The organization is connected to its broader communities. 7. Strategic leadership: The leaders are committed to using learning as a business strategy and support learning efforts. You can take the assessment below to evaluate your organization’s readiness to become a learning organization. Assessment:DimensionsoftheLearningOrganizationQuestionnair e Take the DLOQ to see if your organization is a learning organization at this site: http://www.partnersforlearning.com/instructions.html (http://www.partnersforlearning.com/instructions.html). A simple way to think about the difference between organization learning and a learning organization is that organization learning describes how an organization learns. A learning organization is what an organization does to strategically leverage organization learning to improve performance and outcomes. http://www.partnersforlearning.com/instructions.html ContemporaryTrends(2000s) “Organization effectiveness” and “employee engagement” are the newest buzzwords on the OD scene. Both terms have gained prominence only in the last decade.
  • 47. Anderson (2012) explains that the idea of organizationeffectiveness is not notably different from organization development and that it was part of Beckhard’s (1969) classic de�inition. However, the shift may be away from development, which some viewed as a “soft” term, and more toward more practical efforts to quantify OD activities and outcomes. Nevertheless, former PepsiCo chair Roger Enrico is noted for saying, “The soft stuff is always harder than the hard stuff ” (as cited in LeadershipNow, n.d.), meaning that working on “soft” human relations issues such as communication, leadership, team cohesion, con�lict resolution, and the like are much more challenging than repairing “hard” problems related to machinery, correcting defects, and analyzing organizations’ �inancial waste. To learn about the essentials of an effective organization and how they relate to productivity, Haid, Schroeder- Saulnier, Sims, and Wang (2010) conducted a global study of nearly 29,000 employees from 10 major industry sectors in 15 countries in the Americas, Europe, and AsiaPaci�ic. Review the report “Organization Effectiveness: Discovering How to Make it Happen” at http://www.right.com/thought- leadership/research/organizational- effectiveness -discovering-how-to-make-it-happen.pdf (http://www.right.com/thought- leadership/research/organizational-effectiveness-discovering- how-to-make-it-happen.pdf). Interventions that promote employee involvement and satisfaction are collectively known as employee engagement. This trend may harken back to the employee involvement and empowerment initiatives that were characteristic of QWL/TQM programs in the 1980s. Anderson (2012) noted that this return to individual concerns
  • 48. may be a measure to counteract the emergence of organization effectiveness. Noting that organization effectiveness and employee engagement may be too young to gauge as true OD trends, Anderson (2012) observed that they are receiving attention in practice, if not research. The interventions pro�iled in this section have traced OD from its beginnings in the 1940s with T-groups focusing on individual behavior and accountability, to strategic interventions focusing on the organizational system’s effectiveness and health. OD is both change oriented and learning oriented, and each of these innovations has advanced organization practices and policies. Now that you have a better sense of what OD involves, you may be wondering who implements it. The next section explores the values, competencies, and ethics of the OD consultant. TakeAway1.2:HistoryofOD Historically, OD evolved from T-groups that focused on individual interventions to more systemic and strategic interventions that target overall organization health and functioning. OD has helped us understand organizations as sociotechnical entities in which the social and technical systems affect and are affected by each other. OD has been instrumental in making the workplace more humane with its advocacy of participative management, quality of work life, and total quality management. OD contributed some key tools to organizations during the 20th century, including the �lip chart, Likert scale, action research model, and survey feedback. Contemporary OD seeks to be more strategic and to foster
  • 49. learning, organization effectiveness, and employee engagement. http://www.right.com/thought- leadership/research/organizational-effectiveness-discovering- how-to-make-it-happen.pdf GreatStock/Corbis ODpractitionerscollaboratewithclientsto planandimplementchange.Theycanbe eitherinternalorexternaltothe organization. 1.3BecominganODConsultant If you are excited about what you are reading or perhaps are already involved in change efforts at work, you might be interested in pursuing a career in OD. Even if this is not the �ield for you, awareness of OD can help you participate more effectively in an organizational intervention or prompt you to decide to talk to an OD consultant to facilitate organization change. This section describes OD consultants and identi�ies the values, ethics, and competencies needed for effective practice as well as professional communities. TipsandWisdom Advanced graduate training is recommended for those interested in pursuing a career as an OD consultant. There are several outstanding graduate programs in OD and human resource development that can provide this specialized training. The Academy of Resource Development maintains a comprehensive listing of graduate programs in this area. See http://www.hrd-
  • 50. directory.org(http://www.hrd- directory.org). WhoIstheODConsultant? There are at least three types of OD consultants (Cummings & Worley, 2009): The �irst type includes internal or external consultants. Internal consultants are employed by the organization as permanent employees. External consultants are not members of the organization and are hired on a temporary basis. OD consultants typically have advanced training in the �ield, ascribe to humanistic values, and have expertise in group dynamics, facilitation, decision making, coaching, leadership, and other social process areas. The second type are often management consultants working in content-oriented �ields related to OD, such as total quality, organization design, reward systems, information technology, or business strategy (Cummings & Worley). They work in conjunction with OD consultants to implement interventions. The third type includes managers who apply OD to their own functional areas. Although they may not be formally trained in OD, their organizations provide training, and they gain experience from interventions they are responsible for managing. This manager-as-OD- practitioner is on the rise as organizations attempt to rapidly implement change. Managers often build this expertise by working with OD consultants in ongoing change programs in their organizations. http://www.hrd-directory.org/ Cummings and Worley (2009) note that the distinctions between
  • 51. these three types of OD consultants are blurring. See the Tips and Wisdom in this section for advice on pursuing an OD career. ODValuesandEthics Humanism has already been introduced as an underlying philosophy of OD. People who embrace humanism seek to trust and respect others and help them develop and grow. They also value democracy, equity, and fair treatment. In OD this translates into creating healthy, equitable, af�irming organizations for all members. Anderson (2012) translated OD’s history of humanism into modern-day values that include 1. participation, involvement, and empowerment; 2. groups and teams; 3. growth, development, and learning; 4. valuing the whole person; 5. dialogue and collaboration; and 6. authenticity, openness, and trust. Each will be discussed in the following sections. Participation,Involvement,andEmpowerment OD is not about consultants prescribing change in isolation. Rather, it is a collaborative, democratic partnership in which organization members have input throughout the process and co-own the change. This value re�lects an understanding that changes only endure when system members have involvement and say in the changes chosen (Schein, 1990). That is why interventions that promote organization members’ participation, involvement, and empowerment are so highly valued in OD. Examples of these
  • 52. types of interventions include participative management, T-groups, survey feedback, quality of work life, and learning organizations. GroupsandTeams An organization relies on groups and teams to do its work. Groups and teams are often the focus of OD interventions. Beckhard (1969) emphasized that “the basic building blocks of an organization are groups (teams)” (p. 26). A key competency for OD practitioners is to understand group dynamics and strategies for facilitating group process. High-performing groups and teams are built on productive relationships among members, high levels of communication, clearly de�ined roles, speci�ic goals, the ability to resolve con�lict, and recognition for goal attainment. When groups and teams are high performing, they create great results for the organization. Growth,Development,andLearning “Perhaps the value that differentiates organization development from most other management and consulting work is its emphasis on growth, development, and learning” (Anderson, 2012, p. 42). This value is also in sync with the reality that adults are continually learning, developing, and changing throughout their lives (Merriam & Bierema, 2014). A signi�icant amount of adult learning happens in the workplace, whether it is formal education in a �ield such as accounting, formal training on how to use computer software, informal learning where workers observe or ask coworkers how something is done, or incidental learning that is a byproduct of something else (for instance, one might observe interpersonal dynamics between colleagues during a meeting and conclude they do not like each other). Valuing growth, development, and learning also �its
  • 53. with OD’s humanistic philosophy that through learning and development we can turn around nonperforming individuals and teams; learn what is preventing optimal performance; and create organizations that promote, rather than impede, learning. ValuingtheWholePerson Consider yourself. You probably have a job title, but this is not the totality of who you are. In addition to that, you have roles, hobbies, interests, and relationships outside work. Sometimes in organization life we typecast people based on their positions and fail to consider their input or interest in issues beyond the scope of their job. For example, a secretary might be heavily involved in community service, serving on nonpro�it boards, holding key leadership roles, facilitating meetings, and leading strategic planning. These experiences could provide valuable insights to her organization, yet when it comes to setting organization strategy, no one thinks to engage her because she is a secretary. Valuing the whole person means seeing organization members as people, not positions. It involves treating people with respect and inviting their participation. It also incorporates creating an environment that values diversity and inclusion—one where people feel welcome and valued regardless of age, race, gender, class, national origin, sexual orientation, ethnicity, religion, physical ability, and so forth. DialogueandCollaboration “A key value in organization development is the creation of healthy environments that promote collaboration rather than competition, with the assumption that a win–win solution
  • 54. is both possible and more desirable than con�lict” (Anderson, 2012, p. 44). How individuals and groups communicate with each other has a signi�icant impact on whether collaboration is possible. Our cultural communication pattern in the United States is debate centered. That is, people often take a win–lose stance in conversations. The exchange is not about creating meaning or understanding, but rather about swaying the other person to your way of thinking. This type of advocacy-based conversation is known as discussion (Ellinor & Gerard, 1998; Senge, 1990). Discussion is not necessarily bad, since advocating ideas is necessary for us to make decisions. Where it breaks down is when an advocacy stance is the only mode of discourse used. All you need to do is turn on talk radio or television to see daily—if not hourly—examples of this highly confrontational, negative, nonproductive form of discourse at its extreme. Sadly, it has become the default way of communicating in many social settings, including organizations. An alternative form of discourse is one in which you do not seek to prove your views as right or superior, but rather to understand differing, perhaps contradictory viewpoints. This is known as dialogue, or inquiry-based communication. To effectively dialogue, you must suspend judgment of various viewpoints, identify your assumptions, truly listen to others, and practice inquiry and re�lection (Ellinor & Gerard, 1998). When we dialogue, rather than trying to determine who has the right answer, we usually generate new meanings and ways of thinking no one had thought of previously. OD practitioners must become experts at dialogue because it effectively invites the client into the conversation. Rarely should an OD practitioner give clients the answer or tell them what to do. Instead, the consultant might say: “What is not working?” “What is one thing we could do today to begin addressing
  • 55. the problem?” “What I hear you saying is . . .” “Would you say more about that?” Learning how to dialogue is important for implementing effective philosophy and practicing OD because it helps build collaborative relationships and bridge understanding. It also builds knowledge and tolerance since it is based on inquiry rather than advocacy and explores new ideas. Discussion is useful when the group is ready to make a decision—ideally after the group or organization has done its best thinking and meaning making—through dialogue. The key is to �ind ways to better balance the use of discussion and dialogue. Authenticity,Openness,andTrust Authentic behavior with a client means you put into words what you are experiencing with the client as you work. Thisisthemostpowerfulthingyoucandotohavetheleverage you are looking for and to build client commitment.(Block, 1999, p. 37) Authenticity as an OD practitioner involves candidly sharing observations or asking questions of clients without alienating them. Being authentic means sharing honest feedback with the client in a way that saves face. Valuing authenticity, openness, and trust enables OD practitioners to identify the “elephant in the room” in a tactful and respectful manner. A consultant once worked with a very command-and-control president whom most employees feared. She found herself greatly affected by his mood. In one of their meetings,
  • 56. he shared that he was perplexed about how to better motivate his workforce. She looked at him and said, “You know, I think you should just try smiling for a change and see what kind of results you get.” The president was furious at the “frivolous” suggestion and threw her out of his of�ice. Nonetheless, after about 3 weeks, he called the consultant back and admitted, “You were right.” He could not believe the effect a visible change in his demeanor had on his employees. The consultant in this story risked being authentic with the client and in the end was able to have a profound in�luence on him when he realized his effect on the organization. When OD practitioners are successful with authenticity, clients become more open and trust the relationship. See the Tips and Wisdom in this section to see how other OD consultants use smiling as an intervention. TipsandWisdom 5 Reasons to Smile More as a Leader 1. It helps others relax. 2. It draws people to you. 3. It enables you to connect. 4. It creates positive culture. 5. It elevates your mood. For more on these reasons, visit http://us2.campaign- archive1.com/? u=52d5c7778a3adfda535c3b349&id=da7bef9cf2&e=6302681a5f (http://us2.campaign-archive1.com/? u=52d5c7778a3adfda535c3b349&id=da7bef9cf2&e=6302681a5f ). ODCodeofEthics
  • 57. OD practitioners abide by the International Society for Organization Development and Change’s code of ethics. They are available at: http://www.isodc.org/resources/Pictures /CodeofEthics.pdf (http://www.isodc.org/resources/Pictures/CodeofEthics.pdf). OD’s humanistic orientation is evident throughout this code, in its emphasis on quality of life, health, justice, dignity, win–win outcomes, holistic perspectives, and participative decision making. What aspects of the OD code of ethics resonate with you? How well are you living up to this code? How well is your organization living up to this code? CompetenciesofODPractitioners “A consultant is one who provides help, counsel, advice, and support, which implies that such a person is wiser than most people” (Burke, 1992, p. 173). According to Cummings and Worley (2009), OD consultants need the following foundational competencies to be effective at OD. Foundational competencies represent the theoretical knowledge that is helpful when doing OD work. This theoretical knowledge includes an understanding of the following: organizational behavior, individual psychology, http://us2.campaign- archive1.com/?u=52d5c7778a3adfda535c3b349&id=da7bef9cf2 &e=6302681a5f http://www.isodc.org/resources/Pictures/CodeofEthics.pdf group dynamics, management and organization theory, research methods and statistics,
  • 58. comparative cultural perspectives, and functional knowledge of business. Beyond this theoretical knowledge is a host of competencies related to facilitating an OD process and engaging with your client interpersonally. The Organization Development Network has provided a comprehensive list of OD competencies on its website (http://www.odnetwork.org/?page=ODCompetencies(http://www .odnetwork.org/? page=ODCompetencies) ). You can download a PDF of the list here: http://c.ymcdn.com/sites/www.odnetwork.org/resource/resmgr/d ocs/od_competencies.pdf (http://c.ymcdn.com/sites/www.odnetwork.org/resource/resmgr/ docs/od_competencies.pdf). The list includes 16 areas with 141 competencies that make OD practitioners effective. The 16 areas include the following: 1. Marketing services as an OD practitioner or consultant. 2. Enrolling the client by building trust. 3. Contracting with the client to establish the boundaries of the consulting relationship. 4. Conducting a mini-assessment to clarify issues, pinpoint biases, and identify power relations. 5. Diagnosing the root problem using a process of data collection and analysis. 6. Sharing feedback of the data analysis with the client. 7. Planning the appropriate intervention based on data analysis and feedback. 8. Facilitating participation of key stakeholders in the decision making and implementation of the intervention. 9. Implementing the intervention to address the root problem.
  • 59. 10. Conducting evaluation to assess whether the intervention effectively solved the problem. 11. Followingup with the organization to monitor and adjust the changes made as a result of the intervention. 12. Monitoring the client’s adoption of the changes. 13. Facilitating the separation of the consultant from the organization (promoting client independence). 14. Developing and enhancing self-awareness to ensure you are functioning at a high level of mental, physical, spiritual, and intellectual health. 15. Honing your interpersonalskills in a way that makes you a role model to the client due to building trust with, listening to, and respecting others. 16. Managing other areas of OD competency that build cultural sensitivity, technical competence, and ongoing learning to stay current and relevant as an OD practitioner. You may be thinking that this is a formidable list! The array of technical, diagnostic, and interpersonal skills is somewhat daunting and requires those who practice OD to engage in continuous learning, growth, and development. This ongoing self-improvement helps us develop into leaders and role models our clients want to listen to and emulate. These core competencies will be examine in more detail later in this book. Burke (1992) states that having foundational and core competency is necessary but not suf�icient to do OD. He adds important interpersonal competencies for effective practice. These include: Tolerating ambiguity. There are no recipes for OD because every organization and problem is unique and
  • 60. requires a customized solution. In�luencing the client. Consultants rarely have formal organizational power to implement interventions, making persuasive skills imperative. Block (1999) eloquently summed up the life of a consultant as having in�luence without power. Being direct. As discussed in the authenticity section, this requires confronting dif�icult issues that no one wants to raise. Providing support. Clients need support as they encounter challenges related to change, such as con�lict, resistance, or stress. http://www.odnetwork.org/?page=ODCompetencies http://c.ymcdn.com/sites/www.odnetwork.org/resource/resmgr/d ocs/od_competencies.pdf Controlling your own emotions. Your presence, behaviors, and comments signi�icantly impact the client and organization. Remember to behave calmly and respectfully. Recognizing and using teachable moments. OD is a learning process for the client, so it is important to recognize and use teachable moments as they arise. Maintaining a sense of humor. Consulting work can be challenging and stressful, so humor is a good tension breaker. Executive presence. This means exuding self-con�idence, interpersonal savvy, and a sense of mission about your work. ProfessionalCommunities Now that we have reviewed the types of OD practitioners and their values, ethics, and competencies, let us examine the professional community of OD. Organizations where OD
  • 61. professionals can network with each other include: International Society for Organization Development and Change http://www.isodc.org(http://www.isodc.org) Organization Development Network http://www.odnetwork.org(http://www.odnetwork.org) These organizations have conferences, training, journals and newsletters, and other resources to support OD practitioners. Journals dedicated to advancing both research and practice of OD include: HumanResourceDevelopmentInternational http://www.tandfonline.com/toc/rhrd20/current#.UemsUGkS75h (http://www.tandfonline.com/toc/rhrd20/current#.UemsUGkS75 h) HumanResourceDevelopmentQuarterly http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1532– 1096 (http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1532- 1096) Leadership&OrganizationDevelopmentJournal http://www.emeraldinsight.com/products/journals/journals.htm? id=lodj (http://www.emeraldinsight.com/products/journals/journals.htm ?id=lodj)
  • 62. OrganizationalDynamics http://www.journals.elsevier.com/organizational- dynamics(http://www.journals.elsevier.com/organizational- dynamics) Being an OD practitioner demands the best of you—to be a role model of change, behave humanistically, collaborate, and be versed in OD’s content and process. We will go into more depth about this dynamic and exciting �ield in the next chapters. TakeAway1.3:BecominganODConsultant http://www.isodc.org/ http://www.odnetwork.org/ http://www.tandfonline.com/toc/rhrd20/current#.UemsUGkS75h http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1532- 1096 http://www.emeraldinsight.com/products/journals/journals.htm? id=lodj http://www.journals.elsevier.com/organizational-dynamics OD can be practiced on multiple levels, including participating in a process in the course of your work life, managing a function in which OD is applied, assisting an OD process with specialized knowledge, or working as an OD consultant. OD’s values and ethics are grounded in its humanistic philosophy and include participative management, teamwork, continuous learning, collaboration, and a spirit of authenticity and openness. Being an OD practitioner or consultant involves developing
  • 63. book knowledge of OD foundations and theory, as well as process knowledge that will help the practitioner be a high-functioning role model for leadership and organization innovation. SummaryandResources ChapterSummary People constantly experience both planned and unplanned change in the course of their personal and work lives. OD is a planned change effort that is supported by management and applied system-wide to increase organization effectiveness and health. It uses interventions targeted at organization challenges or problems. OD is practiced by individuals known as OD consultants. They help the organization cope with and respond to change and work with the key organizational stakeholder or client to resolve problems. OD is grounded in the philosophy of humanism that assumes human goodness and seeks to do no harm to the individuals or their organizations when making changes. Key characteristics of OD include: it is systems-based, top management is committed, the intervention is tied to the organization’s mission, there is a long-term commitment to implementing the intervention, there is a bias for action, it focuses on changing attitudes or behavior, it tends to incorporate experiential learning, and it is largely a group process. Historically, OD evolved from T-groups that focused on individual interventions to more systemic and strategic interventions that target overall organization health and functioning. OD regarded organizations as sociotechnical entities in which
  • 64. the social and technical systems affect and are affected by each other. OD has been instrumental in making the workplace more humane with its advocacy of participative management, quality of work life, and total quality management. OD contributed some key tools to organizations during the 20th century, including the �lip chart, Likert scale, action research, and survey feedback. Contemporary OD seeks to be more strategic and foster learning, organization effectiveness, and employee engagement. OD can be practiced on multiple levels, from participating in a process in the course of your work life, managing a function where OD is applied, assisting an OD process with specialized knowledge, or working as an OD consultant. OD’s values and ethics are grounded in its humanistic philosophy and include participative management, teamwork, continuous learning, collaboration, and a spirit of authenticity and openness. Being an OD practitioner or consultant involves developing book knowledge of OD foundations and theory, as well as process knowledge that will help the practitioner be a high-functioning role model for leadership and organization innovation. ThinkAboutIt!Re�lectiveExercisestoEnhanceYourLearning 1. Describe your own work setting. How humanistic is it? 2. Lewin was famous for saying, “If you want truly to understand something, try to change it” (as cited in Neill, 2004). What does this statement mean to you? How does it relate to a change you have attempted to make? 3. What situations in your current work experience would be enhanced by an OD process, or what has been
  • 65. your experience with OD? 4. Where have you observed a humanistic philosophy in action? How would you rate your organization in terms of humanism? 5. What OD interventions pro�iled in this chapter have you experienced? 6. How will knowledge of OD help you in your current or future career? ApplyYourLearning:ActivitiesandExperiencestoBringODtoLife 1. Identify your educational philosophy by taking the Philosophy of Adult Education Inventory located at http://ctl810.wikispaces.com/�ile/view/paei.tex.pdf(http://ctl81 0.wikispaces.com/�ile/view/paei.tex.pdf). What is your dominant orientation? (Note: You might have more than one dominant philosophy.) 2. Conduct a web search of the historical �igures of OD noted in this chapter, such as Kurt Lewin, Richard Beckhard, Rensis Likert, Peter Senge, or Karen Watkins. a. Identify their key philosophy. b. Note their key contributions to OD. 3. Return to the Sparklite case study and revisit your answers to the questions. a. How are they different now that you have completed the chapter? b. If you were an OD consultant hired to help the employees, what would be your �irst steps? (You may want to return to your answers after you have �inished reading the entire book.)
  • 66. c. Think of questions you would like to ask the employees. 4. Visit a website like Monster or Indeed and conduct a search on OD jobs. This will be valuable information if you plan to seek a career in OD. Scan the job descriptions and note: a. job titles b. key training, skills, and competencies that regularly pop up in the postings c. salaries d. types of organizations e. other interests you may have 5. Identify two OD practitioners in two different organizations and interview them about their role. Ask them to describe: a. their training and preparation b. their career history c. OD interventions they are proud of and what characterized them d. mistakes they have made e. advice they would give new entrants to the �ield 6. Attend a local OD professional meeting. The Organization Development Network has local chapters in major metropolitan areas. a. What did you learn about the �ield? Its practitioners? b. Follow up with someone you met at the meeting and conduct an informational interview. 7. Attend a national meeting of an OD organization. a. What key trends did you notice? b. What did you learn from the attendees (insights, introductions, and so forth)? 8. Write a review of an article from one of the OD journals
  • 67. listed in this chapter. a. Consider how you might apply the ideas listed in the article. b. Identify your critiques of the article. 9. Identify and evaluate OD interventions you have experienced in your organization. 10. Review the list of competencies for OD practice. Which ones do you have experience with? Which ones do you want to develop? AdditionalResources Media FiveWaystoBuildaResilientOrganization http://youtu.be/DMEodKZCNmg(http://youtu.be/DMEodKZCN mg) IndustryAtlas:ThePursuitofHappiness http://youtu.be/N4WMoegOuHY(http://youtu.be/N4WMoegOuH Y) WebLinks http://ctl810.wikispaces.com/file/view/paei.tex.pdf http://youtu.be/DMEodKZCNmg http://youtu.be/N4WMoegOuHY Philosophical Re�lections on Change Inspired by Heraclitus http://www.thedailyphilosopher.org/daily/000011.php(http://ww w.thedailyphilosopher.org/daily/000011.php)
  • 68. International Organization Development Association, an international network of OD professionals, consultants, practitioners and social scientists. http://www.iodanet.org/(http://www.iodanet.org/) Organization Development, consultant Don Clark’s site containing information and knowledge on performance, learning, training, and leadership. http://www.nwlink.com/~donclark/history_management/od.html (http://www.nwlink.com/~donclark/history_management/od.htm l) Action Research and Action Learning, by Australian consultant Bob Dick. http://www.aral.com.au(http://www.aral.com.au) ActionResearchInternational, a refereed online journal of action research. http://www.aral.com.au/ari/arihome.html(http://www.aral.com.a u/ari/arihome.html) Canadian Journal of Action Research, a freely accessible, full- text, peer-reviewed electronic journal intended for elementary, secondary, and university teachers who are concerned with exploring the unity between educational research and practice. http://cjar.nipissingu.ca/index.php/cjar(http://cjar.nipissingu.ca/ index.php/cjar) Organisation Development: The Ultimate Practitioners Guide for All Things OD, by consultant Carrie Foster.
  • 69. http://organisationdevelopment.org(http://organisationdevelopm ent.org) Learn more about Kurt Lewin, Rensis Likert, and action research at these links: http://infed.org/mobi/kurt-lewin-groups-experiential-learning- and-action-research (http://infed.org/mobi/kurt-lewin-groups-experiential-learning- and-action-research) http://infed.org/mobi/action- research(http://infed.org/mobi/action-research) To learn about employee motivation and survey research, see: http://www.businessballs.com/employeemotivation.htm(http://w ww.businessballs.com/employeemotivation.htm) To learn more about organization culture, see the Free Management Library’s resources on the topic: http://managementhelp.org/organizations/culture.htm(http://man agementhelp.org/organizations/culture.htm) The Tavistock Institute of Human Relations (TIHR), which applies social science to contemporary issues and problems. The Institute is engaged with evaluation and action research, organizational development and change consultancy, executive coaching and professional development, with the goal of supporting sustainable change and ongoing learning. http://www.tavinstitute.org(http://www.tavinstitute.org)
  • 70. Refer to Infed for a good overview of organization learning: http://www.thedailyphilosopher.org/daily/000011.php http://www.iodanet.org/ http://www.nwlink.com/~donclark/history_management/od.html http://www.aral.com.au/ http://www.aral.com.au/ari/arihome.html http://cjar.nipissingu.ca/index.php/cjar http://organisationdevelopment.org/ http://infed.org/mobi/kurt-lewin-groups-experiential-learning- and-action-research http://infed.org/mobi/action-research http://www.businessballs.com/employeemotivation.htm http://managementhelp.org/organizations/culture.htm http://www.tavinstitute.org/ http://infed.org/mobi/learning-in-organizations-theory-and- practice (http://infed.org/mobi/learning-in- organizations-theory-and-practice) KeyTerms actionresearch authenticity client dialogue discussion employeeengagement humanism
  • 72. practice 2 Organization Change LornaWilson/Taxi/GettyImages LearningObjectives After reading this chapter, you should be able to: Categorize change according to rate of occurrence, how it comes about, and scale. Provide examples of personal and organizational interventions that represent developmental, transitional, and transformational change; �irst- and second- order change; and operational and strategic change. Discuss the systems approach to change. Describe three levels of change, including individual, group or team, and organization or system. Compare and contrast �ive models of organization change. ScottAnderson/TheJournalTimes/AP BlockbusterVideofailedtoanticipate changeandcouldnotcompetewith Net�lixandotherdigitalmovie sources. Writedownthenamesof�ivehighlysuccessfulcompaniestodaythat
  • 73. werejustasdominant25yearsago.Areyouable tothinkof�ive?Companies,likelivingorganisms,tendtohavealimit edlifespan.Veryfewremaincompetitiveformore thanadecadeortwo.Instead,asNewman(2010)pointedout,companie stendtolosetheiredgebecausetheyfailto innovateandchange.Asheputit,theybecomeobsessedwithcompetin ginthepresentandlosesightofthefuture. Newmanlisted10examples:Blockbuster,Dell,EastmanKodak, Motorola, Microsoft, Sears, Sony, Sun Microsystems, Toys“R”Us,andYahoo.Youcanprobablythinkofothers.Letuslooka tacoupleoftheseexamples. BlockbustereasilytransitionedfromVHStoDVDformatsbutfailedt oanticipatethatcontentwouldbecomeavailable viamail,vendingmachinerentals,videoondemand,andvideostreami ng.CompaniessuchasNet�lixandRedboxdid anticipateandadapttothistrend,however.Blockbusterbecameobsol ete,closinghundredsof stores, accumulating debt,andstrugglingtoregainitscompetitiveedge. EastmanKodakdominatedthecommercializedcameraindustryforne arly a century, with innovations such as the Brownie camera in 1900, Kodachrome color �ilm, the handheld movie camera, and the easy-load Instamaticcamera.Inspiteofsuchinnovation,Kodakfailedtoanticip ate theadventofdigital photography. Today most of us use our cell phone, iPad,digitalcamera,andavarietyofappsandwebsitestotake,store,alt er, print,andsharephotos.LikeBlockbuster,Kodakstruggledtoinnovat ewith foraysintopharmaceuticals,memorychips,healthcareimaging,docu ment management,andmanyother�ields.Unfortunately,theseventuresdi