"This is a must attend event featuring case studies, stakeholder-driven panels, and peer-to-peer dialogue designed to help you break barriers to adoption for multi-scale storage applications. What’s new for 2010? • Closing the pilot-to-commercialization gap by ramping up project deployment, working with key stakeholders to speed processes and take advantage of new technologies • Forming partnerships and accelerating project implementation by understanding diverse storage stakeholder perspectives and bottom lines to deliver faster ROI’s • Creating new opportunities through federal and state-based incentive programs • Executing best-practices for developing low-risk, cost effective projects by utilizing real world business intelligence • Optimizing operations by integrating storage assets with existing portfolios "

1. Register Before 3/26/2010
and Pay Only $999
(conference only)
proudly presents the...
See page 7
Energy
2nd
Storage
Summit
TM
May 24-26, 2010
San Diego, CA
Accelerating the Next Generation Storage Market:
Exploring Policy Landscapes, Stakeholder Propositions, Business Models,
and the Latest Innovations
Featuring case studies, stakeholder-driven panels, Hear from today’s leading
and peer-to-peer dialogue designed to help you energy practitioners:
break barriers to adoption for multi-scale storage
applications
Tom Bailek
Chief Engineer- Smart Grid
San Diego Gas & Electric
Hal La Flash
What’s new for 2010? Director, Emerging Clean Technologies
PG&E
Closing the pilot-to-commercialization gap John Del Monaco
by ramping up project deployment, working with
Manager Emerging Technology and Strategy
key stakeholders to speed processes and taking
advantage of new technologies; PSEG Corp.
Forming partnerships and accelerating
project implementation by understanding
diverse storage stakeholder perspectives and Hear best-practices from diverse
bottom lines to deliver faster ROIs; stakeholders:
Creating new opportunities through federal PG&E UC Davis
and state-based incentive programs;
Electric Power Mohr Davidow
Executing best-practices for developing low- Research Institute Ventures
risk, cost-effective projects by utilizing real
world business intelligence; and Day Pitney LLP UC San Diego
Optimizing operations by integrating storage Canaan Partners Horizon Energy Group
assets with existing portfolios. Sandia National U.S. Department of
Laboratories Energy
San Diego Gas & PSEG Corp.
Media Partner Electric The Federal Energy
Natural Resources Regulatory Commission
Defence Council The California Center
SEMPRA for Sustainable Energy
www.EnergyStorageSummit.com • 1-800-882-8684

2. Energy
2nd
Who will attend:
Storage
CFOs, CIOs, SVPs, VPs, Directors, and
Managers responsible for:
•
Research & Development
Summit
TM
May 24-26, 2010 •
Transmission & Distribution
San Diego, CA •
Generation
•
Business Development
Accelerating the Next Generation Storage Market: • Smart Grid
Exploring Policy Landscapes, Stakeholder Propositions, Business Models, •
Federal Affairs & Public Policy
and the Latest Innovations •
Corporate Strategy
•
Information Technology
•
Asset Management
Dear Colleague, •
Electric Operations
Energy storage technologies are a
primary facet of America’s future
energy industry and infrastructure.
Without an effective means to stor
energy, several negative conditions e
including raised volatility, reduced
will continue to inhibit the sector, About the organizer:
stability and reliability, threatened
security, and hindered capacity to
expand. With the energy industry Energy & Utilities
rapidly evolving, effective utilizatio
n of energy storage technologies IQ, a division of
diminishes each of these challeng
es and will thereby lead to a mor IQPC, is dedicated
efficient market that costs less to e
operate, is more responsive to mar to providing practical, detailed information
changes, and is more reliable in the ket
event of disruption. through conferences, training programs,
In the past, barriers to energy stor webinars, and our monthly e-newsletter. By
age, such as cost, policy, technolo providing accurate, objective, and up-to-date
advancement, and lack of proven gy
real world application, have prevente developments, and trends in various industries,
mainstream adoption. Fortunately, d
this is no longer the case, and with Energy & Utilities IQ enables companies and
renewable portfolios expanding,
electric power market competition organizations to remain competitive,
increasing, and peak load demand
and energy consumption skyrocke profitable, and successful.
energy storage is here to stay! ting,
The Energy Storage Summit will guid
e you through the next frontier of
energy management. You will be
well-positioned to take advantag
the wide-spectrum of opportunitie e of
market space, and you will gain expo
s that exist in this innovative eme
rging Sponsorship and exhibition
sure to the principal issues steering
energy storage from the margina
l to mainstream levels. Attend this
opportunities:
to learn from those who have pion event
eered deployment projects, to Sponsorships and exhibits are excellent
understand the economic impacts
of storage implementation, and to opportunities for your company or
identify the realm of cutting-edge
technologies now available to forw organization to showcase its products and
thinking companies and organiza ard
tions. This gathering of industry services to high-level, targeted decision-makers
comprised of utilities, venture capi experts,
talists, technology providers, attending the Energy Storage Summit. IQPC
governmental agencies, research
institutions, and advocates guarant helps companies and organizations like yours
provide you with the necessary info ees to
rmation and know how to effective achieve important sales, marketing, and
position yourself as a successful stak ly
eholder. branding objectives by setting aside a limited
I look forward to meeting you in number of event sponsorships and exhibit
San Diego! spaces- all of which are tailored to assist your
institution in creating a platform to maximize
its exposure at the event.
P.S. Maximiz
e your
learning expe For more information on sponsoring or
Elizabeth Thornton
rience by
attending ou exhibiting at this or upcoming events, please
Program Director, Energy & Util r interactive
ities IQ Workshop seri contact Mario Matulich at 1 (212) 885-2719 or
es!
Elizabeth.Thornton@iqpc.com page 3 for de See sponsorship@iqpc.com.
tails and
register tod
ay!
2 www.EnergyStorageSummit.com • 1-800-882-8684

3. Day Pre-Conference
Workshops
One Monday, May 24, 2010
The Benefits Realization Business Model
A 8:00am - 10:30am 7:45am Registration
Stimulus Funding for Your Business-Case: Pros and Cons of Going After and
Accepting Stimulus Money
With DOE distributing Smart Grid and Energy Storage funding under What will be covered:
ARRA, large-scale project deployment will accelerate. These investments • Updates on the upcoming Stimulus package and future funding
are intended to transform how energy providers operate their systems, opportunities
bolster the integration of renewable sources into the grid, and aid in • National Lab models for finance-business modernization processes
employing necessary system-wide digital upgrades to the grid • American-Indian nuclear agreements
infrastructure, which will increase overall efficiency and enhance
How you will benefit:
network resilience and security. Although there is great opportunity • Best practices for gaining Stimulus funding and understanding
and benefits of utilizing federal funding, there are also limitations and
federal compliance requirements
stakeholder setbacks dictated by individual institutional needs. This • Strategies to efficiently implement a business start-up “kit” to
workshop will provide you with the information necessary to making
energy researchers seeking to take R&D innovations to market
these decisions and effectively analyzing your business circumstances. • Next step know how
Workshop Leader:
Varun Paul, Founder and CEO, SysernergX Business
Consulting
Evaluation and Storage Application
B 11:00am - 1:30pm 10:45am Registration; Lunch will be served
Where is the Value, Now and in the Future?
In order to successfully employ storage technologies, you must evaluate – Using storage to increase the value of renewables
and identify which applications are best suited for your individual needs, • Long-term value drivers under the NREL (DOE) Wind 2030 Vision
quantify the economic risks and returns, and assess future collaborative – Future wind scenarios of the energy landscape
and partnering opportunities. What are the value drivers behind each – How storage will create value (e.g., what will energy storage
available technology? How will these change over time? This workshop requirements be under the NREL wind 2030 vision?)
will address these issues and explore the post-buy-in landscape, from – Keys for successful storage development
selecting the most appropriate application to retrofitting your business
How you will benefit:
structure to include energy storage in your portfolio. • Understand critical factors of project success and failures
What will be covered: • Enhance your ability to judge which projects will pay out, and which
•
Near-term value drivers will not
– Legislation, regulation, and federal/state incentives and their impacts, • Explore risk and reward frontiers in this space
including Advanced Manufacturing Tax Credit
Workshop Leaders: Jere “Jake” Jacobi, Partner and CleanTech
–
What is available/emerging and what can it do to create value
– What is in a successful energy storage development plan from
and Sustainability Practice Leader, ScottMadden
developer and utility perspectives C. Scott Wilson, Partner, Energy and Sustainability Practices,
•
Intermediate-term value drivers ScottMadden
– Connecting renewables to the grid
Realizing the Comparative Value of Storage Assets
C 2:00pm- 4:30pm 1:45pm Registration
Evaluating Storage Solutions and Dissecting Market-Specific Results
With the initial capital intensity of storage project deployment, it is economic and system output variables
often challenging for potential adopters of these innovative • Recognizing critical factors of project successes and failures through
technologies to justify investment. Only the most successful value market indicators
propositions and business plans that demonstrate the clear economic
How you will benefit:
value of storage, will achieve the necessary buy-ins for project • Best-practices for forming skills to make smart storage decisions and
implementation. If you are trying to build a strong business case or
create an investment and research framework to ensure correct ROI
looking to invest in one, you will need to know the comparative value
models
of storage technologies. This workshop will provide you with the • Monitor performance levels and prepare for appropriate solutions
know how to assess market-specific results of various storage •
Mitigate risk by assessing technical and business limitations as well as
applications, something that is valuable to venture capitalists,
benefits
technology developers, and storage end-users alike.
Workshop Leader:
What will be covered:
• Past, present, future state of storage technologies
Steve Pullins, President, Horizon Energy Group
• How to formulate a solid basis for value comparison through
3

4. Day Main Conference
Sessions
Two Tuesday, May 25, 2010
7:15 Registration & Coffee
8:00 Chairperson’s Welcome and Opening Remarks utility-based applications, which could potentially defer costly large-
scale grid upgrades. Dan Rastler, Program Manager of Energy Storage
C. Scott Wilson and Distributed Generation at the Electric Power Research Institute
Partner, Energy and Sustainability Practices (EPRI), will discuss how these technologies can be successfully
ScottMadden applied to increase utility product value. You will also learn how:
• Energy storage and distributed generation technologies can
8:15 Opening Keynote: The Future U.S. Energy manage demand peak loads, increase overall system reliability, and
Infrastructure solve renewable source intermittency issues
• You can apply small-scale storage to shift peak loads, improve end-
Energy Storage Technologies as an Integral Facet to user services, and serve as support mechanisms during outages
Updating the Power Grid and Revolutionizing • To address barriers in commercialization, including lowering
Technological Advancement installed costs and addressing lifetime and maintenance issues
This keynote will provide a status update on the energy storage
market and highlight the latest trends and developments in grid- Dan Rastler
scale deployment. This visionary session will explore the various Program Manager of Energy Storage and Distributed
stakeholder motivations to rapidly expand advanced storage Generation
technologies, with the goal of promoting the growth of renewable Electric Power Research Institute
energy sources and an enhanced energy infrastructure. In this
session, you will learn about: 11:30 Project Acceleration
• Coordinating policy and business objectives with various
organizations and stakeholders
Making the Leap from Pilot to Commercialization
• Aligning business and IT leadership to incorporate storage in
Since energy storage technology market is in a relatively emergent
phase, narrowing the gap between pilot project status and large-scale
business portfolios
• Creating a sustainable market for storage growth through utility-
commercialization is fundamental to the accelerating of this innovative
market space. Apart from various chemistries and applications of
scale deployment
storage technologies, utilities are currently focused on cost-effective
Tom Bialek energy storage that can be integrated into existing systems. This
Chief Engineer- Smart Grid session will explore the work of the Sandia National Laboratories and
San Diego Gas & Electric how they are working to bring innovative electrical energy storage
technologies to commercialization. You will also learn about:
9:15 Exploring the Policy Landscape • Current technology market trends
• Opportunities for governmental support
Bringing Energy Storage from Marginal to • Facilitating a transition from test project to full-scale rollout
Mainstream: Policy Initiatives
Energy-related markets are heavily reliant on government policy and Dan Borneo
regulation, and the evolving legislative landscape will influence Senior Engineering Project Manager, Distributed
stakeholder value propositions. This session will guide you through Energy/Electric Energy Storage Program
the latest policy developments and guidance on taking advantage of DOE Sandia National Laboratories
available incentives and support to further your project goals. You
will learn about: 12:15 Networking Luncheon
• The role of energy storage in meeting RPS goals
• The Federal Energy Storage Initiative and ARRA Stimulus funding 1:15 Streamlining Project Development and
updates Advancement
• Distinguishing between bulk storage and distributed storage policy
support and incentives
Investing in Energy Storage: Opportunity
Recognition in a Changing Landscape
Bob Lane With the Stimulus package funding R&D for the energy and storage
Corporate Regulatory Policy Manager sectors, continuing renewable portfolio standards, and increases in
SEMPRA energy demand, the energy storage technology market is rapidly
evolving. Investment appetites are evolving as well. This session will
10:00 Morning Networking and Refreshment Break guide stakeholders on the performance metrics that are driving
investment in new technologies. You will also learn about:
10:45 Value Propositions and Project Success • Early stage investment decision making
• How to align technology performance to market opportunities
Increasing Electric Utility Enterprise Value through • Future opportunities for innovations in storage
Electric Storage and Distributed Generation
Technologies: Applications and Best-Practices for Will Coleman
Partner
Deployment Success
Mohr Davidow Ventures
As energy demand increases and renewable energy becomes a more
prominent power source, the nation’s energy infrastructure will need
to be enhanced to manage these changes. Energy storage and
distributed generation technologies have the potential to significantly
add wide-ranging value to the power industry through a spectrum of
4 www.EnergyStorageSummit.com • 1-800-882-8684

5. Day Two continued...
2:00 Incentives Panel and strategic business-case for energy storage applications is
essential as a “first mover” in this market space whether you are a
Expanding the Scope of Energy Storage by venture capitalist, technology developer, or energy storage end-user.
Leveraging Federal and State Incentives In this session, you will hear from Eric Young of Canaan Partners,
In response to tightened capital markets, the federal government and and other visionaries in CleanTech investing, and learn how to:
numerous states have targeted the energy storage market to attract • Develop a compelling value proposition that you can relay to
investment. In addition to stimulating the local economy, incentives customers, partners and investors
programs for Smart Grid, turbine, battery, fuel cells, and distributed • Make subsequent financings easier through milestone-based
generation manufacturers will facilitate further development and accomplishments
compliment higher utility-based demand for energy storage in years to • Align interests of various stakeholders to efficiently build the
come. In this panel, you will learn about economic incentives, including: business
• Storage-based funding through grants, tax rebates and credits, and
loan guarantees Moderator:
• Creating new large-scale storage opportunities by forming strategic Eric Young
partnerships with manufacturers Partner
• Achieving large-scale results with competitive pricing by leveraging Canaan Partners
an already competitive market Visit Web site for panelist information
Moderator:
Michael Stosser 4:45 Utility Case Study
Of Counsel, Energy and Utilities Law Practice
Utility-Scale Implementation & Using Market
Day Pitney LLC
Mechanisms for Storage-to-Grid Integration
Panelists: The utilities constitute one of the primary stakeholder groups in the
Hal La Flash energy storage arena. Additional parties who stand to gain from the
Director, Emerging Clean Technologies expanding success of the energy storage market are often reliant on
PG&E utility-based decision making. This session will provide you with
market insight from PG&E’s storage assets and project
Hon. Suedeen Kelly implementation. You will learn about:
Former Commissioner • Energy storage applications for bulk, grid-scale, and demand
The Federal Energy Regulatory Commission response
• Maximizing capital investments though integrating storage
A representative from The California Center for Sustainable Energy technologies into the grid and existing infrastructural assets
• Lessons learned
3:00 Afternoon Networking and Refreshments
Hal La Flash
3:45 Interactive Venture Capitalist Panel Director, Emerging Clean Technologies
PG&E
Positioning Storage Projects to Attract Venture
Capital Investment 5:30 Close of Day
Early adopters of emerging technologies, like energy storage, face a
realm of opportunities as well as challenges. Building a thoughtful
Day Main Conference
Sessions
three Wednesday, May 26, 2010
7:45 Registration & Coffee
8:15 Chairperson’s Recap of Main Conference Day One
C. Scott Wilson • Competition of utility-scale wind/storage plants with other low-
Partner, Energy and Sustainability Practices carbon technologies such as coal IGCC with CCS
ScottMadden
Samir Succar
8:30 Optimizing Existing Systems Energy Analyst, Center for Market Innovations
Natural Resources Defense Council
Enhancing the Transmission Infrastructure
There has been great focus on energy storage as a strategy for 9:15 Creating a Reliable Power Infrastructure
enhancing transmission infrastructure utilization and effectively
managing renewable source intermittency issues. This session will Bolstering and Enhancing Smart Grid Employment
pay particular attention to compressed air energy storage. You will through Storage
learn about: The Smart Grid will ultimately transform the power industry by
• Maximizing wind turbine operations for wind/storage systems
changing how electricity providers operate their systems. Energy
storage is an essential component of successfully integrating Smart
5

6. Day Three continued...
Grid technologies into existing networks. With the DOE working to 12:15 Networking Luncheon
support Smart Grid projects through dispersing funding under the
Stimulus for energy storage project demonstrations, understanding 1:15 Innovations Panel
the facets of Smart Grid energy storage is critical to maximizing
project development and output. In this session you will learn about: Unleashing the Next Generation Storage Market
• Self-contained electricity generation and distribution systems serving This panel of industry experts will explore the future marketplace by
as a stability island that complements wider-scale power grids highlighting what the most promising technologies, applications
• Storage technologies and Smart Grid infrastructure application and deployment strategies are for mainstream storage use.
• Advancing the economy and creating jobs through adding value to Emerging technologies that facilitate large-scale rollouts will not
grid systems only shape the marketplace, but will dictate the entire energy
industry. In this session you will learn about:
Tom Bialek • Integrating distributed resources and electric hybrid vehicles
Chief Engineer-Smart Grid • Modernizing the grid through diverse technology applications
San Diego Gas & Electric • Energy storage and enhancing renewable sources
10:00 Networking and Refreshment Break Moderator:
John Del Monaco
10:45 Small-Scale Markets Manager, Emerging Technologies and Strategy
PSEG Corp.
Accelerating Utility-Scale Adoption
Panelists:
Smaller-scale grid-connected storage technologies are making a
Samir Succar
strong presence in the energy storage marketplace. Utility-related
Energy Analyst, Center for Market Innovations
applications are enhancing value propositions and bolstering large-
Natural Resources Defense Council
scale deployment. Through these technology developments, great
market opportunities are emerging. This session will explore R&D Andrew Burke
trends and market updates. You will learn about: Research Faculty, Institute of Transportation Studies
• Second-use of PHEV and EV batteries
UC Davis
• Expanding energy assets by including distributed
generation technologies 2:15 Implementation Presentation
• Capabilities, design, and performance measures
Business Models for Successfully Implementing and
Andrew Burke
Maintaining Storage Assets
Research Faculty, Institute of Transportation Studies
With the current economic climate, institutions are utilizing various
UC Davis
market mechanisms to lower energy costs through various energy-
saving initiatives and programs. Energy storage technology use can
11:30 Capitalizing on Emerging Market Mechanisms significantly enhance power networks and improve energy system
End-Use Energy Storage: Examining Value efficiency and decrease operational costs. This session will explore
how to create a business-case for your individual energy needs
Propositions and Economic Benefits
through energy storage deployment and institutional partnerships.
The energy storage technology market is rapidly evolving and has
You will also learn about:
opportunity for exponential growth. To date, grid-connected storage • Community energy strategies and microgrid power supply
has primarily been considered for deployment at utility sites. This • How energy storage makes the grid more economically efficient in
session will explore the potential for capitalizing on customer-side
a variety of contexts and variable conditions
energy storage installations, and their role in a Smart Grid. Advanced • Best practices for maintaining localized energy storage systems
energy storage application for microgrids and other “local” grid
mechanisms will be explored. In this session you will learn about: John Dilliott
• The economic value of incorporating customer-sided technology
Energy Facilities Manager
application into your business-case UC San Diego
• Identifying small-scale applications as a mechanism to enhance
large- scale grid capacity 3:00 Afternoon Networking and Refreshment Break
• “Community storage” and the energy storage market and
customer-sided storage as a facet of Smart Grid 3:30 Perspectives Panel: Coordinating and Integrating
Moderator: Commercial Strategies between Diverse
Harold Gotschall Stakeholders
Principal
Exploring Individual Needs, Experiences, and
Technology Insights
Economic Goals
Panelists: Establishing clear economic benefits to developing, implementing,
Charles Toca or investing in energy storage technologies is the first step to
Manager, Utility Savings & Refund, LLC, Strategic Partner accelerating this innovative, emerging market space. However, it is
Prudent Energy, Inc. critical that the diverse stakeholders collaborate, form partnerships,
and effectively communicate in order to maximize individual output.
John Battaglini
This interactive session will induce peer-to-peer dialogue to provide
VP Business Development and Sales
you with several perspectives on each industry’s objectives with the
International Battery
goal of strategically driving the power industry transformation
James McDowall through energy storage technologies. You will learn about:
• What the utilities’ and other storage users’ consider top priority,
Business Development Manager
SAFT America Inc. concerning technology expectations, risks, and expenditures
Visit Web site for panelist information
6 www.EnergyStorageSummit.com • 1-800-882-8684

7. Day Three continued...
• Where storage suppliers’ stand, regarding market and regulatory Will Coleman
issues, price points, obstacles, and individual market outlooks Partner
• Venture capitalists’ insight and what it will take to gain next Mohr Davidow Ventures
generation innovation funding and form partnerships
John Battaglini
• Viewpoints of policymakers and lobbyists and the role of
VP Business Development and Sales
government support
International Battery
Moderator:
Hon. Suedeen Kelly 4:30 Chairperson’s Closing Remarks
Former Commissioner
The Federal Energy Regulatory Commission Market Outlook and Next Steps
Panelists: C. Scott Wilson
Bob Lane Partner, Energy and Sustainability Practices
Corporate Regulatory Policy Manager ScottMadden
SEMPRA
5:30 End of Conference
Energy Registration
2nd
Storage information
Summit
TM
Register by 3/26/10 Register by 4/30/10 Standard Price
Conference $999 (save $800) $1,599 (save $200) $1,799
All Access $1,899 (save $1,547) $2,499 (save $947) $2,699 (save $747)
Workshops $549 each $549 each $549 each
Please note multiple discounts cannot be combined. Details for making payment via EFT or wire transfer:
JPMorgan Chase - Penton Learning Systems LLC dba
A $99 processing charge will be assessed to all registrations not
IQPC: 957-097239
accompanied by credit card payment at the time of registration.
ABA/Routing #: 021000021
MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC Reference: Please include the name of the attendee(s) and the event number: 18159.002
* CT residents or people employed in the state of CT must add 6% sales tax. Payment Policy: Payment is due in full at the time of registration and includes lunches and
Team Discounts: For information on team discounts, please contact IQPC refreshment. Your registration will not be confirmed until payment is received and may be
Customer Service at 1-800-882-8684. Only one discount may be applied subject to cancellation.
per registrant. For IQPC’s Cancellation, Postponement and Substitution Policy, please visit
Venue Information: www.iqpc.com/cancellation
Venue is to be announced. Please check website at Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at
www.energystoragesummit.com for updates and announcements 1-800-882-8684 to discuss your specific needs.
Special Discounts Available: A limited number of discounts are available ©2010 IQPC. All Rights Reserved. The format, design, content and arrangement of this
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See page 7
Energy
2nd
Storage
Summit
TM
May 24-26, 2010
San Diego, CA
Accelerating the Next Generation Storage Market:
Exploring Policy Landscapes, Stakeholder Propositions, Business Models,
and the Latest Innovations
Media Partner
www.EnergyStorageSummit.com • 1-800-882-8684