EnContext Advertising allows viewers to click on items in videos and be connected to websites with information or purchasing options for those items. The system links items to a database that selects the most relevant webpage based on location, item, and business rules. Viewers can click on an item to instantly access an advertiser's website. EnContext generates revenue through fees from encoding videos, handling clicks, hosting content, and managing ads for advertisers. It aims to redefine advertising for broadcast and internet television.

1. EnContext Advertising™
Presented by EnContext Media -EnContext Advertising is Patent Pending-

2. EnContext Advertising™
EnContext Advertising empowers video viewers to click on any
item they see on their screen and be connected to a web site
where they can get information on this item or make a purchase.
Our system links items seen on videos to a smart data base that
selects and shows viewer the best web-page based on product
selected, geo-location of the viewer as well as business rules.

3. EnContext Advertising™
EnContext empowers viewers to select the product they want
and connect to an advertiser’s website via a simple click!
Viewer watches Viewers watching a video
a TV show
program that has been encoded
with EnContext have the ability
to click on any item shown
within a scene and be instantly
linked to a website offering this
product.
Internet Connection
Viewer clicks on an item
Website of advertisers opens in browser
* EnContext incorporates solutions for Internet enabled television, computers and video playback
devices with Internet access or even when Internet is not available

4. EnContext Advertising™
EnContext Advertising – How does it work?
Viewers watch a program on Broadcast or Internet TV or Pre-recorded video
Database of
products and
offers
-EnContext Advertising is Patent Pending-

5. EnContext Advertising™
EnContext Advertising – How does it work?
Images captured from a demo for a fashion show
Multiple items within the same image have embedded advertisements
-EnContext Advertising is Patent Pending-

6. EnContext Advertising™
EnContext is Local and Global
Vast geo-targeting potential reaching local and global
audiences, delivering optimized buying opportunities!
New York viewer
clicks on item on the
Query is sent to data base
screen
Result of query is
optimized
Paris viewer clicks on
item on the screen
 Geo-targeted offers NEW YORK – Macy’s PARIS – Gallery Lafayette
 Global ad campaigns
 Compatible with all
systems (PAL, SECAM,
NTSC)
-EnContext Advertising is Patent Pending-

7. EnContext Advertising™
EnContext is Flexible for Viewers
Viewers can select the way they want to see advertising
opportunities within a broadcast
Simple Click on what they see
Tags showing encoded items
Caption inviting viewers to click
List at end of program
Viewer is shown how to use the system before any broadcast
via a fun and entertaining examples

8. EnContext Advertising™
EnContext is Flexible for Content Owner
Generates revenues via multiple media platforms including
desktop and laptop computers, tablets, smart phones.
Flexible payout model that attracts advertisers
• Pay per View cpv
• Pay per Click cpc
• Pay per Action cpa
• Pay per Lead cpl
Applications for feature films and TV series, video catalogs,
music videos, games, infomercials, training and educational,
or any video that can featuring items that can be enriched with
the resources of the Web.

9. EnContext Advertising™
EnContext is Flexible for Advertisers
Advertiser selects advertising opportunities that best match
their products and image
Select advertising opportunities based on genre, rating, stars, get
location of targeted audience
Select specific advertising opportunities to match their products
Bids on advertising opportunities or request exclusivity or alternate
payout options
Advertiser tracks campaign performance with great accuracy
thanks to reporting by click and action taken by viewers

10. EnContext Advertising™
EnContext is a Timely and Unique
Disruptive technology empowering viewers to select
and click on what they want
A single encoded video can be used globally
Flexible technology that adapt to any video players
Intuitive solution that allows viewer to act on impulse
Patent pending solution
* Source: TNS Media
** Source: ABI Research

11. EnContext Advertising™
EnContext’s Revenue Sources
Immediate
 Encoding of video programs
 Servicing the clicks
 Hosting of video programs
 Ad management for advertisers
Future
 Licensing or technology
 Social Networking solution

12. EnContext Advertising™
EnContext’s Revenues Projections - Budgeted
18
16
17 millions
14
12
10
8
6
4
2
0

13. EnContext Advertising™
Redefining Advertising for Broadcast
and Internet TV
Thank you
For additional information contact Jean Maurice Touboul at +1 415-670-9397
or via email at jeantouboul@encontextmedia.com
EnContext Media LLC -EnContext Advertising is Patent Pending-