GIVING YOU THE POWER TO UNDERSTANDSpotter SolutionsState-of-the-art technologies andHuman expertise for Media and SocialMedia monitoring and analysisFrom operations to decision makingSPOTTER 2012. All rights reserved.
SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKINGGIVING YOU THE POWER TO UNDERSTANDSPOTTER – 14 years of experience and innovation21998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKINGGIVING YOU THE POWER TO UNDERSTAND3 Real time cross mediamonitoring (printedpress, televison, radio, onlinemedia, social media) Combination of Open Weband Web Panelmonitoring (more than50,000 qualified sources) Multi-format extraction forall types of sources(comments, initialposts, articles, onlinevideos/photos, pdf, ppt, word,email, audiovisual clips andscripts, crm, databases …) Extraction ofgeolocalisation data fromsocial media In-depth qualitativeanalysis of opinions andsentiment Advanced text-mining andsemantic technology(pronoun detection andfollow-up, direct and indirectspeech, entity detection) More than 28 languagestreated: Europeanlanguages +Arabic, Chinese, Japanese,Russian, … Ontologies and knowledgedatabases Analysis methodologyadaptated to each sector:specific sourcing, dataqualification, qualitativeanalysis and deliverables(alerts, newsletters, reports, ad-hoc studies) Implementation of tailor-made scores:influence, reputation, risk, satisfaction, … Capacity to combinemedia data with othertypes of data:client, sales, financial, …(example: “Credit Risk”) Interactive decisionalDashboards with severallevels of quantitative andqualitative analysis Real time dynamicreporting Access and diffusion ofresults according tospecific profils(Board, Communication, Marketing, Strategy, Risk, Security,Legal, Human Ressources, …) SaaS platform, noinstallation needed(managed by Spotter or one ofits partners)SOLUTIONS at the forefront of technologyTRACKING&COLLECTIONCONTENTANALYSISSPECIFICMODELSDECISION-MAKINGWORKSHOPS
SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKINGGIVING YOU THE POWER TO UNDERSTAND4A complete OFFEROur offer is fully adapted to your needs: you place the cursor of Spotter services where you like, andwe ensure training, support and guidance throughout your project.SPOTTER guides you during the setupphase of the project, develops the sourceconnectors and ensures on-going supportvia its online interface.SPOTTER ensures the fine-tuning ofautomatic data qualification, the improvementof queries and treatments, and gives you adedicated Project Manager.SPOTTER produces thedeliverables, puts the results intoperspective, and presents ourrecommendations to your team and/or yourmanagement.You manage your projectfrom A to Z with our supportYou produce anddistribute your deliverablesYou benefit from deliverablesproduced by Spotter
SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKINGGIVING YOU THE POWER TO UNDERSTAND5Precise sourcingDetailed panel of sourcesthat can evolveDecision makingreportingPlatform, deliverables andrecommendationsIntelligent qualificationRelevant data, structuredand analysedAdvanced analysisTailor-madeindicators, scores and in-depth qualitative analysisTECHNOLOGIE & EXPERTISECONSTANT SUPPORTCOMBINATION of Technology and ExpertiseSPOTTER proposes a qualitative approach to each step of your project. We guarantee the most efficientimplementation of tools and an ongoing adaptation of the monitoring scope or deliverables according to theevolution of the project and your needs.
SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKINGGIVING YOU THE POWER TO UNDERSTANDMANAGECLIENT FEEDBACKSOCIAL MARKETINTELLIGENCESOCIAL MEDIAENGAGEMENT6BRAND IMAGECAMPAIGN IMPACTPR PERFORMANCECOMPANY RISKSPRODUCT RISKSSECURITY RISKSCOMPETITIVEINTELLIGENCEMARKET INTELLIGENCEMAPPING OF ACTORSHUMAN RESSOURCESINTELLIGENCESPOTTER SOLUTIONSLISTEN TO THE CLIENT/ CITIZEN VOICECORPORATE REPUTATION + eREPUTATION + RISK
SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKINGGIVING YOU THE POWER TO UNDERSTANDLISTEN TO THECLIENT/CITIZEN VOICEUse social media as a carechannel to better managecustomers and/or public opinionsatisfaction.SOCIAL MARKETINTELLIGENCEIncrease customer knowledgeand understanding by followingsocial media conversations.MANAGECLIENT FEEDBACKCombine customer feedbackfrom social media withfeedbacks obtained viatraditional channels(CRM, emails, …).7Spotter covers the main issues of Social CRM thanks to its unique technology andhuman expertise.Spotter modules can be integrated into current workflows to improve/complete client relationship management.SOCIAL MEDIAENGAGEMENTLeverage social media toidentify new customers andgenerate more sales.eREPUTATIONMeasure the impact of digital oroff-line campaigns and improvecommunications and marketingstrategies.SOCIAL CRMSATISFACTIONENGAGEMENTANALYSISDECISIONALSOCIAL CRMTRENDSUGCCUSTOMERSCITIZENS
SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKINGGIVING YOU THE POWER TO UNDERSTAND8REPUTATION MANAGEMENTCORPORATE REPUTATIONAnalyse the reputation of yourcompany and leaders and evaluatethe impact of your media activities.Measure risks and opportunities andinteract with opinion influencers.eREPUTATIONAnalyse the digital reputation ofyour company and manageexposition risk on the web.Identify, follow and measure theimpact of opinions expressed byinfluencers.BRAND IMAGEEvaluate brands image andmeasure the impact of yourcommunication actions. Followyour fans/communities andmeasure adhesion to your values.PR PERFORMANCEMeasure the efficiency of yourPR campaigns andcommunication actions. Establishperformance indicators toevaluate and improve ROI.RISK REPUTATIONFollow the evolution of opinionsand the way they spread in orderto react in a focused way tosensitive situations. Identifyrumours, risk subjects, attacksand negative campaigns.CAMPAIGN IMPACTMeasure the impact of yourcampaigns, follow the buzz andanalyse the perception of targetaudiences. Set-up relevantbenchmarks with competitorsand/or other similar campaigns.We cover the whole process of Reputation Management and ROI measurement.ROIENGAGEMENTINFLUENCETARGET AUDIENCESUGCBENCHMARK(RE)ACTIONMANAGE
SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKINGGIVING YOU THE POWER TO UNDERSTANDRISK PRODUITSAnalyse all information publishedabout your products, byclients, partners, experts, journalistsor employees … Detect possiblethreats linked to theircontents, production orcommercialisation. Managesensitive situations linked todysfunctions.9RISK ASSESSMENTFINANCIAL RISKTake advantage of an ”EarlyWarning System” to detect unusualevents -financial, ethical, managerial, image of your suppliers, clients andpartners – and reinforce your abilityto adapt..SECURITY RISKSMonitor the risks linked to yourinternal/external environment, mapout the key actors, detect changes inpositioning and/or relations, andadapt your protection tools.Our decisional models and scores help identify and measure risks in a moving andcompetitive environment, to better protect your assets.ALERTSDECISIONALMEASURERISK REPUTATIONFollow the evolution of opinions andthe way they spread in order to reactin a focused way to sensitivesituations. Identify rumours, risksubjects, attacks and negativecampaigns.CRISISSOCIAL MEDIA
SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKINGGIVING YOU THE POWER TO UNDERSTAND10CORPORATE INTELLIGENCECOMPETITIVEINTELLIGENCEIdentify new actors in yourmarket, product launches, newtechnology, partnerships, rumours …Monitor the competition and anticipatechange.MARKET INTELLIGENCEDetect consumer trends in yourmarket - usages, customerexperience, expectations, feedbackon products and services – societalchanges. Capitalise on thisknowledge in-house.MAPPING OFSTAKEHOLDERSActively monitor the subjects andstakeholders that can have asignificant impact on your activity andsector. Identify public opinion trendsand evaluate their potential influence.HUMAN RESSOURCESINTELLIGENCEFollow the positioning of internal andexternal social actors. Analyse the“employer brand” and listen to thevoice of employees. Identify bestpractices and new trends.DECISIONALANTICIPATEEVALUATESHAREComplete monitoring system adapted to your environment and level of security, to gatherrelevant internal and external information, analyse it and turn it into knowledge.
SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKINGGIVING YOU THE POWER TO UNDERSTAND11SOME REFERENCEScontact@spotter.com