Digital Reputation Management


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Augure + LexisNexis = Digital Reputation Management

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Digital Reputation Management

  1. 1. ® ® 1
  2. 2. Agenda The Corporate Reputational Challenge Page 3 Augure & LexisNexis : A unique solution for Enterprise Page 4 Reputation Management Key benefits for the E.R.M. Alliance Pages 5-6 2
  3. 3. The Corporate Reputational Challenge 3
  4. 4. Augure & LexisNexis : A unique solution for Enterprise Reputation management (ERM) 360° visibility on your stakeholders 1. Extend stakeholders coverage 2. Identify, segment and update new influencers in real time 3. Build lists by thematics 360° visibility on your reputation 1. “Inline” (online + offline) monitoring 2. Measure your reputational impact 3. Move from analysis to action 360° visibility on your campaigns 1. Distribute via all channels 2. Initiate and maintain relationship with all online and offline stakeholders 3. Archive actions and information 4
  5. 5. Augure & LexisNexis : A unique solution for Enterprise Reputation management (ERM) Screenshot Screenshot Information Monitoring Screenshot 5
  6. 6. Key Benefits for the E.R.M Alliance 1 Integrated Solution (unique and global) A one stop shop solution including software, data and information services 2 Call to action from analysis dashboards Drilldown from analysis dashboards to related campaigns 3 Accelerated Go-Live Canned reports 4 Best practices library Intuitive and user friendly utilization Pay as you grow Monthly basis subscription by user and by country 6
  7. 7. Contact Entity Filters 7
  8. 8. Event Management Multi-channels distribution 8
  9. 9. Offline & Online News Twitter feed Dashboards 9
  10. 10. Enriching original information with innovative technology Smart Indexing Technology (SIT) Sentiment Analysis Listen to pertinent signals! Measure your reputational impact! The LNA SIT enables to qualitatively enrich the relevant LNA technology has the capability to calculate information and allows users to get access to topics related automatically the sentiment of articles in 10 languages information. (including Mandarin, Arabic and Russian) and allow to measure your reputation impact. Influence Rating (IR) Multilingual Monitoring Monitor sources which deserve it! Track your Reputation Worldwide! LNA IR provides a ranking and weighting to online material to LNA technology is familiar with Latin and Non-Latin measure the impact these sources have. Based on specific alphabet enabling PR and communication professionals to parameters it allows to segment dedicated global intelligent track and measure their reputation on every markets. sourcing. 10
  11. 11. Inline Monitoring : An unmatched set of Offline Content 36,000 premium traditional media French and International sources no copyrights issues – International: New-York Times, Washington Post, Wall Street Journal, Forbes, Business Week, Harvard Business Review, India Today, Japan Times, China Daily, The Australian, The Daily Yomouri, Al Jezeera, Jerusalem Post, Financial Times, La Stampa, The Economist, The Guardian, Die Welt, Der Spiegel, AFP, Bloomberg, Associated Press, AFX, Xinhua… – France: Les Echos, La Tribune, Le Monde, Le Figaro, Libération, Le Parisien, Ouest-France, La Nouvelle République, Sud-Ouest, Le Midi-Libre, Le Télégramme, Newspress, CompanyNews, Euronews, L’Expansion, Le Revenu, Le Point, L’Express, Le Nouvel Economiste, Acteurs Publics, Profession Politique… 11