EMRC Mobile Strategy

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Mobile marketing investments are expected to surpass $1 billion in 2011 as 88% of companies look to take advantage of mobile communications channels, according to a report from the Association of National Advertisers. The document questions what companies' mobile strategies look like as mobile marketing expenditures are growing rapidly.

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MoEngage in association with Scalarr bring you this insight-packed webinar where our experts discussed:  Identifying and understanding types of mobile ad fraud viz. smart bots, device farms and more  Understanding and addressing Complex VTA Spoofing  Solving for attribution fraud on the organic user acquisition side  App adoption trends: Growth, Slowdown, or Relatively Unchanged  Structuring engagement approach & strategies  Vertical-wise app retention use cases

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Calculating the LTV of your app user gives you a lot of information to formulate strategies for acquisition and retention. Watch this presentation by Olive Sen, Director - Strategy & Growth at OLX India who was interviewed by Ashwin SL, head of marketing at MoEngage about how retention strategies affect the cost per DAU. They spoke about - Why do acquisition and retention matter? A brief outline of a typical customer acquisition strategy. What a typical customer retention strategy looks like. An example of how acquisition and retention pan out in a real-world scenario. The one piece of advice to marketers and product owners trying to grow their app's retention rates.

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Digital marketing is expanding faster than ever and data, tech, and measurement tools are growing at similar rates. Traditional, classic advertising spending is falling by the wayside as brands are learning to spend smarter across leaner strategies and emerging technologies. Today’s landscape of ‘fake news’ accusations, Facebook privacy concerns, Google algorithm changes, and new tech introductions is innovating the way that we do marketing. As the world shifts, so do we.

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Consumers with smartphones and tablets are searching for local businesses on their devices. Local restaurants account for almost 30% of what’s being searched for on a mobile phone. Yet in many instances, restaurants are not mobilized to greet those ‘hungry eyeballs’ before they are ready to make a purchasing decision. Learn how you can take the first steps to interact with these customers via mobile marketing as they look for you.

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