Hannah Ranson, communications accounts manager, RSPB Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

2. Our comms challenge

3. • Lots of individuals/teams with communications needs:
– Different geographic locations
– Different functional roles and priorities
• Limited internal creative resource to support these
needs, ever tightening budgets for bringing in external
resource
• Greater need for stronger, relevant and more impactful
communications to enable us to achieve our charitable
objectives

4. A solution

5. In 2014 the RSPB launched its first templates hub
with Brand Stencil.
Templates included:
• Posters – generic and campaign specific
• Leaflets – events promotion, 6pp DL
• Newsletters – word templates
• Stationery – letterheads, compliments slips etc.

6. …but it had its
limitations

7. • Limited functionality
– More complicated templates (e.g. leaflets) provided
as editable word docs
• Limited image selection
– No system for updating and adding to image
selection
• Limited choice of templates
– No central budget for addressing organisational
needs

8. Template hub 2.0

9. A project was set up with two main aims:
1) Create a new suite of templates to meet the
communication needs of the organisation; and
2) Put in place the necessary process and
governance to ensure that the hub remains fit
for purpose, adapting to changing needs and
priorities

10. Project plan

11. • Audit
• Prioritisation
• Development

12. Stage 1: Audit

13. The most common needs identified by
stakeholders across the RSPB were:
• Broader range of imagery
• Stronger brand representation
• More creativity
• New opportunities to template materials

14. Stage 2:
Prioritisation

15. Volume: Will this template be used multiple times,
by high numbers of individuals across different
functions?
Cost: Will this template enable us to make
significant annual savings on external design
resource?

16. Stage 3:
Development

17. Broader range of imagery…

18. Stronger brand representation…

19. More creativity…
• From one option…

20. More creativity…
• To many…

21. New template opportunities…

22. What next?

23. Small central budget for ongoing
developments
Prioritisation of backlog from project
Setting up champions network to provide
feedback for future requirements/
improvements and to cascade details of
developments

24. Thank You

25. Doing more with less:
tips for busy communicators
24 May 2018
Seminar
London
#CCmorewithless
Sponsored by

26. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk