The document provides information on several careers in the media industry, including television, film, editing, lighting/sound, research, writing, animation, and running. It describes the roles and responsibilities for each career such as editors taking raw footage and compiling it into a finished product, researchers finding information and booking resources, and runners assisting on film/TV sets in administrative tasks.

1. Employment in
the media
industry

2. Television and film
Television and film are a very competitive industry to get a career. This is because there are loads of people that wants to
become a director, producer or a presenter. Even though these job roles can be very rewarding most of these roles are filled on a
freelance basis and regular work can't be guaranteed. There are other job roles such as:
• Editors
• Lighting and sound technicians
• Location mangers
• Researchers
• Writers
• Animators
• Runners – A role of a runner is to entry – level job on a film or TV set. With most careers within TV or film production started
their careers this way. This work is not regularly advertised, with this in mind it is best to contact your local production
companies to see if there are any openers.

3. Editors – job roles and
responsibilities
There are different type of editing roles in film and TV. You may work on:
• Commercials – They would take the raw footage and compiling into a format
ready for distribution. This means that after the film shoot, they would make
it available for people to watch it online or television.
• Feature film – Manage materials such as camera footage, dialogue, sound
effects, graphics and special effects to produce a final film or video product.
This is a key role in the post production process and your skills are can
determine the quality and delivery of the finishing results.
• Music videos – They arrange, edit and mix music for films, videos and other
creative work. Could create original music compositions, sound effects and
edits that matches the demands and specific project. They must produce
good hearing and solid editing software skills.
• Television programmes – To take non-story order and edit them bit-by-bit
into a whole. In pre-production editors work closely to the directors to
decide how to make most of the scripts.
• Corporate training videos – They increase the companies productivity by
teaching new skills knowledge to employees.

4. Lighting and sound technicians
There job role and responsibilities is
• Set up the lighting equipment
• Assemble all lighting and filter equipment needed
• Ensure all lighting equipment is in working order and carry out tests
• Organise any necessary scaffolding and cranes
• Position and plot lighting
• Pre-rig lighting, ensuring all cables and wires are safely concealed
• Load automated colour change systems
• Check the focusing of lighting in rehearsals
• Operate and maintain equipment during the shoot
• Change lighting during the shoots if necessary
• Programme and operate lighting consoles
• De-rig all equipment at the end of broadcast or production, ensure it is safely
transported away from the location and/or stored
• Work as part of a large crew especially on feature film
• Liaise with and work under the direction of the gaffer (who oversees electricals)
and best boy (who assists the gaffer) throughout the project.

5. Researches
They discuss programme ideas and research with needed producers. They find or check
information, search media libraries and archives. Write briefs for presenters, brief
scriptwriters and checks for copyright. Their job role also consists of:
• Meeting with producers, directors, designers, presenters and writers to discuss the
research needed for a programme.
• Generating and developing new programmes ideas.
• Conveying findings accurately to others in report briefs.
• Sourcing and researching facts, figures and information using the internet, film and
tap achieves, specialist collection, picture libraries, museums and government
departments.
• Assessing contributors' suitability for the programme, researching and booking
appropriate people and locations
• Booking resources and facilities
• Recruiting freelance staff and negotiating fees
• Providing administrative support such as typing, answering the phone and dealing
with contracts
• Briefing scriptwriters and presenters on topics, updating scripts and editing news
reports
• Sourcing copyright for literary and music sources and gaining clearance for any
materials used
• Negotiating broadcasting rights and producing information and fact sheet for
websites
• Providing research to production staff in a clear, concise format and tracking down
film, archive and video tapes
• Finding interviewees to conduct initial interviews with and getting vox-pop
responses to current events from members of the public
• Directing a small shoot and carrying out straightforward editing

6. Writers
• Researching industry – related topics combining online sources, interviews and
studies)
• Writing clear marketing copy to promote our products or service
• Preparing well-structured drafts using content management systems
• Proofread work to editors for input and approval
• Coordinate with marketing and design team to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers' needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tones)
• Update website content as needed

7. Animator – job
roles
• Liaising with clients and developing animation for their concepts
• Creating storyboards that depict the script narrative
• Drawing 2D to create sketches, artwork or illustrations
• Designing models, backgrounds, sets, characters, objects and the animation
environment
• Using a range of materials including modelling clay, plaster, oil paints, water – colours
and acrylics
• Developing the timing and pace of the movement of a character or object during the
sequence of images and ensuring they follow the soundtrack and audio requirements
• Using technical software packages such as flash, 3ds Max, Maya, Lightwave,
softimage and cinema 4D
• Building up accurate, detailed, frame – by fame visuals
• Recording dialogue and working with editors to composite the various layers of
animation (background, special effects, characters and graphics) in order to produce
the finished piece
• Working to production deadlines and meeting clients' commercial requirements
• Working as part of a broader production team, which might liasing with printers,
copywriters, photographers, designs, account executives, website designers or
marketing specialists
• Dealing with diverse business cultures, delivering presentations and finding funding

8. Runners – job roles
• a role as a runner is an entry-level job on a film or TV set, and most with a career in TV or film production
started their careers this way. This work isn’t regularly advertised so it’s best to contact your local
production companies to see if they have any openings, they also:
• Carry out a range of administrative tasks, including answering phone calls, taking messages,
photocopying and delivering posts and messages
• Hire props
• Order stock
• Manage petty cash
• Drive cars, vans or trucks between locations and around sets and transport cast, crew, production staff,
scripts and hire equipment between offices, studios and shoot locations
• Fetch and carry items, such as equipment, tapes, cables and scripts and get everything in place for
shoots
• Help set up a location for a shoot, and make any necessary meetings room bookings or food orders
• Leep the set clean and tidy
• Make and hand out tea, coffee and lunches and look after any guests
• Pick up casts for making – up calls
• Sort out the kit bags, for example checking that the camera bag contains all of the necessary items
• Transcribe production tapes
• Undertake basic research
• Use maps, tapes and clapper boards and other film and television production equipment
• Write down shot lists

9. Advertising and marketing
Working in advertising and marketing can be very rewarding career path.
Marketing is a key part of almost every organisation. This means your
expertise will be demand across a vast range of fields. There are job roles
such as:
• Advertising account executive
• Copywriter
• Marketing assistant
• Digital marketer
• Marketing executive
• PPC specialist, working in online paid advertising
• Graphic designer
• Marketing manager
• Communications manager
• Social media manager
• Talent agent

10. Advertising account executive
• Meeting and liaise with clients to discuss and identify their advertising requirements
• Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget
• Present (alongside agency colleagues – particularly the account manager) the campaign ideas and budget to the client
• Work with the account manager to brief media, creative and research staff and assist with the formulation of marketing strategies
• Liaise with and act as the link between the client and the advertising agency by maintaining regular contact with both
• Ensure that communication flows effectively
• Negotiate creative work to clients for approval or modification
• Handle bidgets, manage campaign costs and invoice clients
• Write client reports
• Monitor the effectiveness of campaigns
• Undertake administrative tasks
• Arrange and attend meetings
• Make pitches, along with other agency staff with the aim of securing new business for the agency

11. Copywriter- job roles
• Liaise with the client regularly, either by phone, email or face to face
• Carry out project scoping and create a clear brief, in order to ensure you understand
what the clients wants
• Tailor the content and style of individual writing assignments to either persuade or
inform
• Understand your target audience
• Identify key messages
• Work with creative teams to ensure that the visual elements of the webpage
complement the words
• Identify fresh and interesting angles for your articles
• Write for webpages, blogs and potentially for social media. E-books, slogans and video
scripts
• Edit your own and other's writing
• Provide other digital content such as images and videos if required
• Input your content to the client's content management software (CMS), if required
• Work with your team to review the impact of your work
• Assist with business pitches to win new clients or projects

12. Marketing assistant
– job assistant
• Planning , advertising, public relations, event organisation, product development,
distribution, sponsorship, research
• Create awareness of and develop the brand you're marketing
• Communicate with target audiences and build and develop customer relationships
• Help with marketing plans, advertising, direct marketing and campaigns
• Source advertising opportunities and place advertisements in the press or on the
radio
• Work closely with in-house or external creative agencies to design marketing
materials such as brochures and advertisements
• Write and proofread marketing copy for both online and print campaigns
• Produce creative content, including videos and blog posts
• Run social media channels
• Organise and attend events such as conferences, seminars, receptions and
exhibitions.

13. Digital marketer
• Create and upload copy and images for the organisation's website
• Write and dispatch email marketing campaigns
• Provide accurate reports and analysis to clients and company management to demonstrate
effective return on investment (ROI)
• Research new online media opportunities that may benefit the business including mobile, social
media, development of blogs and forums
• Design website banners and assist with web visuals
• Communicate with clients, affiliate network and affiliate partners
• Conduct keywords research and web statistics reporting
• Contribute to social media engagement and brand awareness campaigns
• Use web analytics software to monitor the performance of clients websites and make
recommendations for improvements
• Contribute to company and industry blogs and manage e-communications
• Assist with paid media, including liaising with digital advertising agencies
• Develop and integrate content marketing strategies
• Keep up to date with current digital trends
• Manage the contact database and assist with lead generation activities
• Negotiate with media suppliers to achieve the best price for clients

14. Market researcher
• Meet and liaise with clients to and agree research projects
• Prepare briefs and commission research
• Formulate plans or proposals to prevent to you client or senior
management
• Write and manage the distribution of surveys and questionnaires
• Brief interviewers and researches
• Liaise with and manage survey staff
• Moderate focus groups
• Undertake ethnographic research (observing people in their homes and
other environments)
• Conduct qualitative or quantitative surveys, which make involve field,
interview or focus group assessments
• Use statistical software to manage and organise information
• Monitor the progress of research projects
• Analyse and interpret data to identify patterns and solutions, including
surveys and focus group transcripts
• Write detailed reports and present results
• Advise clients or senior management on how to best use research
findings
• Manage budgets

15. Marketing
executive
As a marketing executive, you'll contribute to develop integrated marketing campaigns to
promote a product, service or idea. This a varied role which includes:
Planning
Advertising
Public relations
Event organisation
Product development
Distribution
Sponsorship
Research

16. Marketing executive - responsibilities
• Create awareness of and develop the brand you're marketing
• Communicate with target audiences build and develop customers relationships
• Help with marketing plans, advertising, direct marketing and campaigns
• Source advertising opportunities and place adverts in the press or on the radio
• Work closely with in-house or external creative agencies to design marketing materials such as brochures and
adverts
• Write and proofread marketing copy for both online and print campaigns
• Produce creative content, including videos and blog posts
• Run social media channels
• Organise and attend events such as conferences, seminars, receptions and exhibitions
• Sources and secure sponsorship
• Liaise with designers, printers and organise photo shoots
• Arrange the effective distribution of marketing materials
• Maintain and update customer databases
• Conduct market research, example using customer questionnaires and focus groups
• Develop relationships with key stakeholders, bot internal and external

17. Marketing executive – responsibilities –
with experience
• Develop and implement a marketing strategy (often as part of a wider
sales and marketing programme)
• Evaluate and review marketing campaigns, advertising and SEO to make
sure the correct medium are being used and campaigns are effective
• Track marketing performance and return on investment and prepare
weekly or monthly reports for management
• Monitor and report on competitor activity
• Lead external agencies, when appropriate, to effectively manage events,
press relationships, editoral requests, presentations, promotional
materials and online activities
• Oversee and manage the marketing budget

18. PPC specialist, working in online paid advertising
Pay – per – click (PPC) is the term used to refer to paid advertising on the internet usually through Google ads or Bing ads. Advertisers pay a fee each time one of their
adverts is clicked. PPC specialists use their expertise to advise on how to maximise the results of a PPC campaign.
Other job titles in this area include:
• PPC account executive
• PPC account manager
• PPC analyst
• PPC executive
• PPC manager
Reponsibilities
• Creating and planning a varity of PPC campaigns across a range of digital channels
• Overseeing existing campaigns and making reccommendations on how to optimise them
• Analysing trends and making data-driven decisions
• Writing engaging copy for adverts
• Proofreading
• Making creative suggestions for advert templates
• Account management of clients
• Relationship building and business development
• Producing detaild analysis and reports of campaigns
• Presenting data and reports of campaigns
• Presenting data and reports to a range of audiences

19. Graphic designer
As a graphic designer you'll create eye-catching visuals for a variety of products and activities such as:
• Websites
• Advertising
• Books and magazines
• Posters
• Computer games
• Product packaging
• Exhibitions and displays
• Corporate communications
• Corporate idenity, i.e giving organisations a visual brand
Responsabilities
• Meet clients or account managers to discuss the business objectives and requirements of the job
• Estimate the time required to complete a job and provide quotes for clients
• Develop designs briefs that suit the client's purpose
• Think creatively to produce new ideas, concepts and develop interactive designs
• Find innovative ways to redefine a design brief within time and cost constraints
• Present finalised ideas and concepts to clients or account managers
• Work with a range of media, including computer – aided design (CAD), and keep up to date with emerging technologies
• Proofread to produce accurate and high-quality work
• Demostrate illustrative skils with rough sketches and work on layouts ready for print
• Commission illustrators and photographers
• Work as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executuves, web developers and marketing specialists

20. Communication manager
• A confident communicator and presenter
• Strong writing, editing, proofreading, layout and design,
professional printing/publishing skills are essential,
including ability to present concepts verbally
• Excellent organisational and planning skills
• Superior project management and time management
skills
• A wide degree of creativity and latitude
• Strong knowledge and understanding of current trends
in digital media/social media
• Self motivated with a postive and professional approach
to management

21. Social
media
manager

22. Social media manager - responsabilities
• Design and deliver creative and engaging social media strategies
• Manage the day-to-day handling of all social media platforms such as facebook, instagram, tiktok,youtube, twitter etc, adapting content to suit different platforms
and audiences
• Oversee plan and deliver content across different platforms suing scheduling tools such as sprinklr, hootsuite, buffer, Asana, later and Notion
• Create and/or coordinate orginal and engaging multimedia content across multiple social platforms
• Develop launch and manage new competitions and campigns that promote your organisation and brand
• Form key relationships with influencers across social media platforms
• Undertake audience research
• Manage and facilitate social media communicaties by responding to social media posts and developing discussions
• Monitor track, analyse and report on performance on social media platforms using tools such as Google analytics and facebook insights
• Identify consumers trends to help planning social media campaigns
• Optimise content to further encourage community interaction and engagement
• Research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity
• Analyse competitor activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customers engagement and loyalty
• Manage, motivate and coach junior staff such as social media executives or assistants
• Manage and track budgets for social media activites
• Educate other staff on the use of social media and promote its use within your company (in-house roles)
• Encourage collaboration across teams and departments
• Regularly liaise clients via phone, email, conferences calls or face to face (agency roles)

23. Talent agent
As a talent agent you'll secure work and fair contracts and conditons for people in the entertainment industries. For many of the people you represent it will be essential to have an agent
and they'll be dependent on you for access to suitable roles. You'll champion, promote and sometimes defend the talent you represent in order to protect their intersts and ensure they get plenty
of relevant quality work.you might scout for new talent in the hope to representing them and raising their profile.
• Type of roles:
• Acting agent
• Broadcast agentiterary agent
• Model agent
• Music agent
• Sports agent
• Voice over and commercial agent
Responsabilities
Build and maintain a strong network of industry contacts
Possess an in-depth and up-to-date knowledge of your industry area
Be confident in negotiating terms and pay for your clients
Mentor and advise talent on personal and professional decisions that impact their career
Keep track of your client's roster and their activities
Be comfortable working in a competitive and sometimes pressured environment
Thrive on working with a diverse range of people
Use your judegement to decide which talent to take on
Be happy readfing long scripts/ manuscripts or contracts on a frequent basis.

24. What skills are needed to work in the media
industry?
Due to the number of careers in the media industry, it's not possible to say which skills are needed for
each job. These are a few skills that would benefit you in any role within the industry:
• Strong written and verbal communication skills
• The ability to work well independently and within a team
• Creativity and innovation
• Management skills
• Problem – solving abilities
• Knowing how to prioritise work and meet deadlines
• IT skills (being able to use programs like word, Excel as well as more specialist programs)

25. What degrees help with a
career in media?
There are many routes to a career in media, you don't necessarily have to attend
University. Experience is key within this industry but it's always worth looking at the
person specification included in the advertisements for the type of jobs you are
interested in, to see if there is a list for a degree as part of essential criteria.
Here is a few subjects that you could consider:
• Media studies
• Advertising and marketing
• Film studies
• Communication
• Journalism
• Cultural and media studies
• Psychology
• Media production