Employee engagement and case study of TCS

5. COMPONENTS OF EMPLOYEE ENGAGEMENT
THERE ARE TWO PRIMARY FACTORS THAT DRIVE EMPLOYEE ENGAGEMENT. THESE
FACTORS ARE BASED ON STATISTICAL ANALYSIS AND WIDELY SUPPORTED BY
INDUSTRY RESEARCH.
Employee
Engagement
Engagement with The
Organization
measures how engaged
employees are with the
organization as a whole, and
about senior management
Engagement with “The
Manager"
It is a more specific measure of
how employees feel about their
direct supervisors

6. HOW IS EMPLOYEE
ENGAGEMENT
MEASURED?

7. Global Employee Engagement

10. WHAT WERE THE BARRIERS ?
AS THE COMPANY GREW IN SIZE, IT FACED AN UNEXPECTED PROBLEM OF EMPLOYEES FEELING THAT THEIR
VOICES WEREN’T BEING HEARD IN THE ORGANIZATION AND HENCE FELT LEFT OUT AND DEMOTIVATED. DUE TO
THIS THE SATISFACTION AND ENGAGEMENT LEVELS OF THE EMPLOYEES STARTED DROPPING.
WHAT DID THE COMPANY DO?
TO COUNTERACT THIS PROBLEM, TCS CONDUCTED A PULSE SURVEY. THIS ENABLED THE ORGANISATION TO
ADOPT A PROCESS IMPROVEMENT APPROACH, WHEREBY INITIATIVES, PROGRAMMES AND CHANGES WERE
TARGETED AND SPECIFIC TO IMPROVE ACCORDING TO THE FEEDBACK OF THE EMPLOYEES. PLANS WERE
DEVISED ACCORDINGLY TO THE TAILORED REQUIREMENTS OF THE VARIOUS DEPARTMENTS.
THIS IS EMPHASIZED IN THE CEO’S ANNUAL KEYNOTE SPEECH AND KNOWN IN THE TCS CULTURE AS THE “YOU
SAID IT…WE DID IT!” CAMPAIGN.

11. WHAT DID THE COMPANY DO RIGHT?
THEY PROVIDED THEM WITH BETTER CAREER DEVELOPMENT OPPORTUNITIES, A
BETTER WORK ENVIRONMENT, AND GENERALLY ENRICHING THEIR PERSONAL
EXPERIENCE. IT HELPED BOTH THE EMPLOYEES AND COMPANY TO GROW.
WHERE DID IT HAPPEN?
STUDIES WERE CONDUCTED BY TATA CONSULTANCY SERVICES GLOBALLY, BUT THEY
WERE FOCUSED ON DETERMINING AND UNDERSTANDING EMPLOYEE ENGAGEMENT
IN AUSTRALIA AND NEW ZEALAND.

12. MODEL
THE MODEL USED BY TCS IS THAT OF THE SUPPORT MODEL WHICH EMPHASISES ON LEADERSHIP . FACTORS WHICH HAVE
FOUND TO HAVE AN IMPACT ON THE ORGANIZATION ARE LEADERS WHO INSPIRE CONFIDENCE IN THE FUTURE,
MANAGERS WHO RECOGNIZE EMPLOYEES AND
MOBILIZE THEIR TEAMS FOR PEAK PERFORMANCE, EXCITING WORK AND THE OPPORTUNITY TO IMPROVE
SKILLS AND ORGANISATIONS WHO DEMONSTRATE A GENUINE RESPONSIBILITY TO THEIR EMPLOYEES AND
COMMUNITIES.
YEAR
THE STUDIES WERE CONDUCTED FIRST BETWEEN 2012 AND 2013, THEN THEY WERE CONTINUED FROM 2013 TO 2014.TO
MEASURE THE EMPLOYEE ENGAGEMENT OF THE COMPANY THE RESEARCHERS USED THE PULSE SURVEY

13. Why did TCS opt to solve this issue?

14. THANK YOU
A PROJECT BY –
AKSHIT SETIA
AMOGH BHAGWAT
FAHD BUTT
KEYUR SHRESTHA
JINU JACOB