SlideShare a Scribd company logo
Empathy map
Cathy – IT and statistic student looking for a job, 25 years old, living in
the South of Germany but looking for a job in the Middle of Germany
Cathy
Say
DoThink
Feel
Stakeholder
O Cathy, 25 years old
O Student of statistics and IT
O Looking for a job with analytic
background
O Living in the South of Germany
She says...
O I want to finish my studies this summer
O I want to start to work directly afterwards
(October)
O I found out that most jobs are available in
the middle of Germany (Frankfurt area)
O I want to find an analytic job as I love to
work straight forward
She did...
O Wrote CV in German and English for
international companies
O Collected all education papers for
application map
O Sent out around 20 CVs across Germany
O Checked job availability in the South of
Germany and across the country with the
help of newspaper announcements and
internet portals
She thinks...
O It will be easier to find a job in the middle of
Germany as the financial sector is placed right
there
O Companies are looking for perfectly educated
students who have finished their studies
within defined study period or even shorter
period
O It will be easier for students who have both a
university certificate and a training on the job
O There are too many opportunities and
different company types and areas which
make it too difficult for her to find the right one
She feels...
O That she is under pressure to finish her
studies and search for a job at the same
time
O It will be difficult to find the right first job
O Lost in the job opportunities
O Lost in defining her wishes regarding
salary, job details etc.
Insights
Cathy, a 25 years old statistic and IT student,
close to finishing her studies and looking for an
analytical job.
She needs to define her wishes regarding job
components (which job/company types, where
in Germany, which salary will be fine for her...).
After defining her job components she will be
able to search more efficiently. Therefore she
will be able to concentrate better on finishing her
studies. And she will feel more confident to find
the right job for a longer time than just a few
months.

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Empathymap sandra

  • 1. Empathy map Cathy – IT and statistic student looking for a job, 25 years old, living in the South of Germany but looking for a job in the Middle of Germany Cathy Say DoThink Feel
  • 2. Stakeholder O Cathy, 25 years old O Student of statistics and IT O Looking for a job with analytic background O Living in the South of Germany
  • 3. She says... O I want to finish my studies this summer O I want to start to work directly afterwards (October) O I found out that most jobs are available in the middle of Germany (Frankfurt area) O I want to find an analytic job as I love to work straight forward
  • 4. She did... O Wrote CV in German and English for international companies O Collected all education papers for application map O Sent out around 20 CVs across Germany O Checked job availability in the South of Germany and across the country with the help of newspaper announcements and internet portals
  • 5. She thinks... O It will be easier to find a job in the middle of Germany as the financial sector is placed right there O Companies are looking for perfectly educated students who have finished their studies within defined study period or even shorter period O It will be easier for students who have both a university certificate and a training on the job O There are too many opportunities and different company types and areas which make it too difficult for her to find the right one
  • 6. She feels... O That she is under pressure to finish her studies and search for a job at the same time O It will be difficult to find the right first job O Lost in the job opportunities O Lost in defining her wishes regarding salary, job details etc.
  • 7. Insights Cathy, a 25 years old statistic and IT student, close to finishing her studies and looking for an analytical job. She needs to define her wishes regarding job components (which job/company types, where in Germany, which salary will be fine for her...). After defining her job components she will be able to search more efficiently. Therefore she will be able to concentrate better on finishing her studies. And she will feel more confident to find the right job for a longer time than just a few months.