A workshop for the Congressional Hunger Center professional day, March 2012. All content created by Artemio Rivera.

1. Design Thinking in Document Planning
Introducing a Framework for Empathy
Data Visualization Professional Development Day , March 2012
National Emerson Fellows, Congressional Hunger Center
Presented by Artemio Rivera, DC Area UI/UX Designer

2. 2Empathy in Document Planning Workshop, Artemio Rivera, March 2012
welcome!

3. 3Empathy in Document Planning Workshop, Artemio Rivera, March 2012
Objective
DOCUMENT
PLAN
EMPATHY

4. Empathy in Document Planning Workshop, Artemio Rivera, March 2012 4
Each Group
5 people 3 activities 1 persona 1 deliverable
5 minutes
each!
set of guidelines to help structure a document

5. 5Empathy in Document Planning Workshop, Artemio Rivera, March 2012
Today’s Focus
Supplemental Nutrition Assistance Program (SNAP)
1. Make a document that “just works” for your persona.
2. Make your persona care about it.

6. 6Empathy in Document Planning Workshop, Artemio Rivera, March 2012
Activities Outline
?
1. Persona Details
2. Design Directions
3. Document
Strategies

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Activities Outline (in other words…)
1. Focusing on Details: understand a reader’s daily life at multiple
levels.
2. Going Abstract: identify important patterns in the reader’s life that
might lead to design directions.
3. Creating an Actionable Strategy: generate document guidelines
based on an understanding of the reader.

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let’s get started!

9. 9Empathy in Document Planning Workshop, Artemio Rivera, March 2012
?
Think and Feel?
Say and Do?
See?Hear?
1. Persona Details: The Empathy Map
Walk through a day in the life of your persona. At each step, what do they...
I want to
make a
difference in
the world.
“You need to
start planning
your future…”
Other
students
getting jobs
PROCRASTINATE

10. 10Empathy in Document Planning Workshop, Artemio Rivera, March 2012
?
Think and Feel?
Say and Do?
See?Hear?
1. Persona Details: The Empathy Map
Walk through a day in the life of your persona. At each step, what do they...

11. 11Empathy in Document Planning Workshop, Artemio Rivera, March 2012
2. Design Directions
2. Design Directions: Grouping
a. Group the facts from the Empathy Map into logical categories.
b. Define each category by completing the statement “The User needs to…”
one statement per sticky note.

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2. Design Directions
2. Design Directions: Grouping
Need to feel
connected to people
I care about
Need to become
self-sufficient
Need to find
direction in life

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3. Document Strategies: The Plan
a. Place each “need” sticky into a space on the Plan
Worksheet.
b. Fill in the two adjacent columns, FORMAT and CONTENT
with specifications that suggest themselves from the “need.”
Need, which suggest… FORMAT CONTENT
Need to find direction
in life
Simple format,
one or two
visual elements
– NOT like a
newspaper
One main
message

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discussion/reflection

15. 15Empathy in Document Planning Workshop, Artemio Rivera, March 2012
Concluding Thoughts
?
1. Persona Details
2. Design Directions
3. Document
Strategies

16. 16Empathy in Document Planning Workshop, Artemio Rivera, March 2012
thank you!
Artemio Rivera
B.S. Product Design, Stanford University
www.artemiorivera.com
artemior@alumni.stanford.edu