Presentation from the UX Design Day here in Wellington at the end of last year. Check out the video and blog post here: http://www.empathy.net.nz/creating-value-for-needy-people-ux-design-day

1. Designing for ‘needy’ people
10 October 2013

2. Hello
Kia ora
Shw mae
안녕하세요

4. How do you define
what’s valuable to
people?

5. Design ethnography
Being out in the field - conversations, observations, participation

12. Ethnography doesn’t
create value...
interpretation does!

13. 1. The importance (why)
2. Five step process (what)
3. Identifying need (how)

14. Creating valuable
stuff for needy people,
by design

22. Innovation isn’t about
making crazy stuff
with technology. It’s
about creating new
value.

23. The design process
Understand
gain
empathy
uncover
insights
Create
generate
ideas
prototype
to explore
prototype to
shape & test

24. Five step process
1. Prepare
2. Immerse
3. Comprehend
4. Identify
5. Define

25. Prepare
The end part of the Customer Research phase. Assembling the core information.

26. Immerse
Deep engagement with the research. Team members involved share rich information.

27. Comprehend
Theming, mapping and really geing a deep understanding of the customer information.
???
???

28. Identify
Pulling out and understanding human needs and how they relate to each other.

29. Define
Identifying key opportunities through understanding user need and business viability.

30. Identifying needs

31. The design process
Understand
gain
empathy
uncover
insights
Create
generate
ideas
prototype
to explore
prototype to
shape & test

32. http://0.tqn.com/d/create/1/0/u/B/6/-/cafe-conversation.jpg

33. Needs = Verbs

34. “How does the space
we’re in affect our
participation and
engagement of the
conference?”

37. do
have
get
be
feel

45. 1. Prepare
2. Immerse
3. Comprehend
4. Identify
5. Define

47. my question to you...
what’s your plan to
help NZ rise up the
innovation index?

48. Thank you.
currently prototyping our new website
empathy.net.nz
more coming soon.