Emerging issues in rural marketing
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This document discusses emerging issues in rural marketing in India. It begins by defining rural markets and noting their large size and influence. It describes the nature of rural markets, including their diversity, traditional outlooks, and rising incomes and literacy. The significance of rural markets is then outlined, such as increasing population and demand. Challenges of rural markets are also presented, like low literacy, incomes, and infrastructure. The document concludes by noting untapped potential in rural markets and that marketers must understand rural market dynamics to be successful.
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Rural markets in India offer significant opportunities but also have unique challenges compared to urban markets. Rural consumers have lower incomes and literacy, more seasonal demand, and lack access to infrastructure and information. To effectively market in rural areas, companies must segment consumers, develop appropriate products, pricing, and distribution suited to the local context. While rural marketing was initially focused on agriculture, it now encompasses a wide range of consumer goods and services. Initiatives like ITC's e-Choupal have helped connect farmers in remote villages to information.
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This document discusses rural marketing of fast-moving consumer goods (FMCG) in India. It notes that the Indian FMCG industry is the fourth largest in India and is estimated to grow to $74 billion by 2018. It faces several challenges in rural areas, including poor transportation infrastructure, lack of warehousing, high packaging costs, low literacy rates, and seasonal demand. However, some companies have found success through products tailored to rural needs, such as low-voltage TVs and hand-cranked radios. Overall, rural marketing in India offers growth opportunities for FMCG companies but requires an understanding of rural consumers' characteristics and challenges.
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Rural marketing involves all aspects of marketing agricultural products from producers to consumers in rural areas. It includes pre- and post-harvest operations like assembling, grading, storage, transportation, and distribution. Rural marketing manages activities to stimulate demand for products and services among rural consumers and move these offerings to people in rural areas to improve their standard of living. Rural markets are large and diverse but also scattered, with consumers' incomes often dependent on agriculture and traditional outlooks.
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This document provides an introduction to rural and agricultural marketing. It discusses the meaning and definition of rural marketing, highlighting how rural marketing has evolved over time from marketing agricultural products and inputs to now including household consumables and durables.
The key characteristics of rural markets are described, including that rural incomes are often agricultural and seasonal in nature, the markets are geographically scattered, and exhibit cultural and economic diversity. Rural markets also remain relatively undeveloped with low incomes and standards of living.
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The document discusses the future of rural marketing in India. It notes that over 70% of India's population lives in rural areas, representing a lucrative potential market. While rural markets face challenges like low incomes, seasonal issues, and infrastructure problems, opportunities exist. As rural incomes and literacy rise and infrastructure improves, the gap between urban and rural consumers is decreasing. Marketers can target rural consumers in similar ways to urban consumers, especially the growing young rural population with similar aspirations. With over 600,000 villages and 700 million rural people, India's countryside represents a huge consumer base and marketing opportunity.
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This document provides an introduction to rural and agricultural marketing. It discusses the meaning and definition of rural marketing, highlighting how rural marketing has evolved over time from marketing agricultural products and inputs to now including household consumables and durables.
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The document discusses the future of rural marketing in India. It notes that over 70% of India's population lives in rural areas, representing a lucrative potential market. While rural markets face challenges like low incomes, seasonal issues, and infrastructure problems, opportunities exist. As rural incomes and literacy rise and infrastructure improves, the gap between urban and rural consumers is decreasing. Marketers can target rural consumers in similar ways to urban consumers, especially the growing young rural population with similar aspirations. With over 600,000 villages and 700 million rural people, India's countryside represents a huge consumer base and marketing opportunity.
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Rural marketing potential in india
742 million Indians constituting 138 million households reside in 6, 38,365 villages (Census, 2001). the size of rural market itself speaks of its potential.The current marketing environment and economic scenario have brought the corporate under contemporary roofs of modern India, which is challenging the current standards of segmenting, targeting and reaching the customers. Realistically, India as a nation has come a long way from the place where only urban population which constitutes 20 per cent of customer base for companies are responsible for 80 per cent of their profits. Also rural markets have acquired significance, as the overall growth of economy has resulted into substantial increase in the purchasing power of the rural communities. A survey by India's premier economic research entity, National Council for Applied Economic Research (NCAER) indicates that rise in rural incomes is keeping pace with the rise in urban incomes.
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This chapter discusses rural marketing in India. It defines rural areas according to different organizations and notes limitations in these definitions. Common myths about rural India like rapid urbanization and it being solely agrarian are debunked. The marketing mix for rural areas uses 4 As - affordability, availability, awareness and acceptability instead of the usual 4 Ps. The rural consumer is evolving and becoming more aspirational due to factors like education, media exposure and infrastructure growth. Rural India is projected to have an exploding middle class of 164 million households by 2020, driven by increased incomes, infrastructure and government programs.
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Indian rural market (potentital or paradox)
Rural India has seen significant growth in connectivity and access to services like cellular networks, satellite TV, internet kiosks, radio, and community radio channels, allowing more effective communication. The rural population also has substantial purchasing power, estimated at over 1 trillion rupees annually. Many companies have launched products, campaigns, and initiatives targeted at rural consumers, focusing on affordability and local needs. These include low-cost smartphones, TVs, appliances, and financial products. Experts say that future growth lies in properly recognizing rural populations as valuable customer markets.
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Rural marketing involves developing, pricing, promoting, and distributing goods and services to rural customers to meet their needs and exchange value, while also achieving organizational objectives. It is a two-way process between urban and rural areas, with FMCG goods, fertilizers, and vehicles going from urban to rural areas, and agricultural products like fruits, vegetables, flowers, and milk going the other way. Rural marketing has evolved over four phases from independence to the present day. The rural market can be segmented based on population size, location, sociological characteristics, and income. Some challenges include fake products, urban bias, lack of competence, distribution issues, and understanding rural consumers. Strategies include small pack sizes, low prices, branding,
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This document discusses rural marketing in India. It defines rural marketing and notes that villages make a high contribution to national income mainly through agriculture and related occupations. It outlines several key features of rural Indian markets including traditional customer attitudes, cultural diversity, low incomes, vast scattered markets, seasonal demand, and traditional lifestyles. Infrastructure is also noted to be less developed. Potentials for rural marketing include a growing population, rising literacy and prosperity, changing lifestyles and consumption patterns, and increasing demand for branded products. Overall the document provides an overview of characteristics and opportunities in India's large rural marketing sector.
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This document provides an overview of rural marketing in India. It discusses the evolution of rural marketing, characteristics of rural markets and consumers, potential and challenges. Some key points:
1) Rural marketing has evolved from agricultural marketing to include marketing of consumer goods and services to rural areas.
2) Rural markets are large but scattered, with low literacy and income levels compared to urban areas.
3) The rural consumer market potential is large due to population size, rising incomes, and government initiatives. However, challenges include low purchasing power and infrastructure issues.
4) Strategies to succeed in rural markets include understanding rural needs, distribution through local channels, and communication in local languages. Some companies that have achieved success
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What Rural Marketing is all about!
Two way process of rural marketing.
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The document discusses rural marketing in India. It defines rural as areas with populations under 5,000 and where 75% of males work in agriculture. Rural marketing involves all aspects of bringing a farm commodity to market. Key features of rural markets include their large, scattered size; diverse socioeconomics; agriculture-based income; and traditional outlook. The document outlines strategies for rural marketing, including addressing availability, affordability, acceptability, and awareness. It also discusses the rural consumer profile and strategies to motivate rural consumers.
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- Many major companies have implemented rural marketing strategies like training rural sales agents (Hindustan Unilever) or building rural retail stores (ITC).
- Rural consumers have different characteristics than urban consumers in terms of occupation, income sources, media access, and brand awareness. Successful rural marketing requires understanding rural consumer behavior.
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This document discusses rural marketing in India. It begins by defining rural marketing and outlining its key concepts and phases of development. It then describes the scope of rural marketing, including the organized, semi-organized and unorganized sectors. The document also classifies rural markets, discusses the nature and characteristics of rural markets, and outlines the potential and environment of rural markets in India. Overall, the document provides a comprehensive overview of rural marketing in India, from definitions and concepts to market classifications, characteristics, potential and environment.
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Rural marketing potential in india
742 million Indians constituting 138 million households reside in 6, 38,365 villages (Census, 2001). the size of rural market itself speaks of its potential.The current marketing environment and economic scenario have brought the corporate under contemporary roofs of modern India, which is challenging the current standards of segmenting, targeting and reaching the customers. Realistically, India as a nation has come a long way from the place where only urban population which constitutes 20 per cent of customer base for companies are responsible for 80 per cent of their profits. Also rural markets have acquired significance, as the overall growth of economy has resulted into substantial increase in the purchasing power of the rural communities. A survey by India's premier economic research entity, National Council for Applied Economic Research (NCAER) indicates that rise in rural incomes is keeping pace with the rise in urban incomes.
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The document discusses marketing consumer durables and FMCGs in rural Indian markets. It outlines key distribution channels in rural areas like cooperative societies, public distribution systems, agricultural input dealers, and NGOs. Some related issues for marketing in rural markets include intensified competition, counterfeited goods, consumer awareness, supply chain constraints, and lack of infrastructure. The document suggests effective ways to market in rural India include acquiring Indian brands, utilizing effective media communication, and adopting localized distribution methods.
Indian rural market (potentital or paradox)
Rural India has seen significant growth in connectivity and access to services like cellular networks, satellite TV, internet kiosks, radio, and community radio channels, allowing more effective communication. The rural population also has substantial purchasing power, estimated at over 1 trillion rupees annually. Many companies have launched products, campaigns, and initiatives targeted at rural consumers, focusing on affordability and local needs. These include low-cost smartphones, TVs, appliances, and financial products. Experts say that future growth lies in properly recognizing rural populations as valuable customer markets.
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Rural marketing involves developing, pricing, promoting, and distributing goods and services to rural customers to meet their needs and exchange value, while also achieving organizational objectives. It is a two-way process between urban and rural areas, with FMCG goods, fertilizers, and vehicles going from urban to rural areas, and agricultural products like fruits, vegetables, flowers, and milk going the other way. Rural marketing has evolved over four phases from independence to the present day. The rural market can be segmented based on population size, location, sociological characteristics, and income. Some challenges include fake products, urban bias, lack of competence, distribution issues, and understanding rural consumers. Strategies include small pack sizes, low prices, branding,
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This document discusses rural marketing in India. It defines rural marketing and notes that villages make a high contribution to national income mainly through agriculture and related occupations. It outlines several key features of rural Indian markets including traditional customer attitudes, cultural diversity, low incomes, vast scattered markets, seasonal demand, and traditional lifestyles. Infrastructure is also noted to be less developed. Potentials for rural marketing include a growing population, rising literacy and prosperity, changing lifestyles and consumption patterns, and increasing demand for branded products. Overall the document provides an overview of characteristics and opportunities in India's large rural marketing sector.
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This document provides an overview of rural marketing in India. It discusses the evolution of rural marketing, characteristics of rural markets and consumers, potential and challenges. Some key points:
1) Rural marketing has evolved from agricultural marketing to include marketing of consumer goods and services to rural areas.
2) Rural markets are large but scattered, with low literacy and income levels compared to urban areas.
3) The rural consumer market potential is large due to population size, rising incomes, and government initiatives. However, challenges include low purchasing power and infrastructure issues.
4) Strategies to succeed in rural markets include understanding rural needs, distribution through local channels, and communication in local languages. Some companies that have achieved success
Rural marketing
What Rural Marketing is all about!
Two way process of rural marketing.
Potential of rural Marketing.
Characteristics of Rural Marketing.
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The document discusses rural marketing in India. It defines rural as areas with populations under 5,000 and where 75% of males work in agriculture. Rural marketing involves all aspects of bringing a farm commodity to market. Key features of rural markets include their large, scattered size; diverse socioeconomics; agriculture-based income; and traditional outlook. The document outlines strategies for rural marketing, including addressing availability, affordability, acceptability, and awareness. It also discusses the rural consumer profile and strategies to motivate rural consumers.
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This document summarizes key aspects of the rural marketing environment in India based on Chapter 2 of the textbook "Rural Marketing, 2e". It describes the evolution of rural marketing through four phases from an unorganized market to initiatives focused on rural development. It then analyzes the rural demographic, physical, social, cultural, political, and technological environment. Finally, it examines the rural economic structure including the farm and non-farm sectors, rural enterprises, migration trends, income and expenditure patterns, and changing consumption patterns in rural India.
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The document summarizes a rural marketing study conducted in the village of Daruthenga, India. It describes the village's population, infrastructure, and retail landscape. Several large FMCG companies have a presence in Daruthenga, selling products through kirana shops and distribution channels connected to urban markets. The document also discusses characteristics of rural consumers, including brand loyalty and the influence of local reference groups on purchase decisions.
Rural marketing
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
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Rural marketing in India is growing in importance as rural populations and incomes rise. Some key points:
- Rural markets now account for over 50% of sales for many FMCG products and are growing faster than urban markets.
- Many major companies have implemented rural marketing strategies like training rural sales agents (Hindustan Unilever) or building rural retail stores (ITC).
- Rural consumers have different characteristics than urban consumers in terms of occupation, income sources, media access, and brand awareness. Successful rural marketing requires understanding rural consumer behavior.
- Segmenting the rural market by factors like geography, demographics, and behaviors is important for effective targeting and positioning of products. Companies must consider
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More than 60% of India's population lives in rural areas and depends on agriculture for employment and livelihood. Rural development faces issues related to infrastructure, healthcare, education, and socioeconomic conditions. Corporate social responsibility can play an important role in rural development by investing in infrastructure, public services, communication networks, agriculture, healthcare, education, and skill development. This will help generate employment opportunities and improve living standards in rural India.
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This document discusses rural marketing in India. It begins by defining rural marketing and outlining its key concepts and phases of development. It then describes the scope of rural marketing, including the organized, semi-organized and unorganized sectors. The document also classifies rural markets, discusses the nature and characteristics of rural markets, and outlines the potential and environment of rural markets in India. Overall, the document provides a comprehensive overview of rural marketing in India, from definitions and concepts to market classifications, characteristics, potential and environment.
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Rural areas of India are home to 75% of India's population of over 1.2 billion people, spread across more than 638,000 villages. While rural incomes and standards of living have been improving, poverty remains widespread and infrastructure like electricity, sanitation, and healthcare are lacking in many rural areas. The rural market contributes over half of India's total consumption and is divided into groups based on income levels, with many rural households still classified as "destitute" living on less than 16,000 rupees annually. Various government programs aim to reduce rural poverty and stimulate development.
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This document discusses marketing strategies for rural markets in India. It begins by noting how rural consumers have become more demanding and how a one-size-fits-all urban marketing strategy will not work for rural consumers, who have different priorities. It then provides background on the size and growth of rural markets in India, noting their immense potential given the large rural population and growing incomes. The document emphasizes that properly understanding rural consumers' communication preferences and developing appropriate products and messaging is key to success in rural marketing.
Rural marketing challenges, opportunities & strategies
Rural markets in India offer significant opportunities for companies due to the large population size and increasing purchasing power. However, rural consumers have unique needs and preferences compared to urban consumers. Successful rural marketing strategies require understanding rural consumer behaviors and leveraging existing rural infrastructure like local markets. Examples of companies that have effectively tapped the rural market include Escorts, HLL, ITC, and BPCL through tailored approaches like focused local advertising, introducing smaller product packages, and establishing rural retail points of presence.
Promotional strategy of fmcg company in rural market
This document discusses the evolution of rural marketing in India and reasons for companies to target rural markets. It outlines 4 phases of rural marketing: pre-1960s focused on agricultural products; 1960s-1990s saw growth of agricultural inputs; 1990s-2000s saw expansion to household goods; and post-2000s where rural marketing has become a key focus. Key reasons for companies to target rural markets include saturation in urban areas, the large untapped rural population, and rising rural incomes driving demand for consumer products.
Rural Retail (Research Paper)
This document discusses rural retailing in India and the opportunities it presents. It notes that while urban markets were initially the focus, they became saturated forcing companies to look to rural markets. Rural markets account for 70% of India's population and present significant potential for growth. Characteristics of rural markets include increasing incomes, literacy rates, and family sizes. This has led to rising consumption, especially of factory produced goods, in rural areas presenting lucrative opportunities for retailers.
Rural marketing
This document discusses rural marketing in India. It begins with an introduction defining marketing and then discusses the nature and evolution of rural marketing in India. It identifies four phases in the evolution from pre-1960s focusing on agricultural produce marketing to the current phase with all products and services being marketed between urban and rural areas. It discusses important models, factors driving changes, importance and challenges of rural marketing. Key strategies discussed are making products affordable, creating awareness, ensuring accessibility and gaining acceptance. Innovations in rural marketing and a conclusion on the growth of rural markets in India are also provided.
Marketing practices by fmcg companies for rural market shailu (2)
This document provides a literature review and background on marketing practices by fast-moving consumer goods (FMCG) companies in rural markets in India. The literature review covers strategies used by companies like ITC and Hindustan Unilever to target rural consumers. It also discusses the differences between rural and urban markets in India and the need for tailored rural marketing strategies. The background section provides an overview of major FMCG companies in India like Nestle, Hindustan Unilever, Colgate, and Britannia and their history in the Indian market. It also discusses the evolution of the FMCG sector in India and key factors that have shaped marketing to rural consumers.
Marketing practices by fmcg companies for rural market shailu (2)
This document provides a literature review and background on marketing practices by fast-moving consumer goods (FMCG) companies in rural markets in India. The literature review covers strategies used by companies like ITC and Hindustan Unilever to target rural consumers. It also discusses the differences between rural and urban markets in India and the need for tailored rural marketing strategies. The background section provides an overview of major FMCG companies in India like Nestle, Hindustan Unilever, Colgate, and Britannia and their history in the Indian market. It also discusses the evolution of the FMCG sector in India and key factors that have shaped marketing to rural consumers.
Abhay ppt
This document discusses rural marketing in India. It begins by outlining the nature of Indian rural markets, noting they are large, diverse, and scattered. It also discusses that rural prosperity is tied to agriculture and standard of living is rising. Some myths about rural markets are then debunked, such as the notion they are homogeneous or have low disposable income. The document concludes by examining major problems of Indian rural markets like underdeveloped infrastructure, low literacy rates, prevalence of local brands, and different thinking patterns compared to urban areas.
Rural marketing
1. The document discusses rural marketing in India, noting that rural markets are large but scattered, heterogeneous, and have lower standards of living compared to urban areas.
2. It identifies several opportunities in rural markets, including rising rural prosperity as incomes become more reliable and dependent on non-agricultural sectors, and increasing rural consumption and marketing efforts by companies.
3. However, the document also notes several challenges to rural marketing like poor infrastructure, understanding diverse rural consumer behaviors and communication barriers, and the high costs associated with reaching widespread rural populations.
Challenges and strategies in Rural Marketing
The document discusses the challenges and opportunities of marketing in rural India, noting the vast rural population and growing purchasing power but also challenges like poor infrastructure, understanding rural consumers, and effective promotion. It outlines strategies for rural marketing like customizing products, using local distribution methods like village fairs, and folk media for promotion. Capturing the rural market requires treating it as independent from urban areas and understanding unique rural consumption patterns.
RURAL MARKETING
This document discusses rural communications in India. It notes that while mass media like television and radio have some reach in rural areas, conventional advertising media have poor reach due to lack of infrastructure and literacy. Effective rural communication requires understanding rural audiences and their aspirations, fears, and product perceptions. The document outlines some challenges to rural communication like illiteracy, poor infrastructure, linguistic diversity. It discusses media strategies used in rural India like films, puppet shows, demonstrations at village fairs. Overall the document provides an overview of trends in rural communications in India and the prospects and problems in this area.
Rural marketing ppt
This is a presentation on rural marketing covering all the relevant areas like its characteristics, potential, challenges and strategies.
A Study on FMCG Products in Rural Market
The document summarizes a study on fast-moving consumer goods (FMCG) products in rural markets in India. It discusses the background and need for the study, as well as the objectives and hypotheses. The study uses a sample of 418 rural consumers and retailers from villages in western Uttar Pradesh, India. Survey data was collected using questionnaires and analyzed using statistical techniques like descriptive statistics, frequencies, chi-square, factor analysis, and ANOVA. The findings provide insights into the consumer characteristics and factors influencing rural consumers' and retailers' purchasing behaviors and choices regarding FMCG products.
Chapter1
This document provides an overview of rural marketing in India. It discusses how rural markets have evolved over time from primarily marketing agricultural produce to now including household consumables and durables. Rural markets present both opportunities and challenges for marketers. Some key points made in the document include:
- Rural markets now outpace urban markets in growth and present a significant business potential.
- However, rural markets also have problems like vastness, low incomes, and inadequate infrastructure that make them difficult to operate in.
- Marketers have found innovative solutions like using local sales agents and partnering with retailers to better reach rural customers.
Review of Rural Marketing in India and Innovations in Rural Marketing
The aim of this research is to study the current scenario of Rural Marketing in India, the rural market presents with its various opportunities and challenges, given how diversely populated the rural consumers in India are. The rural market consists of 83.3 crore people and this is what attracts marketers to enter in this market. To market in the territory of rural marketing corporations must understand the rural consumer. There is a shift incoming from urban to the rural marketing as the development and levels of literacy and awareness among the rural consumers is rising and these consumers want value for their money. Marketers when catering to rural consumers need to connect with them and also undertake demonstrations for the better understanding of the rural people. Many innovations in the strategy to market into the rural markets have been undertaken in the past years. This paper aims to understand these innovations and strategies and to understand the rural consumer of India. The future of rural marketing and the development in rural areas is promising in development of rural economies and for the people living in these rural areas a better life.
Rural Marketing in India
This slideshow talks about rural marketing status, opportunities and prospects in India. It discusses about the strategies for rural marketing and related topics.
Rural marketing-By Arun raj v
The document discusses the rural consumer market in India. It notes that around 70% of India's population lives in rural areas, consisting of over 600,000 villages. Rural consumers exhibit diverse behaviors and reactions to products compared to urban consumers. Their purchase decisions depend on the availability, affordability, acceptability, and their awareness of products. Various government programs have helped increase rural incomes and living standards over time. Marketers must properly understand rural consumers, segment the market, and tailor their products, pricing, distribution, and promotion strategies to be effective in rural India.
Similar to Emerging issues in rural marketing (20)
Rural marketing challenges, opportunities & strategies
Rural marketing challenges, opportunities & strategies
Promotional strategy of fmcg company in rural market
Promotional strategy of fmcg company in rural market
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
Review of Rural Marketing in India and Innovations in Rural Marketing
Review of Rural Marketing in India and Innovations in Rural Marketing
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Emerging issues in rural marketing
- 2. INTRODUCTION The concept of rural marketing in Indian economy has always played an influential role in the lives of people. In India, leaving out a few metropolitan cities, all the districts and industrial townships are connected with rural markets. The rural market in India is not a separate entity in itself and it is highly influenced by the sociological and behavioral factors operating in the country.
- 3. Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity markets or Labor economics. Typically, a rural market will represent a community in a rural area with a population of 2500 to 30000. However, rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country as well as the marketing
- 4. NATURE OF RURAL MARKET Large, diverse and scattered market. Major income of rural consumers is from agriculture. Traditional outlook. Standard of living and rising disposable income of the rural customers. Rising literary levels. Diverse socio economic background. Infrastructure facilities.
- 5. SIGNIFICANCE OF RURAL MARKET 1. Increase in population and hence increase in demand. 2. A marked increase in the rural income due to agrarian prosperity. 3. Standard of living is also increasing in rural areas 4. Large inflow of investment for rural development programmes from government and other sources 5. Increased contact of rural people with their urban counterparts due to development of transport and wide communication network 6. Increase in literacy and educational level and resultant inclination to sophisticated lives by the rural folks. 7. Inflow of foreign remittances and foreign made
- 6. CLASSIFICATION OF RURAL MARKET The rural consumers are classified into following groups based on their economic status : The Affluent Group. The Middle Class. The Poor.
- 7. ROAD BLOCK OF INDIAN RURAL MARKET Standard of living. Low literacy levels. Low per capita income. Transportation and warehousing. Ineffective distribution channels. Many languages and diversity in culture. Lack of communication system.
- 8. CONT… Seasonal demand. Dispersed markets. Barter system. Underdeveloped people and underdeveloped markets. Lack of proper physical communication facilities. Inadequate Media coverage for rural communication. Market organization & staff
- 9. EMERGING TRENDS IN RURAL MARKETING Online rural market (internet, nicnet). Information through local agriculture input dealers. Cost benefit analysis. Need based production. Processing industry. Rural agri- export. Integrated Marketing
- 10. CONCLUSION Rural markets, as part of any economy, have untapped potential. Rural market is different from the urban market so it requires the different marketing strategies and marketer has to meet the challenges to be successful in rural market. . The concept of rural markets in India, as also in several other countries, like China, is still in evolving shape, and the sector poses a variety of challenges. Thus, looking at the challenges and the opportunities, which rural markets offer to the marketers, it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage.