2. It is with great excitement that we welcome
you to the Emergence Creative Festival
2014. What started as a tiny dream of an
idea has become Western Australia’s largest
festival of creativity.
Get ready to be immersed in an incredible
mix of minds, talent, creativity, collaboration
and excellence all wrapped up in the
magical sights, sounds and tastes of the
breathtaking Margaret River region.
Together we will celebrate the “revolution of
the one and the zero” that has allowed us to
work locally and participate globally.
The Currency of Creativity is the thematic
springboard of Emergence Creative 2014
launching us headlong into the most
innovative, unique and fun “conference with
a difference” you can imagine!
I would like to thank the entire team and in
particular Emergence Creative Chairman
Mat Lewis & Event Manager Georgia Stewart.
These resourceful, passionate and highly
creative people are the “machine room” that
make this entire experience possible.
Looking forward to seeing you all and
remember – be creative in all you do!
Cheers,
Noah Shilkin
CHAIRMAN – CREATIVE CORNER
welcome
FROM THE CREATIVE CORNER
3. speakers
Festival MC’s
CHRISTIAN HORGAN & RICHARD BULLOCK
HANNAH SILVERTON
FESTIVAL
With a line-up including top Hollywood
Musical Supervisor PJ Bloom (Glee,
Game of Thrones, Nip/Tuck, American
Horror Story), communications expert
Carolyn Miller from ABC’s Gruen Planet,
award-winning Creative Director Ben
Akers from The Republic of Everyone,
Jonathon Kneebone, writer/director
from The Glue Society and many more,
it’s three days of jam packed creative for
you to feast upon.
JONATHAN
KNEEBONE
CHRISTIAAN
VAN VUUREN
EVAN BREGMAN
BEN AKERS
PJ
BLOOM
ERIC
PHU
NICOLE
VELIK
MARK
HERBERT
GLENN
BARTLETT
CAROLYN
MILLER
www.emergencecreative.com/festival
AL TAYLOR
4. ANDY LAMB
RYAN MALONE
www.emergencecreative.com/workshop
RON
SAMUEL
MARTINE
PERRET
CARI JANSEN
speakers
LAUREN BATH
MARK
BOSKELL
SCOTT
ROBINSON
IAN BROWN
RUSSELL ORD
ANDREW CLARK
WORKSHOP
Emergence Creative offers a great range
of workshops for small businesses, owners
and operators to be able to understand
how creativity can help their business grow.
These workshops will be presented by
people who have a great amount of
passion and experience in their industry.
COLIN MACKAY-COGHILL MARK BRADDOCK
DAVID
DARE PARKER
ADAM
BARRELL
5. GRACETOWN
PREVELLY
COWARAMUP
PERTH
AUSTRALIA
WA
GNARABUP location
map
Osmington Rd
margaret
river
Tom Cullity Dr
Miamup Rd
4
2
Brockman Rd
Margaret River Margaret River
10
12
8
13
Wallcliffe Rd
1
Boodjidup Rd
6
5
11 3
9
7
1 AMR Shire & Cultural Centre
2 Cullen Winery
3 Gnarabar
4 Howard Park
5 Lake Cave
6 Leeuwin Estate
7 Margaret River Campus
8 Settlers Tavern
9 Surfers Point
10 Swings Taphouse & Kitchen
11 The White Elephant
12 Tringrith
13 Vasse Felix
CAVES ROAD
CAVES ROAD
BUSSELL HIGHWAY
BUSSELL HIGHWAY
BUSSELL HIGHWAY
OFFICIAL VENUE SATTELITE EVENT VENUE
Cowaramup Bay Rd
Gnarawary Rd
Redgate Rd
Stevens Rd
Rosa Brook Rd
Jindong Treeton Rd
6. Variety is the spice of life and as such, we’ve ensured
you’ll sample some of the most spectacular venues
the Margaret River Region has to offer. venues
www.emergencecreative.com/venues
programWEDNESDAY - 19 FEBRUARY
11:00am – 5:00pm Lake Cave Deck Music Recording Studio
Lake Cave
11:00am – 1:00pm Adobe Workshop: Discover the Power of Adobe
Creative Cloud
Cari Jansen | Margaret River Campus
1:00pm – 2:00pm Workshop: Brand Thinking – Better Brands vs Better
Products
Scott Robinson | Margaret River Campus
2:00pm – 4:00pm Adobe Workshop: Tablet publishing with Adobe
Digital Publishing Suite
Cari Jansen | Margaret River Campus
2:00pm – 5:00pm Practice what you Pitch Workshop
Hannah Silverton, Eric Phu, Ben Akers, Nicole Velik,
Ian Brown and Andy Lamb | Tringrith
3:00pm – 5:00pm Marketing with No Money
Ron Samuel | Margaret River Campus
4:00pm – 5:00pm Workshop: Looking through Beer Goggles
Mark Braddock | Margaret River Campus
5:30pm – 10:00pm Opening Night Showcase and Sounds of the South
West Album Launch
Grounds of the AMR Shire and Cultural Centre
10:00pm – 12:00am Opening Night Post-Event Mix-Up
Swings Taphouse
Head online for
the complete details
of each event.
www.emergencecreative.com/program
7. programTHURSDAY - 20 FEBRUARY programFRIDAY - 21 FEBRUARY
6:30am – 8:00am The Undisciplined Surf Comp
Surfers Point
9:30am – 10:15am Independent Filmmaking with a Punk-Rock Attitude
Mark Herbert | Vasse Felix
10:15am – 10:45am Creative Bravery
Christiaan Van Vuuren | Vasse Felix
10:45am – 11:15am Morning Tea
Vasse Felix
11:15am – 11:45am User-Centered Marketing
Eric Phu | Vasse Felix
11:45am – 12:30pm Laughing all the Time!
Glenn Bartlett | Vasse Felix
12:30pm – 1:30pm Pitching to the Players
Vasse Felix
1:30pm – 2:30pm Lunch
Vasse Felix
3:00pm – 5:00pm Social Media Forum: Destination Marketing
Ryan Malone, Adam Barrell, Lauren Bath,
Colin Mackay-Coghill and Andrew Clark | Vasse Felix
3:00pm – 5:00pm Contemporary Independent Filmmaking
Mark Herbert | Howard Park
3:00pm – 5:00pm Workshop: Shooting from Experience
Russell Ord, Mark Boskell, David Dare Parker, Richard
Bullock and Martine Perret | Gnarabar
7:30pm – 11:00pm Grand Finale Dinner
Leeuwin Estate
7:00am – 8:45am Big Bang Breakfast
The White Elephant
9:30am – 9:35am Chairman’s Opening Address
Vasse Felix
9:35am – 10:15am PJ Bloom: Moderated Keynote Presentation
PJ Bloom. Moderator: Al Taylor | Vasse Felix
10:15am – 11:00am Content for Online and Finding Your Audience
Evan Bregman | Vasse Felix
11:00am – 11:30am Digital Life in the Real World
Carolyn Miller | Vasse Felix
11:30am – 12:00pm Morning Tea | Vasse Felix
12:00pm – 12:30pm ‘You Can’t Do That’
Ben Akers | Vasse Felix
12:30pm – 1:45pm Sixty Minutes to Save the World
Jonathan Kneebone | Vasse Felix
1:45pm – 2:45pm Lunch | Vasse Felix
3:00pm – 3:15pm Creative Innovation Introduction
Don Punch | Vasse Felix
3:15pm – 4:30pm Idea Generation Masterclass
Nicole Velik | Vasse Felix
3:00pm – 5:00pm Webseries
Evan Bregman | Howard Park
3:00pm – 5:00pm PJ Bloom: Music Masterclass
PJ Bloom | Cullen Winery
5:00pm – 6:00pm Screen Industry Networking Function
Howard Park
6:00pm – 7:30pm Remote Recording Studio and Sunset Session
The ‘Shell-ter’ Surfers Point
8:00pm – 11:00pm Settlers Tavern Ale Stars Live Music Gig
Settlers Tavern
8. event
partners
WITH THANKS
TO OUR SPONSORS
Government of Western Australia
Department of Culture and the Arts
prepare
print
deliver
Perth Convention Bureau
Thrifty
Tourism WA
Adobe
Campaign Brief
Sunday Times | Perthnow.com.au
The Loop
Vasse Felix
Cullen Wines
Gnarabar
Howard Park
Leeuwin Estate
Settlers Tavern
Swings Taphouse and Kitchen
Central Avenue Apartments
Darby Park
Margarets Beach Resort
Margarets Forest Holiday Apartments
Quality Inn
Riverglen Chalets
Smiths Beach Resort
Willy Bay Resort
Russell Ord Photography
Elements Margaret River
Illusory Films
Leviathan Films
Backroom Media
Tribbeck Media
Olivier Maril Productions
303LOWE
32 Degrees South Group
AGDA
Atomic Sky
Bright and Digital
Down South Entertainment
Muse Bureau
Margaret River Chamber of Commerce and Industry
Pemberton Discovery Tours
Showscreens TV
Sonic Lolly
Virgin Australia Holidays
Voyager Estate