S.H. Block Tax Services hired LaFleur Legal Marketing to implement a pay-per-click advertising campaign. This resulted in a 156.67% increase in new user traffic to their contact us page, an 82.52% increase in overall web traffic, and 612 additional phone calls to their dedicated marketing number, a 446.72% increase. LaFleur created a customized strategy focusing on their niche market and targeting specific search terms to maximize conversions with their limited budget. Although PPC campaigns often take months to show results, S.H. Block began seeing a difference quickly, with 2-3 new leads per day even in their typical slow season.

1. S.H. BLOCK’S PAY-PER-CLICK ADVERTISING
SUCCESS WITH LAFLEUR LEGAL MARKETING
156.67%
INCREASE IN NEW USER TRAFFIC TO
THE FIRM’S “CONTACT US” PAGE
82.52%
INCREASE IN ALL WEB
TRAFFIC (SESSIONS)
612
ADDITIONAL PHONE CALLS
TO DEDICATED DIGITAL
MARKETING NUMBER
(446.72% INCREASE)
156.67%
INCREASE IN NEW USER TRAFFIC TO
THE FIRM’S “CONTACT US” PAGE
82.52%
INCREASE IN ALL WEB
TRAFFIC (SESSIONS)
612
ADDITIONAL PHONE CALLS
TO DEDICATED DIGITAL
MARKETING NUMBER
(446.72% INCREASE)
*Over the period 1/1/2016 to 9/14/2016, compared to the same period in 2015
ABOUT THE CLIENT:
S.H. Block Tax Services Inc. is a leading Maryland tax representation
law firm that specializes in both corporate and personal tax law.
S.H. Block’s website and traditional marketing efforts
established them as a respected brand in the Baltimore
area, but the firm was still struggling with the seasonal
nature of their business.
Marcy A. Block, who has handled S.H. Block’s in-house
marketing for years, had considered pay-per-click (PPC)
advertising before. No one at the firm had experience
planning and executing a PPC campaign, though, which
is why they called LaFleur Legal Marketing.
The LaFleur team worked fast to onboard S.H. Block
and learn the details of their business, brand, and
unique selling points: “The team at LaFleur Marketing
got to know our business quickly, and the PPC campaign
was very fast to get up and going,” Marcy says. “There
was no lag, and that’s important to us.”
HISTORY
Because S.H. Block is a boutique law firm with a limited
advertising budget, the LaFleur team created a custom
marketing strategy that capitalized on their niche
market, minimized inefficient spending, and targeted
search terms that would boost conversions.
“For smaller firms, not all clicks are created equal,”
says LaFleur Legal Marketing’s pay-per-click advertising
specialist Kyle McCarthy. “S.H. Block can’t cast the
wide net that a large corporation can, so we knew we
had to be selective and focused.”
STRATEGY
KEY PERFORMANCE INDICATORS*:

2. LAFLEUR LEGAL MARKETING:
YOUR FULL-SERVICE DIGITAL MARKETING PARTNER
Although pay-per-click campaigns often take several
months to produce noticeable results, the team at S.H.
Block was surprised at how quickly they began to see a
difference.
“[The PPC campaign] has increased our action in areas
that we weren’t even expecting,” Marcy says. “We’re
constantly getting two or three leads a day, and we’re in
what is typically our slow season.”
RESULTS
CHIP LAFLEUR
PRESIDENT
DAVID VANDEWAA
MANAGING EDITOR
KALEIGH ROZANSKI
DIGITAL MARKETING
SPECIALIST
LUKE GENDRON
BUSINESS DEVELOPMENT
MANAGER
STEVEN
THOMAS KENT
CONTENT DEVELOPER
LANE D. IAMS
MARKETING STRATEGIST
FALON PETERS
PROJECT MANAGER
SARAH LAFLEUR
MARKETING DIRECTOR
KYLE MCCARTHY
CONTENT STRATEGIST
YOUR MARKETING
PARTNERS
MARCY A. BLOCK - Client Services
Representative, S.H. Block Tax Services, Inc.
Luke and Kyle from LaFleur Marketing are like
having business advisors without being billed for
it. They give me so much input, and Kyle has
taught me a lot about how things work and what
to do or not do in terms of digital marketing.
Is your firm considering a pay-per-click
marketing strategy? If so, contact the LaFleur
Legal Marketing team today. In addition to PPC
advertising, we also offer a full range of digital
marketing services that include website builds,
content management, email marketing, social
media management, and more.
Our uniquely talented staff is ready to dive
into your project and start using best practices
and data-driven innovation in the legal sector
to boost your law firm’s bottom line. Call us at
888-222-1512 or fill out our online contact form.
We can’t wait to meet you!