The document discusses change and why it is necessary. It notes that most people see change as positive according to a survey. However, some resist change because they prefer things to stay the same or are afraid of the unknown. While change can be difficult, it is needed because customer needs and technology are constantly evolving. Companies that do not adapt to changes in the market are at risk of failure. The document provides tips for implementing change successfully which include taking small steps, thinking through risks, and ensuring everyone understands and supports the change. It also emphasizes the importance of having an open and adaptive mindset to keep up with ongoing changes.