Embedded World 2015: Internet of Things Changes the Definition of What a Product Is
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The Internet of Things is bringing about a change that some claim is a new industrial revolution. Connectivity doesn't simply let companies add new features to their products – rather, it's fundamentally changing what we think of when referring to 'product', as these additional services are increasingly becoming the substance of products. Managing the development and maintenance of these services adds new lifecycles, posing a challenge to companies that were previously simply manufacturing physical products.
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Embedded World 2015: Internet of Things Changes the Definition of What a Product Is
- 1. Internet of Things Changes the Definition of What a Product Is Janos Koppany CEO, Intland Software 24 February 2015
- 3. 3 Product components: Physical + Smart + Connectivity (Service) (IMAGE) Physical: mechanical and electrical components Smart: sensors, software, data storage, operating system Connectivity: IoT, cloud-based services, remote computing infrastructure “What business are we in?” Internet of Things Changes the Definition of What a Product Is Changing Definition of Product: Source: https://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition
- 4. 4 – ’60s - ’70s: CAD systems, Billing systems – ’80s - ’90s: ERP, CRM systems – 2000: The Internet is interconnecting vendors, suppliers and individuals – 2010: Internet of Things (IoT) Internet of Things Changes the Definition of What a Product Is IT Waves in the past 50 years
- 5. Internet of Things Changes the Definition of What a Product Is LM Demand Management Requirements Architecture Validation Verification Verification Software Electrical Mechanical Manufacturing Service Integration & Testing Release stream xLM interconnecting ERP, PLM, ALM Design phase Development Testing & Release
- 6. Internet of Things Changes the Definition of What a Product Is LM xLM System Components
- 7. 7 Internet of Things Changes the Definition of What a Product Is Product Embedded software Embedded software Embedded software Connectivity Connectivity Internet Of Things Smart product Smart, connected product Product system Increasing Product Complexity
- 8. 8 – IoT changes product lifecycles – New challenge to companies – integrate connected lifecycles: • Innovation • Product • Application • Service – Overlapping, interconnected lifecycles single lifecycle (xLM) Internet of Things Changes the Definition of What a Product Is Connecting Lifecycles (xLM) Lifecycle Management
- 9. 9 • Integration of Suppliers: increasing complexity necessitates closer collaboration with suppliers • Integration of Lifecycles: management approach to support xLM • Integration of Tools and Technologies: practical / technical aspect to integrate tools & platforms Holistic integration of previously disparate processes, lifecycles, platforms, quality assurance practices Internet of Things Changes the Definition of What a Product Is The Three Dimensions of xLM Integration
- 10. 10 • Product reliability & maintenance (zero planned downtime) • Functional safety • Data security • Compliance with standards (or stringent safety regulations even in the absence of standards) QA is another challenge with xLM Internet of Things Changes the Definition of What a Product Is Reliability, Safety, Security and Compliance
- 11. 11 • No single tool available to manage interconnected lifecycles • Holistic integration of data and systems to support the changing management aspect • Continuous monitoring of processes, tasks, documents, lifecycles Internet of Things Changes the Definition of What a Product Is How to Manage Complexity?
- 12. 12 Thank you for your attention! http://www.intland.com +49-711-67400677
Editor's Notes
- Designer: Please check again colors and logo, whether everything is OK.
- Before the era of embedded (smart) systems, product manufacturers were mainly focusing on the physical characteristics (engineering aspects) of their product. As smart components (sensors, data storage, operating systems, embedded software) were added to products, they had to incorporate these in their product lifecycles. With the new connectivity components and the services that these enabled companies to add to their products, they have to further extend their existing lifecycles with not only the design, development and manufacturing of these embedded and connectivity systems, but also an added innovation lifecycle to take advantage of the new opportunities. Connectivity to the Internet of Things opens up new opportunities. Thus, (embedded) software is increasingly driving innovation, and enhancing the value of products. This forces companies to rethink just what business they’re in. This extension of the idea of product comes with challenges for manufacturers
- xLM is interconnecting ERP, PLM, ALM for IoT “products”
- Introduction: We are an ALM/xLM vendor and provide the following components
- … as the connectivity to IoT (and the new features it enables) changes traditional product lifecycles. On top of the product lifecycle, there comes the Innovation lifecycle: to design features that take advantage of IoT Application lifecycle: to develop embedded software Service lifecycle: to maintain the innovative service that extends the functionality of the original product These lifecycles are overlapping and closely related to each other, and should be managed accordingly. Managing them as a single overarching lifecycle (xLM) is a challenge both in terms of management, and from a technical point of view. So how to integrate these lifecycles?
- The three dimensions include: Integration of suppliers: naturally, companies that had previously manufactured physical products only can’t simply evolve into experts at embedded software development in no time – more often than not, they are going to look for suppliers to help them develop their new, innovative products. Since software is increasingly becoming part of the basic product (and an important part, too: the one that really adds value for the customer), companies can no longer just outsource work to suppliers, then receive and end product and integrate that into their product. Instead, supplier collaboration has to reach new levels, truly working together on a product. Integration of lifecycles, as mentioned before, is a management-related aspect. The single-lifecycle (xLM) based view of product development requires a new approach. Integration of tools and technologies: this new approach has to be supported by platforms that enable the practical aspect of integration. The various lifecycles may still require the use of separate tools, but in order to be able to truly implement the xLM approach, focus will have to shift towards the holistic integration of these lifecycles & the systems they use in a common overarching platform.
- The increasing complexity of products (with added smart + connectivity components as well as complex innovative services) poses another challenge for companies in terms of reliability, product safety & security. Data security is another concern introduced by the Internet of Things. What’s more, due to the innovative nature of these products (and since standardization is a slow process), the standards to govern the reliability and (functional) product safety aren’t always available. Stringent safety regulations are thus necessary.
- V-model illustration? ?