This document summarizes an online executive MBA program for working professionals. The key points are: 1) The program aims to provide industry-relevant skills and knowledge, processes for the workplace, and leadership skills to propel students' careers, outshine peers, and make them more effective and employable. 2) It promises to bridge the gap between an affordable yet recognized MBA from a top-20 school with flexible online delivery and pace. 3) The target audience is junior executives and managers with 2-3 years of experience who want to fast track their careers but can't take time away from work for a traditional MBA program.

1. ONLINE EXECUTIVE MBA PROGRAM
A Strategy Presentation

2. THE SERVICE
“Online Post Graduate Program (PGP) in Business
Management” for Working Professionals.

3. THE USP: Guide & Enable
• Industry-relevant Skills & Knowledge
• Processes & Ideas for workplace
• Enhance „Leadership‟ skills
OUTCOMES:
• Propel their careers
• Outshine peers
• Effective & Employable

4. THE PROMISE: Bridging the ‘Gap’
• A recognized MBA that is affordable
• Industry-relevant course content
• High quality of online course delivery
• Flexibility of pace & complexity
A program that is at par with top-
20 MBA schools
Yet…
Accessible & Affordable

5. THE STUDENT WOULD WANT TO KNOW…
• DEC recognized University affiliation
: is it at par with a regular MBA?
• What is the lineage/credentials?
• Who is my faculty: expertise?
• Physical campus/Classrooms
: offers a sense of „establishment‟
• Contact hours, Guided learning
: how will the course be delivered
• Placements & company affiliations
As a new entrant in the online
eMBA, how do you create
confidence & credibility?

6. So Who are we Speaking to?

7. LET’S UNDERSTAND THE CUSTOMER
Profiling the Target Audience
• Grad / Post-Grad: typically without
a professional degree
• Existing salary bracket of 20-25 K/mth
• Work experience of 2-3 years
• Junior Executive / Manager
‘Wish I had an MBA degree’
But…
„I can’t take a break from my job’

8. LET’S UNDERSTAND THE CUSTOMER
Profiling the Target Audience
Workplace
Challenges

9. 1 Typically takes orders/instructions: operates
at a ‘task-level’…

10. 2 Does not have the opportunity to easily switch
jobs/roles: improve his career options

11. 3 Easily intimidated by superiors & peers

12. 4 Aspires for a promotion/raise: unsure of how
to achieve success at work

13. 5 Worried about job security in a competitive
work environment

14. 6 Absence of mentoring or skill building on the job

15. 7 Lacks industry-specific expertise & knowledge

16. 8 Lacks confidence owing to ‘non-MBA’ status

17. LET’S UNDERSTAND THE CUSTOMER
What does he want: What can you offer him?
• Updated & relevant skills for the
industry he belongs to
• Teach him “how-to‟s” that he can apply
at work
• Improve his „soft skills‟
OUTCOMES:
• Get recognized at work
• Make his resume „stand out‟
• Fast track his career growth

18. The Communication Approach

19. BENEFITS: Aspirational yet Tangible
! Learn while you Earn, Future-proof your career,
Get recognized at work, Add value to your resume

20. AN ‘ACHIEVABLE’ MBA
! Affordable, Flexible, At your pace…
Keep the barrier to entry low. Remove apprehension.

21. ADVOCATE IMMEDIACY
! The more you wait...
The more you get Left Behind. Take charge NOW!

22. 4 KEYSTONES OF COMMUNICATION
ACCELERATE
Your career
ACHIEVE
Results at work
CHANGE
LEARN
The way you
New skills ‘Think’ & ‘Do’

23. thank you…