This document outlines 10 must-haves for a successful e-newsletter: 1) an attention-grabbing subject line, 2) volume number and date, 3) consistent theme, 4) useful information/content, 5) reader feedback option, 6) offer or call-to-action, 7) link to website, 8) encouragement of viral sharing, 9) opt-out option, and 10) signature with contact details. The goal is to build an engaged subscriber base and promote the business through a professionally presented and consistently distributed newsletter.

1. 10 Must Haves for A Successful E-
Newsletter

4. First and foremost, your E-Newsletter must have a:

5. 1.SUBJECT LINE

10. ● Make it Newsworthy

13. Fear, Pride, Insecurity, Curiosity, Love, Happiness,
Boredom, Laziness, and

15. One last thing to remember about Headlines: make them
believable. Nothing gets deleted faster than an
outrageous and unbelievable headline.

16. 2.VOLUME NUMBER AND A DATE.

17. It may seem obvious, but one thing that is consistently
overlooked in E-Newsletter publication is the volume
number and date. Every newsletter that you send should
have a volume number and a date to be consistent.
Consistency is key to establishing yourself and your
company as a reliable and credible source of information
and the kind of company that your customers will return
to time and again.

20. 3. THEME

21. Each newsletter that you put out to the world should have
a consistent theme running throughout. Regardless if you
have one article or ten, they should be linked with your
theme-and your theme should be referenced in the
headline.

23. A restaurant might highlight specific ingredients, time
saving tips in the kitchen, or upcoming seasons and
holidays. The articles could reference menu items or
recipes that they use as a marketing tie in.

26. 4.INFORMATION

27. Your newsletter must contain useful information. Content
Is Key! Even if your newsletter contains an editorial piece,
you need to give your readers something valuable.

30. This quotation ties in to the next E-Newsletter necessity:

31. 5.An Option for Reader Feedback

32. An option for reader feedback in a newsletter is a good
way to build your community and to add content to the
publication. It not only lets you know what the readers
are responding to in your newsletter but it encourages
reader participation and people, whether they admit it or
not, like to see their name in print.

34. 6.AN OFFER

35. Besides endearing your clients and prospects to you and
your company, the main purpose of an E-Newsletter is to
build your business or in other words, SELL.

40. 7.LINK TO YOUR WEBSITE

45. 8.VIRAL MARKETING

46. Viral marketing is a term used by marketing specialists
which simply means encouraging current customers and
prospects to share your message with their colleagues and
friends.

47. Viral Marketing is FREE FOR YOU. A simple message
consistently included in each and every newsletter,
preferably in the same place each time, that encourages
recipients to forward your newsletter to friends, family,
and colleagues is all you need. The bonus is that there is
an implied endorsement of your services to recipients of
your forwarded newsletter.

48. 9.AN OPT-OUT

49. While an E-Newsletter is a great source for building your
opt-in database, you MUST provide your recipients an
option to opt-out. No one likes to be trapped into
receiving an unwanted e-mail.

51. Be sure to make good on all opt-out requests to avoid
angering and alienating clients and prospects.

52. 10. SIGNATURE

54. All material on this site is provided for information only
and may not be construed as medical advice or
instruction. No action should be taken based solely on the
contents of this information; instead, readers should
consult appropriate health professionals on any matter
relating to their health and well-being.

55. www.healthline.org 1800-555-1212 or e-mail us at
info@healthline.org

56. Or for a more personal touch

57. Sincerely,

58. Annette Elton

59. Annette@AMBCreative.net

60. www.AMBCreative.net

61. 866-818-2917

62. It is important to have a signature for several reasons:

63. 1.Consistency

64. 2.Ease of use. If the reader prints out the newsletter then
your contact information is readily available.

65. 3.Professional appearance.

66. 4.Another opportunity for your client/prospect to contact
you by clicking on your web link or e-mail link.

67. 5.Possible legal protection.

69. If you have any questions regarding E-Newsletters, please
feel free to contact me.

70. Happy Writing and Selling!

71. Annette Elton

72. AMBCreative, LLC

74. .

75. Please visit:
http://futurejobsindemand.com/form.php?id=2120
for more info