LiveIntent & Techlicious Case Study EEC Julia Rieger
The case study was presented at the Email Evolution Conference in Feburary 2012 by Dave Hendricks, COO of LiveIntent, and Josh Kirschner, CEO of Techlicious.
To learn more about growing your business with email subscribers and advertising in email, please contact Dave at dhendricks at liveintent dot com.
LiveIntent & Techlicious Case Study EEC Julia Rieger
The case study was presented at the Email Evolution Conference in Feburary 2012 by Dave Hendricks, COO of LiveIntent, and Josh Kirschner, CEO of Techlicious.
To learn more about growing your business with email subscribers and advertising in email, please contact Dave at dhendricks at liveintent dot com.
Many of the world’s largest brands encounter deliverability issues and roughly a quarter of all emails fail to reach consumers. Email deliverability has become increasingly complicated and intimidating for even the savviest marketers.
In this white paper, Yesmail busts various myths, including:
-Deliverability is all about subject lines and trigger words
-Bulking doesn’t matter if you keep acquiring new subscribers
-Best practices around deliverability are different for B2B email marketers
According to a recent Return Path study, in the second half of 2011, global inbox placement rates were at a record low - 76.5 percent. In other words, nearly a quarter of all commercial emails never arrived in the inbox. Yikes!
Here is part one of a two-part webinar series on email deliverability presented by James Thompson of Infusionsoft, Tom Sather of Return Path, and DJ Waldow of Waldow Social.
Check out the line recording here:
Overcoming the 3 Challenges to Optimizing Your Email ProgramLiveIntent
The inbox is full of opportunity. It’s where you can engage with your audience, learn more about them, and drive them to action. Join our webinar to find out how to maximize investments in your email marketing programs!
In this webinar you'll learn:
- Why there are three key challenges facing the inbox
- The four most important tips to ensuring deliverability
- The anatomy of a successful email
How Cybercriminals Cheat Email AuthenticationReturn Path
Email fraud is rife and costs companies like yours millions.
Implementing the authentication standard DMARC (Domain-based Authentication Reporting and Conformance) to block bad email before it reaches consumer inboxes is a great first step. But DMARC alone isn’t enough, protecting your brand from only 30% of email-borne attacks.
We tapped into the Return Path Data Cloud and analyzed more than 760,000 email threats associated with 40 top global brands over the course of 2 months to understand how fraudsters circumvent email authentication mechanisms like DMARC.
DMIEXPO - Keith Kouzmanoff - The Essential Strategies for Effective Inbox Del...Morning Dough
When a person subscribes to your email list if they don’t receive the email in their inbox? The likely hood of them finding it in the spam folder is about 3 percent. You should have a solid plan to send emails focused on inboxing and continuously maintain/monitor these priorities for successful email campaigns. These session will explain fundamental as well as advance critical steps that will help you continue to build your email list and let you focus on the creative side of emails. The focus of this session will touch the following; Confirmation Email, The Welcome Email, and then a variety follow up emails in which most use encompassing; promotional , triggers, funnels, seasonal, post-purchase, delivery tracking, newsletters, and the abandoned cart email. Mastering the foundation of inbox strategies is the quintessential key to any successful email delivery program.
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
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Many of the world’s largest brands encounter deliverability issues and roughly a quarter of all emails fail to reach consumers. Email deliverability has become increasingly complicated and intimidating for even the savviest marketers.
In this white paper, Yesmail busts various myths, including:
-Deliverability is all about subject lines and trigger words
-Bulking doesn’t matter if you keep acquiring new subscribers
-Best practices around deliverability are different for B2B email marketers
According to a recent Return Path study, in the second half of 2011, global inbox placement rates were at a record low - 76.5 percent. In other words, nearly a quarter of all commercial emails never arrived in the inbox. Yikes!
Here is part one of a two-part webinar series on email deliverability presented by James Thompson of Infusionsoft, Tom Sather of Return Path, and DJ Waldow of Waldow Social.
Check out the line recording here:
Overcoming the 3 Challenges to Optimizing Your Email ProgramLiveIntent
The inbox is full of opportunity. It’s where you can engage with your audience, learn more about them, and drive them to action. Join our webinar to find out how to maximize investments in your email marketing programs!
In this webinar you'll learn:
- Why there are three key challenges facing the inbox
- The four most important tips to ensuring deliverability
- The anatomy of a successful email
How Cybercriminals Cheat Email AuthenticationReturn Path
Email fraud is rife and costs companies like yours millions.
Implementing the authentication standard DMARC (Domain-based Authentication Reporting and Conformance) to block bad email before it reaches consumer inboxes is a great first step. But DMARC alone isn’t enough, protecting your brand from only 30% of email-borne attacks.
We tapped into the Return Path Data Cloud and analyzed more than 760,000 email threats associated with 40 top global brands over the course of 2 months to understand how fraudsters circumvent email authentication mechanisms like DMARC.
DMIEXPO - Keith Kouzmanoff - The Essential Strategies for Effective Inbox Del...Morning Dough
When a person subscribes to your email list if they don’t receive the email in their inbox? The likely hood of them finding it in the spam folder is about 3 percent. You should have a solid plan to send emails focused on inboxing and continuously maintain/monitor these priorities for successful email campaigns. These session will explain fundamental as well as advance critical steps that will help you continue to build your email list and let you focus on the creative side of emails. The focus of this session will touch the following; Confirmation Email, The Welcome Email, and then a variety follow up emails in which most use encompassing; promotional , triggers, funnels, seasonal, post-purchase, delivery tracking, newsletters, and the abandoned cart email. Mastering the foundation of inbox strategies is the quintessential key to any successful email delivery program.
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
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