Email Marketing
•
0 likes•46 views
Jake founded Coconut Bowls in 2015 after realizing that over 50 billion coconuts are grown worldwide each year but 85% are discarded as waste. The company's mission is to replace single-use plastic products with natural coconut alternatives and create jobs for artisans in Vietnam. Their email marketing tells subscribers about promotions and good works helping 10,000 cafes and 3 million households switch to natural products while creating 100 jobs. The emails are personalized and emphasize the subscriber's role in helping worldwide donations through brand recognition.
Report
Share
Report
Share
Download to read offline
Recommended
Simple Ideas To Live Greener!
10 quick easy tips for everyday life to help you and your family live greener, healthier and save money too. Living a more sustainable lifestyle ensures a better future for our family and our world.
Green entrepreneur
Maggie Dawson founded Maggie's Pure Land in 2010 in Monterey, California. She sells soap nuts, the dried fruit from the Chinese soapberry tree, as a natural and environmentally friendly alternative to laundry detergent. Her soap nuts are now available in over 1,000 retail outlets across the U.S., Canada, and other countries. Maggie first learned about soap nuts while visiting a friend in Europe and decided to start her business after struggling to find them for sale in the U.S. upon her return.
About greenwashing
Greenwashing refers to marketing that misleadingly portrays a company's products or policies as environmentally friendly. It involves making exaggerated or vague environmental claims to promote sales or hide negative impacts. Spotting greenwashing takes scrutinizing a company's overall practices, not just ad claims. The Greenwashing Index rates ads based on how misleading their words, visuals, or omitted details are regarding a product's true greenness. Its goal is educating consumers and encouraging honest sustainability from businesses.
Tips To Green The Office & School Plus Canadian Tips
The document provides many tips for making offices and schools more environmentally friendly, including writing an eco-friendly mission statement, conducting a waste audit, recycling, purchasing green office supplies, setting up a supply swap area, getting an energy audit, switching to energy efficient light bulbs and appliances, using natural light and smart power strips, bringing reusable lunch items, utilizing digital communication tools, following a casual dress code, using green power sources, public transportation, cloth towel dispensers, stopping junk mail, and rewarding eco-friendly efforts.
Getting rid of plastic bags in Singapore
The document discusses reducing plastic bag usage in Singapore. It notes that the average Singaporean uses 584 plastic bags per year compared to 198 for Europeans. While some initiatives have encouraged reusable bags, plastic bag usage remains high at 3 billion per year in Singapore. The document analyzes reasons for lack of reduction and proposes recommendations, including developing reusable bags that are stylish and practical, running a strong public education campaign featuring a iconic mascot like the Merlion, and retailers providing better incentives to bring reusable bags.
Getting rid of plastic bags in Singapore
The document discusses reducing plastic bag usage in Singapore. It notes that the average Singaporean uses 584 plastic bags per year compared to 198 for Europeans. While some initiatives have encouraged reusable bags, plastic bag usage remains high at 3 billion per year in Singapore. The document analyzes reasons for lack of success in reducing plastic bag use and outlines a vision to promote reusable bags, including designing practical and attractive bags, using a iconic mascot like the Merlion, and retailers partnering with the government on initiatives like no longer automatically providing bags and incentivizing bringing reusable bags.
GREEN CITIZEN’S GUIDE – The Eco-mummy
1. The document discusses the behaviors and choices of an "eco-mummy" or environmentally conscious mother.
2. It provides a checklist of actions eco-mummies can take like choosing natural and green products for their baby, eating seasonal fruits and vegetables, informing themselves about environmentally friendly companies, and reusing items like clothes.
3. The goal of the eco-mummy is to avoid toxic substances, show their child the importance of protecting nature, and pass on environmental values from a young age.
The Big Green Crowdsourced Guide
This year Green Office Week, which took place from 11th to 15th May is all about listening and knowledge sharing with the creation of the Big Green Crowdsourced Guide. The organiser, Avery UK has been busy collecting green tips and ideas from around the UK via its social media community. With their help we have created a huge source of eco-friendly inspiration that will help offices everywhere with their environmental efforts.
Recommended
Simple Ideas To Live Greener!
10 quick easy tips for everyday life to help you and your family live greener, healthier and save money too. Living a more sustainable lifestyle ensures a better future for our family and our world.
Green entrepreneur
Maggie Dawson founded Maggie's Pure Land in 2010 in Monterey, California. She sells soap nuts, the dried fruit from the Chinese soapberry tree, as a natural and environmentally friendly alternative to laundry detergent. Her soap nuts are now available in over 1,000 retail outlets across the U.S., Canada, and other countries. Maggie first learned about soap nuts while visiting a friend in Europe and decided to start her business after struggling to find them for sale in the U.S. upon her return.
About greenwashing
Greenwashing refers to marketing that misleadingly portrays a company's products or policies as environmentally friendly. It involves making exaggerated or vague environmental claims to promote sales or hide negative impacts. Spotting greenwashing takes scrutinizing a company's overall practices, not just ad claims. The Greenwashing Index rates ads based on how misleading their words, visuals, or omitted details are regarding a product's true greenness. Its goal is educating consumers and encouraging honest sustainability from businesses.
Tips To Green The Office & School Plus Canadian Tips
The document provides many tips for making offices and schools more environmentally friendly, including writing an eco-friendly mission statement, conducting a waste audit, recycling, purchasing green office supplies, setting up a supply swap area, getting an energy audit, switching to energy efficient light bulbs and appliances, using natural light and smart power strips, bringing reusable lunch items, utilizing digital communication tools, following a casual dress code, using green power sources, public transportation, cloth towel dispensers, stopping junk mail, and rewarding eco-friendly efforts.
Getting rid of plastic bags in Singapore
The document discusses reducing plastic bag usage in Singapore. It notes that the average Singaporean uses 584 plastic bags per year compared to 198 for Europeans. While some initiatives have encouraged reusable bags, plastic bag usage remains high at 3 billion per year in Singapore. The document analyzes reasons for lack of reduction and proposes recommendations, including developing reusable bags that are stylish and practical, running a strong public education campaign featuring a iconic mascot like the Merlion, and retailers providing better incentives to bring reusable bags.
Getting rid of plastic bags in Singapore
The document discusses reducing plastic bag usage in Singapore. It notes that the average Singaporean uses 584 plastic bags per year compared to 198 for Europeans. While some initiatives have encouraged reusable bags, plastic bag usage remains high at 3 billion per year in Singapore. The document analyzes reasons for lack of success in reducing plastic bag use and outlines a vision to promote reusable bags, including designing practical and attractive bags, using a iconic mascot like the Merlion, and retailers partnering with the government on initiatives like no longer automatically providing bags and incentivizing bringing reusable bags.
GREEN CITIZEN’S GUIDE – The Eco-mummy
1. The document discusses the behaviors and choices of an "eco-mummy" or environmentally conscious mother.
2. It provides a checklist of actions eco-mummies can take like choosing natural and green products for their baby, eating seasonal fruits and vegetables, informing themselves about environmentally friendly companies, and reusing items like clothes.
3. The goal of the eco-mummy is to avoid toxic substances, show their child the importance of protecting nature, and pass on environmental values from a young age.
The Big Green Crowdsourced Guide
This year Green Office Week, which took place from 11th to 15th May is all about listening and knowledge sharing with the creation of the Big Green Crowdsourced Guide. The organiser, Avery UK has been busy collecting green tips and ideas from around the UK via its social media community. With their help we have created a huge source of eco-friendly inspiration that will help offices everywhere with their environmental efforts.
The Green Beauty Guide
As you read this book, you will learn how your skin absorbs nutritive and toxic substances, what
certain chemicals can do to your body, where to look for them, and how to avoid the most obnoxious
ones. You will learn about the dangers of synthetic fragrances and paraben preservatives, and you
will understand why they cause allergies and increase your risk of cancer and other devastating
diseases. I strongly believe that when you know what is going on in your skin, you will understand
why certain ingredients work and others do not. You will be able to follow my recipes for organic,
homemade skin care more consciously and will shop for ready-made beauty products with more
insight. Cosmetic products are food for our skin, and each chemical ends up in thousands of hungry
mouths covering our skin—pores, that is.
Diwali (1)
This document discusses whether to gift chocolates or mithai (Indian sweets) during Diwali. While mithai have deep traditional and emotional significance, capturing family history and values, chocolates have increasingly become popular gifts, especially for younger generations. Both options have merits - mithai have greater variety and affordability while being homemade, but chocolates have longer shelf life and more attractive packaging for corporate gifting. Ultimately, both chocolates and mithai are suitable Diwali gifts, with preferences varying between older and younger celebrants.
Designing Sustainable Brands Workshop
Join Yasmin Borain, Head of Experience Design at Publicis Sapient, and Jani Cortesini, Creative Strategy Lead at Google Zoo, for a hands-on workshop on how to use design to help achieve the 2030 Sustainable Development Goals.
In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). All organisations and individuals in the world have a responsibility to collaborate and make sure we achieve them together.
More and more, people want brands to make a positive contribution to society but it is also our responsibility as designers to make sure this happens through the products and services we create.
Don’t miss this inspiring and interactive day where you will learn how to use Design as a way of solving existing customer and business problems, that also contribute to the achievement of SDGs goals. You will learn more about the latest technology and inspiring case studies around sustainability from some major organisations, and you’ll also work on real client briefs and create solutions that will help organisations achieve customers, business and brand needs that have a real purpose.
This workshop will show you how to develop your strategic thinking around sustainability and brand purpose, to help brands connect people to values and have an impact in the world.
https://interaction20.ixda.org/program/06-designing-sustainable-brands
Eco packaging the facts consumer presentation
The document provides information about Eco Packaging's plant-based and compostable packaging alternatives. It discusses how small consumer choices can encourage businesses to switch from plastic to more sustainable options. It also provides details on the company's product range, values of being environmentally friendly, and links to scientific research on their materials. The purpose is to show consumers that there are alternatives to plastic that are better for the environment and don't compromise on convenience.
Personal Branding via Social Media - by Joachim Scholz
Learn how you can use social media to create your personal brand as an academic in order to increase your research outreach, provide real-world learning opportunities for students, and achieve other valuable inbound effects such as new research collaborations and industry contacts.
Logos ads-meanings-ver2
This document contains brief descriptions of advertisements and public awareness campaigns on various topics including marriage portals, tires, printing, gender ratios, saving trees, quick drying paints, drilling, animal programs, quitting smoking, wearing helmets, child labor, global warming, educational loans, saving girls, anti-drug use, child adoption, fans, dandruff, noodles, drinking and driving, eye donation, and adoption. The descriptions range from a sentence to a few words and provide high-level overviews of the promotional messages or issues addressed rather than full summaries.
Proyecto de ingles2
This document provides information about a proposed new business called BIO-Candy Bubbly that will produce and sell biodegradable soap products shaped like candies. The soaps will have pleasant aromas like vanilla, strawberry, coconut, lime, and tangerine. They will be made from natural ingredients like olive oil, coconut, and essential oils. The goal is to create appealing soap products for young consumers while also promoting environmental friendliness.
Proyecto de ingles2
This document provides information about a proposed new business called BIO-Candy Bubbly that will produce and sell biodegradable soap products shaped like candies. The soaps will have pleasant aromas like vanilla, strawberry, coconut, lime, and tangerine. They will be made from natural ingredients like olive oil, coconut, and essential oils. The goal is to create appealing soap products that also care for the environment and users' skin.
Young Marketers Elite 4 - Assignment 1.2 - Minh Quang - Bảo Minh - Bảo Như - ...
1) The document discusses 5 ways for brands to connect with customers: value, usefulness, significance, substance, and meaning. It provides examples of how brands like LipIce, Comfort, and Yomost exemplify these connection strategies.
2) LipIce connects with customers through value by offering cosmetic products at affordable prices that are comparable in quality to more expensive brands. Comfort connects through substance by making water conservation and environmental sustainability central to its brand messaging and initiatives.
3) Yomost connects with young customers through significance by addressing both their functional need for a tasty beverage and their emotional desire to fully embrace their youth.
Integrated Project soap´s presentation
This document summarizes a student project to create a small soap company called BIO-Candy Bubbly. The soaps will be made with natural and biodegradable ingredients like olive oil, coconut oil, and essential oils. They will be shaped like candies and have pleasant aromas like vanilla, strawberry, coconut, lime, and tangerine. The goal is to create soaps that are gentle on the skin and environmentally friendly. The soaps will be marketed to both young people and the general public.
Goodness Gateway Privilege Pass
Score dealer-exclusive promos, programs and selling tips with our Goodness Gateway Privilege Pass! Valid from July 25 to September 11, 2015.
Social enterprises in the philippines
Human Nature is a social enterprise launched in 2008 that sells 100% organic and chemical-free personal care products in the Philippines. It works with local farmer cooperatives and foundations to source ingredients sustainably and support communities. Echo Store is a social enterprise store that sells environmentally-friendly products and directs profits towards community development programs. It aims to promote self-care, community, and environmental protection. Social enterprises in the Philippines address social and environmental issues through businesses that create jobs and opportunities for the poor.
nestle-190107171241 (1).pdf
Nestlé is the world's largest food and beverage company present in 189 countries. It has over 2000 brands and its purpose is to enhance quality of life and contribute to a healthier future. Founded in 1866, Nestlé has a long history and now has three ambitions for 2030 related to sustainability. It produces many well-known products globally and regionally like Nescafé, KitKat, Nido, Maggi, and pet food. Nestlé faces challenges in meeting changing consumer demands around health, e-commerce, and clean labels. However, through innovation and portfolio management, Nestlé aims to be the leader in nutrition, health, and wellness.
Nestle- Company profile
Nestlé is the world's largest food and beverage company present in 189 countries. It has over 2000 brands and its purpose is to enhance quality of life and contribute to a healthier future. Nestlé was founded in 1866 and has since grown significantly, developing important brands like Nescafé, KitKat, Nido, and Maggi over the decades. It faces challenges in meeting changing consumer demands around health, sustainability, and e-commerce while also dealing with controversies. However, Nestlé exerts great efforts to be the leader in nutrition by producing better quality products and satisfying consumers.
Eco-friendly_Creative Briefs
A great brief inspires, motivates, and encourages thinking that is different and disruptive. When there are 3 brands in the same category, targeting the same exact consumer, how can you make your creative idea unique/interesting/surprising?
Human Nature May-June 2013 Magalogue
The document appears to be a catalogue or newsletter from a company called Human Nature that sells natural and organic personal care and beauty products. It features new products like a mineral blush, baby care line, hand sanitizers, and insect repellent. It discusses the company's philosophy of being pro-Philippines, pro-poor, and pro-environment. It also provides information on various ingredients and why reading labels is important to avoid chemicals linked to health issues.
baby marketees 2017 - assignment 2 - group 1
This document contains 5 marketing campaign summaries:
1. Coca-Cola's "Taste the feeling" campaign extends the brand's equity across various Coca-Cola products and underscores consumer choice.
2. Fami's campaign positions the brand as being attached to family values with the insight that family is where people feel a sense of belonging.
3. Nestle's campaign promotes the importance of breakfast for fueling families and allowing them to spend quality time together.
4. Colgate's campaign encourages sharing smiles on social media to raise money for charity, with the goal of reminding consumers that Colgate is a trusted brand.
5. Knorr's campaign focuses on the insight that
CSR Preview_18dewt
This interactive PowerPoint presentation teaches about corporate social responsibility (CSR). It includes sections on what CSR is, why companies accept CSR, positive and negative aspects of CSR, and whether CSR is necessary. Users can click through pages on the CSR topics and quiz sections to test their knowledge. The presentation concludes that CSR can help companies reduce costs, differentiate their brand, engage customers, and ensure long-term sustainability.
How to find and communicate your social purpose using PR
Dora Nikols PR & social purpose specialist from Social Mission shows how companies can find their social purpose and promote it in a meaningful way using her Stand For Something Framework.
Today this is important as 89% of consumers would switch brands to one that supports a good cause .
3. research
Oatly is a Swedish company that produces oat-based milk alternatives. They aim to be environmentally friendly by only producing oat products. Oatly has a consistent branding strategy using brown, white, blue and black colors. They use the slogan "wow! No cow!" to emphasize being dairy-free. Oatly effectively uses social media and creates an "Oatfinder" map to help customers locate stores selling their products. Alpro is a leading dairy-free brand that offers soy, oat, almond, cashew and coconut milk alternatives. Alpro has consistent branding with their logo in blue, green and yellow appearing on all products. Coca-Cola has iconic red and white colors
TLove - Loving Creation 2021 presentation
This document outlines a social enterprise project called Loving Creation that aims to address social issues while creating jobs. It proposes using tea materials to develop products and train disadvantaged groups. The project would create a tea space for enjoying tea, displaying and selling tea products, hosting art activities using tea materials, and applying traditional medicine. The long term goal is to support vocational training and jobs for vulnerable communities through a community art model.
Grand test lê huỳnh phong
The document discusses plans to launch a new RTD tea brand in Vietnam aimed at children ages 6-16 and their parents. Key points include:
- The target is children of wealthy urban parents who want the best for their kids but lack time.
- Insight is parents want a drink that satisfies kids and strengthens their bond.
- The brand will position itself as a drink that promotes understanding and compassion between parents and children.
- The launch plan involves three phases - raising awareness through social media, engaging parents through a digital platform, and spreading compassion through experiential events.
More Related Content
What's hot
The Green Beauty Guide
As you read this book, you will learn how your skin absorbs nutritive and toxic substances, what
certain chemicals can do to your body, where to look for them, and how to avoid the most obnoxious
ones. You will learn about the dangers of synthetic fragrances and paraben preservatives, and you
will understand why they cause allergies and increase your risk of cancer and other devastating
diseases. I strongly believe that when you know what is going on in your skin, you will understand
why certain ingredients work and others do not. You will be able to follow my recipes for organic,
homemade skin care more consciously and will shop for ready-made beauty products with more
insight. Cosmetic products are food for our skin, and each chemical ends up in thousands of hungry
mouths covering our skin—pores, that is.
Diwali (1)
This document discusses whether to gift chocolates or mithai (Indian sweets) during Diwali. While mithai have deep traditional and emotional significance, capturing family history and values, chocolates have increasingly become popular gifts, especially for younger generations. Both options have merits - mithai have greater variety and affordability while being homemade, but chocolates have longer shelf life and more attractive packaging for corporate gifting. Ultimately, both chocolates and mithai are suitable Diwali gifts, with preferences varying between older and younger celebrants.
Designing Sustainable Brands Workshop
Join Yasmin Borain, Head of Experience Design at Publicis Sapient, and Jani Cortesini, Creative Strategy Lead at Google Zoo, for a hands-on workshop on how to use design to help achieve the 2030 Sustainable Development Goals.
In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). All organisations and individuals in the world have a responsibility to collaborate and make sure we achieve them together.
More and more, people want brands to make a positive contribution to society but it is also our responsibility as designers to make sure this happens through the products and services we create.
Don’t miss this inspiring and interactive day where you will learn how to use Design as a way of solving existing customer and business problems, that also contribute to the achievement of SDGs goals. You will learn more about the latest technology and inspiring case studies around sustainability from some major organisations, and you’ll also work on real client briefs and create solutions that will help organisations achieve customers, business and brand needs that have a real purpose.
This workshop will show you how to develop your strategic thinking around sustainability and brand purpose, to help brands connect people to values and have an impact in the world.
https://interaction20.ixda.org/program/06-designing-sustainable-brands
Eco packaging the facts consumer presentation
The document provides information about Eco Packaging's plant-based and compostable packaging alternatives. It discusses how small consumer choices can encourage businesses to switch from plastic to more sustainable options. It also provides details on the company's product range, values of being environmentally friendly, and links to scientific research on their materials. The purpose is to show consumers that there are alternatives to plastic that are better for the environment and don't compromise on convenience.
Personal Branding via Social Media - by Joachim Scholz
Learn how you can use social media to create your personal brand as an academic in order to increase your research outreach, provide real-world learning opportunities for students, and achieve other valuable inbound effects such as new research collaborations and industry contacts.
Logos ads-meanings-ver2
This document contains brief descriptions of advertisements and public awareness campaigns on various topics including marriage portals, tires, printing, gender ratios, saving trees, quick drying paints, drilling, animal programs, quitting smoking, wearing helmets, child labor, global warming, educational loans, saving girls, anti-drug use, child adoption, fans, dandruff, noodles, drinking and driving, eye donation, and adoption. The descriptions range from a sentence to a few words and provide high-level overviews of the promotional messages or issues addressed rather than full summaries.
What's hot (6)
Personal Branding via Social Media - by Joachim Scholz
Personal Branding via Social Media - by Joachim Scholz
Similar to Email Marketing
Proyecto de ingles2
This document provides information about a proposed new business called BIO-Candy Bubbly that will produce and sell biodegradable soap products shaped like candies. The soaps will have pleasant aromas like vanilla, strawberry, coconut, lime, and tangerine. They will be made from natural ingredients like olive oil, coconut, and essential oils. The goal is to create appealing soap products for young consumers while also promoting environmental friendliness.
Proyecto de ingles2
This document provides information about a proposed new business called BIO-Candy Bubbly that will produce and sell biodegradable soap products shaped like candies. The soaps will have pleasant aromas like vanilla, strawberry, coconut, lime, and tangerine. They will be made from natural ingredients like olive oil, coconut, and essential oils. The goal is to create appealing soap products that also care for the environment and users' skin.
Young Marketers Elite 4 - Assignment 1.2 - Minh Quang - Bảo Minh - Bảo Như - ...
1) The document discusses 5 ways for brands to connect with customers: value, usefulness, significance, substance, and meaning. It provides examples of how brands like LipIce, Comfort, and Yomost exemplify these connection strategies.
2) LipIce connects with customers through value by offering cosmetic products at affordable prices that are comparable in quality to more expensive brands. Comfort connects through substance by making water conservation and environmental sustainability central to its brand messaging and initiatives.
3) Yomost connects with young customers through significance by addressing both their functional need for a tasty beverage and their emotional desire to fully embrace their youth.
Integrated Project soap´s presentation
This document summarizes a student project to create a small soap company called BIO-Candy Bubbly. The soaps will be made with natural and biodegradable ingredients like olive oil, coconut oil, and essential oils. They will be shaped like candies and have pleasant aromas like vanilla, strawberry, coconut, lime, and tangerine. The goal is to create soaps that are gentle on the skin and environmentally friendly. The soaps will be marketed to both young people and the general public.
Goodness Gateway Privilege Pass
Score dealer-exclusive promos, programs and selling tips with our Goodness Gateway Privilege Pass! Valid from July 25 to September 11, 2015.
Social enterprises in the philippines
Human Nature is a social enterprise launched in 2008 that sells 100% organic and chemical-free personal care products in the Philippines. It works with local farmer cooperatives and foundations to source ingredients sustainably and support communities. Echo Store is a social enterprise store that sells environmentally-friendly products and directs profits towards community development programs. It aims to promote self-care, community, and environmental protection. Social enterprises in the Philippines address social and environmental issues through businesses that create jobs and opportunities for the poor.
nestle-190107171241 (1).pdf
Nestlé is the world's largest food and beverage company present in 189 countries. It has over 2000 brands and its purpose is to enhance quality of life and contribute to a healthier future. Founded in 1866, Nestlé has a long history and now has three ambitions for 2030 related to sustainability. It produces many well-known products globally and regionally like Nescafé, KitKat, Nido, Maggi, and pet food. Nestlé faces challenges in meeting changing consumer demands around health, e-commerce, and clean labels. However, through innovation and portfolio management, Nestlé aims to be the leader in nutrition, health, and wellness.
Nestle- Company profile
Nestlé is the world's largest food and beverage company present in 189 countries. It has over 2000 brands and its purpose is to enhance quality of life and contribute to a healthier future. Nestlé was founded in 1866 and has since grown significantly, developing important brands like Nescafé, KitKat, Nido, and Maggi over the decades. It faces challenges in meeting changing consumer demands around health, sustainability, and e-commerce while also dealing with controversies. However, Nestlé exerts great efforts to be the leader in nutrition by producing better quality products and satisfying consumers.
Eco-friendly_Creative Briefs
A great brief inspires, motivates, and encourages thinking that is different and disruptive. When there are 3 brands in the same category, targeting the same exact consumer, how can you make your creative idea unique/interesting/surprising?
Human Nature May-June 2013 Magalogue
The document appears to be a catalogue or newsletter from a company called Human Nature that sells natural and organic personal care and beauty products. It features new products like a mineral blush, baby care line, hand sanitizers, and insect repellent. It discusses the company's philosophy of being pro-Philippines, pro-poor, and pro-environment. It also provides information on various ingredients and why reading labels is important to avoid chemicals linked to health issues.
baby marketees 2017 - assignment 2 - group 1
This document contains 5 marketing campaign summaries:
1. Coca-Cola's "Taste the feeling" campaign extends the brand's equity across various Coca-Cola products and underscores consumer choice.
2. Fami's campaign positions the brand as being attached to family values with the insight that family is where people feel a sense of belonging.
3. Nestle's campaign promotes the importance of breakfast for fueling families and allowing them to spend quality time together.
4. Colgate's campaign encourages sharing smiles on social media to raise money for charity, with the goal of reminding consumers that Colgate is a trusted brand.
5. Knorr's campaign focuses on the insight that
CSR Preview_18dewt
This interactive PowerPoint presentation teaches about corporate social responsibility (CSR). It includes sections on what CSR is, why companies accept CSR, positive and negative aspects of CSR, and whether CSR is necessary. Users can click through pages on the CSR topics and quiz sections to test their knowledge. The presentation concludes that CSR can help companies reduce costs, differentiate their brand, engage customers, and ensure long-term sustainability.
How to find and communicate your social purpose using PR
Dora Nikols PR & social purpose specialist from Social Mission shows how companies can find their social purpose and promote it in a meaningful way using her Stand For Something Framework.
Today this is important as 89% of consumers would switch brands to one that supports a good cause .
3. research
Oatly is a Swedish company that produces oat-based milk alternatives. They aim to be environmentally friendly by only producing oat products. Oatly has a consistent branding strategy using brown, white, blue and black colors. They use the slogan "wow! No cow!" to emphasize being dairy-free. Oatly effectively uses social media and creates an "Oatfinder" map to help customers locate stores selling their products. Alpro is a leading dairy-free brand that offers soy, oat, almond, cashew and coconut milk alternatives. Alpro has consistent branding with their logo in blue, green and yellow appearing on all products. Coca-Cola has iconic red and white colors
TLove - Loving Creation 2021 presentation
This document outlines a social enterprise project called Loving Creation that aims to address social issues while creating jobs. It proposes using tea materials to develop products and train disadvantaged groups. The project would create a tea space for enjoying tea, displaying and selling tea products, hosting art activities using tea materials, and applying traditional medicine. The long term goal is to support vocational training and jobs for vulnerable communities through a community art model.
Grand test lê huỳnh phong
The document discusses plans to launch a new RTD tea brand in Vietnam aimed at children ages 6-16 and their parents. Key points include:
- The target is children of wealthy urban parents who want the best for their kids but lack time.
- Insight is parents want a drink that satisfies kids and strengthens their bond.
- The brand will position itself as a drink that promotes understanding and compassion between parents and children.
- The launch plan involves three phases - raising awareness through social media, engaging parents through a digital platform, and spreading compassion through experiential events.
Eco experience Uruguay - a project on sustainable living
This project is based in Uruguay and is about creating a sustainable community. Living at one with nature. We will be teaching and sharing as we go.
Bps presentation
This document outlines various environmental activities and projects that students and schools can implement to promote sustainability. It discusses setting up classroom assignments focused on the environment, using the Compass for Sustainability decision-making tool, and holding events like Meatless Mondays and efforts to reduce bottled water and plastic bag use. The document also describes a Carrotmob project to encourage local businesses to adopt green practices and how schools can measure their environmental impact and make changes to reduce their footprint.
Global Entrepreneurship Week -2015
This document describes TEACH - A MANTOFISH, a school business started as part of the School Enterprise Challenge. The business is a multipurpose store dealing in environmentally friendly products at affordable prices. Its mission is to develop entrepreneurship and responsibility among students while preserving the environment. The store sells food, herbal products, and creative arts made from recycled materials. It aims to reduce waste and reuse materials constructively according to principles like "Back to Nature" and "Best Out of Waste". The business donates profits to charitable causes and has received recognition in news articles and on social media.
Lipton
Tea is very popular in Pakistan, where Lipton is a leading brand. Lipton introduced tea to Pakistan in 1948 and has since established itself as the top brand, known for quality and reliability. Lipton holds about 14% of Pakistan's tea market share and targets urban middle-to-upper class consumers, especially women. It is known for its Yellow Label tea and distributes widely across Pakistan.
Similar to Email Marketing (20)
Young Marketers Elite 4 - Assignment 1.2 - Minh Quang - Bảo Minh - Bảo Như - ...
Young Marketers Elite 4 - Assignment 1.2 - Minh Quang - Bảo Minh - Bảo Như - ...
How to find and communicate your social purpose using PR
How to find and communicate your social purpose using PR
Eco experience Uruguay - a project on sustainable living
Eco experience Uruguay - a project on sustainable living
Recently uploaded
2024 Trend Updates: What Really Works In SEO & Content Marketing
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
6 Tips For Restaurant Social Media Marketing.pdf
Dive into Metric Connect's expertly crafted guide, "6 Tips For Restaurant Social Media Marketing," and transform your restaurant's social media approach. This PDF offers practical, easy-to-implement tips that will help you build a stronger online presence, connect with your customers, and ultimately increase your restaurant's success. Whether you're just starting out or looking to refine your strategy, this guide is your key to mastering social media marketing for restaurants.
2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Global Uniform Market Analysis 2024: Market Size & Trends
Explore the Global Uniform Market Analysis 2024. Gain insights into market trends, growth factors, and industry forecasts in this comprehensive report
2024 Trends & Future of Digital Marketing
Success in 2024 will require adaptability, a focus on personalization, and leveraging data-driven strategies to meet the evolving needs of consumers
The Power of Digital Marketing in the Modern Age.pdf
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加利福尼亚大学旧金山分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation
Visakhapatnam Call Girls 👉 9352988975 👈 Full Satisfied Service Unlimited Shot...
Visakhapatnam Call Girls 👉 9352988975 👈 Full Satisfied Service Unlimited Shot All Type Call Girls
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Premium Graphic Design Templates | Brochures Design Templates
Explore Premium Graphic Design Templates for versatile use.
Discover Endless Possibilities with Our costume design template. Download Templates or customise them with an easy-to-excess policy. Let’s transform Your Ideas into Masterpieces!
https://graphypix.com/
一比一原版美国加州大学戴维斯分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加州大学戴维斯分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加州大学戴维斯分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加州大学戴维斯分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
PARTⅠ: Intension of cooking or dining out under the influence of food safety issues
PARTⅡ: New consuming behavior following up
Advertising and Promotion of whisper by Sakthi Sundar
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Top 10 Digital Marketing Institute in lucknow.pptx
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Recently uploaded (20)
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
Global Uniform Market Analysis 2024: Market Size & Trends
Global Uniform Market Analysis 2024: Market Size & Trends
The Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdf
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
Visakhapatnam Call Girls 👉 9352988975 👈 Full Satisfied Service Unlimited Shot...
Visakhapatnam Call Girls 👉 9352988975 👈 Full Satisfied Service Unlimited Shot...
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
Call Girls Lucknow | 7737669865 | Miss Neha Free Delivery 24x7 at Your Doorstep
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
Premium Graphic Design Templates | Brochures Design Templates
Premium Graphic Design Templates | Brochures Design Templates
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
Email Marketing
- 2. It all started in 2015 Jake, the founder of the company when to Bali to find an opportunity to reduce single use plastic and realized that 50 billion coconuts growing worldwide and 85% discarded like trask.
- 3. It's time to make a change!
- 4. Their missions: 10,000 CAFES SWAPPING PLASTIC FOR ALL NATURAL PRODUCTS01 3 MILLION HOUSEHOLDS SWAPPING PLASTIC FOR ALL NATURAL PRODUCTS02 100 JOBS CREATED FOR ARTISANS IN VIETNAM03
- 5. Let's talk about their email marketing I first subscribed to their email while I was on the trip in Hawaii. The idea of completely natural material like coconut to be used on a daily basis. They not only send emails about their promotions, but also about good things they do worldwide.
- 7. Results: They always very personalized and love to show that you matter to the company 01 They have a recognized logo that helps to build brand recognition02 They always try to emphasize your help in contributing for the worldwide donations 03
- 8. Conclusion I have a huge respect to companies that not only advertise you their products, but also make you a part of their mission to help the world. Coconut bowls brand is a great example of the company that started society transition to the natural materials household goods such as bowls, cups and cutlery. Their email marketing is very delicate, they only want to help us to be closer to nature and be a part of their company donations.
- 9. THANK YOU!