The document recommends writing letters or cards to clients as a way to stand out from other businesses that primarily communicate digitally. It suggests that handwritten notes show clients they are important and will help the writer be remembered, potentially leading to increased sales. Specifically, the document recommends sending seasonal greeting cards to make an impression without discussing business, invitation cards for client events that provide short, simple event details, and letters when launching new products to highlight major facts to follow up on later. It closes by noting letters and cards should maintain a formal tone.

1. “Write a letter or a card –
communicate the traditional way”
by Lars Culmann (appario Pte Ltd),
BNI Gateway Chapter, 23th Jan. 2013

2. Why write a letter or a card ?
• In this digital age, there's something nice about getting a
personal letter or card – impress your clients.
• A letter indicates the importance – the client will value your
effort.
• All business people write e-mails and call their clients – be
different, be different from the rest.
• Since you use this “old-fashioned” approach – clients will
remember you and as a result, you will sell more.

3. 3 Ideas of when to write
1. Season’s Greetings Card: Perfect chance to make people
remember you - don’t talk about business!
2. Client Event (e.g. “Showcase”,” Visitor-Day”): Great
moment to send an invitation card with all details – short
& simple.
3. New Product: Send a letter to all clients and highlight
some major facts – details have to be followed-up during
an appointment.
…and never forget: A card & a letter have to be formal!
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