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Massive Complexity.
Incredibly Simple.
Introducing Elsen
© Elsen, Inc. 2019. All Rights Reserved.
September, 2019
Elsen is the platform-as-a-service company for large
financial institutions allowing anyone to effortlessly
harness vast quantities of data to solve the most
complex problems.
© Elsen, Inc. 2019. All Rights Reserved.
The Industry Is Evolving.
Will You Be Left Behind?
3
As the market evolves, financial data sets—and the demand for them—only grows larger.
Data sets are enormously expensive and getting them into a useable format can take months.
Nobody’s beating
their index.
Over the last 10 years,
roughly 95% of active
equity managers have not
beaten the corresponding
passive indices.
Teams can’t
collaborate.
From Compustat to the
Federal Reserve, licensed
financial data sets are not
compatible with each
other, not ready for use,
and not easy to access.
Quants are
wasting their time.
Almost every firm buying
financial data runs into a
bottleneck—getting it into
a format that can be easily
manipulated to create
value.
© Elsen, Inc. 2019. All Rights Reserved.
An Expert’s Opinion.
According to David Blackwell, former
head of client analytics at UBS Wealth
Management, nearly 70% of analysts’
time is spent cleansing and preparing
raw data sets for analysis.
This leaves only 30% for the work
that actually drives alpha: gleaning
insights and analyzing larger trends
to shape a financial strategy.
Source:
The Economist Intelligence Unit in partnership with Northern Trust.
“Helping Asset Managers Navigate the Data Sea.”
September, 2016.
ACTUALLY USING
YOUR DATA
PREPARING
DATA FOR USE
4
30%
70%
© Elsen, Inc. 2019. All Rights Reserved.
5
Award-winning FinTech.
Elsen nPlatform changes the playing field.
SIIA CODiE Awards WealthTech 100
2019 Winner
1 of 29 U.S. Companies
for the Inaugural
WealthTech 100
EY Accelerating
Entrepreneurs
2018 Winner
MassTLC Leadership
Awards
2017 Winner
Innovative Tech of the
Year: Financial
2019 Finalist
Best Financial &
Market Data Solution
UBS: Future of
Finance Challenge
2017 NA Regional
Finanlist
MITX Awards
2017 Winner
Best Tech Innovation
of the Year - Small to
Mid-Sized Businesses
© Elsen, Inc. 2019. All Rights Reserved.
6
Key Benefits For Your Enterprise.
Lower operating costs.
Streamline your process by
empowering data scientists,
engineers, analysts, and portfolio
managers to work together on a
singular platform to drive greater
returns.
Rapidly generate alpha.
Enhance performance by rapidly
iterating and reporting on factor
models, new data sets,
investable universes, and
historical tests—so you can drive
revenue faster.
Optimize data & vendors.
Access concordant, ready-to-
use data from licensed vendors
instantly—including alt data.
Access a single source of truth
so you can select the right data
for the job.
The Elsen nPlatform changes the playing field.
© Elsen, Inc. 2019. All Rights Reserved.
Three Simple Concepts. One Powerful PaaS.
The Elsen nPlatform
7
ACCESS
USABILITY
SPEED
Utilizing the latest in cloud technology, leverage your chosen single or multi-
tenant environment—benefit from an elastic cloud architecture for all your
data and analytics.
Access the Elsen nPlatform via our API or a robust point-and-click web
application, empowering everyone—even non-programmers—to generate
value in minutes.
The Elsen nPlatform extracts and processes your time-series financial data up
to 50x faster with up to 50x less code with Warp—Elsen’s proprietary, Turing
complete language. Plus, users can access the Warp library to write their own
functions and queries.
© Elsen, Inc. 2019. All Rights Reserved.
8
INSTANTLY USABLE DATA
It takes your quants months to process raw data sets—Elsen does it in minutes.
Your licensed data sets are cleansed, normalized, and ready for immediate use.
A SINGLE SOURCE OF TRUTH
The Elsen nPlatform allows everyone—data scientists, programmers, quants,
and portfolio managers—to access your licensed and propriety data sets all
from one platform.
SCALE AT UNMATCHED SPEED
The Elsen nPlatform—and Warp—enables your team to manage, build, test,
and automate workflows— producing results faster than ever before.
It’s Your Data.
How Will You Harness It?
The Elsen nPlatform manages everything—
ETL (Extract, Transform, Load), data concordance and
mapping, row-level permissions, vendor compliance,
data processing—so you can get the most out of your
data in the least amount of time.
© Elsen, Inc. 2019. All Rights Reserved.
An end-to-end solution
to all your data and
analytics issues.
9
The technology that drives the Elsen
nPlatform helps enterprise financial
institution teams—both quants and
non-quants—stay competitive in an
evolving industry landscape.
© Elsen, Inc. 2019. All Rights Reserved.
The Elsen nPlatform
The Elsen nPlatform in Action
© Elsen, Inc. 2019. All Rights Reserved.
11
The Elsen nPlatform in Action.
Factor analysis &
backtesting workflow
~50X faster
with the Elsen
nPlatform
© Elsen, Inc. 2019. All Rights Reserved.
12
The Elsen nPlatform in Action.
CASE STUDY:
BUY-SIDE ASSET
MANAGER
Immediately
scalable with a
single source of
truth.
Client Background
A buy-side asset manager with $750 billion in assets under management
(AUM)—whose antiquated tools and technology, and decentralized
organizational structure led to an inability to keep up with changes in the
marketplace.
Challenges
Data was being pulled from multiple disparate data sources by multiple
teams, creating inconsistencies in output. Additionally, the client’s engineers’,
quants’, and portfolio managers’ duties were significantly hindered by their
existing siloed research workflows.
Elsen nPlatform Impact
In short order—the Elsen nPlatform was deployed on the client’s private
cloud allowing all users—data scientists, engineers, quant analytics, and
portfolio managers—to get up and running on the platform in less than two
weeks using the same concordant data.
© Elsen, Inc. 2019. All Rights Reserved.
13
The Elsen nPlatform in Action.
CASE STUDY:
SYSTEMATIC HEDGE
FUND
Alternative data
in days—not
months.
Client Background
A systematic hedge fund with over $10 billion in AUM had a core quant team
with deep technology expertise.
Challenges
Integrating and testing an alternative dataset took the client on average 2-5
months using all of their technology teams—they needed to drastically
shorten that time period.
Elsen nPlatform Impact
The Elsen nPlatform reduced the time to integrate alternative data sets from
2-5 months to 1-3 days. The use of the web application provided the client’s
non-technical staff a ‘quick-and-easy’ method to upload data—automatically
handling historical point-in-time mapping in typically under an hour.
Additionally, the client was able to utilize the data profiler to easily profile,
QA, and validate their alternative data in just minutes. When the client
validated the data as valuable, the team was then able to integrate the data
in less than 2 days.
© Elsen, Inc. 2019. All Rights Reserved.
14
The Elsen nPlatform in Action.
CASE STUDY:
SPECIALTY HEDGE FUND
Discovering new
ways to generate
alpha by
incorporating AI.
Client Background
A startup hedge fund wanted to offer streamlined investment management
services using artificial intelligence and evolutive learning techniques.
Challenges
The client suffered from an inability to generate strong investment results for
their customers due to being unable to remove human biases from their
processes. Additionally, they wanted to be able to lower fees while
generating greater returns for investors without increasing the size of their
team.
Elsen nPlatform Impact
Elsen nPlatform’s intuitive user interface allowed the client to streamline and
automate operations, and quickly start building and testing models. They
were able to utilize a rules-based workflow to remove the human bias from
the decision-making process, and exceed their benchmarks. With the ability
to quickly run tests on massive data sets, the Elsen nPlatform made the
client’s workflow highly repeatable, thus scalable.
© Elsen, Inc. 2019. All Rights Reserved.
15
The Elsen nPlatform in Action.
CASE STUDY:
REFINITIV
1st commercial
product built
with the Elsen
nPlatform.
Client Background
Refinitiv, formerly Thomson Reuters, had a very slow product development
cycle. Also, the client did not have a competitive investment research
product for ‘quantamentals’ to compete in the market.
Challenges
The client did not have a clear path to build and deploy an investment
research product quickly using in-house resources although the QA Point
concept was prioritized as a ‘must have’.
Elsen nPlatform Impact
Elsen partnered with Refinitiv to build QA Point powered by Elsen—a cloud-
based product with a simple point-and-click interface using concordant
Refinitiv data—creating a single source of truth for investment hypothesis
creation/iteration and factor testing/backtesting. QA Point was rolled out
globally ahead of schedule to hundred of users.
© Elsen, Inc. 2019. All Rights Reserved.
16
Zac Sheffer
MANAGEMENT
Founded 2014
Boston
CEO
TEAM
CORPORATE
American Express, BlackRock, Credit
Suisse, Drexel Burnham, Bankers
Trust, Fidelity Investments, Google,
Nuveen, Plastiq, Thomson Reuters,
US Government Agency
TEHNOLOGY
EXPERTISE
Angular, Amazon Web Services,
Google Cloud Services, Haskell,
High-Performance Computing, IBM
Cloud Services, Machine Learning,
Microsoft Azure, Oracle,
PostgreSQL
Powering Elsen
Jane E. Hood
CMO
Ryan Johnson
CPO
Chris Harrison
CSO
© Elsen, Inc. 2019. All Rights Reserved.
17
AccompliceINVESTORS
Hyperplane
Venture Capital
Launch Capital
Justin WhiteSTRATEGIC
ADVISORS Big Data Specialist @ Google
Powering Elsen
© Elsen, Inc. 2019. All Rights Reserved.
Peter Agnes
Former Partner @ Caxton Associates
Bill Elcock
Co-Founder and Principal
@ Sequoia Strategic Avisors
Rob Hegarty
General Manager @ DataRobot
Derk Osenberg
Director of Sales @ STATS LLC
Craig Woodward
President, Financial Intelligence @ Informa
Any Questions?
Contact us at partner@elsen.co
© Elsen, Inc. 2019. All Rights Reserved.

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Elsen, Inc Intro

  • 1. Massive Complexity. Incredibly Simple. Introducing Elsen © Elsen, Inc. 2019. All Rights Reserved. September, 2019
  • 2. Elsen is the platform-as-a-service company for large financial institutions allowing anyone to effortlessly harness vast quantities of data to solve the most complex problems. © Elsen, Inc. 2019. All Rights Reserved.
  • 3. The Industry Is Evolving. Will You Be Left Behind? 3 As the market evolves, financial data sets—and the demand for them—only grows larger. Data sets are enormously expensive and getting them into a useable format can take months. Nobody’s beating their index. Over the last 10 years, roughly 95% of active equity managers have not beaten the corresponding passive indices. Teams can’t collaborate. From Compustat to the Federal Reserve, licensed financial data sets are not compatible with each other, not ready for use, and not easy to access. Quants are wasting their time. Almost every firm buying financial data runs into a bottleneck—getting it into a format that can be easily manipulated to create value. © Elsen, Inc. 2019. All Rights Reserved.
  • 4. An Expert’s Opinion. According to David Blackwell, former head of client analytics at UBS Wealth Management, nearly 70% of analysts’ time is spent cleansing and preparing raw data sets for analysis. This leaves only 30% for the work that actually drives alpha: gleaning insights and analyzing larger trends to shape a financial strategy. Source: The Economist Intelligence Unit in partnership with Northern Trust. “Helping Asset Managers Navigate the Data Sea.” September, 2016. ACTUALLY USING YOUR DATA PREPARING DATA FOR USE 4 30% 70% © Elsen, Inc. 2019. All Rights Reserved.
  • 5. 5 Award-winning FinTech. Elsen nPlatform changes the playing field. SIIA CODiE Awards WealthTech 100 2019 Winner 1 of 29 U.S. Companies for the Inaugural WealthTech 100 EY Accelerating Entrepreneurs 2018 Winner MassTLC Leadership Awards 2017 Winner Innovative Tech of the Year: Financial 2019 Finalist Best Financial & Market Data Solution UBS: Future of Finance Challenge 2017 NA Regional Finanlist MITX Awards 2017 Winner Best Tech Innovation of the Year - Small to Mid-Sized Businesses © Elsen, Inc. 2019. All Rights Reserved.
  • 6. 6 Key Benefits For Your Enterprise. Lower operating costs. Streamline your process by empowering data scientists, engineers, analysts, and portfolio managers to work together on a singular platform to drive greater returns. Rapidly generate alpha. Enhance performance by rapidly iterating and reporting on factor models, new data sets, investable universes, and historical tests—so you can drive revenue faster. Optimize data & vendors. Access concordant, ready-to- use data from licensed vendors instantly—including alt data. Access a single source of truth so you can select the right data for the job. The Elsen nPlatform changes the playing field. © Elsen, Inc. 2019. All Rights Reserved.
  • 7. Three Simple Concepts. One Powerful PaaS. The Elsen nPlatform 7 ACCESS USABILITY SPEED Utilizing the latest in cloud technology, leverage your chosen single or multi- tenant environment—benefit from an elastic cloud architecture for all your data and analytics. Access the Elsen nPlatform via our API or a robust point-and-click web application, empowering everyone—even non-programmers—to generate value in minutes. The Elsen nPlatform extracts and processes your time-series financial data up to 50x faster with up to 50x less code with Warp—Elsen’s proprietary, Turing complete language. Plus, users can access the Warp library to write their own functions and queries. © Elsen, Inc. 2019. All Rights Reserved.
  • 8. 8 INSTANTLY USABLE DATA It takes your quants months to process raw data sets—Elsen does it in minutes. Your licensed data sets are cleansed, normalized, and ready for immediate use. A SINGLE SOURCE OF TRUTH The Elsen nPlatform allows everyone—data scientists, programmers, quants, and portfolio managers—to access your licensed and propriety data sets all from one platform. SCALE AT UNMATCHED SPEED The Elsen nPlatform—and Warp—enables your team to manage, build, test, and automate workflows— producing results faster than ever before. It’s Your Data. How Will You Harness It? The Elsen nPlatform manages everything— ETL (Extract, Transform, Load), data concordance and mapping, row-level permissions, vendor compliance, data processing—so you can get the most out of your data in the least amount of time. © Elsen, Inc. 2019. All Rights Reserved.
  • 9. An end-to-end solution to all your data and analytics issues. 9 The technology that drives the Elsen nPlatform helps enterprise financial institution teams—both quants and non-quants—stay competitive in an evolving industry landscape. © Elsen, Inc. 2019. All Rights Reserved. The Elsen nPlatform
  • 10. The Elsen nPlatform in Action © Elsen, Inc. 2019. All Rights Reserved.
  • 11. 11 The Elsen nPlatform in Action. Factor analysis & backtesting workflow ~50X faster with the Elsen nPlatform © Elsen, Inc. 2019. All Rights Reserved.
  • 12. 12 The Elsen nPlatform in Action. CASE STUDY: BUY-SIDE ASSET MANAGER Immediately scalable with a single source of truth. Client Background A buy-side asset manager with $750 billion in assets under management (AUM)—whose antiquated tools and technology, and decentralized organizational structure led to an inability to keep up with changes in the marketplace. Challenges Data was being pulled from multiple disparate data sources by multiple teams, creating inconsistencies in output. Additionally, the client’s engineers’, quants’, and portfolio managers’ duties were significantly hindered by their existing siloed research workflows. Elsen nPlatform Impact In short order—the Elsen nPlatform was deployed on the client’s private cloud allowing all users—data scientists, engineers, quant analytics, and portfolio managers—to get up and running on the platform in less than two weeks using the same concordant data. © Elsen, Inc. 2019. All Rights Reserved.
  • 13. 13 The Elsen nPlatform in Action. CASE STUDY: SYSTEMATIC HEDGE FUND Alternative data in days—not months. Client Background A systematic hedge fund with over $10 billion in AUM had a core quant team with deep technology expertise. Challenges Integrating and testing an alternative dataset took the client on average 2-5 months using all of their technology teams—they needed to drastically shorten that time period. Elsen nPlatform Impact The Elsen nPlatform reduced the time to integrate alternative data sets from 2-5 months to 1-3 days. The use of the web application provided the client’s non-technical staff a ‘quick-and-easy’ method to upload data—automatically handling historical point-in-time mapping in typically under an hour. Additionally, the client was able to utilize the data profiler to easily profile, QA, and validate their alternative data in just minutes. When the client validated the data as valuable, the team was then able to integrate the data in less than 2 days. © Elsen, Inc. 2019. All Rights Reserved.
  • 14. 14 The Elsen nPlatform in Action. CASE STUDY: SPECIALTY HEDGE FUND Discovering new ways to generate alpha by incorporating AI. Client Background A startup hedge fund wanted to offer streamlined investment management services using artificial intelligence and evolutive learning techniques. Challenges The client suffered from an inability to generate strong investment results for their customers due to being unable to remove human biases from their processes. Additionally, they wanted to be able to lower fees while generating greater returns for investors without increasing the size of their team. Elsen nPlatform Impact Elsen nPlatform’s intuitive user interface allowed the client to streamline and automate operations, and quickly start building and testing models. They were able to utilize a rules-based workflow to remove the human bias from the decision-making process, and exceed their benchmarks. With the ability to quickly run tests on massive data sets, the Elsen nPlatform made the client’s workflow highly repeatable, thus scalable. © Elsen, Inc. 2019. All Rights Reserved.
  • 15. 15 The Elsen nPlatform in Action. CASE STUDY: REFINITIV 1st commercial product built with the Elsen nPlatform. Client Background Refinitiv, formerly Thomson Reuters, had a very slow product development cycle. Also, the client did not have a competitive investment research product for ‘quantamentals’ to compete in the market. Challenges The client did not have a clear path to build and deploy an investment research product quickly using in-house resources although the QA Point concept was prioritized as a ‘must have’. Elsen nPlatform Impact Elsen partnered with Refinitiv to build QA Point powered by Elsen—a cloud- based product with a simple point-and-click interface using concordant Refinitiv data—creating a single source of truth for investment hypothesis creation/iteration and factor testing/backtesting. QA Point was rolled out globally ahead of schedule to hundred of users. © Elsen, Inc. 2019. All Rights Reserved.
  • 16. 16 Zac Sheffer MANAGEMENT Founded 2014 Boston CEO TEAM CORPORATE American Express, BlackRock, Credit Suisse, Drexel Burnham, Bankers Trust, Fidelity Investments, Google, Nuveen, Plastiq, Thomson Reuters, US Government Agency TEHNOLOGY EXPERTISE Angular, Amazon Web Services, Google Cloud Services, Haskell, High-Performance Computing, IBM Cloud Services, Machine Learning, Microsoft Azure, Oracle, PostgreSQL Powering Elsen Jane E. Hood CMO Ryan Johnson CPO Chris Harrison CSO © Elsen, Inc. 2019. All Rights Reserved.
  • 17. 17 AccompliceINVESTORS Hyperplane Venture Capital Launch Capital Justin WhiteSTRATEGIC ADVISORS Big Data Specialist @ Google Powering Elsen © Elsen, Inc. 2019. All Rights Reserved. Peter Agnes Former Partner @ Caxton Associates Bill Elcock Co-Founder and Principal @ Sequoia Strategic Avisors Rob Hegarty General Manager @ DataRobot Derk Osenberg Director of Sales @ STATS LLC Craig Woodward President, Financial Intelligence @ Informa
  • 18. Any Questions? Contact us at partner@elsen.co © Elsen, Inc. 2019. All Rights Reserved.