This document provides an overview and guidelines for Ellen Kolmar's personal brand.
I. The brand is centered around Ellen Kolmar, a young illustrator from Indonesia with interests in steampunk, tattoos, and games.
II. The logo design is based on gears and clocks to represent her steampunk passion. Strict rules are outlined regarding logo usage, size, distortion, and safe area.
III. Examples are given of stationery and merchandise applying the brand colors, patterns, and logo guidelines. Detailed brand elements like typeface and colors complement the steampunk aesthetic.
Logos are an vital part of branding. Logo presents basic information about an company and it's services, products. Every business like an marketing agency, sports equipment manufacturers have logos that represents their company. It's an integral section of consumerism, and essential for promoting a business.
Logos are an vital part of branding. Logo presents basic information about an company and it's services, products. Every business like an marketing agency, sports equipment manufacturers have logos that represents their company. It's an integral section of consumerism, and essential for promoting a business.
Royal life brand tool kit. Developed by Value Kreation
Talk to Rucha Kale or Baldev Singh Rawat Founders of Value Kreation at Facebook or Linkedin for more.
In the transformative process of rebranding Modernist Look into a dynamic men's clothing brand, I meticulously crafted a comprehensive Brand Identity Guideline that would serve as the blueprint for the brand's new visual identity. This guideline was a culmination of strategic thinking, creativity, and a deep understanding of the brand's essence and target audience.
The Brand Identity Guideline outlined a cohesive and distinctive visual language that captured the brand's modern and sophisticated essence. It included detailed specifications for the brand's new logo, defining its size, placement, and color variations to ensure consistent and impactful representation across all touchpoints.
To establish a memorable and cohesive brand experience, the guideline featured a carefully curated color palette that harmonized with the brand's personality, evoking emotions of confidence and style. Additionally, typography guidelines were provided to maintain uniformity in messaging, with specific font choices reflecting the brand's contemporary and timeless appeal.
The guideline showcased the new brand imagery, encompassing carefully selected photography styles, composition techniques, and models that aligned with Modernist Look's target audience. This strategic approach aimed to establish a genuine connection with customers, fostering brand loyalty and resonance.
To ensure the brand's digital presence was as strong as its physical manifestation, the Brand Identity Guideline included social media guidelines. These guidelines provided insights on adapting the brand identity to various social media platforms, optimizing the visual impact and communication effectiveness.
With a focus on consistency and attention to detail, the Brand Identity Guideline offered a comprehensive overview of how to apply the new brand identity to various collateral and marketing materials. It served as a valuable resource for internal and external stakeholders, empowering them to communicate the brand's personality effectively and authentically.
The Brand Identity Guideline was not only a visual representation of Modernist Look's evolution but also a strategic tool for building a strong and consistent brand image. By adhering to the guidelines, the brand could confidently enter the market with a fresh, contemporary identity that resonated with its target audience and set it apart from competitors. Through this brand transformation, Modernist Look was poised to thrive in the competitive men's clothing industry, forging lasting connections with customers and driving long-term success.
Gomito brand proposition and GuidelinesMarina Alves
This brand and its manual and were built to the discipline of Design Practice 2 at Anglia Ruskin University, taught by Will Hill, with the goal of generating an understanding of what is a Visual Identity, which composes and how to build it and other elements that it involves. Project developed by Marina Alves Teixeira.
RKCO Group provides the complete manpower services, manpower consultants and payroll outsourcing services in Delhi, Noida, Gurgaon, Ghaziabad, Faridabad and India, under the manpower services RKCO Group provides the security guards, housekeeping, facility management, temporary labor, catering and garden maintenance and office support services.
A really short introduction to the basic's of designing good and effective logo. Based on 5 golden keywords: Simple, Memorable, Timeless, Versatile and Appropriate. 26 pages with minimal text and a lot of examples of big and famous brands.
Royal life brand tool kit. Developed by Value Kreation
Talk to Rucha Kale or Baldev Singh Rawat Founders of Value Kreation at Facebook or Linkedin for more.
In the transformative process of rebranding Modernist Look into a dynamic men's clothing brand, I meticulously crafted a comprehensive Brand Identity Guideline that would serve as the blueprint for the brand's new visual identity. This guideline was a culmination of strategic thinking, creativity, and a deep understanding of the brand's essence and target audience.
The Brand Identity Guideline outlined a cohesive and distinctive visual language that captured the brand's modern and sophisticated essence. It included detailed specifications for the brand's new logo, defining its size, placement, and color variations to ensure consistent and impactful representation across all touchpoints.
To establish a memorable and cohesive brand experience, the guideline featured a carefully curated color palette that harmonized with the brand's personality, evoking emotions of confidence and style. Additionally, typography guidelines were provided to maintain uniformity in messaging, with specific font choices reflecting the brand's contemporary and timeless appeal.
The guideline showcased the new brand imagery, encompassing carefully selected photography styles, composition techniques, and models that aligned with Modernist Look's target audience. This strategic approach aimed to establish a genuine connection with customers, fostering brand loyalty and resonance.
To ensure the brand's digital presence was as strong as its physical manifestation, the Brand Identity Guideline included social media guidelines. These guidelines provided insights on adapting the brand identity to various social media platforms, optimizing the visual impact and communication effectiveness.
With a focus on consistency and attention to detail, the Brand Identity Guideline offered a comprehensive overview of how to apply the new brand identity to various collateral and marketing materials. It served as a valuable resource for internal and external stakeholders, empowering them to communicate the brand's personality effectively and authentically.
The Brand Identity Guideline was not only a visual representation of Modernist Look's evolution but also a strategic tool for building a strong and consistent brand image. By adhering to the guidelines, the brand could confidently enter the market with a fresh, contemporary identity that resonated with its target audience and set it apart from competitors. Through this brand transformation, Modernist Look was poised to thrive in the competitive men's clothing industry, forging lasting connections with customers and driving long-term success.
Gomito brand proposition and GuidelinesMarina Alves
This brand and its manual and were built to the discipline of Design Practice 2 at Anglia Ruskin University, taught by Will Hill, with the goal of generating an understanding of what is a Visual Identity, which composes and how to build it and other elements that it involves. Project developed by Marina Alves Teixeira.
RKCO Group provides the complete manpower services, manpower consultants and payroll outsourcing services in Delhi, Noida, Gurgaon, Ghaziabad, Faridabad and India, under the manpower services RKCO Group provides the security guards, housekeeping, facility management, temporary labor, catering and garden maintenance and office support services.
A really short introduction to the basic's of designing good and effective logo. Based on 5 golden keywords: Simple, Memorable, Timeless, Versatile and Appropriate. 26 pages with minimal text and a lot of examples of big and famous brands.
This tutorial offers a step-by-step guide on how to effectively use Pinterest. It covers the basics such as account creation and navigation, as well as advanced techniques including creating eye-catching pins and optimizing your profile. The tutorial also explores collaboration and networking on the platform. With visual illustrations and clear instructions, this tutorial will equip you with the skills to navigate Pinterest confidently and achieve your goals.
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4. TABLE
OF
CONTENTS
BEHIND
THE BRAND
RULES OF
THE LOGO
DESIGN
ELEMENTS
THE APPLIED
DESIGNS
I. Overview 2
II. Philosophy 3
VII. Logo Size 10
VIII. Safe Area 10
IX. Distortion 12
III. The Logo 4
IV. Typeface 6
V. Color 7
VI. Pattern 8
X. Stationary 14
XI. Merchandise 16
5. BEHIND THE BRANDBEHIND THE BRAND
I. OVERVIEW
Ellen Kolmar is an as-
piring young illustrator
from Indonesia. She is
currently living in Jakar-
ta, Indonesia.
Her interest whose pas-
sion revolves around
tattoos, psychological
role-playing games, and
the steampunk theme,
particularly clockworks
and machines.
Hint of electric rock and
roll are usually found in her
semi realistic fantasy illus-
tration style.
Through her personal
brand, she collaborat-
ed with various brands
to channels her creativi-
ty into products that she
likes, such as hoodie, draw-
ing book, laptop and many
more.
2
6. II. PHILOSOPHY
Ellen Kolmar has a
great interest in psy-
chological, technolo-
gy, sci-fi, fantasy and
last but not least, ste-
ampunk.
She takes a great in-
terest especially in
steampunk and sci-fi,
where her favorites
are gear and clock
with steampunk style.
That is why we based
her logo upon gear
and clock which she
like.
The logo looks like
gear that point to
the right describe a
meaning to always
moving within the
time toward to the fu-
ture. The logo can also
looks shaped like a key
too which describe a
meaning that there
is always a way to go
through in any prob-
lems and struggle.
Her residence in Ja-
karta, has expanded
her interest into fanta-
sy sci-fi game and psy-
chological genre book
further. That is why in
her branding, we try to
merge her interest in
psychological and ste-
ampunk topic with her
hobbies to show both
her sides.
7. DESIGN ELEMENTSDESIGN ELEMENTS
III. THE LOGO
Ellen Kolmar’s logo was
created based on the
shape of gear and clock
handle.
To make it simple and
clear, we use only one
color for the logo.
Its initial colour is brown
but if the background
is too dark, you can use
white, black or other co-
lour for the logo.
However, we do encour-
age to use the brown
colour, combined with
white or patterned back-
ground to enhance the
steampunk image the
brand aims to achieve.
The logo is divided into
two parts, the logogram
(the graphic), and the
logotype (the text).
The logogram and logo-
type cannot be divided
by any means as both of
them are connected with
each other’s.
4
8. Brown Logo on
White Background
White Logo on
Brown Background
Brown Logo on
White Background
White Logo on
Brown Background
9. IV. TYPEFACE
A B C D E F G H I J K L M N
OPQRSTUVWXYZabc
d e f g h i j k l m n o p q r s t u
vwxyz1234567890
Use for title, subti-
tle and emphasis.
Clarendon
Text Bold
6
10. IV. COLOR
C: 0 M: 57 Y: 100 K: 60
R: 124 G: 65 B: 0
PANTONE P 26-16 C
C: 59 M: 0 Y: 9 K: 8
R: 76 G: 185 B: 210
PANTONE P 118-13 C
C: 0 M: 21 Y: 25 K: 0
R: 252 G: 208 B: 183
PANTONE P 37-2 C
C: 59 M: 0 Y: 9 K: 8
R: 77 G: 185 B: 210
PANTONE P 113-1 C
MAIN
COLOR
SECONDARY
COLOR
Inspired by steampunk culture, each of the brand’s color combinations consisted of two
colors. The main color combination that we use for the brand is a combination of brown
and lighter shade of brown.
The other color combination serves as secondary color schemes and only to be used for the
brand’s official product or promotional material.
11. IX. PATTERN
Just like her logo, The Ellen brand
pattern was also inspired by ste-
ampunk culture.
The pattern basically consisted of
random array of gear , clock and
pipe.
13. RULES OF THE LOGORULES OF THE LOGO
VII. LOGO SIZE
VIII. SAFE AREA
It is very important to take notice of the logo size, as the logotype
needs to always be readable and legible.
The minimum size for the logo on prints should be at the very least 9
centimeters times 3 centimeters.
Please make sure that the logo you use is no less than the size speci-
fied, as it could make the logo very hard to read and unrecognizable.
The safe area or the exclusion zone is established to create a “safe
space” between the logo or other objects.
We wanted the logo to always be recognizable and not to be distract-
ed by other company logos, texts, or any other design elements.
Please refer to the image on the right side for the calculation of the
safe area
10
15. IX. DISTORTION
Ellen Kolmar logo
should never be distort-
ed or modified in any
way. This includes the
fixed rules of other de-
sign element of the logo.
Logotype and logogram
must always together
in all circumstances as
both of them are con-
nected with each other.
Why are these wrong?
These examples show
aterations of logo-
type, false resizing of
the logo and various
violations on the brand
color rule that distort
the logo
Can we use pattern for
the background?
Yes, you cand do that.
However, please re-
frain the usage of too
complicated pattern.
Violation to these rules
could lead into problems
such as, unrecognizable
logo to misconception of
the brand.
On the right are samples of
the distortion that you have
to avoid when using the
Ellen Kolmar logo.
16. Deleted Parts of
the Logotype
Usage of the other color
Squashed Logo
Placement of Overly
Complicated Pattern
Change of Logo Size
and Composition
Usage of Black Logo not in
White Background
13
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17. THE APPLIED DESIGNTHE APPLIED DESIGN
X. STATIONARY
On the right is the Ellen
stationary set that we
designed based on the
main brand color and
brand pattern.
We try to make the
stationary design as
simple as possible while
combining the pattern
as decoration.
Here, we can see the ex-
ample of business card,
letterhead, envelope
and mobile wallpaper
with the printed ones
embllished with brown
logo.
These items follow the
brand rules in which
the logo is easily distin-
guishable, while having
the pattern as a back-
ground
14
18.
19. XI. MERCHANDISE
Not only stationary, her interest on
steampunk culture, game and design
also leads her into creating 3ds case
and designing her laptop, mouse and
graphic tablet.
Moreover, she also established her own
jipper and cap by combining the pat-
tern and her logo.
16