This document discusses the hidden meanings in the logos of various famous companies. It presents 24 logos and poses questions about hidden images or symbols within their designs, then provides the answers. For each logo discussed, there are subtle elements incorporated that represent something about the company's products, services or history in a clever or symbolic way.
9. ANSWERS 4
NBC is also known as the
"Peacock network" because
of its stylised logo. It
consists of the 3 primary
and 3 secondary colours,
which correspond to the
network's six divisions
when they redesigned the
logo: News, Sports,
11. ANSWERS 5
Toblerone is originally from the
town of Bern in Switzerland. The
town Bern is also known as the
"City of Bears". Can you see how
the chocolate bar's logo paid
tribute to this?
13. ANSWERS 6
You can plainly see that the
Fedex logo spells out the
company's name, but if you look
between the letters E and x, you
will see an arrow which
represents the speed and
accuracy of their deliveries.
15. ANSWERS 7
• Carrefour means "crossroad" in
French, which could explain the two
arrows on each side of the arrow. The
negative white space, meanwhile,
actually forms a letter C.
ANSWERS 6
35. ANSWERS 17
• Egg 'n' Spoon is a national courier
service for the UK whose slogan is
"Speed with care". Their logo, which
looks like a simple letter "e" at first
glance, actually has an egg and spoon.
See it? Check out the white space.
37. ANSWERS 18
• If you look closely at the logo of
Galeries Lafayette, a lifestyle store in
France, you will see that the logo
represents Paris with its joined letters
"t" to form France's most famous icon,
the Eiffel Tower.
39. ANSWERS 19
• Goodwill, a global social services
enterprise, has a logo befitting what it
does. If you take a look at the figure
inside the blue box, you will either see
a small letter "g" - or half of a happy
face.
43. ANSWERS 21
• Le Tour de France, is of course the
globally famous cycling race. Can you
see the cycling man in their logo? Hint:
The yellow circle is the wheel!
45. ANSWERS 22
• The London Symphony Orchestra's
logo looks like a flowy interpretation of
its acronym, LSO. But if you take another
look, you might also see that it's a
conductor waving his baton.
47. ANSWERS 23
• The N inside the circle of the
Northwest logo can be plainly seen. But
with the triangle, you can see the letter
W too. Coincidentally, the W is pointing
- where else? - northwest.
