3. NOYES: BIOGRAPHY
• 1910-1977, American
• 1938, Graduated Harvard GSD, The Harvard Five
• 1939-1946, Director of Industrial Design, MoMA
• Spent 21 years as design consultant for IBM
– Corporate-wide design program
– Product design
– IBM Headquarters Showroom, Madison Avenue, 1948
– Various IBM buildings, Armonk, NY; Garden City, NY,
L.A.,CA
• Architecture Practice in New Canaan, CT
– Functional Modernism
4.
5. IBM Showroom
• Creation of a counter-climate
• 24/7
• Glass façade creates visual link
between counter-climate and climate
outside
• Inside vs. Outside
6. IBM Showroom
• Showroom as actualization of brand identity
and business objective
• “IBM helps man extend his control over his
environment.” - Noyes
• Controlled counter-climate, safe, secure,
clean
• Manage the unpredictable external from the
predictable internal
