The document discusses resources for entrepreneurship and innovation from Brent Sebold at ASU, including ideation, vetting ideas, and crafting elevator pitches. It recommends exercising bug lists for ideation and vetting, and provides a template for concise 2-sentence elevator pitches indicating the company, product/service, users/payers, solutions/benefits, and differentiation from competitors. Additional online resources from studentventures.asu.edu and Guy Kawasaki's blog are also referenced.

1. Brent Sebold
ASU Entrepreneurship and Innovation Group

2. ideation
vetting ideas
elevator pitches
executive summaries

3. ideation and vetting
exercise: the bug list.
studentventures.asu.edu/
startup-bowl#resources

4. pitch your venture in two
concise sentences.
courtesy of our
friend, dave bittner.

6. let’s craft yours now.

7. Company name sells this
product/service to these
users/payers who want
these solutions/benefits.
Unlike these competitors
(or the status quo), we do
this differently/better (our
secret sauce).

8. let’s hear ‘em!

9. additional tools

10. additional tools – next step
http://blog.guykawasaki.com