Elemis hired Sheridan&Co to design new in-store areas for Elemis products in multiple department stores in the UK. Sheridan&Co created a more premium design through softer graphics, dividers, and backlit panels with color-changing lighting. The design included a consultation area, face scanning technology, and treatment rooms to showcase Elemis products. The new Elemis store designs were installed in six UK locations in 2011 with plans for more in 2012.