This document discusses the state and perspectives of electronic commerce in Serbia. It provides an overview of the current state of e-commerce in Serbia and outlines some opportunities for future growth. Key points include: - E-commerce in Serbia is still in early stages of development compared to more developed markets in Western Europe. Online shopping is not yet widely adopted. - As internet access and credit card ownership increases in Serbia, the potential for e-commerce growth is high. Younger generations are more comfortable shopping online. - For e-commerce to reach its full potential, infrastructure and regulations need to improve regarding logistics, payment systems and data/consumer protection. Overall the future outlook for e-commerce development in Serbia is positive