SlideShare a Scribd company logo
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Type of Product Annual Sales Channel Network and Pricing Lincoln Electric Co. Welding electrodes and equipment (average quality) $ 365 mn Trained engineers, lower price range, max 5% discount to distributors Hobart Electrodes, welding and Generators (average quality) $ 120 Mn Salesperson & company-owned stores; inconsistent pricing Airco Industrial gases, medical equip, welding equip and stick electrodes NA Independent distributors McKay Strongest stainless steel electrodes and low-hydrogen & gas-shielded flux-cored electrodes $ 30 Mn Distributors Tri-Mark Highest-quality flux-cored electrodes $ 16 mn Independent distributors
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
. Flux Low Hyd Stainless Mild steel coated + solid Industry Sales 100 72 51 204 Market Share 23% 22% 13% 11% Alloy Sales 23 15.84 6.63 22.44 Price to Dist 0.771 0.498 2.38 0.537 Margin lost 0.11565 0.0747 0.357 0.08055 Sales in pound 29.83139 31.8072289 2.78571429 41.7877095 Loss 3.45 2.376 0.9945 3.366 . Direct Sales Indirect Sales Percentage of Sales 15% 85% Actual Sales 9.75 55.25 Number  21 500 Productivity 0.464 0.1105 Cost 7.833 10.1865
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
 

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Alloy Rods Corporation

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Type of Product Annual Sales Channel Network and Pricing Lincoln Electric Co. Welding electrodes and equipment (average quality) $ 365 mn Trained engineers, lower price range, max 5% discount to distributors Hobart Electrodes, welding and Generators (average quality) $ 120 Mn Salesperson & company-owned stores; inconsistent pricing Airco Industrial gases, medical equip, welding equip and stick electrodes NA Independent distributors McKay Strongest stainless steel electrodes and low-hydrogen & gas-shielded flux-cored electrodes $ 30 Mn Distributors Tri-Mark Highest-quality flux-cored electrodes $ 16 mn Independent distributors
  • 11.
  • 12.
  • 13.
  • 14. . Flux Low Hyd Stainless Mild steel coated + solid Industry Sales 100 72 51 204 Market Share 23% 22% 13% 11% Alloy Sales 23 15.84 6.63 22.44 Price to Dist 0.771 0.498 2.38 0.537 Margin lost 0.11565 0.0747 0.357 0.08055 Sales in pound 29.83139 31.8072289 2.78571429 41.7877095 Loss 3.45 2.376 0.9945 3.366 . Direct Sales Indirect Sales Percentage of Sales 15% 85% Actual Sales 9.75 55.25 Number 21 500 Productivity 0.464 0.1105 Cost 7.833 10.1865
  • 15.
  • 16.
  • 17.