The document discusses Tony Dell, an 83-year-old man still working full-time in the advertising industry in London. It describes his daily commute and long career in advertising that has spanned decades. It notes how unusual it is for someone his age to still be working full-time in the advertising industry, where burnout is common by people's 30s and 40s. Dell claims he works because he needs to for health, money, and enjoyment, and has no plans to retire. The document also discusses ageism in the advertising industry, where those over 50 often face discrimination, and how ads frequently portray negative stereotypes of older people.
Innovation has always been embedded in the West Coast’s creative DNA – and today’s new media landscape is no exception as progressive ideas and a sense of optimism flow through the area like a particularly cheeky Chardonnay. Simon Wakelin takes an aerial view of a creative region where big-hitters and hungry start-ups find their feet on a level playing field...
The Incredibly Shrinking Courage: Is the Entrepreneur an Endangered Species?Marcin Senderski
The document discusses whether entrepreneurship is an endangered activity. It notes that while necessity entrepreneurship still exists in underdeveloped economies, voluntary entrepreneurship has declined in developed nations where safety nets are taken for granted. Entrepreneurship boomed after the fall of communism in places like Poland, but is now seen as a second choice career. The challenges of modern entrepreneurship like overregulation and a difficult legal environment discourage risk-taking. While entrepreneurs may face fewer political risks today, market risks are more complex. The natural habitat for entrepreneurship, the free market, needs restoration for the species to thrive again.
This document discusses the author's perspective on capitalizing the word "Media" to represent its expanded role in marketing communications. The author argues that Media should not be seen simply as the distribution point for content, but that it can give meaning and impact to messages. The author aims to elevate the importance of Media in marketing success and change how Media departments think and act on behalf of clients. The background provided discusses the author's experience growing up in radio and lessons learned about creatively using Media to engage audiences.
The document discusses how storytelling can be used to engage customers across marketing channels for a brand. It notes that emotions and feelings play a large role in decision making, more than logic. The presentation defines some key elements of storytelling, including having a character, conflict, and plot. It stresses the importance of identifying a brand's core story and ensuring it is consistently told through different marketing mediums. The presenter offers free sessions to help write a brand story.
Brazil is facing political, economic, and social upheaval that is challenging its advertising industry. The country is dealing with a large corruption scandal, recession, water shortages, and rising costs of power. However, the expanding middle class is driving growth in cultural appreciation and demand for more sophisticated advertising. While the current environment is difficult for ad agencies and production companies due to tight budgets, some are finding opportunities through international expansion or more nimble operations.
This document discusses the need for brands to integrate and adapt their strategies and approaches to the current realities of marketing. It argues that brands can no longer rely on tight control of their message and must embrace more complex, multi-directional interactions with consumers. The key shifts discussed are from one-way broadcasting to two-way engagement; from single, unified ideas to many smaller insights; and from isolated campaigns to ideas with longevity across various touchpoints throughout the year. The overarching message is that brands must transition from old, linear methods to new, dynamic approaches that focus on understanding and adding value to people's lives if they want to successfully connect with audiences today.
The Most Memorable Advertisements Madison Avenue Ever SoldAyman Sarhan
The document summarizes a panel of New York ad executives' ranking of the top 20 most memorable advertisements since 1968. It provides descriptions and background for the top 5 ads, which include famous campaigns for Federal Express, Wendy's, Alka-Seltzer, and Volkswagen. It then lists descriptions of ads that made the rest of the top 20, including campaigns for Absolut vodka, Maxell tapes, I ♥ NY, American Tourister luggage, and Life cereal's "Mikey" ad.
The document discusses various types of online and traditional advertising methods. It begins by defining online advertising such as search engine marketing, display ads, and mobile ads. It then discusses the effectiveness of online ads in utilizing low-cost campaigns to maximize sales and profit. Specific ad formats are covered like web banners, frame ads, and social media ads. Traditional methods such as film posters, movie merchandise, trailers, and product placement in films are also summarized. The document provides examples and definitions of these various advertising techniques.
Innovation has always been embedded in the West Coast’s creative DNA – and today’s new media landscape is no exception as progressive ideas and a sense of optimism flow through the area like a particularly cheeky Chardonnay. Simon Wakelin takes an aerial view of a creative region where big-hitters and hungry start-ups find their feet on a level playing field...
The Incredibly Shrinking Courage: Is the Entrepreneur an Endangered Species?Marcin Senderski
The document discusses whether entrepreneurship is an endangered activity. It notes that while necessity entrepreneurship still exists in underdeveloped economies, voluntary entrepreneurship has declined in developed nations where safety nets are taken for granted. Entrepreneurship boomed after the fall of communism in places like Poland, but is now seen as a second choice career. The challenges of modern entrepreneurship like overregulation and a difficult legal environment discourage risk-taking. While entrepreneurs may face fewer political risks today, market risks are more complex. The natural habitat for entrepreneurship, the free market, needs restoration for the species to thrive again.
This document discusses the author's perspective on capitalizing the word "Media" to represent its expanded role in marketing communications. The author argues that Media should not be seen simply as the distribution point for content, but that it can give meaning and impact to messages. The author aims to elevate the importance of Media in marketing success and change how Media departments think and act on behalf of clients. The background provided discusses the author's experience growing up in radio and lessons learned about creatively using Media to engage audiences.
The document discusses how storytelling can be used to engage customers across marketing channels for a brand. It notes that emotions and feelings play a large role in decision making, more than logic. The presentation defines some key elements of storytelling, including having a character, conflict, and plot. It stresses the importance of identifying a brand's core story and ensuring it is consistently told through different marketing mediums. The presenter offers free sessions to help write a brand story.
Brazil is facing political, economic, and social upheaval that is challenging its advertising industry. The country is dealing with a large corruption scandal, recession, water shortages, and rising costs of power. However, the expanding middle class is driving growth in cultural appreciation and demand for more sophisticated advertising. While the current environment is difficult for ad agencies and production companies due to tight budgets, some are finding opportunities through international expansion or more nimble operations.
This document discusses the need for brands to integrate and adapt their strategies and approaches to the current realities of marketing. It argues that brands can no longer rely on tight control of their message and must embrace more complex, multi-directional interactions with consumers. The key shifts discussed are from one-way broadcasting to two-way engagement; from single, unified ideas to many smaller insights; and from isolated campaigns to ideas with longevity across various touchpoints throughout the year. The overarching message is that brands must transition from old, linear methods to new, dynamic approaches that focus on understanding and adding value to people's lives if they want to successfully connect with audiences today.
The Most Memorable Advertisements Madison Avenue Ever SoldAyman Sarhan
The document summarizes a panel of New York ad executives' ranking of the top 20 most memorable advertisements since 1968. It provides descriptions and background for the top 5 ads, which include famous campaigns for Federal Express, Wendy's, Alka-Seltzer, and Volkswagen. It then lists descriptions of ads that made the rest of the top 20, including campaigns for Absolut vodka, Maxell tapes, I ♥ NY, American Tourister luggage, and Life cereal's "Mikey" ad.
The document discusses various types of online and traditional advertising methods. It begins by defining online advertising such as search engine marketing, display ads, and mobile ads. It then discusses the effectiveness of online ads in utilizing low-cost campaigns to maximize sales and profit. Specific ad formats are covered like web banners, frame ads, and social media ads. Traditional methods such as film posters, movie merchandise, trailers, and product placement in films are also summarized. The document provides examples and definitions of these various advertising techniques.
Melody Lee and James Cockerille - Marketing to Millennials: It’s Not Just Wh...Autumn Quarantotto
This document discusses marketing to millennials, noting that there is no single definition for the generation as individuals vary greatly. It emphasizes that while millennials have influence over brands, their ability to influence does not directly translate to purchases. When marketing to millennials, it is important to factor in their different lifestages and needs rather than pandering to stereotypes. The document recommends co-creating with millennials by providing platforms for feedback and collaborative development.
Day 2 Recap at #CannesLions 2013 / #OgilvyCannesOgilvy
The document summarizes discussions from Day 2 of the 2013 Cannes Lions International Festival of Creativity.
1) There is an opportunity for brands in China's lower-tier cities as 160 million new consumers enter cities and consumption increases unprecedentedly. Popular mid-priced quality brands will benefit most.
2) Astro Teller of Google[x] discussed "moonshots", which are seemingly impossible ideas that can solve major problems through technology and creativity. Moonshots require persuasive storytelling to gain support for uncertain but impactful solutions.
3) Speakers from Facebook discussed how to scale creativity, noting that the company generates ongoing creative iterations through user participation, unlike traditional advertising. This allows for massive ongoing campaigns
The document discusses an interview with Steve Monaghan, the director of SANE Communications PR agency. Some key details:
- SANE Communications was founded 6 years ago in London and recently opened an office in Berlin.
- The past 6 years have seen both growth for the agency and significant changes in the fashion industry with the rise of e-commerce.
- The Berlin office was opened because Steve finds the city creatively inspiring and sees it as an untapped market, though it has yet to reach the heights of London fashion.
- For London Collections Men upcoming, SANE will be representing clients Baartmans and Siegel and newcomer Tourne de Transmission.
Day 4 Recap at #CannesLions 2013 / #OgilvyCannesOgilvy
Karp reassured the creative community at Cannes that Tumblr's acquisition by Yahoo would not negatively impact their work. However, some argue that today's informal workplaces cater too much to extended adolescence instead of fostering creativity. Lou Reed praised Kanye West's talent but said there is a lack of talent today otherwise. Consumers now have power and responsibility to consume brands ethically and support companies with good values and behaviors. Game designer Jane McGonigal argued that gamers develop skills like optimism that help them succeed in challenging corporate environments.
This document provides summaries of organizing ideas developed for several clients, including Apple, Hyundai, the New York Stock Exchange, the Gill Foundation, AOL, Burger King, and Twix. The organizing ideas focused on common interests to welcome all for Apple, identifying customers as research-focused "truth junkies" for Hyundai, positioning the NYSE as at the center of global economic exchange, engaging the vast middle ground on sexuality for the Gill Foundation, demonstrating the value of an open internet guide for AOL versus walled gardens, transferring the dominance of Burger King's Whopper to the overall brand, and finding a clear usage occasion of thinking time for Twix versus snack time for competitors.
The World Business Forum featured presentations from notable business leaders, including Alan Mulally, former CEO of Ford, who shared his principles of managing with care and respect; economist Dambisa Moyo who highlighted six major challenges facing the global economy; and artist Erik Wahl who used paintings to demonstrate the power of storytelling and innovative thinking. Other speakers included Chris McChesney on focusing on the most important goals and Daymond John on the keys to his success in business and entrepreneurship, including remaining true to his passion for hip hop. Tennis star Andre Agassi also shared his journey from dominance to despair to personal transformation.
The document provides advice and words of encouragement. It suggests that one should not compare themselves to others and that problems come with solutions. It also notes that every successful person has faced difficulties and painful stories, but were able to turn things around. The final sentences encourage readers to learn from mistakes and use challenges to become better and more valuable individuals.
SQTL provides training and testing services to IT organizations worldwide. They have trained over 12,000 students across 16 locations in India. Their courses include Certificate in Software Testing (CST), Diploma in Software Testing (DST++), and ISTQB certification training. SQTL also offers corporate training programs, testing services, and placement assistance to help students find jobs. They have strategic partnerships with institutes and certifying bodies to deliver high-quality software testing education and services.
Ability Unleashed is an HR consulting firm that aims to be a one-stop shop for client HR needs. It strives to build cohesive professional teams to translate client expectations into effective HR initiatives. The firm's visionaries, Sandhya Joshi and Lopa Vyas, have decades of experience in corporate and consulting HR. Ability Unleashed offers services including talent management, leadership development, training programs, and aptitude testing to help clients, students, and organizations. It works with clients across various industries to provide specialized HR solutions and expertise.
The document appears to be a conversation in broken Spanish between two people expressing affection for each other. One person says they like the drawings and snacks the other sends, but likes kissing more. The other agrees the person is their soulmate and perfect for them. They discuss how time passes quickly when enjoying someone's company.
This document introduces the vast unknowns of space and the universe. It notes that while human life began on Earth, humans had little initial understanding of what existed beyond the planet. Recent technological advances have allowed humanity to gain more information and images of space. The document compares the relative sizes of planets and the sun to demonstrate how small Earth appears at different scales. It suggests continuing space exploration is important to learn if other life exists in the universe and to prepare for potential threats. Some scientists now believe parallel universes may exist, with the possibility of alternate versions of Earth, countries, and even people. The document encourages further discovery of the universe.
Mastering Differentiated MDSD Requirements at Deutsche Boerse AGHeiko Behrens
Session description from Code Generation 2009:
Deutsche Boerse AG (www.deutsche-boerse.com) is developing a so-called global trading system, where Eclipse Modeling Technology is used in different parts. From diverse models, C++, Java & Python adapters and other different artefacts are generated to build a mission-critical and highly-scalable software system.
In this session we will describe how openArchitectureWare helped us to build a tool chain that spans different subprojects and connects existing modeling tools, be they graphical, tabular or textual. In an international team we were able to build custom parts or re-use slightly adjusted community cartridges by applying AOP techniques to build M2M transformations, sophisticated editors as well as validation and server-side code generators.
This document discusses model-driven software development on the iPhone using a custom domain-specific language and code generator. It covers topics like data access, navigation, views, asynchronous data fetching, memory management, and data conversion. The document concludes with a demo of using a custom DSL and generator to develop an iPhone app.
The document discusses the contributions of several famous scientists to the field of physics, including C.V. Raman who discovered the Raman effect and won the 1930 Nobel Prize, Albert Einstein who developed the theories of special and general relativity and won the 1921 Nobel Prize, Sir Isaac Newton who formulated the laws of motion and universal gravitation, and Archimedes who invented machines and formulated principles of hydrostatics and levers.
EclipseCon2011 Cross-Platform Mobile Development with EclipseHeiko Behrens
This document discusses cross-platform mobile development using Eclipse. It highlights that mobile devices now have more computing power than NASA did in 1969. It also covers developing for the diversity of mobile platforms like Java, C#, and Objective-C. The document discusses object-oriented principles like statelessness and the app anatomy of views, cells, navigation, and entities/content providers. It also introduces a DSL for defining mobile apps and demos cross-platform mobile development.
Virtual communities enabled by Web 2.0 technologies can impact online learning by encouraging interactivity and collaboration among learners and educators. Web 2.0 allows for more than just static content display and has led to interactive online communities where users collaboratively write and develop content together. Research has found that online fan fiction communities demonstrate how users collaboratively write shared texts in a way that could translate to educational benefits if utilized for online learning.
The document is the 1999 U.S. National Chemistry Olympiad exam for high school students. It was prepared by the American Chemical Society Olympiad Examinations Task Force, led by Arden P. Zipp, to test students' chemistry knowledge and problem solving skills. The exam was part of a nationwide competition for high school students interested in chemistry.
Powder metallurgy (P/M) is used to produce parts when other metalworking processes cannot be used due to high melting points or difficulty in machining. P/M involves producing metal powders, blending them with other powders, compacting the blended powder into a "green" part, sintering the part to bond the powders together, and finishing the part. Near 70% of P/M production is for automotive applications due to its ability to produce parts with good dimensional accuracy and controllable porosity.
This document provides training on automotive technology basics for dealer sales consultants. It aims to teach them the terminology and specifications used in sales materials so they can better explain vehicles to customers. The document covers systems in vehicles like the power train, running, and comfort systems. It also provides details on the anatomy of different automobile types. A large portion is dedicated to explaining the engine and its components, fuel system, intake system, and other supporting systems in depth. The goal is for sales consultants to have sufficient technical knowledge after the training.
Melody Lee and James Cockerille - Marketing to Millennials: It’s Not Just Wh...Autumn Quarantotto
This document discusses marketing to millennials, noting that there is no single definition for the generation as individuals vary greatly. It emphasizes that while millennials have influence over brands, their ability to influence does not directly translate to purchases. When marketing to millennials, it is important to factor in their different lifestages and needs rather than pandering to stereotypes. The document recommends co-creating with millennials by providing platforms for feedback and collaborative development.
Day 2 Recap at #CannesLions 2013 / #OgilvyCannesOgilvy
The document summarizes discussions from Day 2 of the 2013 Cannes Lions International Festival of Creativity.
1) There is an opportunity for brands in China's lower-tier cities as 160 million new consumers enter cities and consumption increases unprecedentedly. Popular mid-priced quality brands will benefit most.
2) Astro Teller of Google[x] discussed "moonshots", which are seemingly impossible ideas that can solve major problems through technology and creativity. Moonshots require persuasive storytelling to gain support for uncertain but impactful solutions.
3) Speakers from Facebook discussed how to scale creativity, noting that the company generates ongoing creative iterations through user participation, unlike traditional advertising. This allows for massive ongoing campaigns
The document discusses an interview with Steve Monaghan, the director of SANE Communications PR agency. Some key details:
- SANE Communications was founded 6 years ago in London and recently opened an office in Berlin.
- The past 6 years have seen both growth for the agency and significant changes in the fashion industry with the rise of e-commerce.
- The Berlin office was opened because Steve finds the city creatively inspiring and sees it as an untapped market, though it has yet to reach the heights of London fashion.
- For London Collections Men upcoming, SANE will be representing clients Baartmans and Siegel and newcomer Tourne de Transmission.
Day 4 Recap at #CannesLions 2013 / #OgilvyCannesOgilvy
Karp reassured the creative community at Cannes that Tumblr's acquisition by Yahoo would not negatively impact their work. However, some argue that today's informal workplaces cater too much to extended adolescence instead of fostering creativity. Lou Reed praised Kanye West's talent but said there is a lack of talent today otherwise. Consumers now have power and responsibility to consume brands ethically and support companies with good values and behaviors. Game designer Jane McGonigal argued that gamers develop skills like optimism that help them succeed in challenging corporate environments.
This document provides summaries of organizing ideas developed for several clients, including Apple, Hyundai, the New York Stock Exchange, the Gill Foundation, AOL, Burger King, and Twix. The organizing ideas focused on common interests to welcome all for Apple, identifying customers as research-focused "truth junkies" for Hyundai, positioning the NYSE as at the center of global economic exchange, engaging the vast middle ground on sexuality for the Gill Foundation, demonstrating the value of an open internet guide for AOL versus walled gardens, transferring the dominance of Burger King's Whopper to the overall brand, and finding a clear usage occasion of thinking time for Twix versus snack time for competitors.
The World Business Forum featured presentations from notable business leaders, including Alan Mulally, former CEO of Ford, who shared his principles of managing with care and respect; economist Dambisa Moyo who highlighted six major challenges facing the global economy; and artist Erik Wahl who used paintings to demonstrate the power of storytelling and innovative thinking. Other speakers included Chris McChesney on focusing on the most important goals and Daymond John on the keys to his success in business and entrepreneurship, including remaining true to his passion for hip hop. Tennis star Andre Agassi also shared his journey from dominance to despair to personal transformation.
The document provides advice and words of encouragement. It suggests that one should not compare themselves to others and that problems come with solutions. It also notes that every successful person has faced difficulties and painful stories, but were able to turn things around. The final sentences encourage readers to learn from mistakes and use challenges to become better and more valuable individuals.
SQTL provides training and testing services to IT organizations worldwide. They have trained over 12,000 students across 16 locations in India. Their courses include Certificate in Software Testing (CST), Diploma in Software Testing (DST++), and ISTQB certification training. SQTL also offers corporate training programs, testing services, and placement assistance to help students find jobs. They have strategic partnerships with institutes and certifying bodies to deliver high-quality software testing education and services.
Ability Unleashed is an HR consulting firm that aims to be a one-stop shop for client HR needs. It strives to build cohesive professional teams to translate client expectations into effective HR initiatives. The firm's visionaries, Sandhya Joshi and Lopa Vyas, have decades of experience in corporate and consulting HR. Ability Unleashed offers services including talent management, leadership development, training programs, and aptitude testing to help clients, students, and organizations. It works with clients across various industries to provide specialized HR solutions and expertise.
The document appears to be a conversation in broken Spanish between two people expressing affection for each other. One person says they like the drawings and snacks the other sends, but likes kissing more. The other agrees the person is their soulmate and perfect for them. They discuss how time passes quickly when enjoying someone's company.
This document introduces the vast unknowns of space and the universe. It notes that while human life began on Earth, humans had little initial understanding of what existed beyond the planet. Recent technological advances have allowed humanity to gain more information and images of space. The document compares the relative sizes of planets and the sun to demonstrate how small Earth appears at different scales. It suggests continuing space exploration is important to learn if other life exists in the universe and to prepare for potential threats. Some scientists now believe parallel universes may exist, with the possibility of alternate versions of Earth, countries, and even people. The document encourages further discovery of the universe.
Mastering Differentiated MDSD Requirements at Deutsche Boerse AGHeiko Behrens
Session description from Code Generation 2009:
Deutsche Boerse AG (www.deutsche-boerse.com) is developing a so-called global trading system, where Eclipse Modeling Technology is used in different parts. From diverse models, C++, Java & Python adapters and other different artefacts are generated to build a mission-critical and highly-scalable software system.
In this session we will describe how openArchitectureWare helped us to build a tool chain that spans different subprojects and connects existing modeling tools, be they graphical, tabular or textual. In an international team we were able to build custom parts or re-use slightly adjusted community cartridges by applying AOP techniques to build M2M transformations, sophisticated editors as well as validation and server-side code generators.
This document discusses model-driven software development on the iPhone using a custom domain-specific language and code generator. It covers topics like data access, navigation, views, asynchronous data fetching, memory management, and data conversion. The document concludes with a demo of using a custom DSL and generator to develop an iPhone app.
The document discusses the contributions of several famous scientists to the field of physics, including C.V. Raman who discovered the Raman effect and won the 1930 Nobel Prize, Albert Einstein who developed the theories of special and general relativity and won the 1921 Nobel Prize, Sir Isaac Newton who formulated the laws of motion and universal gravitation, and Archimedes who invented machines and formulated principles of hydrostatics and levers.
EclipseCon2011 Cross-Platform Mobile Development with EclipseHeiko Behrens
This document discusses cross-platform mobile development using Eclipse. It highlights that mobile devices now have more computing power than NASA did in 1969. It also covers developing for the diversity of mobile platforms like Java, C#, and Objective-C. The document discusses object-oriented principles like statelessness and the app anatomy of views, cells, navigation, and entities/content providers. It also introduces a DSL for defining mobile apps and demos cross-platform mobile development.
Virtual communities enabled by Web 2.0 technologies can impact online learning by encouraging interactivity and collaboration among learners and educators. Web 2.0 allows for more than just static content display and has led to interactive online communities where users collaboratively write and develop content together. Research has found that online fan fiction communities demonstrate how users collaboratively write shared texts in a way that could translate to educational benefits if utilized for online learning.
The document is the 1999 U.S. National Chemistry Olympiad exam for high school students. It was prepared by the American Chemical Society Olympiad Examinations Task Force, led by Arden P. Zipp, to test students' chemistry knowledge and problem solving skills. The exam was part of a nationwide competition for high school students interested in chemistry.
Powder metallurgy (P/M) is used to produce parts when other metalworking processes cannot be used due to high melting points or difficulty in machining. P/M involves producing metal powders, blending them with other powders, compacting the blended powder into a "green" part, sintering the part to bond the powders together, and finishing the part. Near 70% of P/M production is for automotive applications due to its ability to produce parts with good dimensional accuracy and controllable porosity.
This document provides training on automotive technology basics for dealer sales consultants. It aims to teach them the terminology and specifications used in sales materials so they can better explain vehicles to customers. The document covers systems in vehicles like the power train, running, and comfort systems. It also provides details on the anatomy of different automobile types. A large portion is dedicated to explaining the engine and its components, fuel system, intake system, and other supporting systems in depth. The goal is for sales consultants to have sufficient technical knowledge after the training.
This document summarizes the prologue of a book about the author's experiences in new media. It describes attending a party for internet entrepreneurs where a 21-year-old named Alex Tew, who became a millionaire through his website The Million Dollar Homepage, was celebrated. The author notes key differences between traditional and new media - in new media, trends change quickly so success must be capitalized on immediately rather than building long-term stability. Though the author has been involved in new media, he feels like an outsider among the entrepreneurs. The prologue ends with the group leaving the party to continue the night at a cheaper student bar.
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
This document provides a sampling of branding and marketing work by Juan Roberts over his career. It includes identity designs, advertisements, publications, and campaigns for various industries such as automotive, financial, healthcare, entertainment, and consumer products. The work showcases Roberts' experience in visual design, photography, branding, and marketing communications across multiple mediums for an array of high-profile clients.
TMA World Blog 2013 A Cultural Clash Can Make Your Image CrashTMA World
The document describes a situation where an Indian businessman's image and networking prospects were undermined due to a cultural clash. At a business event in Dubai, the man interrupted a conversation between an Emirati man, German, and Brit to introduce himself and hand out his business card. However, in Arab culture it is considered rude to interrupt or engage in direct sales pitches with strangers. The Emirati man subtly discarded the man's business card behind his back while maintaining a fake smile. The cultural faux pas damaged the Indian man's image without him realizing. The closing paragraphs discuss how being aware of cultural differences is important for successful international business.
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
The document provides a historical overview of developments in advertising and marketing from the late 19th century to the 2000s. It traces the evolution of key debates around hard vs soft sell approaches. It also highlights major innovations and changes in the field, including the rise of positioning in the 1960s-70s, the growth of integrated marketing in the 1990s, and the emergence of relationship marketing, viral marketing, and the importance of brands and emotions from the 1980s onward. The document serves as a useful timeline to understand the evolution of advertising and marketing concepts over the past century.
The document provides a historical overview of developments in advertising and marketing from the late 19th century to the 2000s. It traces the evolution of key debates around hard vs soft sell approaches. It also highlights major innovations and changes in the field over time, such as the rise of mass marketing in the 1900-1940 period, the emergence of integrated marketing communications in the 1950s-1960s, and the adoption of relationship marketing, viral marketing, and the emphasis on brand and emotion from the 1980s onward. The document serves as a useful timeline of the changing philosophies, practices, and technologies that have shaped the advertising and marketing industries over the past century.
This presentation takes a closer look at what ad agencies consider “good” advertising, how they interpret “concept,” and why the web designer's notion of “proof of concept” is completely nonsensical in the world of advertising. I examine some successful campaigns and some award-winning campaigns -- these are not necessarily the same thing -- and explain why these are admired by so-called “creatives” at ad agencies. I also explore why advertising creatives despise web types in general and usability folks in particular. You’ll discover why stuff that “works” on screen doesn’t work in print ads -- and vice versa. And I dispel some of the popular myths about advertising, such as “all advertising is good advertising.”
The document profiles 10 of the greatest salespeople of all time, including Dale Carnegie, John H. Patterson, David Ogilvy, Mary Kay Ash, Zig Ziglar, Napoleon Barragan, Joe Girard, Meg Whitman, Steve Jobs, and Thomas Edison. It provides a brief overview of each individual's background and their impact and innovations within the field of sales.
1. The oldest man in Adland
83-year-old Tony Dell has created eye-catching campaigns
since the days of rationing. Alex Benady hears why he
refuses to retire
At 8.15am each day, Tony Dell leaves his large, spartan flat on
the outskirts of Croydon and catches the X68 bus for the 40-
minute commute to Waterloo Bridge. From there he strolls into
the Covent Garden offices of Delaney Lund Knox Warren, the
advertising agency where he is a senior art buyer.
At 8.15am each day, Tony Dell leaves his large, spartan flat on
the outskirts of Croydon and catches the X68 bus for the 40-
minute commute to Waterloo Bridge. From there he strolls into
the Covent Garden offices of Delaney Lund Knox Warren, the
advertising agency where he is a senior art buyer.
It's not the journey itself that is remarkable, but the fact that
Dell has being doing it - the odd illness and very occasional
holiday excepted - every weekday for the 55 years since his
working life began.
Dell was 84 in September. That he is still employed full-time is
impressive or depressing enough, depending on your outlook.
That he is still working in advertising, an industry long
regarded as almost the exclusive preserve of the young, where
many are burnt out by their mid-thirties and fewer than one in
five are in their forties, makes Dell's career longevity seem
little short of miraculous.
Slim and upright, dressed in a casual turquoise shirt and
baggy grey corduroys, it is only a slight paunch that gives
away the truth that he is in his ninth decade. In fact, it's not
his age that first strikes you on meeting him, so much as a
youthful, playful, and slightly camp vitality.
Dell comes from an era when advertising was known as
"edvertising" and he sounds like David Niven with a touch of
Noel Coward. "It may seem some sort of miracle to you. But to
me it's just normal," he retorts. "The fact is that I work
because I need to work, for health, money and love. I mean
what else would I do?"
As the oldest man in British (if not world) advertising, his work
record reads more like a seminar in modern history than a CV.
His career has spanned the years of post-war rationing, the
introduction of television advertising, the consumer boom of
2. the Sixties, the recession of the Seventies, the yuppie
explosion of the Eighties, and the dotcom bubble of the late
Nineties. During this time he has worked closely with many of
the most famous names in art, photography and design of the
past 50 years. They include Lichfield, Donovan, Bailey and
Snowdon, to name just a few.
And when he says work, he means proper work, not pottering
around for a couple hours a day generally getting in the way,
as is often the case with older people who can't bring
themselves to retire. He puts in a full nine-hour day and is
responsible for one of the biggest, busiest accounts in the
industry; that of the country's largest bank, the Halifax. "As an
art buyer I have a threefold role. I have to buy photography
and illustrations and whatever else, at the standard required
by an art director, at the budget available from a client, in the
time for its best reproduction," he explains.
Despite spending his entire career in advertising, Dell drifted
into it more by chance than ambition. He served in the Royal
Lancers during the Second World War but then spent three
years in hospital with TB and another two years recuperating.
"Eventually a friend's father who was ad manager for Van
Heusen [the shirt manufacturer] suggested I try his agency,
Willings Press Service, where for reasons best known to
themselves, the entire creative department had walked out.
"Naturally I was invited in. What else could they say? But
within a month the studio manager had lost his job and I was
in charge. It was terrible, terrible. But it wasn't my fault.
Nothing ever is."
It's a role he has carried out in a variety of agencies pretty
much ever since. Does it bother him that he has never made it
to the top or that he is now taking orders from people young
enough to be his great-grandchildren?
"Oh my God, no. I'm not interested in money. I don't need to
own anything. I'm not acquisitive in the least. And at my age
you realise status is nothing, nothing at all. I've never sought
to be anything or anywhere other than what I am. It's just not
my way.
"Of course young people are ignorant. But it's not their fault
.They are not taught. So the only judgment I make about
younger people is to think what gorgeous figures they have."
However this hasn't stopped him from keeping a sharp, if non-
judgmental eye on how his industry has changed. "The biggest
thing has been increasing sophistication and pace in every
3. department. When I first joined, it was telephones and
messenger boys, now it's computers and e-mail," he says.
"There's also greater sophistication in terms of provision of
materials, and consumer insight. Advertising used to be almost
exclusively aspirational. But now consumers are more
sophisticated it's much less unreachable and much more to do
with reality."
Perhaps surprisingly Dell says his favourite ad of all time is not
some classic from the Sixties or Seventies, but the Guinness
"surfer" commercial which he describes as "Unquestionably
magnificent and beautiful. If you see it, you remember it for
ever."
Perhaps even more surprising is his claim not to be particularly
intrigued by advertising as a cultural form. "I don't care. I'm
just not interested. I'm interested in the procedure of
advertising and the process of making money through
advertising. It's advertising - not adverts - that I like."
Ask him about retirement and he admits he did retire once, 20
years ago, "for the party and present". But he was back to
work the next Monday. Now he has every intention of "dying in
harness". That may sound horrific to those who aim is to
expire wearing a beige nylon tracksuit on a Spanish golf
course. But he dismisses the current debate over retirement
age as "nonsense".
"Everything is individual. But most jobs these days aren't
exhausting manual labour. People don't need to retire in the
same way they used to. Which would you rather have, a few
extra years of congenial work or spend the rest of your days in
poverty?"
Dell claims repeatedly that he has never been ambitious in his
career. However he does still have one personal ambition left.
"The biggest of all is to see tomorrow," he says.
'The cult of youth in advertising is laughable in a society
that's growing older'
An old lady is slowly traversing a zebra crossing on her
Zimmer. Another follows with a shopping trolley. But this is
not an advert for walking aids or baggage, and it's certainly
not a road-safety message. "Let's Make Things More
Interesting", is the slogan for the betting-shop ad, giving odds
on the chances of the women eluding an approaching white
van - "2:1 against leading lady, 4:1 against following lady".
This poster for Paddy Power is among Reg Starkey's all-time
4. most ageist adverts. "Striking, but too cruel, too tasteless," is
how the adman describes it.
Starkey has decided to fight back against what he sees as
blatant discrimination in adland by heading a creative team
that have volunteered their services for the latest campaign
for Age Concern. From today, in cities across Britain, billboards
will be unveiled featuring just the top of an older man's head.
"Ignore this poster, it's got grey hair," will run the caption - a
reference to the media's usual portrayal of older people. Age
Concern's research shows that 59 per cent of the population
believe that media coverage of the elderly is negative.
Starkey, 64, who has campaigns such as Don't Cheat on the
Cheese and Put Milk First in his portfolio, is the creative
director of a team whose average age is 55. "If you want
evidence that ageism exists, look no further than the creative
industries. Here, you'll see age discrimination in its rawest
form," Starkey says. "Ad agency professionals who are over
50, including creatives and marketers, are first in line for
redundancy and are treated as has-beens. In advertising,
older people are under-represented or portrayed as
stereotypes. The cult of youth in advertising is laughable in a
society that is growing older."
Starkey has many examples of ad ageism. Talksport takes a
swipe at Classic FM by using a hearse and graveyard and the
"Attention All Undertakers" alert, making the point that 78 per
cent of the music station's listeners are over 55. There's also
the award-winning 118 118 campaign's old codger who
portrays the demise of the old directory enquiries. "The
implication was that BT is dying, just like old people are dying.
Aren't we all, always, dying?"
He's philosophical about why such views exist. "I believe it
must be because, historically, we were a young country. If you
look at the post-war baby boom, youth was vitally important.
That got into the DNA, and there's a feeling that youth is what
it's all about."
But marketers are making a big mistake, he argues. "I think
there's a fault in the marketing industry in that the way it is
constructed does not in any way reflect the population profile,"
he says. "The world ends at 45 as far as marketing is
concerned. But 45- to 69-year-olds have the highest
disposable incomes in the country; 16- to 24-year-olds have
the lowest, but they are the most represented group in
advertising."
Ciar Byrne