ElBank_General Deck vF

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ElBank™ Mobile Banking Overview
Customizable, Cross-Platform, and Secure
Mobile & Web Banking Solutions
Strictly Private and Confidential
June, 2016

Mobile Banking is quickly being adopted by banks’ most lucrative customers
Adoption of mobile banking, is growing across all age demographics. Customers with the highest level of
sophistication are mobile banking’s likeliest adopters.
1 Mobile Banking Overview
Usage of Different Means of Accessing Banking Services
(2011-2014)(1)
Use of Mobile Banking by age (LTM)(1)(2)
1. Source: Board of Governors of the United States Federal Reserve. Consumers and Mobile Financial Services. March 2015.
2. Percentages are of those in each group who have a mobile phone and a bank account.
Summary
 Mobile banking is the fastest growing method of interacting with banks
 Retaining and growing the banks’ most lucrative customers is critical to banks’ profitability
 Customers aged 30-60 are the fastest growing adopters of mobile banking services
 Young and middle aged adults are customers with the highest disposable income and level of sophistication
17%
CAGR
28%
CAGR
2011 2012 2013 2014
33%
65%
20%
85%
74%
34%
67%
26%
82%
75%
33%
72%
30%
87%
75%
33%
74%
35%
Bank
Branch
ATM Telephone
Banking
Online
(Web)
Banking
Mobile
Banking
15%
CAGR
45%
29%
12%
5%
54%
37%
21%
10%
63%
43%
25%
9%
60%
54%
32%
12%
18-29 30-44 45-59 60+
2011 2012 2013 2014

There is plenty of opportunity for growth and more reason than ever to implement a mobile
banking platform
Have used
Mobile
Banking
52%
Have not
used Mobile
Banking
48%
% of Smartphone Owners who have used
Mobile Banking (LTM)(1)
6%
12%
20%
32%
34%
39%
62%
73%
86%
My bank charges a fee for using mobile
banking
I don't do the banking in my household
It's too difficult to use mobile banking
I don't have a smartphone
I don't trust the technology
The mobile phone screen is too small
I'm concerned about the security of mobile
banking
I don't see any reason to use mobile
banking
My banking needs are being met without
mobile banking
Top Reasons why Customers do not use Mobile
Banking(1)(2)
“Please tell us for each of the reasons below why you do not
use mobile banking”
1. Source: Board of Governors of the United States Federal Reserve. Consumers and Mobile Financial Services. March 2015
2. Total number of respondents is 945
 Nearly half of smartphone users have never used mobile banking
 These customers are potential targets that can be attracted by a competing bank’s offerings
 The vast majority of smartphone users that are not using mobile banking services are not aware of the service’s benefits
and convenience
Summary
Despite its rapid deployment, many customers are unaware of the benefits and convenience of mobile banking.
These customers present an opportunity for banks to expand their customer base.

100%
30% 30%
5% 2%
In person at a
physical
branch
By phoning a
call center
ATM Online (Web)
Banking
Mobile
Banking
Mobile Banking reduces banks’ operating costs and reduces customer attrition
1. Source: KPMG. Mobile Banking 2015. p. 22
2. Source: FiServ. Mobile Banking Adoption: Where is the Revenue for Financial Institutions?. 2016. p.9
3. Source: Deloitte. Mobile Banking: A Catalyst for Improving Bank Performance. 2010. p. 4
Estimated Transaction Cost by Channel(1)
Rebased to 100 (Physical Branch)
Lowered Attrition(2)
 Large Bank Customer Attrition Rate:
 Branch-only customers: 13.4% attrition rate
 Mobile banking customers: 4.9% attrition rate
 Small and Medium sized banks with online banking have a
2.8% attrition rate among mobile bankers
 On average, bank branch-only customers are more than
2x more likely to attrite than mobile banking customers
“…a bank with a footprint of 100 branches and 250 ATMs, and an
average daily deposit/withdrawal volume of 165 branch transactions
and 65 ATM transactions, could expect to save about $5 million
annually if the bank were able to convert 20% of those branch and
ATM transactions to its mobile channel.”(3)
JP Morgan Chase: Case Study(4)
Decrease cost-to-serve by Adopting Mobile Technology
Service Before After
Mobile App Based
Reward Redemptions
 $3
(Call center
redemption cost
per customer)
 $0.01
(mobile
redemption cost
per customer)
Quick Deposits  $0.65 per deposit
(teller deposit)
 $0.03 per deposit
(quick deposit)
Mobile banking improves banks’ profitability and services a larger number of customers with the same operating
budget by reducing customer servicing costs and reducing customer attrition.

... and generates new revenue from existing customers and widens the customer base
Mobile banking increases the number of banking products purchased by existing customers, and attracts new
customers outside the bank’s traditional geographic footprint.
1. Source: Survey by AlixPartners, 2013; Press articles and Journals; KPMG Analysis
2. Source: Deloitte. Mobile Banking: A Catalyst for Improving Bank Performance. 2010. p. 5
3.1
3.8
Non-Mobile Banking Adopters Mobile Banking Adopters
22% increase
Number of Banking Products Purchased
(Overall)(1)
Sample Services Enabled by Mobile Banking
 Review Accounts
 Transfer Funds
 Settle Credit Cards
 Block Cards
 Request Card Limit Changes
 Pay Bills
 Request and Calculate Loans
 Order Checkbooks
 Secure Communication
10%
19% 11%
27%
29%
32%
63%
52% 57%
France Italy Belgium
Case Study: BNP Paribas(3)
Mobile is Preferred Channel for Customer Contacts
Bank Branch ATM Internet and Mobile
“Mobile banking gives banks the potential to expand beyond their
geographical footprint as the well as ability to cross-sell and up-
sell products to existing customers. Banks that harness these
additional mobile financial services capabilities can see a profound
impact on the nature of the banking relationship.”(2)

Choosing a mobile banking platform should balance features
Choosing a mobile banking platform should balance features with value for clients and banks. Features that are
valuable for both will provide the greatest return on investment (ROI) for the bank.
ValueforBankingClients
Value for Banks
Currency & Loan Rates
Locate Nearby ATMs
List of Offerings
Retrieve IBANs
Discussion
 Clients are most interested
in operations that increase
their sense of control over
their accounts
 Banks are most interested
in operations that minimize
interaction with call center
operators
 Features that are valuable
for both clients and banks
are required for a
successful mobile
banking rollout
Pay Cards
Account Statement
Transfer Funds
Secure Communication
Request Cards
Card Limit Changes
Block Cards
Request Loans
Order Checkbooks
Expand Geo. Reach
Mobile Banking Value Proposition (Clients vs Banks) (1)
1. ElBarid Analysis
ElBarid Group Customers
Card Statement
Locate Nearby Branch
Send Targeted Offers
Bill Payment
Transactional Customer Relations Informational
5

Introducing

ElBank™ is a secure, customizable, cross-platform, and cost-effective online banking
solution that integrates into banks’ existing infrastructure(1)
ElBank™’s straightforward and simple UI ensures that even the most novice mobile banking users will understand
how to access banks’ services. Language can be localized for individual users.
ElBank™ Product Overview - Frontend
 Clean interface
for maximum
simplicity
 Secure sign-in
 Screen real
estate to push
additional
products
 Branding can
be customized
for individual
bank
 Secure
biometric login
 Straightforward
functionality
 Large, simple buttons
ensure users know
which functionality is
being accessed
 Features can be
hidden, replaced, or
added as needed
Login Screen User Screen
6

ElBank’s™ straightforward and clean interface is consistent throughout the application
Settings E-Services
 Users can
manage their
own mobile
banking
settings,
reducing
paperwork and
banking
overhead costs
 Banks can add any
number of services
that can be marketed
directly to clients
 Backend support for
e-services is
provided by ElBarid
and are fully
customizable
A fully customizable backend ensures that banks can keep clients up-to-date with the latest bank offerings and
services.
ElBank™ Product Overview - Frontend7

ElBank™’s integrated backend means instant and straightforward account management
ElBank™ Product Overview - Backend8
A full-featured backend ensures that administrators can manage all aspects of the platform, and client accounts,
securely and with minimum hassle.
Key Features
 Profiles Management
 Credentials Management
 Parameters administration & management
– Managed by the backoffice system administrator
– View and modify the username, password, M-PIN and codes parameters
or management or expiry settings
 Messages Center
– This section manages all the communication with the user through the
secured messaging
– Messages can be auto generated by the application to inform the user of a
specific activity on his/her account or a request done or executed, or it
could be manual through the insertion of a specific message to a specific
user
– Configuration of auto messages is done and updated by the administrator
 E-services Execution
– Once a user requests any of the e-services available, it will be
automatically sent to the allocated “Group” of “User(s)”
 Reporting Center
– This is where the administrator can generate any type of report for the
administration and logging use of the ElBank™ platform
Backoffice Design
Analytics
Clients Dashboard
 Dashboard provides user index and graphs to monitor real-time
activity statistics including: login activity, no. of transactions
 Graphs can be altered by filtering columns, zooming, and date
selection
 Above charts show the activity of the different types of transactions
executed between April and June 2016.

A four-tier architecture ensures maximum security and uptime while clients are engaging with the ElBank™ platform.
No data is ever stored on the phone, and industrial-strength encryption protects against fraud.
9
1. Prepared by ElBarid Group
Technical Diagram of ElBank™ Mobile Banking
Interface(1)
Technical Overview
Elbarid DB
Core Banking
INTERNET
Mobile Banking users
Smart
ATM’s
ATM Switch
WAF + LB
DMZ
(public
systems)
Elbarid
Front Srv1
Internet Banking server
Elbarid Back Servers/Services
(lower layer)
Bank’s secure
Servers/Services
Elbarid
Front Srv2
Load Balancer (LB)
INTERNET
Internet Banking users
Discussion
1. DMZ (Public Systems)
 Web Application Firewall and Load Balancer
 Request encryption signature validation (Data submitted from
ElBank™ applications is encrypted and signed with proprietary
modules written in native low-level code that cannot be reverse
engineered
 Hardware Firewall developed at the application-tier level to block
malicious DeviceIDs that submit invalid encryptions
2. Load Balancer (LB)
 Request has valid encryption signature
 Request is forwarded to Application back-tier for treatment
3. ElBarid Back Servers / Services
 AAA protocol
 Load device’s encryption parameters
 Request decryption validation (per-request dynamic AES
encryption key is compiled by a proprietary procedure out of
device’s parameters, timestamp, and other tokens
4. ElBarid DB Server:
 Virtual or Physical Server
 Standalone or Instance of a DB Server
 SQL, Oracle, MySQL, MongoDB, etc.
5. Core Banking Server
 Banks’ customers & financial data
6. Bank’s Secure Servers / Services
 Web service, MQ or DB procedures that connect to the core
banking server for customers’ financial information
1
3
4 6
2
5
The ElBank™ Mobile Banking platform operates on a secure sandbox in parallel to banks’
existing infrastructure
Public Tier
Public (Front)
Application Tier
Data Tier
Secure (Back)
Application Tier

ElBarid Group Overview & Clients
 ElBarid currently serves 76 Banks and financial
institutions in the region
 ElBarid was established in 2000 with the objective of
developing smart solutions that enhance the user’s
banking experience.
 It employs today around 200 persons with more than 40
R&D Engineers.
 ElBarid has a history of innovation in the mobile world,
as it was the creator of the concept of “SMS notification
of card usage” that limited dramatically the fraud on
credit cards and increased users’ trust. This solution
was adopted by many banks worldwide.
 ElBarid developed push SMS banking solutions. This
success drove Elbarid, since 2008, to heavily invest in
mobile payment solutions.
For over 16 years ElBarid group has been a trusted partner with leading financial institutions in Lebanon and in the
region. The customers below trust ElBarid with value-added telecom and financial services.
ElBarid Group Overview Primary Clients
Centre de Traitement
Monetique (CTM)
10

ElBank™ is developed and deployed by an experienced corporate and engineering team
dedicated to integrating it into existing systems
ElBank™ key contacts are industry professionals with over a decade of individual experience in finance and relevant
industries.
111 Team Overview
Corporate Frontend Backend
Mark Mosleh, Chief Technology Officer Nassim Daoud, Chief Information Officer
Email:
mark.mosleh@elbarid.com
Mobile:
+961 3 712 851
Email:
nassim@elbarid.com
Mobile:
+961 76 320 699
Omar Chatah, Chief Operating Officer
Email:
omar@elbarid.com
Mobile:
+961 76 344 311
Omar (MA Finance, Columbia University) is a
tech industry professional with 9 years
experience in finance, big data, and
entrepreneurship. Omar moved to Beirut from
San Francisco, CA where he managed the
SaaS team for Quid, a Series D big data
analytics company currently valued $300+mm.
Previously, Omar was an Investment Banking
(M&A) Analyst for Citigroup, in London.
Omar joined ElBarid Group as COO in June
2016 with the mission to develop product lines
and expand geographic markets.
Mark is a veteran software engineer with 10+
years of experience in mobile technologies. His
expertise in project managing and team leading
ensures an enterprise architectural Frontend
powered by the right technology decisions.
Mark joined ElBarid Group in January 2008 and
currently leads the Frontend development for
both iOS and Android. Mark is currently Chief
Technology Officer of ElBank.
Nassim is a seasoned software engineer with 9
years experience in IT systems and
infrastructure. His expertise designing,
developing, and implementing banking solutions
ensures execution of the latest security and
compliance practices.
Nassim joined Elbarid group in 2008 and
currently leads the Backend development team
utilizing Microsoft .Net technologies (BI,
databasing, and web services). Nassim is
currently Chief Information Officer of ElBank.

ElBank™ is the only integrated market player providing market-tested security, state-of-
the-art features, and a modern banking interface
As a dedicated mobile banking vendor, ElBank™ will continually be updated with the latest banking features, security
standards, and user interface design, at no additional cost to the bank.
12
Feature list (1)
Independent
Development (2)
Competing
Platforms
Custom Bank Branding ✔ ✔ ✔
Market-Tested Robust Security Processes ✘(3) ✔ ✔ (3)
Secure Biometric Login ✔ ✘ ✔
Customizable Content Management System (CMS) ✔ ✔ ✔
Cross-Platform Support (Web, Android, iOS) ✔ ✔ ✔
Localization Support ✔ ✔ ✔
Real-time Data Collection ✔ ✔ ✔
Push Marketing Support ✔ ✔ ✔
Geolocation Services ✔ ✔ ✔
Rapid Deployment ✘ ✔ ✔
Included Support ✘ ✘ ✔
Included Updates ✘ ✘ ✔
Modern User Interface (UI) ✘ ✔ ✔
Deployment support ✘ ✔ ✔
Value for Money ✘ ✘ ✔
1. Source: ElBarid Analysis
2. Features can be added upon request at an additional cost. Ultimate responsibility is on the bank ensure clean and consistent design and proper functionality
3. Outsource and in-house development will not have the robust and tested security processes in place that dedicated market players provide
4. ElBank™ customer data is never saved directly on the device
Feature Comparison
Discussion
 ElBank™ includes industry
leading features and
services for a competitively
priced monthly fee
 Our integrated, monthly
licensing model provides
banks the simplest and
most flexible terms to
implement the ElBank™
platform

This document is disclosed only to the recipient to whom this document is addressed and is pursuant to a relationship of confidentiality under which the recipient has obligations to confidentiality. This
document constitutes confidential information and contains proprietary information belonging to ElBarid. The confidential information is to be used by the recipient only for the purpose for which this
document is supplied. The recipient must obtain ElBarid’s written consent before the recipient or any other person acting on its behalf, communicate any information on the contents or the subject matter
of this document or part thereof to any third party. The third party to whom the communication is made includes individual, firm or company or an employee or employees of such a firm and company.
The recipient, by its receipt of this document, acknowledges that this document is confidential information and contains proprietary information belonging to ElBarid and further acknowledges its obligation
to comply with the provisions of this notice.
The contents of this document are provided in commercial confidence, solely for the purpose of evaluating whether the contract should be awarded to ElBarid.
The information contained in this document represents the views and opinions of ElBarid on the issues discussed, as of the date of publication. Due to the dynamic nature of the industry and the
technology that it depends upon, ElBarid makes no warranty as to the long term accuracy of the assessments made herein.
Copyright © ElBarid. All Rights Reserved. 2016
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