Presentación en la que se apoyaron Elena de la Cova y Elisa Alonso para impartir el #Aprenday del día 4 de marzo sobre Localización, titulado: "El sector de la localización: 38.000 millones de dólares anuales que se gastan ¿en qué?"
Presentación utilizada por Schlomo Goldberg en el último #Aprenday de la Escuela Youngle para hablarnos sobre las realidades alteradas. en concreto, de la realidad virtual
Este documento ofrece consejos sobre técnicas de ventas efectivas, incluyendo cómo focalizar la propuesta de valor, investigar al cliente objetivo, planificar el proceso de ventas, aprovechar las oportunidades y mantener una presencia constante para ser recordado. Se enfatiza la importancia de entender los problemas del cliente y cómo la propuesta puede mejorar su negocio, además de escuchar activamente y enfocarse en generar resultados más que en vender características.
Nos disfrazamos de... Taller de iconografía para Ciclo Medio de Primariamuseodiocesano
Este taller de iconografía está dirigido a alumnos de primaria y tiene como objetivos principales que los estudiantes comprendan el valor simbólico de las imágenes religiosas medievales, aprendan a identificar santos y atributos a través de una lectura iconográfica, y valoren el patrimonio cultural y el arte como expresión de la cultura. El taller consistirá en que los estudiantes observen obras de arte medievales para identificar prendas y atributos, se disfracen de esas figuras y expliquen su significado a los
Mi primera visita al museo. Construimos nuestro Museo 3Dmuseodiocesano
Visita taller para niños de Educación infantil y Primer ciclo de Primaria en la que se familiarizan con el hecho artístico y su disfrute, y construyen su propio museo.
Organizada por el Museo Diocesano de Barbastro-Monzón
The document discusses the multilingual web and internationalization (I18N) and localization (L10N) topics. It covers traditional topics like language tags and internationalized domain names. It also discusses newer topics like the "long tail" effect and its consequences for a multilingual web with more specific content and services. Metadata standards like XLIFF and ITS 1.0 help bridge technology gaps and make localization of long tail content easier and more affordable. The document advocates for content authors and developers to use standards like ITS to better enable computer-aided translation tools.
This document provides guidance for using blogs and audio recording tools in foreign language education. It defines what a blog is and explains why they are useful for communication, presenting student work, and motivation. It lists some example blogs for students and teachers. It then gives instructions for setting up a blog using free platforms like Blogger or paid platforms like Typepad. It outlines things to consider like purpose, audience, content, and name/URL. Next, it explains how to make audio recordings using Audacity and provides steps for recording, saving, and sharing the files through blogs or podcast platforms.
24 Ways to Shut Down The Application and Other Apocryphal StoriesScott Abel
This document discusses challenges with global content management and localization. It provides examples of product names and slogans that were poorly translated, such as "Pepsi Brings Your Ancestors Back from the Grave." The document advocates for centralized authoring tools and resources to promote consistent terminology and styles across languages in order to improve translation quality and avoid issues that can damage brands.
Presentación utilizada por Schlomo Goldberg en el último #Aprenday de la Escuela Youngle para hablarnos sobre las realidades alteradas. en concreto, de la realidad virtual
Este documento ofrece consejos sobre técnicas de ventas efectivas, incluyendo cómo focalizar la propuesta de valor, investigar al cliente objetivo, planificar el proceso de ventas, aprovechar las oportunidades y mantener una presencia constante para ser recordado. Se enfatiza la importancia de entender los problemas del cliente y cómo la propuesta puede mejorar su negocio, además de escuchar activamente y enfocarse en generar resultados más que en vender características.
Nos disfrazamos de... Taller de iconografía para Ciclo Medio de Primariamuseodiocesano
Este taller de iconografía está dirigido a alumnos de primaria y tiene como objetivos principales que los estudiantes comprendan el valor simbólico de las imágenes religiosas medievales, aprendan a identificar santos y atributos a través de una lectura iconográfica, y valoren el patrimonio cultural y el arte como expresión de la cultura. El taller consistirá en que los estudiantes observen obras de arte medievales para identificar prendas y atributos, se disfracen de esas figuras y expliquen su significado a los
Mi primera visita al museo. Construimos nuestro Museo 3Dmuseodiocesano
Visita taller para niños de Educación infantil y Primer ciclo de Primaria en la que se familiarizan con el hecho artístico y su disfrute, y construyen su propio museo.
Organizada por el Museo Diocesano de Barbastro-Monzón
The document discusses the multilingual web and internationalization (I18N) and localization (L10N) topics. It covers traditional topics like language tags and internationalized domain names. It also discusses newer topics like the "long tail" effect and its consequences for a multilingual web with more specific content and services. Metadata standards like XLIFF and ITS 1.0 help bridge technology gaps and make localization of long tail content easier and more affordable. The document advocates for content authors and developers to use standards like ITS to better enable computer-aided translation tools.
This document provides guidance for using blogs and audio recording tools in foreign language education. It defines what a blog is and explains why they are useful for communication, presenting student work, and motivation. It lists some example blogs for students and teachers. It then gives instructions for setting up a blog using free platforms like Blogger or paid platforms like Typepad. It outlines things to consider like purpose, audience, content, and name/URL. Next, it explains how to make audio recordings using Audacity and provides steps for recording, saving, and sharing the files through blogs or podcast platforms.
24 Ways to Shut Down The Application and Other Apocryphal StoriesScott Abel
This document discusses challenges with global content management and localization. It provides examples of product names and slogans that were poorly translated, such as "Pepsi Brings Your Ancestors Back from the Grave." The document advocates for centralized authoring tools and resources to promote consistent terminology and styles across languages in order to improve translation quality and avoid issues that can damage brands.
A11Y? I18N? L10N? UTF8? WTF? Understanding the connections between: accessib...mtoppa
This document discusses accessibility, internationalization, localization, and character sets. It begins by defining each term and explaining their connections. It emphasizes that accessibility is important for many users, not just those with disabilities. It provides guidelines for making content accessible and discusses tools for internationalization and localization in WordPress like loading text domains and generating POT files to enable translations.
SEO for international multilingual projectsAni Lopez
How to face a multicountry, multilanguage SEO project, Some facts, cultural aspects to take into account, technical issues, content optimization in different languages, link building and web analytics for international web projects.
EDU Plan the reason I created it... updatedGordon Kraft
EDU Plan was created by Gordon H Kraft (gkraft) as a plan to help recover the economic depression on 2010. Rapid Construction for Housing, eLearning for Education - "Succeed Proceed, Else Retry". And FIber optics Internet to the home to allow "People to help themselves".
Martin Benjamin presented on the achievements and lessons learned by the African Network for Localization (ANLoc). ANLoc works to localize information and communication technologies for African languages by developing locales, fonts, keyboards, terminologies, translation tools, and training localizers. Some of the key challenges included recruiting volunteers for locale development and managing the scope of projects. Overall, ANLoc aims to establish localization as the norm to increase access to technology in African languages.
Liz Myers was an Alexa Evangelist from 2016-2017 who introduced the Alexa Skills Kit to Germany, training thousands of developers. Alexa now speaks 6 languages and is available in 60 countries, with over 50,000 skills worldwide. Voice interfaces like Alexa are becoming more common in daily life across domains like smart home, automotive, business, entertainment and more. The document discusses some popular news and entertainment skills, highlighting features that make them engaging, and notes continued growth opportunities for voice as the technology advances.
The document discusses the SAP R/3 Guide to EDI, IDocs and Interfaces. It provides biographies of the authors, Axel Angeli, Robi Gonfalonieri, and Ulrich Streit. It also thanks various people and organizations that contributed to the development of the book. The table of contents provides an overview of the chapters, including discussions of communication in EDI projects, exploring IDoc scenarios, and an introduction to IDocs.
Introduction to (web) APIs - definitions, examples, concepts and trendsOlaf Janssen
This story is about the added value of APIs (application programming interfaces) for modern businesses, developers and software consumers. It deals with API-fundamentals and shows how APIs are the cornerstones of modern business development (BizDev2.0). By looking at casestudies from Google Maps, Twitter, Amazon, eBay, Moo, Flickr, Netflix and other web2.0-companies, it becomes clear how APIs add value for all parties on the modern web.
This presentation was given by Olaf Janssen - Open Data coordinator for the National Library of the Netherlands (KB) - as a lecture for students of the master's course "Digital Access to Cultural Heritage" at Leiden University on 13-3-2014
This document provides a summary of online resources for learning Spanish, including dictionaries, expressions, courses, and social networks. It begins by describing several Spanish-English dictionaries like SpanishDict, WordReference, and Linguee. Then it discusses websites with information on popular sayings and expressions. Several Spanish language courses are also mentioned, such as courses from the Instituto Cervantes, Hola ¿Qué Tal?, and Auladiez. Finally, it lists social networks for language learning such as Livemocha, Lingualia, and Myngle that allow practicing Spanish with other students.
This document discusses key findings from surveys and studies about software development trends:
- JavaScript and web development are growing rapidly, though mobile is also increasing
- Most projects now involve multiple languages, creating cross-language issues
- Developers continue learning new skills and many code for fun in open source projects
- Job satisfaction varies by industry, and JavaScript developers find its pace too fast
- Surveys show developers want more diversity in the workplace
The document advocates using stories and examples to effectively communicate new ideas to others.
Lavacon 2011 - Managing the Localization Lifecycledgcaller
Presented at Lavacon 2011 by Diane Gaskill, Hitachi Data Systems. 44 slides, 2.4 MB
Describes the localization lifecycle, it's dependencies, and how to plan and manage it.
Additional slidesets on localization and a localization plan available. Email Diane at dgaskill@earthlink.net
The Future of The Web Platform: Does It Have One?C4Media
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/20ogJLF.
Alex Russell discusses the impact of new standards-track technologies like Service Workers, Web Manifests, and Web Push which are landing in browsers. Filmed at qconsf.com.
Alex Russell is a Staff Software Engineer at on the Chrome team at Google where he designs new features for the web platform and leads Chrome's Standards work.
If a business product or service matches the need of the global audience, then it has the potential to target online a worldwide audience and global SEO should be considered. It will open opportunities on an international scale and widen business. The first step of every SEO work and content strategy is to define the correct keywords.
Keyword Research for Global SEO
In Global SEO the corner stone and foundation of all work is an in-deep keyword research. Reaching out to international audience will only be effectively when doing a proper keyword research from scratch! And like in every keyword research, the first step is to define correctly who is the target audience while considering various variables which will affect the way the target audience search online.
Multilanguage SEO Website - The Easiest Way to Launch.pdfjuliaewarren
The Darkside of SEO
https://seo.london/
Hire Lukasz Zelezny, a #1 SEO Consultant in London who worked with Zoopla, uSwitch, Mashable, Thomson Reuters, HomeAway
The document discusses 1001stories.dk, a Danish website that collects stories and information about cultural heritage sites in Denmark. It was created by the Heritage Agency of Denmark to engage more users, especially younger ones, in sharing and discussing Danish history and culture. The site allows users to submit stories, photos and information about different heritage locations. It has been successful in attracting over 20,000 monthly users and gaining user-generated content, though continued efforts are needed to spread awareness and engage more contributors. The goal is to promote alternative heritage tourism and facilitate sharing of local knowledge.
The document discusses social media usage around the world. It notes that over 80% of marketers plan to increase social media spending this year but only 25% will focus campaigns in more than one country. Several countries and their social media usage are highlighted, including Argentina, Mexico, Asia, the Netherlands, and how SAP utilizes social media internationally. Tips are provided on scheduling and translating tweets to reach audiences globally.
Mobile Monday Beijing - Introduction to thai mobile environment - 14th may 2012Ville Kulmala
This document provides an introduction and overview of the mobile industry and startup opportunities in Thailand. It highlights that Thailand has a large population that is already fully engaged with mobile, with strong growth in mobile app sales and social media usage. The business environment for technology startups in Thailand has pros such as an untapped market and low costs, but also cons like restrictions on foreign ownership and cultural barriers. The mobile community in Thailand called Mobile Monday Bangkok hosts regular events to connect local and international industry participants.
The Regional Support Centre eMagazine provides news of funding, current projects, initiatives and examples of good practice in eLearning, and offers ideas and support for the HE, FE, ACL, WBL, 6th Form, OLASS and Specialist College Managers & Practitioners, that are supported by the RSC here in the Northwest.
Talk I gave at Google on 10.07.2007. See http://climbtothestars.org/archives/2007/07/10/talk-languages-on-the-internet-at-google-tomorrow/ -- slightly modified version of the one I gave at reboot.
MoMo Beijing introduction to thai mobile environment - 14th may 2012momobeijing
This document provides an introduction and overview of the mobile industry and startup opportunities in Thailand. It summarizes Thailand's strong mobile usage statistics, including being one of the most active countries on Foursquare in 2010 and having over 11 million photos uploaded to Instagram. It also discusses Rocket Internet's creation of clone e-commerce websites in Thailand and hiring over 200 employees. Both pros and cons are outlined for Thailand's technology business environment, with pros including an untapped market and cheap workforce, and cons being restrictions on foreign ownership of companies and difficulties finding qualified technical employees and cultural barriers.
Este documento describe la historia y uso de Javascript en el diseño web. Javascript fue creado originalmente por Netscape en 1995 para ofrecer dinamismo a las páginas web y ha evolucionado desde entonces. Actualmente Javascript se puede usar en el frontend para mejorar la experiencia del usuario, en el backend con Node.js, y para crear aplicaciones móviles, de escritorio e IoT. También presenta algunas de las librerías y frameworks de Javascript más populares como jQuery, Angular, React y D3.
Los influencers son personas con conocimiento y prestigio que pueden influir en el comportamiento de otras personas a través de las redes sociales. Los influencers surgen a finales de los 90 como una alternativa a las celebridades y han crecido en popularidad con el uso de las redes sociales. Existen diferentes tipos de influencers como los macro-influencers, micro-influencers y celebridades. Las marcas pueden beneficiarse trabajando con influencers a través de publicidad nativa, mejorando su reputación y fidelización de clientes.
A11Y? I18N? L10N? UTF8? WTF? Understanding the connections between: accessib...mtoppa
This document discusses accessibility, internationalization, localization, and character sets. It begins by defining each term and explaining their connections. It emphasizes that accessibility is important for many users, not just those with disabilities. It provides guidelines for making content accessible and discusses tools for internationalization and localization in WordPress like loading text domains and generating POT files to enable translations.
SEO for international multilingual projectsAni Lopez
How to face a multicountry, multilanguage SEO project, Some facts, cultural aspects to take into account, technical issues, content optimization in different languages, link building and web analytics for international web projects.
EDU Plan the reason I created it... updatedGordon Kraft
EDU Plan was created by Gordon H Kraft (gkraft) as a plan to help recover the economic depression on 2010. Rapid Construction for Housing, eLearning for Education - "Succeed Proceed, Else Retry". And FIber optics Internet to the home to allow "People to help themselves".
Martin Benjamin presented on the achievements and lessons learned by the African Network for Localization (ANLoc). ANLoc works to localize information and communication technologies for African languages by developing locales, fonts, keyboards, terminologies, translation tools, and training localizers. Some of the key challenges included recruiting volunteers for locale development and managing the scope of projects. Overall, ANLoc aims to establish localization as the norm to increase access to technology in African languages.
Liz Myers was an Alexa Evangelist from 2016-2017 who introduced the Alexa Skills Kit to Germany, training thousands of developers. Alexa now speaks 6 languages and is available in 60 countries, with over 50,000 skills worldwide. Voice interfaces like Alexa are becoming more common in daily life across domains like smart home, automotive, business, entertainment and more. The document discusses some popular news and entertainment skills, highlighting features that make them engaging, and notes continued growth opportunities for voice as the technology advances.
The document discusses the SAP R/3 Guide to EDI, IDocs and Interfaces. It provides biographies of the authors, Axel Angeli, Robi Gonfalonieri, and Ulrich Streit. It also thanks various people and organizations that contributed to the development of the book. The table of contents provides an overview of the chapters, including discussions of communication in EDI projects, exploring IDoc scenarios, and an introduction to IDocs.
Introduction to (web) APIs - definitions, examples, concepts and trendsOlaf Janssen
This story is about the added value of APIs (application programming interfaces) for modern businesses, developers and software consumers. It deals with API-fundamentals and shows how APIs are the cornerstones of modern business development (BizDev2.0). By looking at casestudies from Google Maps, Twitter, Amazon, eBay, Moo, Flickr, Netflix and other web2.0-companies, it becomes clear how APIs add value for all parties on the modern web.
This presentation was given by Olaf Janssen - Open Data coordinator for the National Library of the Netherlands (KB) - as a lecture for students of the master's course "Digital Access to Cultural Heritage" at Leiden University on 13-3-2014
This document provides a summary of online resources for learning Spanish, including dictionaries, expressions, courses, and social networks. It begins by describing several Spanish-English dictionaries like SpanishDict, WordReference, and Linguee. Then it discusses websites with information on popular sayings and expressions. Several Spanish language courses are also mentioned, such as courses from the Instituto Cervantes, Hola ¿Qué Tal?, and Auladiez. Finally, it lists social networks for language learning such as Livemocha, Lingualia, and Myngle that allow practicing Spanish with other students.
This document discusses key findings from surveys and studies about software development trends:
- JavaScript and web development are growing rapidly, though mobile is also increasing
- Most projects now involve multiple languages, creating cross-language issues
- Developers continue learning new skills and many code for fun in open source projects
- Job satisfaction varies by industry, and JavaScript developers find its pace too fast
- Surveys show developers want more diversity in the workplace
The document advocates using stories and examples to effectively communicate new ideas to others.
Lavacon 2011 - Managing the Localization Lifecycledgcaller
Presented at Lavacon 2011 by Diane Gaskill, Hitachi Data Systems. 44 slides, 2.4 MB
Describes the localization lifecycle, it's dependencies, and how to plan and manage it.
Additional slidesets on localization and a localization plan available. Email Diane at dgaskill@earthlink.net
The Future of The Web Platform: Does It Have One?C4Media
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/20ogJLF.
Alex Russell discusses the impact of new standards-track technologies like Service Workers, Web Manifests, and Web Push which are landing in browsers. Filmed at qconsf.com.
Alex Russell is a Staff Software Engineer at on the Chrome team at Google where he designs new features for the web platform and leads Chrome's Standards work.
If a business product or service matches the need of the global audience, then it has the potential to target online a worldwide audience and global SEO should be considered. It will open opportunities on an international scale and widen business. The first step of every SEO work and content strategy is to define the correct keywords.
Keyword Research for Global SEO
In Global SEO the corner stone and foundation of all work is an in-deep keyword research. Reaching out to international audience will only be effectively when doing a proper keyword research from scratch! And like in every keyword research, the first step is to define correctly who is the target audience while considering various variables which will affect the way the target audience search online.
Multilanguage SEO Website - The Easiest Way to Launch.pdfjuliaewarren
The Darkside of SEO
https://seo.london/
Hire Lukasz Zelezny, a #1 SEO Consultant in London who worked with Zoopla, uSwitch, Mashable, Thomson Reuters, HomeAway
The document discusses 1001stories.dk, a Danish website that collects stories and information about cultural heritage sites in Denmark. It was created by the Heritage Agency of Denmark to engage more users, especially younger ones, in sharing and discussing Danish history and culture. The site allows users to submit stories, photos and information about different heritage locations. It has been successful in attracting over 20,000 monthly users and gaining user-generated content, though continued efforts are needed to spread awareness and engage more contributors. The goal is to promote alternative heritage tourism and facilitate sharing of local knowledge.
The document discusses social media usage around the world. It notes that over 80% of marketers plan to increase social media spending this year but only 25% will focus campaigns in more than one country. Several countries and their social media usage are highlighted, including Argentina, Mexico, Asia, the Netherlands, and how SAP utilizes social media internationally. Tips are provided on scheduling and translating tweets to reach audiences globally.
Mobile Monday Beijing - Introduction to thai mobile environment - 14th may 2012Ville Kulmala
This document provides an introduction and overview of the mobile industry and startup opportunities in Thailand. It highlights that Thailand has a large population that is already fully engaged with mobile, with strong growth in mobile app sales and social media usage. The business environment for technology startups in Thailand has pros such as an untapped market and low costs, but also cons like restrictions on foreign ownership and cultural barriers. The mobile community in Thailand called Mobile Monday Bangkok hosts regular events to connect local and international industry participants.
The Regional Support Centre eMagazine provides news of funding, current projects, initiatives and examples of good practice in eLearning, and offers ideas and support for the HE, FE, ACL, WBL, 6th Form, OLASS and Specialist College Managers & Practitioners, that are supported by the RSC here in the Northwest.
Talk I gave at Google on 10.07.2007. See http://climbtothestars.org/archives/2007/07/10/talk-languages-on-the-internet-at-google-tomorrow/ -- slightly modified version of the one I gave at reboot.
MoMo Beijing introduction to thai mobile environment - 14th may 2012momobeijing
This document provides an introduction and overview of the mobile industry and startup opportunities in Thailand. It summarizes Thailand's strong mobile usage statistics, including being one of the most active countries on Foursquare in 2010 and having over 11 million photos uploaded to Instagram. It also discusses Rocket Internet's creation of clone e-commerce websites in Thailand and hiring over 200 employees. Both pros and cons are outlined for Thailand's technology business environment, with pros including an untapped market and cheap workforce, and cons being restrictions on foreign ownership of companies and difficulties finding qualified technical employees and cultural barriers.
Este documento describe la historia y uso de Javascript en el diseño web. Javascript fue creado originalmente por Netscape en 1995 para ofrecer dinamismo a las páginas web y ha evolucionado desde entonces. Actualmente Javascript se puede usar en el frontend para mejorar la experiencia del usuario, en el backend con Node.js, y para crear aplicaciones móviles, de escritorio e IoT. También presenta algunas de las librerías y frameworks de Javascript más populares como jQuery, Angular, React y D3.
Los influencers son personas con conocimiento y prestigio que pueden influir en el comportamiento de otras personas a través de las redes sociales. Los influencers surgen a finales de los 90 como una alternativa a las celebridades y han crecido en popularidad con el uso de las redes sociales. Existen diferentes tipos de influencers como los macro-influencers, micro-influencers y celebridades. Las marcas pueden beneficiarse trabajando con influencers a través de publicidad nativa, mejorando su reputación y fidelización de clientes.
Este documento presenta una introducción a Google Analytics y proporciona consejos sobre cómo configurar y utilizar la herramienta efectivamente. Explica la importancia de medir el comportamiento de los usuarios, segmentar la audiencia y establecer objetivos claros. También ofrece recomendaciones sobre cómo analizar los datos demográficos, geográficos y conductuales de los usuarios para mejorar la estrategia y el diseño del sitio web.
Este documento describe el formato GIF como una herramienta creativa. Explica que un GIF puede tener entre 2 y 256 colores, soportar transparencias y bucles infinitos. También compara GIFs y videos, y lista algunas aplicaciones y sitios web populares para crear y compartir GIFs como Ghify Capture, GIF Brewery, Giphy y Tumblr.
Aprenday: La transcreación, entre la publicidad y la traducciónYoungle
El 17 de junio de 2016 disfrutamos de un #Aprenday de @EscuelaYoungle impartido por Marián Morón y Elisa Calvo en las oficinas de Innn (@innn). Dejamos la presentación en la que se apoyó la formación
Marián Morón y Elisa Calvo
Presentación en la que se apoyó David Acosta (@SoyDavidAcosta) para impartir el taller sobre City Marketing dentro de las sesiones formativas de la Escuela Youngle llamadas Aprenday
Cómo diseñar, ejecutar y medir una campaña de Publicidad en FacebookYoungle
Presentación en la que se apoyó el #Aprenday de Claudia Pastor (@ClaudiaPastorV) sobre cómo diseñar, ejecutar y medir una campaña de Publicidad en Facebook.
El Aprenday son sesiones de formación gratuitas que organiza la Escuela Youngle todos los viernes en las oficinas de Innn. Podéis consultar cuáles serán los próximos en este enlace: http://youngle.es/es/aprenday
Presentación utilizada de apoyo para el #Aprenday sobre introducción a la programación, por Álex Martín. Esta estuvo acompañada de una práctica en la que todos los asistentes tuvieron que "picar código" y hacer un pequeño y sencillo programa
Enlace al vídeo de la presentación-> https://www.youtube.com/watch?v=sDk1pTDPROI
Nuestro profesor Alex Martín nos habla sobre el SEO en esta presentación, que sirvió como apoyo a su sesión de #Aprenday de la Escuela Youngle en la Agencia INNN
Este documento ofrece consejos para desarrollar una estrategia de marca personal utilizando redes sociales. Recomienda definir objetivos específicos, investigar el público objetivo y las herramientas disponibles, y crear un plan de acciones para lograr los objetivos utilizando de manera estratégica las redes sociales asignadas. Además, sugiere medir los resultados para analizar el progreso y mejorar continuamente la estrategia.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
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6. Languages with the most native speakers
Elisa Alonso & Elena de la Cova
Source: https://www.washingtonpost.com/news/worldviews/wp/2015/04/23/the-worlds-languages-in-7-maps-and-charts/
7. What languages people learn all over the
world
Elisa Alonso & Elena de la Cova
Source: https://www.washingtonpost.com/news/worldviews/wp/2015/04/23/the-worlds-languages-in-7-maps-and-charts/
8. 99.9 % of Spanish corporations are SME (0-249 employees)
95.9% of Spanish corporations are micro SME (0-9 employees)
Source: http://www.ipyme.org/publicaciones/retrato_pyme_2015.pdf
A portrait of the Spanish SME
Elisa Alonso & Elena de la Cova
9. Most recently created SMEs in Spain are primarly…
Source 1: By FrankVincentz - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=17975296
Source 2: http://www.cocacolaespana.es/compromiso/social/por-que-nos-gustan-tanto-ir-de-bares-a-los-espanoles#.VtbRuH0rKJA
Spanish SME
Elisa Alonso & Elena de la Cova
Retail sales Beverage and food services
10. International economic climate
Restricted access to financing
Small size of retailers
Lack of experience in internationalisation
Potential that remains in the local market
Lack of awareness on the part of public organisations about the
reality and needs of the retail sector
(Fayos, Calderón & Molla 2015)
Source: http://0-www.emeraldinsight.com.athenea.upo.es/doi/pdfplus/10.1108/IJRDM-07-2013-0146
+ DIGITAL LINGUISTIC BARRIERS
(Medina 2013)
Barriers of SME to internationalisation
Elisa Alonso & Elena de la Cova
11. GILT (G11N + I18N + L10N + T9N)
Elisa Alonso & Elena de la Cova
12. What is NOT localization
Elisa Alonso & Elena de la Cova
Source: http://www.upo.es/fhum/portada
22. Elisa Alonso & Elena de la Cova
Source: https://twitter.com/
23. Elisa Alonso & Elena de la Cova
Source: https://twitter.com/japan
24. Localising also implies forseeing technical
issues from the design phase (I18N)
Internationalization (I18n) is the process of generalizing a product so that it can handle
multiple languages and cultural conventions without the need for re-design.
Internationalization takes place at the level of program design and document development.
(LISA 1998)
! Issues such as…
Character encoding & Bidirectionality
For more information about I18N, visit https://www.w3.org/International/geo/html-tech/tech-lang.html
Elisa Alonso & Elena de la Cova
25. Elisa Alonso & Elena de la Cova
http://www.google.es/adwords/
26. Elisa Alonso & Elena de la Cova
https://www.google.com/intl/ar/adwords/
27. Localising also implies a deeper change
within a company (G11N)
Globalization (G11n) addresses the business issues associated with taking a product global.
In the globalization of high-tech product this involves integrating localization throughout a
company, after proper internationalization and product design, as well as marketing, sales,
and support in the world market.”
(LISA 2003)
Elisa Alonso & Elena de la Cova
28. Elisa Alonso & Elena de la Cova
Source: http://spain.100montaditos.com/
29. Elisa Alonso & Elena de la Cova
Source: http://us.100montaditos.com/
31. The 2014 market for outsourced language services is US$37.19
billion. It is growing at an annual rate of 6.23%.
The Language Services Market 2014. Common Sense Advisory
(DePalma, Hedge, Pielmeier, Stewart 2014)
Languages services market
Elisa Alonso & Elena de la Cova
40. I wanna expand my business, why should I have my website
in English?
! English is THE main business language
! Professional image
! You can reach a global audience even if your website is
not localized into all languages where you want to sell
your product/services
Website in English
Elisa Alonso & Elena de la Cova
43. Some strategic decisions…
! Design your international strategy: who do you want to
reach?
! What are your human, technical and economic resources
for the localization of your web?
! Degrees of localization: a strategic decision
(Alonso y De la Cova 2013)
Elisa Alonso & Elena de la Cova
44. A Web Localization “To Do” List
! Rewrite the text
! Translate the text
! Modify the graphics
! Create new graphics
! Change colors
! Change layout
! Modify tables, forms, data fields, databases
(Multilingual Computing 2008)
Elisa Alonso & Elena de la Cova
66. Why should I use a CMS?
! Do I have duplicate (or almost duplicate) content?
! Do I publish in different languages?
! Is my content used across multiple channels?
! Do I use this content often?
! Is compliance an important issue?
(Bret Freeman 2006)
CMS+(middleware)+GMS: success!
CMS, TMS, GMS, GCMS…
Elisa Alonso & Elena de la Cova
71. Bibliografía
Elisa Alonso & Elena de la Cova
! European Commission 2011. User Language Preferences Online.
Eurobarometer. [http://ec.europa.eu/public_opinion/flash/fl_313_en.pdf]
! Esselink, B. 2000,A Practical Guide to Localization, 1st edn, John Benjamins
Publishing Company,Amsterdam.
! Kelly, N. y Stewart, R.G. (2011) The Language Service Market: 2011.
Massachusetts: Common Sense Advisory Inc.
! LISA (Localization Industry Standards Association). 2003. The Localization
Industry Primer. Féchy, Switzerland: SMP Marketing/LISA.
! Multilingual Computing. Guide to Going Global (2008). [http://
multilingual.com/guides.php ]
! Smith, J. 2013.Why Every Job Seeker Should Have a Personal Website,And
What It Should Include. Forbes. [http://www.forbes.com/sites/
jacquelynsmith/2013/04/26/why-every-job-seeker-should-have-a-personal-
website-and-what-it-should-include/]