PAST, PRESENT, AND FUTURE




    CMS400.NET 8.0 (2009)            Mkt Optimization Suite (2010)       Ektron 8.5
    For Content Managers             For Marketers                       For the Enterprise
   Redesigned user experience      Multivariate Testing               Three-tier architecture
   Mobile tools                    Content Targeting                  New Workarea UI
   Cross browser, platform         In-content Analytics               Framework API
   Enhanced social support         eCommerce                          MVC
                                                                        Microsoft FAST Search
REFINED USER EXPERIENCE
•   Simple
•   Easy to Use
•   Consistent
•   Fun
SEARCH
• Based on Microsoft
  Search Server
• Offers Enterprise Scalability to
   Tens of Millions and Beyond
• Supports All Types of Web Content
   •   Microsoft Office
   •   Multimedia
• Features Include
   •   Faceted Navigation
         •   Narrow/Expand Queries Based on Taxonomies
   •   Suggested Results
         •   “Did you mean?”
   •   Federated Search
         •   Search Ektron, SharePoint, SAP, OpenText, IBM, Etc.
   •   Dynamic Relevancy
         •   Re-Order Search Results Based On User Behavior

• Search High Availability Upgrade
   •   Clustered, Enterprise Scalable Search Capability
IN CONTEXT WEB ANALYTICS
• New Analytics
  Provider Support
    •   Webtrends
    •   Omniture SiteCatalyst
    •   Google Analytics
        (Existing)
• Site Overlay Directly
  on an Ektron Page
8.5 FOR CIOS: SCALABILITY, INTEROPERABILITY, PERFORMANCE
3-TIER ARCHITECTURE
• Only .NET Vendor with True
  Enterprise Architecture
    •   Scale Horizontally
    •   Support Multiple Delivery
        Technologies
• APIs & .NET Controls Use the
  Microsoft Unity Framework
• Maximum Scalability and
  Security

PERFORMANCE IMPROVEMENTS
• 33% Faster Page Rendering
• Decreased CPU Utilization
• Decreased Memory Usage
EKTRON 8.5 DYNAMIC DELIVERY LOGICAL ARCHITECTURE
                        Display Tier

    .NET             Java                 PHP       Portals



                       Application Tier
                               IIS

              Windows Communication Framework

                                                Microsoft
           Ektron CMS400.NET
                                                 Search



                            Data Tier
EKTRON 8.5 FOR DEVELOPERS: PRODUCTIVITY

• Ektron Framework API              • .Net Framework 4.0
    – Consistent                          – .Net 4.0 Support
    – Discoverable
                                          – MVC Design Pattern
    – LINQ
• XSLT No Longer Needed!
• Microsoft® Visual Studio®               Using the Framework
  Web Application projects                API and LINQ in 8.5,
    – Web Site Projects                   the solution would
    – Web Application Projects
                                          require less than five
    – Single Assembly
                                          lines of C# code. Vs.
                                          100 in XSLT.
TEMPLATED SERVER CONTROLS
• Fully Control the Markup Output
  of Ektron 8.5 .NET Controls
• Uses MVC model to separate
  presentation from control logic
• Style output of controls as
  needed


USER INTERFACE CONTROLS
• Rapidly Construct User Interfaces
• Bridge the gap between jQuery
  and .NET
DEVELOPER REFERENCE SAMPLES




     • Go to Resource for Developers • 200+ Code Samples
     • Namespaces, Classes and       • MSDN like Interface to the
       Methods                         Ektron Framework API
EKTRON DIAGNOSTIC UTILITY
• Generate Real-Time Network Map
• Increased Visibility into the eSync
  Server Network
• Dynamically Retrieve Server
  Configuration
    •   Including: web.config & Ektron Windows Service Settings
    •   Export Full Configuration List of all Site Settings and the Ektron Windows Service
• Admin Functionality
• Bandwidth Tests
LOCALIZATION
• Fallback Locale
• Localize Managed
  Assets
   •   Office
       Documents
   •   Images
   •   Multimedia
Ektron 8.5 Web Content Managemnt

Ektron 8.5 Web Content Managemnt

  • 2.
    PAST, PRESENT, ANDFUTURE CMS400.NET 8.0 (2009) Mkt Optimization Suite (2010) Ektron 8.5 For Content Managers For Marketers For the Enterprise  Redesigned user experience  Multivariate Testing  Three-tier architecture  Mobile tools  Content Targeting  New Workarea UI  Cross browser, platform  In-content Analytics  Framework API  Enhanced social support  eCommerce  MVC  Microsoft FAST Search
  • 3.
    REFINED USER EXPERIENCE • Simple • Easy to Use • Consistent • Fun
  • 4.
    SEARCH • Based onMicrosoft Search Server • Offers Enterprise Scalability to Tens of Millions and Beyond • Supports All Types of Web Content • Microsoft Office • Multimedia • Features Include • Faceted Navigation • Narrow/Expand Queries Based on Taxonomies • Suggested Results • “Did you mean?” • Federated Search • Search Ektron, SharePoint, SAP, OpenText, IBM, Etc. • Dynamic Relevancy • Re-Order Search Results Based On User Behavior • Search High Availability Upgrade • Clustered, Enterprise Scalable Search Capability
  • 5.
    IN CONTEXT WEBANALYTICS • New Analytics Provider Support • Webtrends • Omniture SiteCatalyst • Google Analytics (Existing) • Site Overlay Directly on an Ektron Page
  • 6.
    8.5 FOR CIOS:SCALABILITY, INTEROPERABILITY, PERFORMANCE 3-TIER ARCHITECTURE • Only .NET Vendor with True Enterprise Architecture • Scale Horizontally • Support Multiple Delivery Technologies • APIs & .NET Controls Use the Microsoft Unity Framework • Maximum Scalability and Security PERFORMANCE IMPROVEMENTS • 33% Faster Page Rendering • Decreased CPU Utilization • Decreased Memory Usage
  • 7.
    EKTRON 8.5 DYNAMICDELIVERY LOGICAL ARCHITECTURE Display Tier .NET Java PHP Portals Application Tier IIS Windows Communication Framework Microsoft Ektron CMS400.NET Search Data Tier
  • 8.
    EKTRON 8.5 FORDEVELOPERS: PRODUCTIVITY • Ektron Framework API • .Net Framework 4.0 – Consistent – .Net 4.0 Support – Discoverable – MVC Design Pattern – LINQ • XSLT No Longer Needed! • Microsoft® Visual Studio® Using the Framework Web Application projects API and LINQ in 8.5, – Web Site Projects the solution would – Web Application Projects require less than five – Single Assembly lines of C# code. Vs. 100 in XSLT.
  • 9.
    TEMPLATED SERVER CONTROLS •Fully Control the Markup Output of Ektron 8.5 .NET Controls • Uses MVC model to separate presentation from control logic • Style output of controls as needed USER INTERFACE CONTROLS • Rapidly Construct User Interfaces • Bridge the gap between jQuery and .NET
  • 10.
    DEVELOPER REFERENCE SAMPLES • Go to Resource for Developers • 200+ Code Samples • Namespaces, Classes and • MSDN like Interface to the Methods Ektron Framework API
  • 11.
    EKTRON DIAGNOSTIC UTILITY •Generate Real-Time Network Map • Increased Visibility into the eSync Server Network • Dynamically Retrieve Server Configuration • Including: web.config & Ektron Windows Service Settings • Export Full Configuration List of all Site Settings and the Ektron Windows Service • Admin Functionality • Bandwidth Tests
  • 12.
    LOCALIZATION • Fallback Locale •Localize Managed Assets • Office Documents • Images • Multimedia