Keynote: Dr Ellen de Brabander, CEO EIT Food & Senior Vice President R&D Pepsico EIT Food, unique catalyst to transform the food sector EIT Food is a consortium of 50 partners from leading businesses, research centres and universities across 13 countries. A people-centric and resource-smart transformer of the European food system, driving consumer confidence and improved global health.

1. AgriFood Tech Conference l Den Bosch l 13 December 2017
EIT Food:
Unique catalyst
to transform the food sector
Dr. Ellen de Brabander
Interim CEO EIT Food
Senior Vice President R&D PepsiCo

2. Unique catalyst
to transform the food sector

3. Conservative mindset
Low consumer trust

4. Too complex challenges to be solved
by individual actors in the food system alone
Societal challenges
• Rapid urbanization
• Sky rocketing demand for varied &
nutritious diet
• Loss of valuable food producing
land (climate change)
• Food waste
Challenges in the food system
• Complex fragmented structure
• Lack of consumer trust
• Limited innovation
• Slow adoption of emerging tech
• Traditional balance of power
between players changes
radically
3 billion
overweight
> 25% food
wasted
10 billion
people to
feed
(2050)
2 billion
mal-
nourished
How the food sector can contribute
• New technologies
• New ways of working

5. EIT Food partners: transforming our food system together

6. The EIT Food community
5 innovation hubs
Co-location Centers (CLCs)
Leuven (BE-FR-CH)
Reading (UK-IE-IS)
Madrid (SP-IT-IL)
Munich (DE-NL)
Warsaw (PL-NO)
Core partners
Industry
Higher education
Research
RisingFoodStars
Start-ups
Network partners
Civil society
Regional and public authorities

7. The Knowledge Triangle: centered around the consumer

8. EIT Food Innovation programmes
Empower consumers to self-monitor lifestyle and
health performance and enable informed healthier decisions and
sustainable consumption habits
Consumer-centric “fork-to-farm” approaches
to deliver personalized healthy food
at economies-of-scale associated with mass production
Digitalisation of the food system to boost a demand-driven,
resource-efficient food production and build trust by increasing
traceability and auditability of food quality, safety and authenticity
Transforming today’s linear “produce-use-dispose” model
into a circular bio-economy centered around the consumer
EIT Food
Assistant
Your
Fork2Farm
The Web
of Food
The Zero
Waste Agenda

9. A modern HR Development Concept
An ambitious, non-classical, modern
educational programme for:
• the public
• professionals
• talented and motivated students

10. End-to-end Business Creation Strategy
Access to Competence and
Technology
Access to Market
Entrepreneurs
Start-ups
SMEs
Acces to Network
Access to Finance

11. Actively encourage the participation
of European citizens
• Consumer centricity as a key component of our activities
• Programmes and projects addressing the needs of the
consumer and citizen:
• Facilitate learning and experience new products
• Citizen Participation Forum on Trust
• MyFoodPortal, online consumer collaboration
platform (development 2018, launch 2019)

12. EIT Food future ambitions
Source: EIT Food Strategic Agenda 2018-2024
Budget over the next 7 years: 1,6 Billion €
(up to 400 M€ funding from the EIT + 1.200 M€ partners’ contribution)

13. EIT Food is NOT about
• Small impact ideas
• Business as usual
• Just retour or even better
• Successful execution of projects
and start the next one

14. As EIT Food, we can catalyse the transformation of the food sector,
provided…
• A high impact project portfolio
• integrating the Knowledge triangle
• new partnerships
• A clear path forward towards the implementation of the results
• Alignment with and leverage of other food related innovation and research initiatives
• Towards financial sustainability
• European coverage

15. eit.europa.eu
Innovate with us!
eitfood.eu