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2. WHAT I
S SALESFORCE COMMERCE
AND MARKETI
NG CLOUD?
Salesforce Commerce Cloud is a cloud-based platform that
enables businesses to create and manage their online stores.
It offers several features, including product catalogs, shopping
carts, payment processing, and order management.
Salesforce Marketing Cloud is a comprehensive marketing
automation platform that allows businesses to create,
automate, and track personalized marketing campaigns across
various channels.
3. HOW THI
S I
NTEGRATI
ON HELP ACHI
EVE
PERSONALIZATION?
Unified Customer Data I
ntelligent Segmentation Behavioral Triggers
Centralized data empowers marketers
to gain comprehensive insights into
each customer’s interactions and
engagement across various channels.
With access to rich customer data,
marketers can segment their audience
more intelligently by creating dynamic
customer segments.
A seamless integration allows
businesses to set up behavioral
triggers that respond to customer
actions in real-time.
4. Integration via REST APIs & Web Services SOAP APIs
HOW TO INTEGRATE SALESFORCE COMMERCE CLOUD
AND MARKETI
NG CLOUD?
Generating TXT or CSV Files and
Uploading to Marketing Cloud FTP
Using a Marketing Cloud Connector
Using Salesforce Marketing Cloud
Connect