SlideShare a Scribd company logo
2014 National Training 
NT 1407
“But for your day-in year-out, I want 
you SMALL , LOCAL and SENSITIVE 
to me. I do not want uniformity I will 
never take two men, or two places in 
just the same way. Give me outlets for 
my INFINITE VARIETY’ 
Demos Shakarian –Vision Intensified
• To demonstrate practical application of 
the global vision and mission to your 
locality. 
• To showcase the relevance of the 
Fellowship to the needs of the people 
in different environment and situations 
• To emphasize a DIVINE PATTERN-though 
the vision is one, “every 
chapter and every meeting is different”
According to Demos: 
“…the vision is people, the vision is 
God’s Holy Spirit changing lives. The 
vision is God breaking the chains of 
the devil and setting the captives 
free”.
Every community/chapter must have a 
character: 
1. Age Bracket: Young, Middle-aged and 
Retired. 
2. Social Status: Youth, Executive and Eminent 
Persons. 
3. Profession: Military, Bankers and Civil 
Servants, etc. 
4. Marital Status: Single, Married, Parents and 
Grand Parents
1. SPIRITUALLY: What are the prevailing 
spiritual needs of your community? Are 
these needs being addressed effectively? 
What’s the prevailing religion and belief? 
2. PHYSICALLY: What are their health 
needs? 
3. SOCIALLY: How strong are their family 
values? How’s social, economic and 
political climate?
1. CHAPTER OPERATIONS: Venue, 
Meals. 
2. CHAPTER PROGRAMMES: Outreaches, 
Advances, Seminars, Relevant Topics 
and Speakers. 
Ask Yourself: 
• WHAT ATTRACTS THEM? 
• WHAT DRIVES THEM AWAY? 
• WHAT RETAINS THEM?
• Market Place Outreaches 
• Fire Teams 
• Voice Walk 
• Airlift 
• Land Lift 
• Trade Fairs 
• Valentines Day 
• Wedding Engagements and Receptions 
• Birthdays 
• Wake Keeps 
• Condolence Visits 
• Sports, Professional Conferences, e.t.c.
1. Men are attracted to come. 
2. They stay and grow 
3. They show commitment 
4. They become financially active. 
5. They get testimonies 
6. They invite others 
7. The chapter is healthy 
8. The vision is fulfilled.
“You have not chosen me, but I have 
CHOSEN you, and ORDAINED you, to 
go and BRING FORTH FRUIT and let 
the fruit remain. That WHATSOEVER 
you ask the father in my name, he may 
give you” 
John15:16
The people in your 
community are your 
customers 
Package and advertise 
your BRAND to 
effectively meet their 
needs 
Your chapter is effective when you 
retain old customers and attract 
new ones.
Effectively Marketing The FGBMFI IN Your Locality

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Effectively Marketing The FGBMFI IN Your Locality

  • 2. “But for your day-in year-out, I want you SMALL , LOCAL and SENSITIVE to me. I do not want uniformity I will never take two men, or two places in just the same way. Give me outlets for my INFINITE VARIETY’ Demos Shakarian –Vision Intensified
  • 3. • To demonstrate practical application of the global vision and mission to your locality. • To showcase the relevance of the Fellowship to the needs of the people in different environment and situations • To emphasize a DIVINE PATTERN-though the vision is one, “every chapter and every meeting is different”
  • 4. According to Demos: “…the vision is people, the vision is God’s Holy Spirit changing lives. The vision is God breaking the chains of the devil and setting the captives free”.
  • 5. Every community/chapter must have a character: 1. Age Bracket: Young, Middle-aged and Retired. 2. Social Status: Youth, Executive and Eminent Persons. 3. Profession: Military, Bankers and Civil Servants, etc. 4. Marital Status: Single, Married, Parents and Grand Parents
  • 6. 1. SPIRITUALLY: What are the prevailing spiritual needs of your community? Are these needs being addressed effectively? What’s the prevailing religion and belief? 2. PHYSICALLY: What are their health needs? 3. SOCIALLY: How strong are their family values? How’s social, economic and political climate?
  • 7. 1. CHAPTER OPERATIONS: Venue, Meals. 2. CHAPTER PROGRAMMES: Outreaches, Advances, Seminars, Relevant Topics and Speakers. Ask Yourself: • WHAT ATTRACTS THEM? • WHAT DRIVES THEM AWAY? • WHAT RETAINS THEM?
  • 8. • Market Place Outreaches • Fire Teams • Voice Walk • Airlift • Land Lift • Trade Fairs • Valentines Day • Wedding Engagements and Receptions • Birthdays • Wake Keeps • Condolence Visits • Sports, Professional Conferences, e.t.c.
  • 9. 1. Men are attracted to come. 2. They stay and grow 3. They show commitment 4. They become financially active. 5. They get testimonies 6. They invite others 7. The chapter is healthy 8. The vision is fulfilled.
  • 10. “You have not chosen me, but I have CHOSEN you, and ORDAINED you, to go and BRING FORTH FRUIT and let the fruit remain. That WHATSOEVER you ask the father in my name, he may give you” John15:16
  • 11. The people in your community are your customers Package and advertise your BRAND to effectively meet their needs Your chapter is effective when you retain old customers and attract new ones.