Effective presentations require understanding the audience and purpose, organizing content logically, and engaging listeners. Presenters should anticipate how the audience will receive information, establish credibility, and state goals to provide clarity. Content is best organized chronologically, by importance, or through cause and effect to inform, persuade, or explain. Engagement is critical, using language creatively, personal stories, and nonverbal cues like body movement and facial expressions. Multimedia aids like objects, charts, and technology should illustrate key points. Main themes must be returned to through repetition for better memory retention. The conclusion should restate three key takeaways.

1. Effective Presentations
Simple Steps, Clear Path

2. Effective
presenters:






Understand purpose and audience
Organize content logically
Engage listeners to build rapport
Use multimedia appropriately
Return to main themes often
Conclude with specific take-away
http://1.bp.blogspot.com/-mEt5POO-364/Tay1L59X3HI/AAAAAAAAADI/Hui22s6arBE/s1600/dscn1672.jpeg

3. Understanding Purpose and Audience
Effective Presenters...
So that listeners…

Anticipate audience reception →

Feel their views are respected.

Establish personal credibility →

Are more likely to listen.

State goals of a presentation →

Have a clear sense of direction.

Cite their information →

Gain trust in the presenter’s
conclusions.

4. Organizing Content Logically by Method
of Argument
My presentation is intended to…
Inform
Persuade
Explain


Order of Importance
–places ideas in a
preferred sequence

Chronology – provides
historical and process
orientation

Best Case/Worst Case
– helps create a vision
for future

Cause and Effect –
demonstrates relationship
between actions or events

Comparison and
Contrast – lists the
pros and cons of a
topic
Journalistic – lists the
―who, what, when
, where, and why‖

5. Engaging Listeners
Verbally
Effective presenters not only
inform audiences but entertain
them through:

Creative use of language
(metaphor and analogy, e.g.)

Personal stories to bond with
listeners

Cues and signposts that
preview information or signal
transition

6. Engaging Listeners
Nonverbally
Mehrabian (1967) suggests that
when trying to establish a
speaker’s intent, listeners rely
on nonverbal information far
more than verbal information
alone.
Effective presenters show nonverbal
engagement through:
 Enthusiastic body movement
 Changing facial expressions
 Not relying too heavily on notes or
scripts

7. Effective Use of Multimedia Visual Aids
shutterstock_7244123
Shutterstock - 137220968
http://www.visualphotos.com/image/2x4764032/male_teacher_ho
lding_up_skull_in_classroom
Objects
Charts and Graphs
Technology

Use to illustrate a precise
point of reference

Use for numerical or
statistical analysis


Must be visible to entire
audience

Simplify complex data
Use for graphic
representations of
information

Use of hyperlinks to expand
presentation

8. Returning to Main Themes

Research indicates that effective use of repetition in a presentation
leads to better short term memory and long term retention of
information (Thalheimer, 2006).

Repetition is not only about repeating words and phrases in spaced
intervals. Repetition can also be used to impress images and logos
upon the audience:
https://www.youtube.com/watch?v=GDvChPtanfE

9. “
"Simplicity means the achievement of
maximum effect with minimum means."
— Dr. Koichi Kawana
THREE TAKE-AWAYS
Effective presenters ANTICIPATE.
Effective presenters ORGANIZE.
Effective presenters ENGAGE.
”