Differentiate your professional      representation in CV’s and1           application forms                           © 2...
2   © 2011 IBM Corporation
A model for career management    The elimination process    How to identify your strengths and    competencies    How to w...
Skills     Competencies                Preferences                      Values                  Strengths                 ...
CompetenciesStrengths                     Stories            SELF KNOWLEDGE                                        Applica...
Spelling, grammar, punctuation and CV formats are also       critical, but not covered in this presentation6              ...
A model for career management    The elimination process    How to identify your strengths and    competencies    How to w...
At this stage, it’s an    elimination process,       not a selection          process8                   © 2011 IBM Corpor...
Your CV or application has about 10 seconds to make an    impression. You must convince me that you will:                 ...
The winning CV is the story that is most consistent, convincing, provides assurance through example that   the competencie...
STRENGTHS         +     COMPETENCIES   =11                      © 2011 IBM Corporation
A model for career management     The elimination process     How to identify your strengths and     competencies     How ...
Successful careers are not largely      planned. They develop when you are     prepared for opportunities because you     ...
STEP 1: List EVERY job, activity, and club you have participated in. NOTHING is too small.                               C...
STEP 2: For each job or non-work achievement,                  write down:     1.   What did I learn?     2.   What did I ...
STEP 3: For each of the same, analyse and rank yourself against your peers on the following:     1.   Did you have any pos...
STEP 4: Map your achievements against              competencies such as     •   Communication     •   Teamwork     •   Pro...
You could set it up like this… Achievement                          Result                 Outcome                 Compete...
Or like this…     *Gwynyth Moore’s Mind Map, IBM Recruitment website: http://www-05.ibm.com/employment/uk/graduate-       ...
You will need feedback from employers, customers,teachers, friends, family and peers to check your analysis20             ...
ide   If you have to, set up a                            rov e                         o p ill b      short form that ask...
All good books on CV writing include a register of skills.    Some may apply to you – if so, note them down.22            ...
A model for career management     The elimination process     How to identify your strengths and     competencies     How ...
“Happiness lies in knowing that life is not a     check list of acquisition or achievement. Your        qualifications, yo...
The stories we tell     reveal the image we       want to project       about ourselves25                          © 2011 ...
Driven                          Thinking Passionate about making the world a          Support a cause better place        ...
Your story is an orchestrated image that you convey to others“Millions of peoplecurate stories of theirlives on Facebookev...
• Your strengths, experiences and competencies build your story• You control your image: on-line, on paper and face to fac...
your BRAND29            © 2011 IBM Corporation
30   http://www.ibmfearless.com/   © 2011 IBM Corporation
31   © 2011 IBM Corporation
You have your story – now create your pitch •   Rank your top 7     achievements •   Note your core     competencies •   R...
Write your CV and applications:• Incorporate your pitch into your profile• Use your achievements and moments of truth from...
The STAR method ensures your story              captures all relevant elements                Detail the background.S    i...
A model for career management     The elimination process     How to identify your strengths and     competencies     How ...
YOU36         © 2011 IBM Corporation
37   © 2011 IBM Corporation
Leading business social media tools Source: Social Media Marketing Industry Report 2010 Michael Stelner38                 ...
Is your personal on-line identity like                     this?39                                     © 2011 IBM Corporat...
Or is it like this?40                         © 2011 IBM Corporation
Take the time to work on your “digital     footprint” so a Google search points to you41                                  ...
Optimise your LinkedIn profile     • Nail your summary        – Use your pitch and personal profile        – Think key sea...
Use on-line CV tools like projeqt.com,     slideshare.com, visualcv.com, resumUP.com,            @twit_res, even You Tube,...
44   © 2011 IBM Corporation
45   © 2011 IBM Corporation
And please, don’t  be this guy.46                  © 2011 IBM Corporation
Show some passion and remember       to tell your story!     Words! Words! Words! Im so sick of     words!     I get words...
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Telling Your Story: Differentiate Yourself Through Your CV & Application Form

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Presented 4 times to over 250 IBM interns at the IT Skills University at IBM Hursley in March 2013. Argues that self knowledge is a critical factor to building your personal brand image, expressed through stories. These stories differentiate you from others during your career search and beyond.

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  • Harvard Commencement Speech 2008
  • Where are your moments of truth? What limiting stories am I telling? What new stories can I tell to enhance my brand? What skills or experiences do I need to have to fulfil my vision of my brand?
  • Telling Your Story: Differentiate Yourself Through Your CV & Application Form

    1. 1. Differentiate your professional representation in CV’s and1 application forms © 2011 IBM Corporation
    2. 2. 2 © 2011 IBM Corporation
    3. 3. A model for career management The elimination process How to identify your strengths and competencies How to write your story and create your…. Getting your story out there3 © 2011 IBM Corporation
    4. 4. Skills Competencies Preferences Values Strengths Stories Applications Social media Online presence SELF KNOWLEDGEF2F CV’s ManagingCircles of Reputation Yourself &influence Your Career NETWORKING REPRESENTATION INTERVIEWS & Cover letters MEETINGS Planning Dress Research Delivery Preparation 4 © 2011 IBM Corporation
    5. 5. CompetenciesStrengths Stories SELF KNOWLEDGE Applications Online presence Your CVs, job applications CV’sand online presence depend on a large degree of self knowledge and will differentiate you from the REPRESENTATION crowd5 © 2011 IBM Corporation
    6. 6. Spelling, grammar, punctuation and CV formats are also critical, but not covered in this presentation6 © 2011 IBM Corporation
    7. 7. A model for career management The elimination process How to identify your strengths and competencies How to write your story and create your…. Getting your story out there7 © 2011 IBM Corporation
    8. 8. At this stage, it’s an elimination process, not a selection process8 © 2011 IBM Corporation
    9. 9. Your CV or application has about 10 seconds to make an impression. You must convince me that you will: •Do the job •Add value •Be motivated9 © 2011 IBM Corporation
    10. 10. The winning CV is the story that is most consistent, convincing, provides assurance through example that the competencies I’m looking for are already there10 © 2011 IBM Corporation
    11. 11. STRENGTHS + COMPETENCIES =11 © 2011 IBM Corporation
    12. 12. A model for career management The elimination process How to identify your strengths and competencies How to write your story and create your…. Getting your story out there12 © 2011 IBM Corporation
    13. 13. Successful careers are not largely planned. They develop when you are prepared for opportunities because you know your strengths, your values and your preferences.13 © 2011 IBM Corporation
    14. 14. STEP 1: List EVERY job, activity, and club you have participated in. NOTHING is too small. Creativity Staff management Customer service Trust Organisatio Motivation n Leadership Responsibility Working under pressure Decision-making Many of the skills you learnt are transferable14 © 2011 IBM Corporation
    15. 15. STEP 2: For each job or non-work achievement, write down: 1. What did I learn? 2. What did I do well? (Note all praise and compliments, no holding back) 3. Any criticisms?15 © 2011 IBM Corporation
    16. 16. STEP 3: For each of the same, analyse and rank yourself against your peers on the following: 1. Did you have any positions of trust? (key, cash, security) 2. Suggest anything that was acted upon? 3. Given extra responsibilities? 4. Solve any problems/make good suggestions? 5. Were your contributions measurable?16 6. Did you work on your own initiative? © 2011 IBM Corporation
    17. 17. STEP 4: Map your achievements against competencies such as • Communication • Teamwork • Problem solving and Creativity • Leadership and Drive • Adaptability • Client Focus17 © 2011 IBM Corporation
    18. 18. You could set it up like this… Achievement Result Outcome Competency Targets met? New business/members gained? Increased membership Raised enough funds Leadership; Motivation; by 55% to support additional Organisation; activities Communication New process or approach suggested? Etc. New ideas/products/services? Problem solved? Costs saved? Trained/motivated others? Special relationships developed?18 * Modified version from Rowan Manahan’s “Where’s My Oasis?” © 2011 IBM Corporation
    19. 19. Or like this… *Gwynyth Moore’s Mind Map, IBM Recruitment website: http://www-05.ibm.com/employment/uk/graduate- © 2011 IBM Corporation19 programmes/apply/Gwenyth_s_Competency_Mind_Map.pdf
    20. 20. You will need feedback from employers, customers,teachers, friends, family and peers to check your analysis20 © 2011 IBM Corporation
    21. 21. ide If you have to, set up a rov e o p ill b short form that asks ut tw n yo I areer people to comment nt o me? re c ou for futu t! on competencies I c ck n ba y en Ca ed for m lopm fe ful eve e d us  This is not as cheesy as it sounds  It works21 © 2011 IBM Corporation
    22. 22. All good books on CV writing include a register of skills. Some may apply to you – if so, note them down.22 © 2011 IBM Corporation
    23. 23. A model for career management The elimination process How to identify your strengths and competencies How to write your story and create your…. Getting your story out there23 © 2011 IBM Corporation
    24. 24. “Happiness lies in knowing that life is not a check list of acquisition or achievement. Your qualifications, your CV, are not your life, though you will meet many people of my age and older who confuse the two.” -J.K. Rowling © 2011 IBM Corporation24
    25. 25. The stories we tell reveal the image we want to project about ourselves25 © 2011 IBM Corporation
    26. 26. Driven Thinking Passionate about making the world a Support a cause better place Listener Mature Leader IntrovertCreative Make my own style People trust me26 © 2011 IBM Corporation
    27. 27. Your story is an orchestrated image that you convey to others“Millions of peoplecurate stories of theirlives on Facebookevery day…(Timelineis) the story of your lifeand a completely newway to expressyourself.” MarkZuckerberg27 © 2011 IBM Corporation
    28. 28. • Your strengths, experiences and competencies build your story• You control your image: on-line, on paper and face to face• Your stories provide structure and content of that image• And another word for that image is……28 © 2011 IBM Corporation
    29. 29. your BRAND29 © 2011 IBM Corporation
    30. 30. 30 http://www.ibmfearless.com/ © 2011 IBM Corporation
    31. 31. 31 © 2011 IBM Corporation
    32. 32. You have your story – now create your pitch • Rank your top 7 achievements • Note your core competencies • Review your story – note key “moments of truth” – find the positive story about who you want to be • Create the Pitch: up to 2 sentences that describe who you are and what you want to do32 © 2011 IBM Corporation
    33. 33. Write your CV and applications:• Incorporate your pitch into your profile• Use your achievements and moments of truth from positive stories to inform your competency based applications and CV bullets• Know your audience and modify to suit their needs• Use specific examples! 33 © 2011 IBM Corporation
    34. 34. The STAR method ensures your story captures all relevant elements Detail the background.S ituation What was the context? Where did it happen? When? Describe the challenge.T ask What needed to be done and why? Elaborate. What did youA ction (not others, not your team) do? What tools did you use? Explain the results andR esults quantify. What was accomplished? Why did it matter?34 © 2011 IBM Corporation
    35. 35. A model for career management The elimination process How to identify your strengths and competencies How to write your story and create your…. Getting your story out there35 © 2011 IBM Corporation
    36. 36. YOU36 © 2011 IBM Corporation
    37. 37. 37 © 2011 IBM Corporation
    38. 38. Leading business social media tools Source: Social Media Marketing Industry Report 2010 Michael Stelner38 © 2011 IBM Corporation
    39. 39. Is your personal on-line identity like this?39 © 2011 IBM Corporation
    40. 40. Or is it like this?40 © 2011 IBM Corporation
    41. 41. Take the time to work on your “digital footprint” so a Google search points to you41 © 2011 IBM Corporation
    42. 42. Optimise your LinkedIn profile • Nail your summary – Use your pitch and personal profile – Think key search words – list skills and competencies at the bottom of the profile • Complete your profile as prompted! • Craft your headline – not just a job title, but a description of what you do / what you want to be • Add apps & other social media42 © 2011 IBM Corporation
    43. 43. Use on-line CV tools like projeqt.com, slideshare.com, visualcv.com, resumUP.com, @twit_res, even You Tube, etc.43 © 2011 IBM Corporation
    44. 44. 44 © 2011 IBM Corporation
    45. 45. 45 © 2011 IBM Corporation
    46. 46. And please, don’t be this guy.46 © 2011 IBM Corporation
    47. 47. Show some passion and remember to tell your story! Words! Words! Words! Im so sick of words! I get words all day through; First from him, now from you! Is that all you blighters can do? Dont talk of stars burning above; If youre in love, Show me! Tell me no dreams; Filled with desire. If youre on fire, Show me! Audrey Hepburn, My Fair Lady source: http://www.lyricsondemand.com/47 © 2011 IBM Corporation

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